Mango Moose Media Kit
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- Words: 2,085
- Pages: 23
media kit 2009
TABLE OF CONTENTS Product
Page
Bicycle Billboards Campus Postering Car Wraps® Coaster Advertising Custom Media Double Decker Buses Dry Cleaner Advertising Floating Billboards High School Intercept Limo Wraps Media Dedicated Vehicles Pizza Box Advertising Poster Sniping Postering Projection Advertising Sidewalk Chalk Stencils Sidewalk Wash Street Teams Segway Advertising Tissue Pack Advertising Truck Advertising
3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Bicycle Billboards Details: This green marketing medium targets pedestrians on the go. Great for store openings, product launches and events. Each bicycle billboard comes with one rider/ street team representative. Markets: Toronto, Vancouver, Calgary, Edmonton, Ottawa Material Deadlines: 8 weeks booking 4 weeks artwork Artwork Specifications: Contact your account guru for a template and pre-press specs. Special Notes: Shipping per market is extra Back lit for night-time events Sound available via external speakers Networks: City core
Campus Postering Details: Posters will be placed on poles and kiosks around college and university campuses. Markets: Toronto, Vancouver, Calgary, Edmonton, Ottawa, Montreal, Halifax Booking: 4 weeks prior to launch date Media: 11” x 17” posters posted around campuses perimeters Material: Posters need to be shipped to Mango Moose locations 10 days prior to campaign launch. If Mango Moose is providing printing services, artwork needs to be received 14 days prior to launch. Key Benefits: Targeted postering that reaches students when entering or exiting the campus National campaigns available Reaches over 1 millions students across Canada
Car Wraps® Details: Mango Moose Media is the leader in Car Wraps®. Our expertise in this area ensures your Car Wrap® will not only look great, but generate the brand awareness your business deserves. We have wrapped over 200 vehicles and counting. Product Details: • Turn any vehicle into a 3D moving billboard with a Car Wrap® • The vinyl wrap is removable and does not damage the vehicles paint* • Windows are covered in a special perforated material that allows you to see out Markets: We can wrap vehicles anywhere in Canada or the USA. Our national network of installers means you don’t have to leave your city to get your message rolling. Fleet Wraps: We are your one stop shop for fleet campaigns in North America.
Coaster Advertising Details: Full colour ads printed on 4” circle or square coasters distributed to bars and select locations. 2,500 coasters per location. Ads printed on both sides. Markets: Toronto, Vancouver, Calgary, Edmonton, Montreal Ottawa, Halifax Material Deadlines: 8 weeks booking 6 weeks artwork Artwork Specifications: Contact your account guru for template and pre-press specs. Special Notes: Location list will be provided after campaign launch. Material for Montreal must be in French and will require a separate print run. Networks: City core
Custom Media Details: Personalize your campaign by merging any of our products into a custom campaign or event. We have the means to transform any Big Idea into a guerrilla campaign. The possibilities are endless. Markets: Toronto, Vancouver, Calgary, Edmonton, Ottawa, Montreal, Halifax Booking: Ask your account guru for details. Media: Execution of any Big Idea. Key Benefits: Can effectively target any demographic. Will directly intercept your core market in any environment. An eye-catching and innovative media.
