Media Kit

PRESCRIPTION

EDGE THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

A QUARTERLY MAGAZINE

PRESCRIPTION EDGE MAGAZINE THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

OFFICIAL MEDIA KIT

PRESCRIPTION EDGE MAGAZINE THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

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here are many publications on the market that focus on beauty, fashion, and health topics. With magazines overpopulating the market, the niche that Prescription Edge Magazine fills is a fashion, beauty, entertainment, and lifestyle publication catering primarily to the healthcare community. Over the years, healthcare has been the least to be affiliated with fashion or beauty. In fact, healthcare professionals may be less concerned about the need to be fashionable or beautified because there has not been a publication that entertains this demographic or takes their best interests to heart. Prescription Edge Magazine is a unique and upscale quarterly publication that will not only target the healthcare community, but will also embrace the general community of men and women between the ages of 20-50, who are well-educated, social, active, and aiming for happier, healthier, and wealthier lives. Because of the healthcare community that the magazine serves, it will also provide its readers materials with added benefits that are health-conscious.

Beyond fashion, beauty, and health, Prescription Edge Magazine will provide its readers with personal health guide and address other health related issues affecting our communities. It will embrace charity and other humanitarian programs. Overall, Prescription Edge Magazine will be able to communicate to its readers that living healthy can also mean living ‘edgy’ lifestyles.

PRESCRIPTION EDGE MAGAZINE THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

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L A L A S I N C E R E LY ™

a La Sincerely, Inc., was founded in 2007 to contribute to the fashion industry. La La Sincerely is not only impacting the world of fashion, but it is revolutionizing the medical uniforms worn by healthcare professionals. It is leaving behind the old, white uniforms and dull, not-so flattering scrubs/uniforms, and replacing them with glamorous, edgy, and professional attire. La La Sincerely is the first company to reinvent the designs of medical attire with patent pending ideas. La La Sincerely will continue striving to grow and meet the needs of its consumers. The overall goal of this parent company is not just to house a number of innovative brands, but to also be a leading company on its own while providing a variety of products and services. CONTACT INFORMATION: PUBLISHER & EDITOR-IN-CHIEF LALE SOSANYA • [email protected] • 301.332.7010 ART & DESIGN DIRECTOR MARY FORD • [email protected] • 410-488-3032

PRESCRIPTION EDGE MAGAZINE THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

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rescription Edge Magazine provides its readers with a range of topics such as:

• BEAUTY • FASHION • FAMILY • FOOD • • HEALTH • RESEARCH • ENTERTAINMENT • • CHARITY • FITNESS • SELF-MOTIVATION • • STRESS MANAGEMENT • NATURE & OUTDOORS • • SPORTS • CAREER • BUSINESS • POLITICS • • LIFESTYLES • HEALTH DISCOVERIES •

The content will aim to provide benefits to already established approaches.

EDITORIAL PROFILE • Upscale advertising platform that is designed to capture new and upcoming brands. • Exciting and informative articles that will educate readers on their everyday lives. • Feature stories that will tie-in with the essence of the magazine.

PRESCRIPTION EDGE MAGAZINE THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

BEAUTY

• Innovative beauty ideas, products, and technology that would provide benefits to routine approaches. • Simple tips and approaches to keeping skin younger and healthier. • Taking natural or 100% pure approach to beauty makeups and cosmetics.

FASHION

• Innovative health fashion that features medical scrubs/uniforms for healthcare workers: “Health Goes Glamour”. • Every day modern fashion for men and women. • Fashion trends across the globe and what to wear, how to wear it, and where to buy it. • Environmentally conscious fashion.

HEALTH

• Health-related topics capturing the importance of preventive medicine and risk factors to watch for. • New developments in healthcare.

ENTERTAINMENT

Entertainment that enlightens, interviews with celebrities in medicine and entertainment, general TV and medical TV shows, music, and film.

PRESCRIPTION EDGE MAGAZINE THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

FITNESS & STRESS MANAGEMENT

Yoga and general fitness articles teaching readers to enrich their minds, bodies and souls. • Stress management/Self-motivational.

FAMILY

Articles encouraging family togetherness and introducing various activities that promote activities within families.

FOOD

• Healthy living by adding organic foods to traditional dishes. • How to add organic gardening to kitchen creations.

CHARITY

• Bringing awareness of the charity community to our readers.

“THE CIRCULAR”

• Rotating section with articles that could change per issue depending on its season, such as business, politics, letters from readers, sports, travel, career, outdoor/nature, and technology.

