Women's Cycling Magazine 2009 Media Kit

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f f a t S M C W

Marian Hunting Editorial Director

Carson Blume Photo Editor

ECHO Art Director

888-680-2276 [email protected]

Marian has worked at several bike shops and in the bicycle industry for nearly 10 years. For several years Marian was a part owner of a collectively owned bicycle shop, the “Missing Link”. While at the Missing Link, Marian taught bicycle repair classes and worked as the Outreach Coordinator. Currently, Marian works as a Bicycle Industry Analyst for Bike-Alog. [email protected]

Carson grew up in beautiful northern California, with Mt. Shasta and Lassen painting the backdrop to his burgeoning life as a photographer. He developed a keen sense for photography at a young age while exploring the wonders in his own backyard. Participating in cycling, running, and numerous other outdoor adventures gives Carson the advantage of capturing these sports in a truly distinct and defining manner. He not only captures the image, but the raw excitement and thrill that comes from participation. Along with his sports and travel photography, he owns and runs Digital Capture Systems, a digital consulting company for professional photographers and he has also recently been added to the instructor staff at the Malibu Institute of Media Arts. If that is not enough, he also has an entire product line for professional photographers coming out soon! [email protected]

Echo, also known as Michael Roberson, is an avid thrill seeker and tree hugging peaceful kind of guy. By trade, Echo is a graphic and web designer; you may have noticed him at your local Starbucks in the corner trying way too hard to look cool with his laptop and Iced Soy Cinnamon Dolce Latte! Things Echo enjoys meaningful conversations, spirituality, travel, social activism, and people watching. Echo is also owner of Casualty of Design a full service graphic and web design company. [email protected] www.casualtyofdesign.com

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s r o t u b i r t Con

MaryCraighead

is currently a 7th grade language arts teacher as well as the retail manager of the Mountain Bike Depot & ‘Cross ute? ngmag.com li ib c tr y n sc o n c e Supply in Louisville, KY. Mary to m t o Wan n.hunting@w and the staff at the Mountain Bike Email: maria Depot are very passionate about cycling as a lifestyle, and focuses on customer service and community driven events, like a CX Worlds party, the women’s classes, and a new short track series. Mary is a Cat 1 mountain biker and a Cat 3 ‘cross racer. Mary raced for the Sorella Cycling Program out of Atlanta, GA while she was attending Emory University. She currently rides and races for Chrysalis Ventures Racing in Louisville.

DotsieBausch is a professional racer who has ridden for T- Mobile, Colavita Sutter Home, and the United States National Team. She now acts as race captain and mentor to the New Zealand based Jazz Apple cycling team alongside Susy Pryde! Dotsie is a familiar name in the professional women’s peloton as she has had a wildly successful career, including 3X as National Champ and a Pan Am gold medal. In 2002, Dotsie launched a personal coaching business and focused soley on new women racers. Through word of mouth, she has been successfully increasing her client base each year, and recently launched Empower Coaching Systems with business partner Andy Sparks, the 2008 U.S. Olympic Track cycling coach. Check out Empower at: www.empowercoachingsystems.com. They focus on road and track cycling for men and women of all ages. Dotsie is very candid about sharing her stories about her struggles with drugs and eating disorders with the public and has used her status as a professional athlete to increase the public’s awareness of eating disorders. KathieReid

The Epic images of JonathanDevich’s http://www.epicimages.com, and photographic stylings of JohnSegesta http://www.johnsegesta.com

has vivid memories of her first ride on a bike without training wheels at the tender age of 5 years, but didn’t take up cycling in spandex until 9 years ago. Within just a few years, she had done multiple centuries, completed the infamous (at least in Central California) 153-mile Climb to Kaiser twice, and began racing. A “career-cat 4” Velo Bella, she simply races for the challenge and the joy of riding and training with strong women. Perhaps because she grew up in the tiny Eastern Sierra town of Bridgeport, California, at 6500 feet, her favorite type of riding includes challenging climbs. She has ridden some of the legendary climbs of the Tour de France and the Giro di Italia, such as Col du Tourmalet, Alpe d’Huez, and the Passo Stelvio. To pay for her bikes and bike trips, she is an associate professor of child development at California State University, Fresno. One of the perks is summers off, and in 2006, she did an internship at VeloNews in Boulder, Colorado, an experience that launched her second career – freelance

writing. She writes features for VeloNews, covers NRC races such as the Cascade Cycling Classic for velonews.com, does contract work for USA Cycling’s website, and has published on cyclingnews.com. .