Double Decker Buses Details: Fully wrapped double decker buses dominate the city core for 10 hours per day. This is a new media opportunity in Toronto and gives you an opportunity to become a Toronto landmark with your branding. Markets: Toronto Material Deadlines: 6 weeks booking 4 weeks artwork Artwork Specifications: Contact your account guru for template and pre-press specs. Networks: City Core of Toronto
Dry Cleaner Advertising Details: Floor, counter, dry cleaner bag and hanger tag advertising placed inside dry cleaner locations. This is an ideal media when you want to reach a mid to high-class white collared crowd. Markets: Toronto, Vancouver, Calgary, Edmonton, Montreal, Ottawa, Halifax Material Deadlines: 8 weeks booking 6 weeks artwork Artwork Specifications: Contact your account guru for a template and pre-press specs. Special Notes: Location list will be provided after campaign launch. Material for Montreal must be in French and will require a separate print run. Networks: City
Floating Billboards Details: Huge 7’ floating balloons strapped to our promotional reps. Reps can be strategically placed on street corners, events, store openings and for campaign launches. Markets: Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa Material Deadlines: 4 weeks artwork *Rush charges for shipping and production will apply to artwork received after cutoff dates. **Per market shipping charges will apply. Special Notes: Extreme or inclement weather could delay campaign launch. Available from May to October (weather pending) Networks: City Core
High School Intercept Details: Street teams and dedicated media vehicles will visit high schools in select markets. Students are reached during the morning, lunch and after school rushes. Each team will visit 3 schools per day. This is a great grassroots way to target a hard to reach demographic. Markets: Victoria, Vancouver, Calgary, Edmonton, Toronto, Ottawa, Montreal, Halifax Material Deadlines: 8 weeks booking 4 weeks artwork if Mango Moose is handling production 14 days material if posters are being shipped to us *Rush charges for shipping and production will apply to artwork received after cutoff dates **Shipping charges apply to each market Special Notes: Quantity of collateral material varies per market P.A.L.M (Planning, Administration, Logistics. Management) fee may apply for longer flight times or multi-market campaigns and/ or material storage. Networks: High schools across Canada
Limo Wraps Details: A fully wrapped stretch Ford Excursion will dominate the street for 8 hours per day. Markets: Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa, Halifax Material Deadlines: 4 weeks booking 2 weeks artwork Artwork Specifications: Contact your account guru for template and pre-press specs. Networks: City Core
Media Dedicated Vehicles Details: Custom wrapped promotional vehicles that are driven for 8 hours per day. Multiple vehicles can be used to drive in tandem or separately to dominate the city. Markets: Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa, Halifax Material Deadlines: 6 weeks booking 4 weeks artwork Artwork Specifications: Contact your Account Guru for template and pre-press specs. Special Notes: Specialty vehicles (classics, luxury, military) are available. Inquire with your account guru. Networks: City core
Pizza Box Advertising
Details: 4 colour ads printed on large (14”) pizza boxes and distributed to independent pizzerias and small chains. Markets: Toronto, Vancouver, Calgary, Edmonton, Ottawa Material Deadlines: 12 weeks booking 6 weeks artwork Artwork Specifications: Contact your Account Guru for template and pre-press specs. Special Notes: Location list will be provided after campaign launch. In-store displays may also be available for some markets. Networks: City
Poster Sniping
Details: Posters placed on utility poles and kiosks in each market. Recommended poster size is 11” x 17”. This is a great cost-effective way to compliment an outdoor campaign, especially in markets where outdoor media is scarce. See below for other available formats. Markets: Victoria, Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Ottawa, Montreal, Halifax Material Deadlines: Artwork is required 3 weeks prior to launch date if Mango Moose is handling production 10 days material if posters are being shipped to us *Rush charges for shipping and production will apply to artwork received after cutoff dates. **Per market shipping charges will apply. Special Notes: Posters for Montreal must be in French Networks: City Core (National) Campus Poster Sniping (National) Entertainment District Sniping (Toronto, Ottawa) Event Sniping (Toronto) High School Poster Sniping (Toronto) Other formats available: - Sticker Sniping (4” x 6” stickers posted on poles, parking meters, etc.) - Static Cling Sniping (12” x 18” removable decals stuck to various surfaces) - Available in select markets, inquire with sales.