PRESCRIPTION EDGE MAGAZINE THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

CIRCULATION

• Market: Atlanta Regional Area • Circulation: 5,000 copies for market • Distribution: By market to high-traffic news stands, regional book stores, health care teaching facilities, medical practices, dental offices, hospitals administrators, residencies and waiting areas

STATISTICS

Magazine Readership: 50,000+ per market Male 40%/Female 60% Median Age: 32 Household Income: $75,000 College Educated: 85% Doctors/Professionals: 35% The average magazine reader spends about 45 minutes per isssue. Source: MRI Subscriber Survey, Fall 2007

WHY ADVERTISE IN PRESCRIPTION EDGE? • UPSCALE, NICHE TO TARGET HEALTHCARE PROFESSIONALS • ONLY MAGAZINE PLATFORM TO REACH MEDICAL COMMUNITIES

• ONLY MAGAZINE PROVIDING TOPICS RELATED TO FASHION , BEAUTY, ENTERTAINMENT AND LIFESTYLES OF HEALTHCARE PROFESSIONALS WHILE STILL ADDRESSING HEALTH-RELATED ISSUES

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PLATFORM FOR AUDIENCE WITHIN DEMOGRAPHICS TO

GET INTRODUCED TO GROUND-BREAKING TECHNOLOGIES AND BENEFIT FROM INNOVATIVE PRODUCTS AND SERVICES • PREMIUM PLACEMENT OF ADS: 10% UPCHARGE • AGENCY DISCOUNTS AVAILABLE •

PRESCRIPTION EDGE MAGAZINE THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

AD RATES FOR 2009/2010 2 FULL PAGE SPREAD 17” X 11”

1 FULL PAGE OR COVER PAGE 8.5” X 11”

1/2 PAGE 8.5” X 5.5”

1/4 PAGE 4.25” X 5.5”

1X

2X

3X

4X

2 FULL PAGE SPREAD

2,000

3,800

5,600

7,400

1 FULL PAGE

1,500

2,850

4,200

5,500

1/2 PAGE

750

1,425

2,100

2,775

1/4 PAGE

500

950

1,400

1,850

BACK COVER

2,500

4,300

6,100

7,900

INSIDE BACK COVER

2,000

3,800

5,600

7,400

INSIDE FRONT COVER

2,000

3,800

5,600

7,400

• ALL ADS SUBMITTED BY CLIENTS, AGENCIES OR FREELANCE DESIGNERS MUST BE ON CD ROM OR PLACED ON AN FTP SERVER, OR EMAILED IF FILE SIZE IS UNDER 8MB.• THE PROGRAMS WE USE ARE QUARK XPRESS, ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR AND FREEHAND. WE USE MACINTOSH COMPUTERS.• IMBED ALL FONTS.• INCLUDE ALL PLACED ARTWORK, EMBEDDED GRAPHICS AND ALL OTHER RELEVANT MATERIALS. FILE FORMATS FOR ANY IMAGES PROVIDED MUST BE .TIF OR .EPS.• PLEASE MAKE SURE YOUR 4-COLOR IMAGES ARE CMYK, NOT RGB TO ENSURE PROPER PRINTING OF YOUR AD. THE IMAGE RESOLUTION MUST BE AT LEAST 300DPI OR HIGHER. PLEASE BE SURE TO WATCH YOUR FILE SIZE.• WHEN SAVING A FILE AS AN .EPS OR .PDF, PLEASE MAKE SURE THERE IS NO .JPG ENCODING. • WHEN USING ADOBE ILLUSTRATOR TO CREATE AN AD, PLEASE MAKE SURE ALL TYPE IS CONVERTED TO OUTLINES.• ANY ADS CREATED ON A PC MUST BE TRANSLATED TO .EPS OR .PDF FILE, WHICH CAN BE READ BY ADOBE ILLUSTRATOR OR ADOBE PHOTOSHOP. IF YOU ARE USING COREL DRAW, PLEASE CONVERT ALL TEXT TO CURVES AND EXPORT YOUR AD TO .PDF FILE.• WE CANNOT ACCEPT ANY FILES CREATED IN ADOBE PAGEMAKER, MICROSOFT PUBLISHER, MICROSOFT WORD OR ANY NON-GRAPHIC PROGRAM. • 2 FULL PAGE SPREAD: 17”X11”, 1 FULL PAGE: 8.5”X11”, 1/2 PAGE: 8.5”X5.5” AND 1/4 PAGE: 4.25”X5.5”. PLEASE ALLOW FOR 1/8” BLEED ALL AROUND.• PLEASE MAKE CHECKS PAYABLE TO: LA LA SINCERELY INC. • SUBMIT IMAGES 8MB AND UNDER TO [email protected] FOR LARGER THAN 8MB FILES, CONTACT ART DIRECTOR, MARY FORD.

2009 PUBLISHING SCHEDULE (JULY/OCTOBER/DEC-JAN/APRIL) Mail Materials to: La La Sincerely Prescription Edge Magazine P.O. Box 675082 Marietta, GA 30006-0009

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