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East Meets East Integrating Ancient Chinese Wisdom and Islamic Business Principles

MarkPlus Forum Special Ramadhan Edition Jakarta, 11 October 2005

“SEEK KNOWLEDGE EVEN UNTO CHINA” - Saying of the Prophet Muhammad

WHY? Integrating

Remember the Book?

Remember that……...

Remember Interfaith!

Source: www.interfaithstudies .org

WHAT? Lessons do Businesses need to learn from Islam and Confucianism

BALANCE

MIZAN = Yin & Yang

"Allah menurunkan kitab Al-Quran dengan penuh kebenaran dan keseimbangan (QS Al-Syura [42]: 17)."

Both words are repeatedly mentioned in Qur’an

Life

Death

145 times

Dunia

Akhirat

115 Times

Cold

Hot

4 times

Demons

88 times

Anxiety

13 times

Angels Serenity

VS.

•The word Yaum literally means Days, repeatedly mentioned 365 times •The word Syahr literally means Months, repeatedly mentioned 12 times

Source: Dr. M. Quraish Shihab, M.A. on “WAWASAN AL-QURAN, Tafsir Maudhu'i atas Pelbagai Persoalan Umat”

SOFT

HARD

Continuous Learning

IQRA!!! "Bacalah dengan (menyebut) nama Tuhanmu yang menciptakan, Dia telah menciptakan manusia dari 'alaq. Bacalah, dan Tuhanmulah yang paling Pemurah, Yang mengajar manusia dengan pena. Dia mengajarkan kepada manusia apa yang belum diketahuinya" (QS Al-'Alaq: 1-5).

Learn, Share, Teach!!! “keep learning until the moment they close your coffin!” (Confucius)

Leadership

Rasulullah Leadership

•Intelligent •Righteousness •Trustworthiness •Communicative

Confucius on Leadership 5 distinct areas of the qualities of an effective leader:

•Moral Character •Proper Conduct •Humanity •Life-long Learning •Maintaining a Balance Source: Contemporary Chinese Leadership: L essons from the Classics By Sheh Seow Wah

Sun-Tzu on Leadership Leaderships are characterized by the display of human traits……

•Intelligence •Humanity •Courage •Credibility •Discipline

Compassion

The 10 Credos of Compassionate Marketing 1. Love your customers, respect your competitors 2. Be sensitive to change, be ready to transform 3. Guard your name, be clear of who you are 4. Customers are diverse, go first to who really needs you 5. Always offer a good package, at a fair price 6. Always make yourself available, spread the good news 7. Get your customers, keep and grow with them 8. Whatever your business, it is a service business 9. Always refine your business process, in terms of quality, cost, and delivery 10.Gather relevant information, but use wisdom in final decision

#1. Love Your Customers, Respect Your Competitors “Dan janganlah sekali-sekali kebencianmu terhadap suatu kaum mendorong kamu untuk berlaku tidak adil,” (QS Al-Maidah: 8). “Allah tidak akan berbelas kasih pada seseorang bila ia tidak mengasihi sesamanya” (HR: Bukhari dan Thabrani)

…about the meaning of humanness, Confucius said, “love others.” Confucius Analects [12:22]

“Respect others and others will respect you” (Confucius Quotations)

#2. Be Sensitive to Change, Be Ready to Transform “Sesunguhnya Allah tidak mengubah keadaan suatu kaum sehingga mereka akan mengubah keadaan yang ada pada mereka sendiri,”

“Only the wisest and stupidest of men never change.” “Study the past, if you would divine the future.”

(QS Ar-Ra’d: 11)

“They must often change, who would be constant in happiness or wisdom.” (Confucius Quotations)

#3. Guard your name, be clear of who you are

Al-Amien

“It is man that makes truth great, not truth that makes man great”

“The object of the superior man is truth.” (Confucius Quotations)

#4. Customer are diverse, go first to who really need you “Hai Manusia, sesunguhnya Kami menciptakan kamu dari seorang laki dan seorang perempuan, dan menjadikan kamu berbangsabangsa dan bersuku-suku, supaya saling kenal mengenal,” (QS Al Hujuraat: 13)

“Men’s natures are alike, it is their habits that separate them” (Confucius Quotations)

“When needed, acting When not needed, concealing.” Confucius Analects [7:11]

#5. Always offer a good package at a fair price

“Tidak dihalalkan bagi seorang muslim menjual barang yang cacat, kecuali ia memberitahukannya,” (HR: Ibnu Majah dan Ibn Hanbal)

"What about 'fairness' ? What you don't like done to yourself, don't do to others." Confucius Analects [15:23]

#6. Always make yourself available, Spread the good news “Ketika Rasulullah mengutus sahabatnya untuk menyelesaikan suatu urusan, beliau akan bersabda, sampaikanlah kabar gembira dan janganlah menakut-nakuti, serta permudahlah jangan mempersulit” (HR: Abu Musa ra.)

“The more man meditates upon good thoughts, the better will be his world and the world at large."

“Dan tiadalah Kami mengutus kamu melainkan rahmat bagi semesta alam,” (QS Al Anbiyaa: 107)

(Confucius Quotations)

#7. Get your customers, keep and grow with them

“Barang siapa ingin dimudahkan rezekinya dan dipanjangkan umurnya, maka hendaklah ia bersilaturahmi,” (HR: Muttafaqun Alaih)

Tzu Kung asked about the way of friendship. Confucius said, "Speak to your friends honestly, and skillfully show them the right path. If you cannot, then stop. Don't humiliate yourself." Confucius Analects [12:23]

Tseng Tzu said: "The Superior Man uses his refinement to meet his friends, and through his friends develops his humaneness." Confucius Analects [12:24]

#8. Whatever your business, it is a service business

“Karena tangan yang di atas atau yang memberi lebih utama dari tangan yang di bawah, atau yang menerima. Dan mulailah dengan orang yang kau tanggung,” (HR: Abu Hurairah ra.)

“Choose a job you love and you will never have to work a day in your life.” “If you think in terms of a year, plant a seed; if in terms of ten years, plant trees; if in terms of 100 years, teach the people.” (Confucius Quotations)

#9. Always refine your process in terms of QCD

“Dan penuhilah janji, karena janji itu pasti diminta pertanggungjawabannya,” (QS Al Israa: 34)

Confucius said: "If raw substance dominates refinement, you will be coarse. If refinement dominates raw substance, you will be clerical. When refinement and raw qualities are well blended, you will be a Superior Man." Confucius Analects [6:16]

#10. Gather relevant information, but use wisdom in the final decision "Bacalah dengan (menyebut) nama Tuhanmu yang menciptakan, Dia telah menciptakan manusia dari 'alaq. Bacalah, dan Tuhanmulah yang paling Pemurah, Yang mengajar manusia dengan pena. Dia mengajarkan kepada manusia apa yang belum diketahuinya" (QS Al-'Alaq: 1-5).

“Allah akan meninggikan orang-orang yang beriman diantaramu dan orangorang yang diberi ilmu pengetahuan beberapa derajat,” (QS Al Mujadalah: 11)

“Those who do not study are only cattle dressed up in men’s clothes.” “Learn as though you would never be able to master it; hold it as though you would be in fear of losing it.” (Confucius Quotations)

So How They Meet?

At MarkPlus&Co??

At MarkPlus&Co??

They Surely Meet in Marketing!!!

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