VeronikaLenzi is a Petaluma photographer who fell in love with cycling after seeing the tail end of the 2001 Tour de France. In 2006, she was contracted to photograph The Toyota-United Professional Cycling Team, with one of her pictures published in VeloNews and two others published in Bicycling Magazine. You can also see her photos in our very own local Bike Monkey magazine and hanging in the Wine Emporium in Sebastopol. She has opened her house to many young cyclists (and non cyclists), and hopes that she and her husband can make a difference in the life of a cyclist, young or old. She is currently one of the managers of the Santa Rosa based Team NorCal Bike Sport and will be following each stage of this years Tour of California. KenConley (kwc) is a Northern California cycling photographer that can usually be found behind a lens, handlebars, or a keyboard.While mainly focused on California road cycling events like the Tour of California, he has traveled across the US to shoot events like the Tour de Georgia and the Tour of Missouri. Occasionally you’ll find him drinking beer at a track, mountain bike or cyclocross event. In his spare free time he also maintains a cyclingfocused blog at http://kwc.org/cycling/. BrianHodes of Southern California has been shooting for over 30 years. An avid cyclist, he has recently combined his passion for cycling and his artistic photographic eye. There is an advantage to being both a cyclist and a photographer- being able to see the shot before it’s even there. Whether it’s a crit, road race, time trial or a multi-day stage race, you’ll find Brian, knee-pads and all on the circuit. Brian Resides in Southern California and is a Father of two- Sophia and Aidan. He is actively involved in charity, and is an activist to raise awareness and an end to the HIV/AIDS pandemic. His images can be found at www. veloimages.com. BarbaraHowe An accomplished pavement and dirt cyclist Barbara Howe also enjoys eating and cooking. She believes that you should enjoy what you eat and her cycling experiences are often shaped by the food around them. From camping in the mountains and cooking on a portable stove, to the frites stands at Belgian cyclocross races and breakfast before her commute Barb always makes sure she’s well fueled before she gets on her bike.

WomensCyclingMag.com • pg.2

Sagebrush Safari

San Diego, California, USA, April 5, 2009

The Sagebrush Safari course was wildly praised by all of the riders that we talked to as it seemed to provide every rider an opportunity to ride the terrain that they excelled in. The figure eight shaped course started with a long pavement climb that then funneled riders onto a fun downhill section filled with grin-inducing swoopy turns. The riders were then greeted by another climb and a hike-a-bike of reasonable length after which the riders were funneled back onto singletrack for the final descent into the finish. Pua Sawicki (Ellsworth) clearly dominated in the Pro Women’s field, finishing nearly 8 minutes before her next closest competitor, Allison Mann (IE Bikes/Nema). Mann was followed by Amanda Carey (Kenda/Tomac/ Hayes) and Natasha Hernday (Amgen). Kathy Sherwin (Kenda/Tomac/Hayes) rounded out the Pro Women’s Podium. It was great to see so many women racing and enjoying themselves; from the Pro Category on to the Category 3 Masters Women, it looked as it everyone was enjoying themselves. It was also great to see a woman, Annette Padilla (Celo Pacific), racing in the Category 2 Singlespeed race. Hopefully more women will start racing their singlespeeds and eventually we’ll get our own Women’s Singlespeed category. by:MarianHunting

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©2009CarsonBlume

WomensCyclingMag.com • pg.4

©2009CarsonBlume

San Dimas Stage Race Three days of races in Velo, California March 20 - 22 2009 he San Dimas Stage Race is a well organized, short 3-day stage race that is hosted by Southern California Velo. The San Dimas Stage Race is not included on USA Cycling’s National Racing Calendar, but as it falls so close in time and geographical location to Redlands, which is included on the National Racing Calendar, it often attracts some of the top talent. The 10th Annual edition of the San Dimas Stage Race was no different as Columbia Highroad, Colavita Sutter Home, CalueAct Capital, and TIBCO all sent full squads to contest the race. pg.5 • WomensCyclingMag.com

Riders were treated to a uniquely Southern California weather experience on the first day of the stage race as the day was at once both sunny as well as overcast. The first of the stages, set against the San Gabriel mountains, the Glendora Mountain Road uphill time trial climbs a little over 1350 feet in 3.8 miles. As it was an uphill time trial, all of the riders opted for their road rigs rather than a their time trial bikes, although there were some riders who did use aero helmets and clip-ons especially designed for uphill time trials. The results of the Glendora Mountain Road time trial, like the results

of most other time trials, were not too surprising. Mara Abbott (Columbia Highroad) won the stage convincingly with her next closest rival, Kristen LaSasso (Kahala LaGrange), 45 seconds back. Mara Abbott is only in her third year as a professional cyclist, but has already done remarkably well, winning the 2007 National Road Race Championship and the 2008 Mt. Hood Stage Race. Mara Abbott clearly