Postering Details: 24” x 36” or 42” x 60” posters placed on construction hoardings in each market. This is a great low cost way to make a street level impression. It can be used as a stand alone media or to support a full campaign. Markets: Toronto, Montreal, Vancouver ** For postering in Calgary, Edmonton, Ottawa and Halifax our poster sniping service is recommended Material Deadlines: 2 weeks artwork if Mango Moose is handling production 10 days material if posters are being shipped to us *Rush charges for shipping and production will apply to artwork received after cutoff dates. **Shipping charges will apply to each market. Special Notes: Posters for Montreal must be in French Networks: City Core
Projection Advertising Details: Full video night-time projections on the sides of buildings. 6 hours per night. 1 location per night, per market. Spot length can vary from 7 to 30 seconds in length. Markets: Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa Material Deadlines: 4 weeks booking 2 weeks artwork Special Notes: Extreme or inclement weather could delay campaign launch dates. Locations are not guaranteed This is a highly effective guerrilla medium that has great pass-along sharing potential. Networks: City Core
Sidewalk Chalk Stencils Details: Temporary advertising marked on sidewalks using a special chalk application. Markets: Toronto Material Deadlines: 4 weeks booking 2 weeks artwork *Rush charges for shipping and production will apply to artwork received after cutoff dates. **Shipping charges will apply. Special Notes: This is a guerrilla based media that could lead to complaints. Our rates include clean up and removal of all ads. Postings can last 1 to 30 days. Mango Moose does not guarantee how long a sidewalk stencil will last. Reposting may be required for longer campaigns Networks: City Core - Toronto
Sidewalk Wash Details: Temporary ads cleaned onto the streets using a power wash process. Markets: Toronto, Vancouver, Calgary, Edmonton, Ottawa, Montreal Material Deadlines: 4 weeks booking 2 weeks artwork *Rush charges for shipping and production will apply for artwork received after cutoff dates. **Shipping charges will apply to each market. Special Notes: This is a guerrilla based media that could lead to complaints. Our rates include clean up and removals. Postings can last 1 to 30 days. Mango Moose does not guarantee how long a sidewalk wash stencil will last. Reposting may be required for longer flight campaigns.
Networks: City Core
Street Teams Details: High energy brand ambassadors take to the streets to interact with your target audience. All street team campaigns can be customized to work with your branding or campaign concept. This is a great way to get your message onto the street in any market. Markets: Victoria, Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Ottawa, Montreal, Halifax Material Deadlines: 4 weeks booking 3 weeks artwork if Mango Moose is handling any production 10 days material if client is supplying us with hand-outs *Rush charges for shipping and production will apply to artwork received after cutoff dates. ** Shipping charges will apply to each market. Special Notes: P.A.L.M fee (Planning, Admin, Logistics & Management) may apply for longer flight times or multi-market campaigns and/or material storage.
Segway Advertising Details: Full colour ads on the shields and/or wheel coverings of Segways. This is an eye-catching way to get your street teams moving in any high-traffic area. Markets: Toronto, Ottawa, Vancouver, Calgary, Edmonton, Montreal* Material Deadlines: 8 weeks booking 6 weeks artwork Special Notes: Location list will be provided after campaign launch. Material for Montreal must be in French, and will require a separate print run. Shipping costs are extra and vary depending on market(s). *Montreal – indoor locations/private events only. Networks: Depends on Market (City, Events, etc.)
Tissue Pack Advertising Details: Full colour ads printed on mini tissue packs that are distributed to consumers on the go. These 4 panel packs are a great alternative to handing out flyers. The usefulness of the product increases dwell time and ad recall. 100% distribution means no waste. Markets: Toronto, Vancouver, Calgary, Edmonton, Montreal, Ottawa, Halifax Material Deadlines: 14 weeks booking 12 weeks artwork Networks/ Uses: Street Teams High Schools Network Campus Network Direct Mail Magazine Insertions Coupon Packs Trade Show handouts Business cards alternative Special Notes: Location list will be provided after campaign launch. Material for Montreal must be in French, and will require separate print run. This is a great media for the winter season or allergy season.
