Change Management

Change Management Role of Communication Sivaram K Shourabh Chatterji XIME

CHANGE • Why do organisations need change? • Why do the organisations need to manage change? • They always say time changes things but you actually have to change it yourself -- Andy Warhol

Change Management • Change Management is the structured approach to transitioning individuals,teams and organizations from a current state to a desired future state. • Its not that some people have will power and some don’t. Its that some people are ready to change and others are not. -- James Gordon M.D

• Company that enjoy enduring success have a core purpose and core values that remained fixed while their strategies and practices endlessly adapt to a changing world. • Everybody has accepted by now that change is unavoidable. But that still implies that change is like death and taxes it should be postponed as long as possible and no change would be vastly preferable. But in a period of upheaval, such as the one we are living in, change is the norm.” -- Peter F.Drucker

Types of Changes  Technology Changes  Cultural change - new policies,values  Reorganization  Lay Offs  Diversification  Serious and New Competitors  Start up new division  Top Management Change

Organizational Response to Change Top Management Middle Management Employees/Workers/Associates

Eight Steps to Transform an Organization Establishing Sense Of Urgency Powerful Guiding Coalition Creating a Vision Communicating the Vision

Continued.. Empowering Others Short Term Wins Consolidating Improvements Institutionalizing

Major things to concentrate • Involve people in change • Put a responsible person (LEADER) • Provide training in new values,skills and behaviors • Establish symbols of change • Acknowledge and reward people

What happens to people ? • People in the organization can experience the following types of losses: • Security • Competence • Relationships • Sense of Direction • Territory

Communicating Change • • • • •

Explain the Reasons for the change Talk to people in person Tell people the truth Express your feelings Take first steps

Communicating through Discussion • Important to talk to employees both formally and informally • Specific purposes for meetings  Announce a change  Provide new information and clarification  Involve them in planning and implementation  Provide feedback

Getting the message across • Behavior/Situation+Feelings+Effects+ Needs= Clear Communication

MODELS FOR CHANGE MANAGEMENT • • • • •

Individual change management Unfreeze-Change-Refreeze Kübler-Ross Dynamic conservatism ADKAR

"ADKAR" A model for change management

Personal experience Changing a child's behavior

Change your thoughts and change your world. -- Norman Vincent Peale