has raw talent that, barring injuries, should allow her to develop into a staple of the women’s peloton. Furthermore, Mara Abbott can only benefit from riding with Team Columbia Highroad, as the team boasts a roster that includes some of the most experienced and well rounded riders in the women’s peloton. It was also not surprising to see Kristen LaSasso, who has ridden for Team Lipton and Specialized Designs for Women in the past, finish in second place. LaSasso is known for her climbing prowess and began the San Dimas Stage Race in great form. Further down the results list, finishing in 6th place, was Ina Yoko Teutenberg (Columbia Highroad). Teutenberg is a well known force in the women’s peleton but she’s generally known more for her sprinting prowess rather than her climbing ability. With such a strong showing in the initial stage of the San Dimas Stage Race, Teutenberg made the initial steps to win the general classification. The San Dimas Hospital Road Race, the second of the stages, is a 56 mile race run over a 7 mile loop that has two 200 foot climbs with Queen of the Mountain points available at the second climb on the second, fourth, and sixth lap. Hot Spot Sprint points were also available at the start/finish on the third, fifth, and seventh lap. The short lap length and the numerous opportunities through

the course for climbing or sprinting points, made for fast and competitive racing. Shortly into the race, a select group formed which contained: Ina Yoko Teutenberg, Tiffany Cromwell (Colavita Sutter Home), Coryn Rivera, a 17 year old super junior riding for Metro Volkswagen, Mara Abbott, Olivia Dillion, the Irish National Time Trial Champion riding for Touchstone Climbing, Kristen LaSasso, as well as Robin Farina (ValueAct Capital). With the major teams represented in the select group, the chase group was relatively unmotivated. From the select group, Teutenberg sprinted for the win and Emilia Fahlin (Columbia Highroad) taking the chase group sprint over five minutes later. The final stage of the San Dimas Stage race was a fast, 6 corner criterium with a small 40 foot power climb between turn three and four, and two Hot Spot Sprints with 40 minutes and 20 minutes to go. Mara Abbott (Columbia Highroad) still held the top spot in the general classification that she initially earned during the first stage, the uphill Glendora Mountain Road time trial. Abbott’s teammate, Ina Yoko Teutenberg, with the benefit of the time bonuses that she had gathered during the San Dimas Hospital Road Race, now sat in second, only 17 seconds behind Abbott. With Teutenberg and Abbott both sitting so close to each other in the general classification,

©2009CarsonBlume

it was all but assured that Columbia Highroad would end the day with one of the two at the top of the general classification. The criterium began with ValueAct Capital, Colavita Sutter Home, and Columbia Highroad patrolling the front and the attacks began shortly after the race started. ValueAct Capital, Colavita Sutter Home both sending riders off the front more than once, but with Kim Anderson and the rest of the Columbia Highroad team, all of the attacks were easily reeled back in and the pack was kept under control. Teutenberg took the first of the Hot Spot Sprints easily and broke early for the second Hot Spot Sprint, after which she became the race leader on the road. Teutenberg continued to drive the pace after the second of the Hot Spot sprints maintaining a 20 odd second gap on the field until she crossed the line first, with no other riders in sight. Tina Pic (Colavita Sutter Home) narrowly won the field sprint over Kendall Ryan (Metro Volkswagen). by:MarianHunting

General Classification 1. Ina Yoko Teutenberg (Columbia Highroad) 2. Mara Abbott (Columbia Highroad) 3. Cath Cheatley (Colavita Sutter Home) 4. Alex Wrubleski (Columbia Highroad) 5. Kristen LaSasso (Kahala LaGrange) Best Young Rider: Mara Abbott (Columbia Highroad) Sprinter’s Jersey: Ina Yoko Teutenberg (Columbia Highroad) Climber’s Jersey: Alex Wrubleski (Columbia Highroad)

WomensCyclingMag.com • pg.6

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Why advertise in Women’s Cycling Magazine? For advertising to be maximally effective with women, women readers must first be made to feel included in the target market; however, cycling has long been a male-dominated sport with corresponding male-dominated media coverage. By advertising in a women’s specific cycling magazine, companies have the unique opportunity to reach a market that for so many years has been overlooked and under-accessed. As consumers, women are very loyal to a brand with which they have had good experiences. When women purchase cycling products, they are more likely to try a product made by a brand with which they

have had a positive experience, either directly or indirectly.Women’s Cycling Magazine offers advertisers cross-category growth potential because our coverage of women’s cycling will not be limited to one type of riding and will include racing (road, mountain, cyclocross, track, collegiate, and high school), recreational cycling (centuries, charity rides, touring reports), and advocacy. As a racing cyclist who has worked in the cycling industry for close to 10 years, it is my firm belief that companies drastically limit their potential for long-term growth if they fail to meet the needs of the growing women’s market. I look forward to working with you and answering any questions you might have.

©2009CarsonBlume

WomensCyclingMag.com • pg.8