Truck Advertising Details: Advertising placed on trucks that circulate busy routes in each market. 3 faces per truck- 2 sides and the rear door. This is a great mass media that reaches consumers in their cars or on the streets. It’s a medium that can’t be missed. Markets: Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa, Halifax Material Deadlines: 8 weeks booking 4 weeks artwork Special Notes: Vehicles deliver a range of products from clothing to fruits and vegetables Great media that can’t be missed on the highway A massive mobile billboard Networks: City Core
TABLE OF CONTENTS Product
Page
Bicycle Billboards Campus Postering Car Wraps® Coaster Advertising Custom Media Double Decker Buses Dry Cleaner Advertising Floating Billboards High School Intercept Limo Wraps Media Dedicated Vehicles Pizza Box Advertising Poster Sniping Postering Projection Advertising Sidewalk Chalk Stencils Sidewalk Wash Street Teams Segway Advertising Tissue Pack Advertising Truck Advertising
3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Bicycle Billboards Details: This green marketing medium targets pedestrians on the go. Great for store openings, product launches and events. Each bicycle billboard comes with one rider/ street team representative. Markets: Toronto, Vancouver, Calgary, Edmonton, Ottawa Material Deadlines: 8 weeks booking 4 weeks artwork Artwork Specifications: Contact your account guru for a template and pre-press specs. Special Notes: Shipping per market is extra Back lit for night-time events Sound available via external speakers Networks: City core
Campus Postering Details: Posters will be placed on poles and kiosks around college and university campuses. Markets: Toronto, Vancouver, Calgary, Edmonton, Ottawa, Montreal, Halifax Booking: 4 weeks prior to launch date Media: 11” x 17” posters posted around campuses perimeters Material: Posters need to be shipped to Mango Moose locations 10 days prior to campaign launch. If Mango Moose is providing printing services, artwork needs to be received 14 days prior to launch. Key Benefits: Targeted postering that reaches students when entering or exiting the campus National campaigns available Reaches over 1 millions students across Canada
Car Wraps® Details: Mango Moose Media is the leader in Car Wraps®. Our expertise in this area ensures your Car Wrap® will not only look great, but generate the brand awareness your business deserves. We have wrapped over 200 vehicles and counting. Product Details: • Turn any vehicle into a 3D moving billboard with a Car Wrap® • The vinyl wrap is removable and does not damage the vehicles paint* • Windows are covered in a special perforated material that allows you to see out Markets: We can wrap vehicles anywhere in Canada or the USA. Our national network of installers means you don’t have to leave your city to get your message rolling. Fleet Wraps: We are your one stop shop for fleet campaigns in North America.
Coaster Advertising Details: Full colour ads printed on 4” circle or square coasters distributed to bars and select locations. 2,500 coasters per location. Ads printed on both sides. Markets: Toronto, Vancouver, Calgary, Edmonton, Montreal Ottawa, Halifax Material Deadlines: 8 weeks booking 6 weeks artwork Artwork Specifications: Contact your account guru for template and pre-press specs. Special Notes: Location list will be provided after campaign launch. Material for Montreal must be in French and will require a separate print run. Networks: City core
Custom Media Details: Personalize your campaign by merging any of our products into a custom campaign or event. We have the means to transform any Big Idea into a guerrilla campaign. The possibilities are endless. Markets: Toronto, Vancouver, Calgary, Edmonton, Ottawa, Montreal, Halifax Booking: Ask your account guru for details. Media: Execution of any Big Idea. Key Benefits: Can effectively target any demographic. Will directly intercept your core market in any environment. An eye-catching and innovative media.
