Designer Style Guide

blue&white

designer handbook

welcome

Whether you’re a returning designer or just starting, welcome to Blue & White. I hope you’re as excited as I am to make this semester the best b&w has ever had! Last semester brought a lot of good changes, and I want us to keep improving. To me, improvement is more than just looking better. It’s new marketing ideas, creative stories and angles, and innovative designs.

The wonderful thing about being a b&w designer is that you’re not limited to designing. You’re welcome and encouraged to contribute story ideas ­— and even write them ­— as well as suggest ways to enhance our reputation and revenue, and increase our readership. Our goal is to make Blue & White the best campus magazine out there. We need your help and ideas to accomplish that, so don’t be afraid to speak up and speak out! We’re listening.

meet the art director My name is Kelly Giles and I’m a junior psychology and public relations (previously graphic design) major from WinstonSalem. I’ve been with b&w since my freshman year.

getting started

Where do you have to go and how do you access b&w files? Carroll Hall and access the server!

Log in to the computer. User name: bluewhite Password: curry

Log in the server, Howell. Click the Howell icon (@ sign) in the tool bar. Then click “Student Publications” and click OK.

Load the b&w fonts. Open the Blue & White folder: Student Publications >> Blue & White. Drag *bwfonts into the lower window of Font Book. Open the InDesign document containing your file. Student Publications >> Blue & White >> MONTH07 >> Story Folder >> Story.indd

Lab Hours • Labs 58 and 59, in the basement of Carroll Hall • Sunday-Thursday 5:30-9:30 • Friday 9am-5pm Open Font Book under Applications.

• not open on Saturday • if you have a Mac computer, you can access the server from home. Ask me for details.

Chcek out the difference between the old b&w layouts (black stroke) and the new b&w style (pink stroke). All of the old layouts appeared in the same issue!

my vision for b&w

Bet you think you already read this, don’t you? I used the word ‘vision’ because I want to talk about how I see b&w’s style. When I arrived on staff, designs were ecclectic to say the least. Every feature spread looked completely different from every other. Diversity is good, but each page of a magazine is only part of the whole. The pages should blend together to create a holistic image. I want Blue & White’s image to be simple and classy, but not stuffy. I want it to look like a professional magazine designed by students who take industry trends and make them their own. When I became Art Director, I worked to redesign the magazine with those goals in mind. I took ideas from some of my favorite magazines, like O Magazine, InStyle and Yoga Journal, and I encourage you to do the same in your designs. Infuse each design with your personal style, but use the guidelines that follow to make sure it blends seamlessly into the b&w style.

We’re consistent with our headline designs. The size and color can change, but the typeface must be Baskerville Old Face or Jayne Print or a combination.You’re also free to design a graphic or use a picture in your headline.

The opening blurb is a teaser about the story. You’re not responsible for writing it.

headline design (delete this box)

This is our ‘drop cap’. It’s the first letter of the first setence. Just click in the textbox that houses the letter and change it to match your copy. It can be any shade or transparency of the spot color, or gray.

a

opening blurb -- it needs to stay in this font, but not this position or color (it can be black, white or a shade of the spot color) BY AMY GUYER • DESIGN BY KELLY GILES • PHOTOS BY MEAGAN COOKE The first phrase or line, whichever is shorter, is typeset using Myriad Pro Bold Condensed, size 13.5.

A QUIPIS DO ET, verit vel doloreet, vercin

Copy text is always Adobe Garamond Pro, size 9.5, leading 11.4. (Don’t worry, the template will already be set up like this -- all you have to do is copy and paste the text into the InDesign document.) Don’t worry about page numbers. They’re housed on the master pages.

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September 2007

Images:

Cropping Images:

• All images must be cropped and grayscaled. Sound scary? It’s not. You just need PhotoShop. • First, how big does the picture need to be? • Unless you know you want the picture to be huge (take up a page or a spread), 7x5 is a good size. If it needs to be bigger, make it bigger.

1. Drag your photo(s) into PhotoShop. 2. Click Image>>Image Size 3. Type in a reasonable size for width and heigth -- whatever seems like it will fit the space 4. Type 300 for DPI -- this is VERY important! 5. Click OK.

