Media Kit

INTRODUCTION

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“Wine Country This Week is the only publication that consistently drives traffic to our tasting room and brings us new and loyal customers.” – VITTORIO BELMONTE, VJB VINEYARDS & CELLARS

WINE COUNTRY THIS WEEK, published weekly since 1981, is the most widely read and only weekly publication designed to provide a comprehensive guide for the millions of annual visitors to Northern California who require current information about wineries, restaurants, accommodations, galleries, antiques, shopping, attractions, transportation and a timely calendar of events.

WINE COUNTRY THIS WEEK… • • • • • • • •

provides visibility, value and editorial support to its advertisers. is the leading tourism publication throughout Northern California. is complimentary at all key tourism locations. is the most effective and cost efficient way to reach thousands of destination oriented visitors. currently has more than 1,200 distribution points. distributes more than 17,500 copies weekly. reaches a different prequalified readership of approximately 40,000 per issue. has an annual readership of more than 2.5 million.

We appreciate you taking the time out of your business day to look over the enclosed material and look forward to meeting with you to discuss your advertising opportunities in WINE COUNTRY THIS WEEK.

P.O. Box 92, El Verano, CA 95433 • 669 Broadway, Sonoma, CA 95476 • (707) 938-0780 • (707) 938-3674 FAX • www.winecountrythisweek.com

BENEFITS

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EDITORIAL BENEFITS Feature Story This is an overall piece introducing consumers to a winery, its history, staff and the wines it produces. It persuades people to visit by describing what is unique and interesting.

Tasting Room of the Week Each week a tasting room is highlighted and guests are encouraged to visit by providing indepth information about what makes this tasting room stand above the rest.

Winemaker Profile Consumers gain insight to the wines and the person behind them by reading about the winemaker – his or her past experience and winemaking style.

Wine & Food Pairings New-release wines are paired with a complimentary recipe. It gives step-by-step instructions on recipe preparation, and explains why the wine and food compliment each other.

Press Releases and Events WCTW publishes your company-generated news and event releases – keeping readers informed about your business.

New Release Wines Inform consumers of newly released wines or highlight wines that have recently been recognized and awarded.

P.O. Box 92, El Verano, CA 95433 • 669 Broadway, Sonoma, CA 95476 • (707) 938-0780 • (707) 938-3674 FAX • www.winecountrythisweek.com

DISTRIBUTION

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DISTRIBUTION TO EUREKA

• More than 1,200 distribution points throughout Northern California – an annual distribution of more than 1,000,000 copies, and an annual readership of 2.5 million.

TO REDDING

Fort Bragg

20 Mendocino Little River

Calpella

20 Elk

PUBLISHED WEEKLY

MENDOCINO COAST, NORTH COAST & LAKE COUNTY

Willits

SINCE 1981 ••• MORE THAN 1,200 DISTRIBUTION POINTS

5

Ukiah

1

29

253 Boonville Pt. Arena

Clear Lake

Lakeport Hopland

128

20 Williams

175 53 29

Cloverdale Gualala

Lake Sonoma

Sea Ranch

  

Clearlake

12 Sebastopol

Kenwood

Yountville

12

Napa

12 121

Pt. Reyes Station



37 Vallejo

San Rafael

80

50

Placerville

Davis

12

101 1

128 Winters

Fairfield

121 Pt. Reyes

GOLD COUNTRY & SIERRA FOOTHILLS

Sacramento

Lake Berryessa

121

Sonoma

116

Petaluma

St. Helena

NAPA VALLEY NapaRutherford Valley

Glen Ellen

Tomales

505

29

•Santa Rosa

116

Auburn

5

Calistoga

Guerneville

49

Brooks

Middletown

128



16

29

101

Healdsburg

SONOMA Bodega Bay COUNTY & COAST

99

Lower Lake

Geyserville

SACRAMENTO VALLEY, 99 LODI, VALLEJO, EAST BAY &12OAKLAND AIRPORT

Sutter Creek

680

San Pablo Bay

780

580

4

88

Rio Vista

Jackson

Lodi

12

 San Francisco

80

cif



Pacifica

SFO

680

580

4

Oakland

Jamestown

580

Hayward

92 Pleasanton

y 84

Alameda

880

Ba

101

Stockton

Livermore

Oakdale

205

co

Oc

Half Moon Bay

Angels 49 Camp

4

Alameda

cis

ic

280

Concord Walnut Creek

24

Berkeley

an San Fr

Pa

Muir Woods

84

ean

Woodside

Sonora

580

680 Fremont

Modesto

TRI-VALLEY, PLEASANTON, LIVERMORE, & DUBLIN

Palo Alto Santa Clara

1

Chinese Camp

Manteca

San Jose 17 Morgan Hill

Santa Cruz

5

Capitola

152 Watsonville

Moss Landing

Monterey Bay

 

156

Monterey

Gilroy

SAN FRANCISCO, 152 MONTEREY/CARMEL, SANTA CLARA & SILICON VALLEY

Chowchilla

99

Salinas

68 Pacific Grove

101 Carmel Gonzales TO BIG SUR & MORRO BAY

TO PASO ROBLES & SAN LUIS OBISPO

TO LOS ANGELES

• Coverage includes the greater Bay Area, Sacramento and surrounding areas, Sonoma, Sonoma Coast, Napa, Mendocino, San Francisco, Livermore, Lodi, Silicon Valley, Carmel, Monterey and Salinas Valleys and Sierra Wine Country. • Distributed to hotels and B&Bs, concierge desks, visitor/tourist centers, Chambers of Commerce, wineries, car rental locations, airports, AAA travel offices, corporate travel, vacation and recreation clubs, galleries, antique and specialty stores, restaurants, upscale grocery/specialty markets, upscale wine shops and major consumer-oriented events and festivals. WINE COUNTRY THIS WEEK is constantly keeping up with traveling and visitor patterns. We add distribution points on a regular basis and keep current about where your potential customers are.

