Change Management

Change Management

Change is …..

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To alter, modify, revolutionize, transform….

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Survival and success --- go out of existence

Organizational Change 

Planned alteration in existing organizational system

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To achieve something desirable in the best possible manner

Features…. planned

proactive reactive

New equilibrium

Varies in speed and degrees

Technology

Structure

Causes… External Forces: - Market situation - Technology - Political and legal system  Internal Forces: - Deficiencies in existing system - Changes in managerial personnel - Other changes 

Process….Kurt Lewin Unfreezing Changing or Moving

Refreezing

Process….Step 1

Unfreezing

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Breaking down existing ways of doing things

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Discarding conventional methods & behavioral patterns

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Introduce new methods & behavior

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3 Steps: - Recognize the driving forces - Increase the driving forces - Managing the resisting forces

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Techniques: Education, communication, participation in decision-making, etc.

Process….Step 2

Changing or Moving

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Receptive to proposed change New learning Elements: - Compliance or force - Internalization - Identification It is a time of trial & error Careful guidance – problems arise – tackled efficiently

Process….Step 3

Refreezing

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Change – permanent part of orgn’s life

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New beliefs, attitudes gained, behavior learnt are implemented

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Manager – Change agent’s role

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Maintain a fit

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Reinforcement

Reasons to Resist….. 

Individual Resistance * Economic reasons * Personal Reasons * Social Reasons

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Organizational Resistance * Organizational Structure * Resource Constraints * Threat to power & influence

Techniques to overcome…. & Education & Communication & Participation & Involvement & Facilitation & Support & Leadership & Incentives & Coercion & Group dynamics

Thank you