Ties Media Kit 2009

TIES Media Kit Uniting Conservation, Communities and Sustainable Travel

The International Ecotourism Society: About The International Ecotourism Society (TIES) is a multi-stakeholder non-profit and non-governmental organization, and is committed to representing the voice of the global ecotourism community as an unbiased source of knowledge and advocacy.

ecotourism: responsible travel to natural areas that conserves the environment and improves the wellbeing of local people (TIES, 1990) 2

Why advertise with TIES? Three Reasons Why TIES is a Smart Advertising Choice for Your Business: 1) Diversity is in our nature: Our network reaches a truly diverse audience of travelers and professionals from around the world, who all have one thing in common - passion for travel. 2) Enhance your brand image: Take advantage of the opportunity to associate your name with TIES, the universally trusted source of information on everything green in travel & tourism. 3) Target proactive readers: Your message will be received and spread by a passionate crowd who values the “be the change” approach to a sustainable future.

Take Your Business to New Heights! 3

TIES Advertising Opportunities: Overview Newsletters & e-Publications Digital Traveler eNewsletter: Weekly newsletter covering ecotourism news, 10,000+ subscribers.

ecoDestinations eNewsletter: Bi-weekly newsletter with

updates on TIES ecoDestinations project, 5,000+ subscribers.

EcoCurrents eMagazine: Quarterly e-magazine featuring

“The International Ecotourism Society is a pioneering organisation.... good for information, resources, networking in the ecotourism world.” Peter Richards, CBT-i, Thailand

current trends and best practices. Available to TIES members.

Travel Green Guide: Annual guide with sustainable travel options from around the world.

TIES Website: www.ecotourism.org Left Navigation Bar: A “Wide Skyscraper” ad space under-

neath web page navigation menu. Appears on all pages with wide content area layout (e.g. Travel with TIES Members, ecoDestinations).

Right Sidebar: A “Square Button” ad space on the top right-

hand corner of all of the ten most visited pages with center content area layout. (e.g. What is Ecotourism?, Our Mission, News). >> See pages 12-13 for more information.

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About Our Audience The Network: TIES global network represents a wide range of stakeholder

groups, and provides platforms to create win-win partnership-building opportunities.

Our Members: Our members

around the world, individuals and organizations from over 90 countries, continue to demonstrate that travel, when executed mindfully with the minimal footprint, can have both tangible and intangible benefits for conservation and communities, as well as provide fun, memorable and inspiring experiences.

“I want to thank you for the article [that was published in TIES Digital Traveler eNewsletter], and wish to let you know that we have already been contacted by several cultural and eco tourism organizations from the USA and I’am looking forward to more.” - Kores S. Ole Musuni Maasai Cross Cutural Eco-Tourism Programmes

Meet the Eco Traveler: A common misconception about ecotourism is

that it means roughing it in tropical jungles. The stereotype of fun-loving, adventure-seeking, budget-conscious backpackers describes only a portion of the ever-growing green travel market. The global ecotourism community encompasses a whole spectrum of travel enthusiasts and nature lovers – from birders to surfers, from voluntourists to wine connoisseurs, from energy experts to travel bloggers.

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Want to stay ahead in today’s green market trends? Advertising with TIES is an easy and effective way to target the ideal audience for your business.

Conscious and Value-Driven Green Travelers Members of TIES Network: • enjoy off-the-beaten-track travel experiences, and proactively seek ways to enrich them with authentic and rewarding memories. • believe that travel should provide positive experiences for both visitors and hosts. • support and participate in initiatives that protect the world’s natural wonders and cultural treasures.

Proactive and Ethically-Minded Green Consumers Members of TIES Network: • are interested in staying up-to-date on new ideas, products and technologies that are in line with their social, ethical and environmental values. • are web savvy and frequently utilize online tools and resources to make travel choices that make a difference. • are keen to support companies and organizations making efforts to minimize negative footprint and maximize positive impact.

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Meet TIES Members Who Are TIES Members? Traveler: ecotourists, supporters Student: students enrolled full-time

in a college or university

Professional: ecotourism experts,

consultants, journalists, academics, researchers, guides

Where Are TIES Members?* North America: 40% Central America & Caribbean: 6% South America: 8% Europe: 22% Africa: 10% Asia Pacific: 14%

Business: tour operators, lodging

facilities, consulting firms, affiliated businesses

Institution: governments, CVB’s, DMO’s, tourism offices

NGO: non-profit and non-governmental organizations

College & University: academic

institutions

Associations: local, national and regional ecotourism associations

Ecotourism Explorer Ecotourism Explorer Map: ecotourism.org/explorer

*As of April 2009 7

Digital Traveler eNewsletter Digital Traveler is the weekly electronic newsletter of TIES, with a readership of 10,000 loyal subscribers, many of whom have been reading Digital Traveler as a leading source of ecotourism news for decades.