Double Decker Buses Details: Fully wrapped double decker buses dominate the city core for 10 hours per day. This is a new media opportunity in Toronto and gives you an opportunity to become a Toronto landmark with your branding. Markets: Toronto Material Deadlines: 6 weeks booking 4 weeks artwork Artwork Specifications: Contact your account guru for template and pre-press specs. Networks: City Core of Toronto
Dry Cleaner Advertising Details: Floor, counter, dry cleaner bag and hanger tag advertising placed inside dry cleaner locations. This is an ideal media when you want to reach a mid to high-class white collared crowd. Markets: Toronto, Vancouver, Calgary, Edmonton, Montreal, Ottawa, Halifax Material Deadlines: 8 weeks booking 6 weeks artwork Artwork Specifications: Contact your account guru for a template and pre-press specs. Special Notes: Location list will be provided after campaign launch. Material for Montreal must be in French and will require a separate print run. Networks: City
Floating Billboards Details: Huge 7’ floating balloons strapped to our promotional reps. Reps can be strategically placed on street corners, events, store openings and for campaign launches. Markets: Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa Material Deadlines: 4 weeks artwork *Rush charges for shipping and production will apply to artwork received after cutoff dates. **Per market shipping charges will apply. Special Notes: Extreme or inclement weather could delay campaign launch. Available from May to October (weather pending) Networks: City Core
High School Intercept Details: Street teams and dedicated media vehicles will visit high schools in select markets. Students are reached during the morning, lunch and after school rushes. Each team will visit 3 schools per day. This is a great grassroots way to target a hard to reach demographic. Markets: Victoria, Vancouver, Calgary, Edmonton, Toronto, Ottawa, Montreal, Halifax Material Deadlines: 8 weeks booking 4 weeks artwork if Mango Moose is handling production 14 days material if posters are being shipped to us *Rush charges for shipping and production will apply to artwork received after cutoff dates **Shipping charges apply to each market Special Notes: Quantity of collateral material varies per market P.A.L.M (Planning, Administration, Logistics. Management) fee may apply for longer flight times or multi-market campaigns and/ or material storage. Networks: High schools across Canada
Limo Wraps Details: A fully wrapped stretch Ford Excursion will dominate the street for 8 hours per day. Markets: Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa, Halifax Material Deadlines: 4 weeks booking 2 weeks artwork Artwork Specifications: Contact your account guru for template and pre-press specs. Networks: City Core
Media Dedicated Vehicles Details: Custom wrapped promotional vehicles that are driven for 8 hours per day. Multiple vehicles can be used to drive in tandem or separately to dominate the city. Markets: Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa, Halifax Material Deadlines: 6 weeks booking 4 weeks artwork Artwork Specifications: Contact your Account Guru for template and pre-press specs. Special Notes: Specialty vehicles (classics, luxury, military) are available. Inquire with your account guru. Networks: City core
Pizza Box Advertising
Details: 4 colour ads printed on large (14”) pizza boxes and distributed to independent pizzerias and small chains. Markets: Toronto, Vancouver, Calgary, Edmonton, Ottawa Material Deadlines: 12 weeks booking 6 weeks artwork Artwork Specifications: Contact your Account Guru for template and pre-press specs. Special Notes: Location list will be provided after campaign launch. In-store displays may also be available for some markets. Networks: City
Poster Sniping
Details: Posters placed on utility poles and kiosks in each market. Recommended poster size is 11” x 17”. This is a great cost-effective way to compliment an outdoor campaign, especially in markets where outdoor media is scarce. See below for other available formats. Markets: Victoria, Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Ottawa, Montreal, Halifax Material Deadlines: Artwork is required 3 weeks prior to launch date if Mango Moose is handling production 10 days material if posters are being shipped to us *Rush charges for shipping and production will apply to artwork received after cutoff dates. **Per market shipping charges will apply. Special Notes: Posters for Montreal must be in French Networks: City Core (National) Campus Poster Sniping (National) Entertainment District Sniping (Toronto, Ottawa) Event Sniping (Toronto) High School Poster Sniping (Toronto) Other formats available: - Sticker Sniping (4” x 6” stickers posted on poles, parking meters, etc.) - Static Cling Sniping (12” x 18” removable decals stuck to various surfaces) - Available in select markets, inquire with sales.
