Blue & White Media Kit

media kit

2007

new year new image new magazine

blue&white

Meet the team Our vision, your opportunity Our roots as a solely student-operated publication go back to the ‘90s. We were founded in March of 1998 as a feature-based magazine to inform readers of the unique personalities, events, and traditions that define the University’s special heritage. As the internet grew, we sought to expand our readership and impact on the University by building a website. Throughout our history, our goals have been clear: provide the UNC community with a unique lens through which to view itself, its community and beyond. Our goals are still the same, but 2007 marks the birth of a new Blue & White, led by passionate editors with an innovative vision for a bolder, more community-driven magazine. Central to that vision is a physical transformation--a one-time occurence in which you can play a part. In February, Blue & White will join the ranks of the glossy covers and full-color magazines and assuredly garner more attention on the racks than ever before. Content-wise, we’re aiming not only for increased readership but increased loyalty. The glossy cover and colored pages will draw the readers in, but the stories and the opportunity to contribute and shape the magazine’s direction will keep them coming back. With new features like the commUNITY calendar, which any student, faculty member or local business can add to (for a fee), and Musings, where UNC’s creative writers are invited to contribute their latest work, we’re sure that Blue & White will be the magazine on everyone’s minds--and lips. The Blue & White is the University’s most widely read student magazine. As the organization continues to impact the students, faculty, and friends of the University of North Carolina at Chapel Hill, there has never been a better time to join the Blue & White team and claim your stake in the Chapel Hill market. Thank you for your time and consideration,

Amy Guyer Editor-in-Chief

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blue & white 2007 media kit

Robin Hilmantel Managing Editor

Kelly Giles Art Director

Amy Vallario Ads Manager

With new leadership, fresh ideas and a modern look,

blue&white will be the perfect fusion of campus and community.

Marketing

Fast Facts established

1998

published

8 issues/year

distribution

campus-wide

pages/issue

32

campus population

27,951

blue&white  . Promoting you.

In 2007 we will: ÎÎ distribute 2,000 copies per month to 25 locations across UNC’s campus and the greater Chapel Hill community ÎÎ expose your advertisement to readers for the longest time by leaving Blue & White on the stands for a full month ÎÎ do at least one publicity event each month to distribute the magazine to new readers ÎÎ print your ad in color on glossy, professionallooking paper ÎÎ increase our website’s average of 1,300 hits per month by launching a new site in February with added features, interactive content and weekly updates ÎÎ hold contests on our website, unc.edu/bw ÎÎ increase reader participation with a new focus on reader-donated content

Call 301.642.0238 • email [email protected] • visit unc.edu/bw/advertise

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in every issue blue&white  ’s editorial incorporates the good, the bad, the ugly

editorials highlighting the best and the worst of UNC and Chapel Hill

from the bell to the well

Giving staff members practical journalism and management experience.

coverage of news and events affecting both current students and alumni

musings

creative writing submitted by our readers

pit stop

one of our readers’ favorites--a comedicinterview with a random pit-sitter

sports shorts

brief stories covering all of UNC’s many sports teams, supplemented by interesting factoids

uh-huh, nuh-uh

two writers argue the pros and cons of a controversial issue in a conversation-like article

A mix of in-depth investigative pieces, creative writing and opinion columns. commUNITY

a tear-out calendar including both campus and Chapel HIll events

columns

sometimes funny, sometimes serious, two writers pick topics and speak their minds

features

whether they’re hard-hitting or human interest, these are the four biggest stories of the month

alumni profile

a look at life after UNC

dashboard confessional

a new addition sure to be a huge success: readers share their dirty little secrets

from the editor

a short and sweet introduction to the month and the issue’s contents

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blue & white 2007 media kit

all aspects of Chapel Hill life.

Special Issue: CTOPS What is the CTOPS issue? The CTOPS Issue is specifically created for incoming freshmen attending Carolina’s orientation program to help them get acquainted with life at UNC. Past features include: ÎÎ History of the Duke Rivalry ÎÎ How to Alleviate Home Sickness ÎÎ Advising 101 ÎÎ 10 Things to do before Graduation ÎÎ Why UNC is #1 ÎÎ A Walking Guide to Chapel Hill

7,200 freshmen and parents flooded Chapel Hill in the summer of 2006.