Advertising in Digital Traveler:

Size: Full horizontal banner (468 x 60 pixels), Rectangle (180 x 150 pixels) *Package rates available (2 or 3 weeks, full month, combined with other newsletter ads)

>> Popular Topics*: green hotels

eco-friendly products

wildlife conservation

career opportunities

Jobs

networking opportunities

carbon offsetting events

certification programs

Community-Based Tourism

green building

ecolodge

Climate Change financing conservation

180 x 150

468 x 60

green washing

Green Economy Adventure Travel

degree programs

*TIES member survey (2008): “What topics would you like to see covered in our newsletters?”

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ecoDestinations eNewsletter ecoDestinations eNewsletter is the bi-weekly electronic newsletter of TIES, highlighting

ecotourism initiatives from destinations featured in TIES ecoDestinations project (www.ecotourism. org/ecodestinations). The newsletter currently has a readership of over 4,000 subscribers, and is also distributed through ecoDestinations partners’ networks around the world.

Advertising in ecoDestinations eNewsletter: Size: Full horizontal banner (468 x 60 pixels) *Package rates available (multiple editions or combined with other newsletter/website ads)

468 x 60

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EcoCurrents eMagazine

EcoCurrents EcoCurrents Edition 24

B

EcoCurrents is the quarterly e-magazine of TIES, featuring current industry trends and best practice examples from around the world. TIES mebers (Traveler Plus level and above) receive EcoCurrents as part of their member benefits.

EcoCurrents member email

Website and Email Ad Sizes A: Left Navigation Bar (160 x 600 pixels) B: Right Sidebar (250 x 250 pixels) C: Member email (468 x 60 pixels) Mix ‘n Match These ad spaces are available individually, or combined (A+B, A+C, B+C, A+B+C) Take your pick and maximize your impact!

C

468 x 60

Ad Submission Deadlines Spring edition: March 5 Summer edition: June 5 Fall edition: September 5 Winter edition: December 5

A

Sample EcoCurrents article web page

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Travel Green Guide

Travel

Green Guide

Each year in the fall, TIES publishes the “Travel Green Guide,” which serves as an annual membership directory as well as a guide to responsible travel options that benefit conservation, communities and sustainable travel. AD SIZES (Width x Height in inches) Full page (V) ................. 7.0” x 10” 1/2 page (H) ................. 7.0” x 4.875” 1/3 page (V) ................. 2.25” x 9.875” 1/6 page (V) ................. 2.25” x 4.875” 1/6 page (H) ................ 4.625” x 2.375” 1/8 page (H) ................ 4.563” x 2.375” Reserve your ad space by: July 31 Image Requirements: All images provided for ads should be final, color corrected, hi-resolution (300 dpi) CMYK files. TIFF or EPS file type recommended. Hi-res images should not be scaled more than 115% to maintain image quality.

1/6 (H)

Full page

1/6 (V)

1/3 (H)

1/3 (V) 1/2 (H) 1/8 (H)

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TIES Website - www.ecotourism.org Adverting on TIES website is a great way to

increase your visibility among active supporters of TIES and ecotourism, who are keen to learn about socially and environmentally responsible companies. TIES website receives an average of 40,000 visits per month, with a page view count of approx. 120,000 per month.

Left Navigation Bar Ad: Size: Wide Skyscraper (160 x 600 pixels) *Package rates available: purchase your website ad with newsletter ads and get a special discount!

... the universally trusted source of information and resources on ecotourism and responsible travel. 12

TIES Website - www.ecotourism.org Find the perfect spot to highlight your business

brand, reach new customers, generate more web traffic, and spread the word about your products and services.

Right Side Bar Ad: Size: Square Button (250 x 250 pixels) *Package rates available: purchase your website ad with newsletter ads and get a special discount!

“As a long-time member, I’m very excitied to see some of the recent changes and updates on your website.” - TIES Professional member

“Your website is awesome. It is so soothing to look at and very user friendly! “

- TIES Business Member

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How to reserve your advertising space Reserve Your Ad Space Now... Rates and advertising reservation forms (online and off-line) are available at: www.ecotourism.org/advertise

Questions? Contact Us! The International Ecotourism Society (TIES) Email: [email protected] Phone: +1 202-506-5033 x14 Fax: +1 202-789-7279

Please Read: TIES Advertising Policy TIES maintains advertising policy that reflects the organization’s role as an international membership association, and welcomes diverse types of advertisers, who, through their purchase of advertising spaces, support TIES mission and our work promoting ecotourism worldwide. The following are basic tenets of our advertising policy, guided, we believe, by common sense and respect for what our organization and our publications stand for: • TIES has sole discretion for determining the types of advertisements that will be accepted for any TIES-related materials. • All advertisements are subject to approval of TIES, which reserves the right to reject or cancel any advertisement at any time. • Under no circumstances will TIES acceptance of any advertisement be considered an endorsement of the advertising individual or organization, or of the product(s) and/or service(s) being advertised. • The advertisements used in TIES publications represent the opinions of the advertisers, not necessarily the opinions of TIES or its staff. • TIES will not accept advertising that, in TIES’ and TIES’ editors’ opinion, is false, misleading, exploitative or distasteful. • TIES will not permit the types of advertising that contradict TIES mission, or TIES principles of ecotourism. TIES Mission: ecotourism.org/mission Principles of Ecotourism: ecotourism.org/definition

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