Fjc Magazine Media Kit 2010

1

Contents A Niche Market

3

Circulation Statistics

4

About Our Readers

5

FJC-Mag.com Features

6

Closing Dates

7

Advertising Opportunities

8

Advertorials

9

Multi-Media 10 Marketing Capabilities 11 Contact FJC Magazine 12

2



A Niche Market For the FJ Cruiser Enthusiast The purpose of FJC Magazine is to deliver relevant, exciting, and cutting edge FJ Cruiser news and information to our readers. Since 2006, Toyota has sold nearly 150,000 FJ Cruisers. FJC Magazine has successfully tapped the FJ Cruiser enthusiast market, providing you an opportunity to increase your brand awareness and sales to one of the most affluent 4x4 enthusiast groups.

Enabling you to reach more likely buyers than any other publication. Our publication serves the distinct niche (or micro) FJ Cruiser community. Our readers are dedicated FJ Cruiser enthusiasts that are very interested in modifying their vehicles. Focusing on such an interested market increases the advertising return on investment dramatically. Our readers are not probable buyers, they ARE buyers. We provide the information that many enthusiasts crave in a format that’s easy to comprehend and very enjoyable. Through our revolutionary digital delivery model, we’re able to track exactly how effective advertisements are, which ensures maximum success for your company. This digital delivery, in addition to our available print delivery, results in FJC Magazine offering an exposure capability unmatched by traditional print publications.

In the online world, FJC Magazine is at the forefront of all FJ Cruiser news & information. We’re plugged in to the top FJ Cruiser online forums as well as Twitter and Facebook. FJC Magazine can help leverage your brand across the internet.



3

Circulation Statistics Frequency 4 Quarterly issues / year 1 FJ Summit Special Event Guide 1 FJ Cruiser Gift Guide 1 All Vendor FJ Cruiser Catalog

2010 Rate Base: 7,500 downloads per issue (within first 3 months of publication)

Audience: 30,000 annual readers of all issues (Online Flash, Digital PDF) 46,000 annual visitors to www.!c-mag.com

4

About Our Readers





5

FJC-Mag.com Features FJC-MAG.COM extends the reach of FJC Magazine in several ways. Visitors have the opportunity to learn about the latest FJ Cruiser products and news through automated RSS feeds and instant e-mail notification. Additionally, all magazine content is available online for previous issues. Our FJ Cruiser Vendor directory includes all vendors and manufacturers of FJ Cruiser modifications, parts, and accessories. The directory has proven to be very popular and continues to grow. All FJC Magazine advertiser agreements include an upgraded listing in the Vendor directory at no additional charge. Advertisers are also regularly rotated on to the front page of FJC-MAG.COM as the Featured vendor.

Audience Unique Visitors: 18,500* Pageviews: 54,000* Repeat Visitors: 67% Average time on site: 3:44 *Average statistics for each issue of FJC Magazine (3 month timeframe).

Editorial Features ✦ Online Flash versions of each issue of FJC Magazine ✦ Regular site updates including latest news, blog posts, and new product announcements ✦ Press release coverage for all new FJ Cruiser products & accessories. Send us your updates, photos, and demonstration products for full FJC Magazine coverage. ✦ Interactive FJ Cruiser group & club map. ✦ Video center covering FJ Cruiser related videos from around the internet. ✦ FJ Cruiser Photo Gallery featuring FJ’s in all forms.

Advertising Opportunities

✓ Special Sections: Sponsorship is available for the following special sections: FJ Summit, FJ Cruiser Videos, Events Calendar, and FJC Groups & Clubs. ✓ E-mail Blasts: Sponsor one or several of our regular e-mail blasts to over 2,500 subscribers. ✓ Video production sponsorship: Our FJC Magazine videos cover the latest how-to articles, product reviews, and off road events. See examples at www.#c-mag.com/Videos 6

Closing Dates



Issue January

Ad Close 12/15/2009

Available for download 1/1/2010

All Vendor Catalog 02/15/2010

03/15/2010

April

03/15/2010

04/01/2010

July

06/15/2010

07/01/2010

FJ Summit Event Guide October

N/A (See www.#summit.org for ad space)

07/25/2010*

09/15/2010

10/01/2010

Gift Guide

N/A (There are no ads in the gift guide)

11/15/2010

* The FJ Summit Event Guide will be available for download after the event.





7

Advertising Opportunities Ad Size Banner Ad (3 month

1 Issue

2 Issues 3 Issues 4 Issues (Each Issue)* (Each Issue)* (Each Issue)*

$100

$95

$90

$75

$75

$65

$55

$45

1/4 page

$250

$238

$225

$200

1/2 page

$500

$475

$450

$400

Full Page

$1000

$950

$900

$800

Advertorial

$2000

N/A

N/A

N/A

Video Sponsorship (National Event)

$600

N/A

N/A

N/A

Video Sponsorship

$400

N/A

N/A

N/A

issue)

1/4 page (Group/club+ – must be nonprofit)

(Photo Shoot/Product Review) *Discounted rates are pre-paid only.

+Non profit ads are not tracked for statistics Ad Materials: All ad materials should be supplied in one of the following digital file formats. Ad materials other than acceptable digital files may incur additional charges. Acceptable Digital Files: Adobe Acrobat PDFs or Flattened CMYK TIFF or EPS files, 300 dpi at actual size. Please do not submit files created in word-processing programs, MS PowerPoint, MS Publisher, etc. Production charges will be incurred if files do not meet these acceptable digital file guidelines.Storage Media: Files may be submitted using the following media: Email, CD-ROM, or FTP. Files sent through electronic channels must be compressed. Files less than 10 MB may be e-mailed. Publisher’s copy protective clause Advertisers are liable for all content of advertisements printed and for any claims made against FJC Magazine. The Publisher reserves the right to reject any advertising that does not conform to the publication’s standards.In the event that no acceptable copy is furnished, Publisher reserves the right to repeat latest advertisement for scheduled space. All advertising orders must be paid in full prior to the closing date.Contracts for special positions or advertorials are non-cancelable, except for non-payment of invoices at Publisher’s discretion.

8

Ad Dimensions

Advertorials

Helping you stay ahead of the competition An “Advertorial” is a special advertiser section of our publication that is similar in style to an editorial. It features content (copy and photos) provided by the client describing a particular product or service. Advertorial sections are available in all regular issues of FJC Magazine and in the annual All Vendor Catalog. Content and photographs will be edited and approved by the client prior to publication. If requested, FJC Magazine staff can photograph products and write content for an additional fee. Please contact us for details.





9

Multi-Media FJC Magazine offers video sponsorships for all major off road events, many photo shoots, and video reviews of products. All videos are hosted at www.#c-mag.com and available on YouTube.com. Increase your exposure in the multi-media world with an FJC Magazine video sponsorship. We also occasionally host audio podcasts focusing on topics such as trail use, modifications, and general off road topics. Limited sponsorships are available for many of these special events.

10

Marketing Capabilities

Our readers are the some of the most active vehicle owners; they're also very loyal to the brands and products they use on a regular basis. Our commitment to developing excellent partnerships will extend your reach to this very active niche market. Some of the partnerships and programs we offer include, but are not limited to: • Custom Publishing: Such as catalogs or event guides. • Market Research: Including product development, testing, and reviews • Product photography and copyediting • Internet Marketing Consulting





11

Contact FJC Magazine Publisher Shane Williams 303-578-9868 shane@!c-mag.com

Editor In Chief Angie Williams 303-578-9868 angie@!c-mag.com

Advertising ads@!c-mag.com www.!c-mag.com/ Advertising

www.fjc-mag.com

12