Benefits of CTOPS advertising: ÎÎ our magazine will be distributed to the students and parents that attend each of the 13 CTOPS sessions ÎÎ every incoming freshman is required to attend a 2-day CTOPS session ÎÎ content lends itself to inclusion of many local businesses and services ÎÎ advertisers have the unique opportunity to be the first Chapel Hill brands presented to new students and their parents

2007 Spring Calendar Issue

Space close

Materials close

On sale

February

January 19

January 24

February 2

March

February 16

February 21

March 2

April

March 19

March 21

April 6

CTOPS (Summer)

April 20

April 25

May 11

*Please note that the above dates are for planning purposes only. Please confirm all closing dates with our advertising manager. Call 301.642.0238 • email [email protected] • visit unc.edu/bw/advertise

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strategically positioning you 35,000 buyers

35,000 buyers

Who are they?

Where do they live?

ÎÎ 52% women ÎÎ 45% between 18 and 29 years old ÎÎ 25,000 students between the ages of18 and 25 from families with a median annual income of $97,000 ÎÎ over 90% of students are involved in community service and 60% participate in the arts ÎÎ 10,000 faculty and staff with combined annual income of over $1 billion

ÎÎ 48% of students rent an apartment or home ÎÎ 39% of students live in campus housing ÎÎ 20,000+ students and staff live within Chapel Hill city limits ÎÎ 64% of UNC employees and 73% of UNC students live in Chapel Hill, Durham or Carrboro

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blue & white 2007 media kit

Statistics taken from the 2005 Chapel Hll Data Book and Daily Tar Heel Market Statistics Survey

in front of 35,000 qualified buyers each month.

35,000 buyers

35,000 buyers

Where do they shop?

What do they buy?

ÎÎ 70% of students list Franklin Street and Southpoint as their top destinations ÎÎ 81% of students have shopped at Wal-Mart within the past month ÎÎ UNC’s Student Stores, Eckerd and Border’s are also among the most frequentlyshopped stores

ÎÎ 78% of students recently bought pizza ÎÎ 67% of students recently ate at a deli ÎÎ 58% of studentsrecently visited a coffee house ÎÎ 56% of students recently purchased an item from a video store ÎÎ 46% of students recently bought ice cream or yogurt ÎÎ 31% of students recently bought something at a bakery

Call 301.642.0238 • email [email protected] • visit unc.edu/bw/advertise

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sponsorship opportunities Print Advertising ¼ Page H 3.5 x 7.5

½ Page H 7.5 x 4.5

¼ Page V 3. x 4.5

½ Page V 3.5 x 10

Full Page 7.5 x 10

Calendar space

Size

Price

Return on investment

back cover

$ 300

most valued placement--readers see ad without opening the magazine

inside front cover

$ 250

ad seen immediately upon opening magazine

inside back cover

$ 200

lets you leave the last impression on readers

full page

$ 150

good coverage on a full page within the magazine

half page

$ 100

noticeable while audience is reading

quarter page

$ 75

affordable coverage within the magazine’s content

tear-out calendar space

$ 50

readers will see the ad even after they’re finished with the magazine; only eight available

*Advertisers wishing to purchase more than one advertisement can get additional ads at a discounted rate of 10% off the original list price.

Ad Artwork Formats .PDF ÎÎ pdf - images @ 300 DPI/resolution ÎÎ CMYK color mode ÎÎ all fonts imbedded

.EPS ÎÎ eps - images @ 300 DPI/resolution ÎÎ CMYK color mode ÎÎ all fonts made into outlines

.TIF ÎÎ tiff @ 300 DPI/resolution ÎÎ CMYK color mode ÎÎ flattened

.JPG ÎÎ jpeg @ 300 DPI/resolution ÎÎ CMYK color mode ÎÎ file quality max of 12

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2 line maximum, 15 characters/line

blue & white 2007 media kit

Design Assistance Once you commit to an ad, Blue & White will provide up to one hour of free design assistance. We can offer further assistance at a rate of $40 per hour, charged in fifteen-minute increments.

Online Advertising Website sponsorship on Blue & White’s website, www.unc.edu/bw are designed to maximize your product’s exposure, providing accurate referrals (24 hours a day, 7 days a week) to your business and facilitating outreach to an expanding audience.

Web Banner ÎÎ duration: 1 month ÎÎ cost: $100

Web Sidebar ÎÎ duration: 1 month ÎÎ cost: $50

Call 301.642.0238 • email [email protected] • visit unc.edu/bw/advertise

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Contact Amy Vallario, Ads Manager [email protected] 301.642.0238

2007

new year new image new magazine

blue&white