P.O. Box 92, El Verano, CA 95433 • 669 Broadway, Sonoma, CA 95476 • (707) 938-0780 • (707) 938-3674 FAX • www.winecountrythisweek.com

WEBSITE

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WEBSITE winecountrythisweek.com Our website is designed to keep potential visitors updated and current on all there is to do in Wine Country. Each magazine advertiser receives an automatic link to their website.

Winery Listings We offer a complete listing of California wineries, including hours, location, phone numbers and website addresses. Advertiser listings are highlighted and include past published stories.

Editorial Support for Advertisers Feature Story A different advertising winery is featured on the website homepage every week. The story is then archived and linked to the winery’s listing.

Tasting Room of the Week Each week, a tasting room of an advertising winery is featured for readers to learn about the wines currently being poured and who’s pouring them. The story is also linked the the winery’s listing.

Calendar of Events Website visitors will be able to find everything they need to know about your events through our comprehensive calendar … updated regularly.

Lodging, Dining, Shopping, etc. There’s a lot more to Wine Country than wineries! Visitors will learn about where to stay, where to eat, where to shop … and much more!

Recipes with Wine Pairing We welcome advertisers to submit wine and food pairings with delicious, easy-to-prepare recipes. These will publish in the magazine for two consecutive weeks and on the website indefinitely. P.O. Box 92, El Verano, CA 95433 • 669 Broadway, Sonoma, CA 95476 • (707) 938-0780 • (707) 938-3674 FAX • www.winecountrythisweek.com

RATES

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AD SPECS AD SPECIFICATIONS

AD SIZES

Please use this check list – any requirements not met may result in extra charges. • For best results supply ads in EPS format with all fonts converted to outlines and graphics embedded. • Ads must be correct size • All 4-color, CMYK process settings (no RGB) • Acceptable software: Illustrator, Acrobat QuarkXpress or Photoshop • Illustrator files – Convert type to outlines, include all embedded art files, save art as EPS. • Photoshop files – save as TIFF or EPS. Photos must be saved at 300 dpi, line art at 1200 dpi • If PDF file is submitted, fonts must first be converted to outlines or supplied. • Quark files – include Screen and Printer fonts, no True Type fonts. Don’t use the keyboard to change fonts to bold or italic. • Custom colors named in Illustrator or QuarkXpress must have specific names (no RED or BLUE, etc.) • Deadline for all camera-ready ads is four weeks prior to publication.

QUARTER PAGE (4 column) 7-3/4"wide x 2-1/2" high

FULL PAGE BLEED 8 - 7/16 x 10 - 7/8 finished/trimmed

8 - 7/8 x 11- 1/4

FULL PAGE 7-3/4" wide x 9-3/8" high

image area for bleed

HALF PAGE

HALF PAGE 7-3/4" wide x 4-5/8" high

3-3/4" wide x 9-3/8" high ONE THIRD (4 column) 7-3/4" wide x 3" high

ONE SIXTH (1 & 2 column) 1-3/4" wide x 6-1/4" high 3-3/4" wide x 3" high

QUARTER PAGE (1 column) 1-3/4" wide x 9-3/8" high ONE EIGHTH (1 & 2 column) 1-3/4" wide x 4-5/8" high 3-3/4" wide 2-1/4" high

THREE QUARTERS 7-3/4" wide x 7" high

ONE THIRD 3-3/4" wide x 6-1/4" high

QUARTER PAGE (2 column) 3-3/4" wide x 4-5/8" high ONE TWELFTH (1 & 2 column) 1-3/4" wide x 3" high 3-3/4" wide 1-1/2" high

For questions regarding electronic ad submittal, contact Chandra Grant, (707) 938-1783 or [email protected] P.O. Box 92, El Verano, CA 95433 • (707) 938-0780 • (707) 938-3674 FAX • [email protected] • www.winecountrythisweek.com

COVER SPECS

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COVER & CORNER SPECS COVER IMAGE:

Note: when chosing your cover image, keep in mind the Wine Country This Week logo and corner tab will be occupying the top 1/3 of the cover. CORNER TAB IMAGE:

Please provide a high-resolution image and logo along with less than 10 words for text. STORY: The editorial piece needs to be provided for the cover or corner. It should be 350+ words including the business name, hours of operation, address, phone and website. INSIDE IMAGES: At least one 4"x6", 300dpi color image to run with the story is recommended.

IMAGES: Please use this check list – any requirements not met may result in extra charges. • Images must be correct size • Images must be 300dpi digital file, high-resolution slide, transparency or negative • Photoshop files must be saved as TIFF or JPEG at 300 dpi • PC files must be saved for Macintosh.

For questions regarding electronic submittal, contact: [email protected] (707) 938-1783 Delivery Mail: Wine Country This Week c/o Chandra Grant 669 Broadway, Suite B Sonoma, CA 95476 U.S. Mail: P.O. Box 92 El Verano, CA 95433

Finished Size: 8-3/8" x 10-7/8" Image S ize: 8-7/8" x 11-3/8"

Photo co urtesy of Alexande r Valley W inegrowe rs, www.a lexanderv alley.org

2-3/8" x 2-5/8"

P.O. Box 92, El Verano, CA 95433 • 669 Broadway, Sonoma, CA 95476 • (707) 938-0780 • (707) 938-3674 FAX • www.winecountrythisweek.com