Postering Details: 24” x 36” or 42” x 60” posters placed on construction hoardings in each market. This is a great low cost way to make a street level impression. It can be used as a stand alone media or to support a full campaign. Markets: Toronto, Montreal, Vancouver ** For postering in Calgary, Edmonton, Ottawa and Halifax our poster sniping service is recommended Material Deadlines: 2 weeks artwork if Mango Moose is handling production 10 days material if posters are being shipped to us *Rush charges for shipping and production will apply to artwork received after cutoff dates. **Shipping charges will apply to each market. Special Notes: Posters for Montreal must be in French Networks: City Core
Projection Advertising Details: Full video night-time projections on the sides of buildings. 6 hours per night. 1 location per night, per market. Spot length can vary from 7 to 30 seconds in length. Markets: Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa Material Deadlines: 4 weeks booking 2 weeks artwork Special Notes: Extreme or inclement weather could delay campaign launch dates. Locations are not guaranteed This is a highly effective guerrilla medium that has great pass-along sharing potential. Networks: City Core
Sidewalk Chalk Stencils Details: Temporary advertising marked on sidewalks using a special chalk application. Markets: Toronto Material Deadlines: 4 weeks booking 2 weeks artwork *Rush charges for shipping and production will apply to artwork received after cutoff dates. **Shipping charges will apply. Special Notes: This is a guerrilla based media that could lead to complaints. Our rates include clean up and removal of all ads. Postings can last 1 to 30 days. Mango Moose does not guarantee how long a sidewalk stencil will last. Reposting may be required for longer campaigns Networks: City Core - Toronto
Sidewalk Wash Details: Temporary ads cleaned onto the streets using a power wash process. Markets: Toronto, Vancouver, Calgary, Edmonton, Ottawa, Montreal Material Deadlines: 4 weeks booking 2 weeks artwork *Rush charges for shipping and production will apply for artwork received after cutoff dates. **Shipping charges will apply to each market. Special Notes: This is a guerrilla based media that could lead to complaints. Our rates include clean up and removals. Postings can last 1 to 30 days. Mango Moose does not guarantee how long a sidewalk wash stencil will last. Reposting may be required for longer flight campaigns.
Networks: City Core
Street Teams Details: High energy brand ambassadors take to the streets to interact with your target audience. All street team campaigns can be customized to work with your branding or campaign concept. This is a great way to get your message onto the street in any market. Markets: Victoria, Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Ottawa, Montreal, Halifax Material Deadlines: 4 weeks booking 3 weeks artwork if Mango Moose is handling any production 10 days material if client is supplying us with hand-outs *Rush charges for shipping and production will apply to artwork received after cutoff dates. ** Shipping charges will apply to each market. Special Notes: P.A.L.M fee (Planning, Admin, Logistics & Management) may apply for longer flight times or multi-market campaigns and/or material storage.
Segway Advertising Details: Full colour ads on the shields and/or wheel coverings of Segways. This is an eye-catching way to get your street teams moving in any high-traffic area. Markets: Toronto, Ottawa, Vancouver, Calgary, Edmonton, Montreal* Material Deadlines: 8 weeks booking 6 weeks artwork Special Notes: Location list will be provided after campaign launch. Material for Montreal must be in French, and will require a separate print run. Shipping costs are extra and vary depending on market(s). *Montreal – indoor locations/private events only. Networks: Depends on Market (City, Events, etc.)
Tissue Pack Advertising Details: Full colour ads printed on mini tissue packs that are distributed to consumers on the go. These 4 panel packs are a great alternative to handing out flyers. The usefulness of the product increases dwell time and ad recall. 100% distribution means no waste. Markets: Toronto, Vancouver, Calgary, Edmonton, Montreal, Ottawa, Halifax Material Deadlines: 14 weeks booking 12 weeks artwork Networks/ Uses: Street Teams High Schools Network Campus Network Direct Mail Magazine Insertions Coupon Packs Trade Show handouts Business cards alternative Special Notes: Location list will be provided after campaign launch. Material for Montreal must be in French, and will require separate print run. This is a great media for the winter season or allergy season.
Truck Advertising Details: Advertising placed on trucks that circulate busy routes in each market. 3 faces per truck- 2 sides and the rear door. This is a great mass media that reaches consumers in their cars or on the streets. It’s a medium that can’t be missed. Markets: Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa, Halifax Material Deadlines: 8 weeks booking 4 weeks artwork Special Notes: Vehicles deliver a range of products from clothing to fruits and vegetables Great media that can’t be missed on the highway A massive mobile billboard Networks: City Core