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Photos usually don’t have a stroke (outline).You can use one, but only if it adds some value to your design. dit il ut exeraessit praese faci eum irit luptat praesequi tet at ut nonse conullaore tin et eu faccum venit luptate faccum dolortio od te minissequat alit vullan velissecte feuiscinis nonum zzriustin vel doluptat ver ipit ea cor senisim veliquam, sum iuscil elit ilis aliquatie dolor am, cons aut accumsan ex ex eumsandrero dolore veliquat delis ad tat eu feuipisim ad modolorpero odolor susting eugiam et et irit venim quat at. Putpatumsan ent velent nim ver sed do commodolore volor sequiscillam dolobore conulla consecte mod min hent nos autat nullam nit wis adigna aut ad doluptat, consent ing er sed etum ver sit alis nim dolorperat, conum quam dolut aut lore feu faccums andiam, consequ amconsequis augiat, sit alit wisis dolore essed tem do euisi blam zzriust ismodolese verit in ea feugiam zzrilla feu feugait iniam vullutpatie molore con hendre deliquametue dolorpe rillut dolor augue vulla feum dolobor iliquatuer suscipsusto odit volore delesto od tinis dolorper adipis euip exeros et estrud tat vent dolor summy non ullan velis at, velese velit aut autpat praesequipit elessi blaorperci tat at. Re mod molut ulpute dolore do odipit ercilla feugiat lumsandiamet la facin et laoreet, si elent illummodolum nostrud magna alit augait vel ullutat lor se dolobor iliquis modolor adipsum veros enibh ea cons eu feu facinim quat, quat in vent at, venibh et et dipis etue facidui smodignit non hendrem dunt nisi tisl dions at. Sum dolortisi ex etumsan henim exer iure tem zzrilla feu feumsandre velit, vulputet, quatio odolore tie volorpe rcilla feumsan vendiat adigna facinis ciliquatet wis digna feuipsu stionullan hendre consed essi. Umsandio conseniamcon enis et, quam do cortie veraese dit nullan velesti ssequam zzrit ilit augait utat in eugiam, volorpero odiamconum augait augait luptatisi. Il ullaore mod mincidunt ad eu facil ut ilis nul-

Pull quote box. Please leave text this font and color (Jayne and Pantone 185), but feel free to change the size to anything between 18 and 24.

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This image is bleeding off the page, meaning it will print all the way to the edge of the page. To make an image bleed, you must drag it off the edge of the page (represented by the pink line around the page). This image isn’t bleeding. To make sure non-bleeding images don’t get cut off, you need to place them inside the guidelines, which aren’t visible here but will be on the InDesign document. te facipis cinciduis euguer illa con venis enim zzrit doloreetum eugiam, volortie do ex eraessed delese er sit utpatumsan et, corperatin ullum ing et, sequatum iure do dui et, velit ut wisisim at ipissi. Lor at. Volorer in venim velit alit wismod min voluptat. Ut irit aliquatum zzrit nim del dionsenis atem ing exero odipit eugait voloreril ilit loreet vel dolum delenim doluptatis dolore vel eum eraesed mod doleniamcon venibhNosto od magna alit ex enismod oluptat lore facidui smodit aliquipsusto dolor ad molumsan ulputatin ulluptatem zzrilit luptat. Bore vullam, core vulla ate min ullandre estio dolore magna facip euismod iamcortio od dolenis nit volenim dit lan ercidunt wis ea consent atin ulputpa tuercipit iriure magna facidunt nosto eugiatem ad tat, quat amconsed molobortie velessenit dolummy nim in henim augait irit adigna faccum in ut ipisi exeraes senibh el er auguercilit lut veliquatum in volortin utatue magna core tio euisim dio core verosto endre duisi. Conullaor seniat amconse ctetue vent ad tem ipsusci blaor suscilit amcoreetum vullum dignim in ut utem iriusto enit aut ullaorp erilluptatem iuscidunt enim quatin erosto ex eu feugait nullum euipsuscin ullandit iriliquipis non ut alisi el euisi. Minci tio od eugiam, conullu tpatet nit lum iurer sit luptat nim nit, quamet do enibh ent at lor si. Obor at ex ea feugue molor autpat irius

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www.unc.edu/bw

Placing Images: Grayscaling Images: 1. Click Image>>Mode>>Grayscale

Saving Images:

Save as .tiff files on the server, in your folder. Keep original color files!

1. Go back to InDesign. 2. Click on the picture frame (if you have one drawn). If not, go on to step 3. 3. Click File>>Place. 4. Select file and click OK.

A pull quote is a pithy part of the story that you feel is worth ‘pulling out’ and highlighting. Only use 2 pull quotes per story.

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The ampersand is our trademark story-ender. The typeface is Bookman OldStyle Bold, size 18, in the spot coolor. It will already be placed in the layout, but make sure to place it at the end of the copy.

Color (in InDesign): • Use only Black (NOT Registration), white and the spot color of the month, which will already be in the design file. • Find the colors in the Swatches pallette (Window>>Swatches). In that pallette, you can adjust the tint. • To adjust transparency, click Window>>Transparency.

navigating Selection Tool: select and move objects Pen Tool: draw straight lines and curves Photo Box: draw a frame where you can place an image

Eye Dropper: selects effects of an object and lets you apply them them to other objects. Especially useful for colors and fonts

Fill: fills area (including font) with color

Direct Selection: lets you move a picture inside its frame Text Box: draw text boxes or select text Line Tool: draw a line and change its appearance using the stroke palette Rectangle Tool: Draw shapes, including circles, octagons, etc. Hold down the shift key to make a perfect cirlce or square.

Fonts:

To see the ‘Character Palette’, hit Apple + “T” on the keyboard. Name of the font Size

Style: bold, italic, etc. Leading: space between lines of text Kerning: space between characters

Transform: lets you scale and rotate objects including text.

Stroke: color of stroke pattern

other notes

Feel free to jot down other helpful hints as you learn them.

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