Snmg Media Kit 2009
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connecting advertiser to audience with unmatched exposure
Nevada Appeal I The Record-Courier I Lahontan Valley News I Northern Nevada Business Weekly I reno.com Tahoe Daily Tribune I Sierra Sun I North Lake Tahoe Bonanza I tahoe.com
regional marketing solutions
Encompassing the Lake Tahoe Basin and the Carson Valley that lies below, award-winning Sierra Nevada Media Group offers advertisers unmatched exposure with a suite of multi-media products, reaching 72% of adults each week. The seven newspapers – Nevada Appeal, The Record-Courier, Lahontan Valley News, Northern Nevada Business Weekly, Tahoe Daily Tribune, Sierra Sun and North Lake Tahoe Bonanza – serve communities residing in 11 counties in both California and Nevada. Each newspaper hosts its local Web site, in addition to Sierra Nevada Media Group’s two major tourist sites, reno.com and tahoe.com. These Web sites are great regional portal sites and are rated number one and two in Google and Yahoo, respectively.
Sierra Nevada Media Group’s multi-media products connect advertisers to their audiences ever y day. We offer unbeatable contextual targeting, with dozens of specialty products delivering to audiences united by common interests. In one month, Sierra Nevada Media Group distributes nearly 1.33 million printed publications and our Web sites welcome over 880,000 people, consuming more than 3.1 million pages.
in the market Each of our newspapers was cited as the primar y ad source* when consumers were making a buying decision. 75% of the people who earn more than $100,000 in the Basin area and Carson Valley turn to products of Sierra Nevada Media Group.
total reach Nevada Appeal
68%
The Record-Courier
67%
Lahontan Valley News
75%
Northern Nevada Business Weekly
77%
Tahoe Daily Tribune
77%
Sierra Sun
77%
North Lake Tahoe Bonanza
85%
The average online reader has an annual income of $73,000. 2.2 million people visit Lake Tahoe each year, staying an average of 4 days, drawing more than $1.5 billion in travel spending annually. 77% of Northern Nevada Business Weekly subscribers say that it is their number one source for business news.
Source: Wilkerson & Associates Readership Study
297,000 print products per week, 1.33 million per month throughout the Sierra Nevada region. The combined Web sites welcome more than 880,000 people each month who consume 3.1 million pages.
Profile of an online newspaper user Mean age College educated Household income Hours online/week Recently shopped online Recently bought online Online daily at work Check classifieds online
39 52% $73,000 19 91% 89$ 71% 64%
newspapers online Because of a newspaper’s credibility, online newspaper users have said that they are more likely to contact the advertisers that appear in newspaper sites than those at appear in other news sites.
Average number of visitors to Sierra Nevada Media Group newspaper Web sites: Monthly average Sept-Nov 2008 Site
Page Views
Visits
Visitors
nevadaappeal.com
862,544
226,145
106,766
recordcourier.com
248,299
71,867
32,355
lahontanvalleynews.com
264,727
63,023
26,023
nnbw.biz
15,683
4,541
3,106
reno.com
233,909
54,328
48,196
tahoedailytribune.com
404,311
131,059
71,478
sierrasun.com
312,232
104,078
64,219
tahoebonanza.com
100,150
33,442
21,963
tahoe.com
180,317
44,016
38,015
Source: Webtrends 2008
driving distances Carson City to Incline Village Incline Village to Tahoe City Tahoe City to Truckee Truckee to Reno So. Lake Tahoe to Carson City Carson City to Reno Tahoe City to Sacramento So. Lake Tahoe to Sacramento Carson City to Gardnerville Fallon to Reno Carson City to Fallon
26 miles 13 miles 16 miles 32 miles 28 miles 32 miles 113 miles 103 miles 17 miles 75 miles 73 miles
Fernley
Reno-Tahoe Market Sierra Nevada Media Group
Fernley Today
Reno
Sparks
reno.com
Fallon
Northern Nevada Business Weekly
Lahontan Valley News
Silver Springs
tahoe.com Sierra Sun Donner Lake
Virginia City
Truckee Incline Village Tahoe
Sierra Sun
Vista
Crystal Kings Beach Bay
North Lake Tahoe Bonanza
Tahoe City
Dayton
Carson City
Nevada Appeal
Lake Tahoe Meeks Bay
Carson City
California Nevada
The market to market drive time is relatively short, and the cross-shopping patterns that are prevalent reflect that trend.
Zephyr Cove Emerald Bay
South Lake Tahoe
den -
To Min
erville
Gardn
Tahoe Daily Tribune
The Record-Courier
Yerington
Gardnerville
Mountain Group Valley Group Reno Metro Group
northern nevada nnbw biz
Nevada Appeal nevadaappeal.com Located in the heart of Carson City, the Nevada Appeal has been the Capital City’s newspaper for the past 143 years. The historic roots of the west run deep in Carson City, with remnants of the gold and silver rush of the late 1800’s stretching from Dayton and Virginia City in the east to the Sierra foothills in the west. With Lake Tahoe just 15 minutes away over the mountains, Carson City is a great tourist attraction throughout the year. Publishing Wednesday through Sunday, 77% of Carson City adults choose the Nevada Appeal as their primar y source for local shopping information. Advertisers also have an opportunity to reach residents from multiple markets, as the close proximity to other shopping markets allow Sierra Nevada consumers to travel throughout the region to shop. The Nevada Appeal offers advertisers unmatched exposure, reaching a premium audience that is well educated and affluent.
publications The Scene is the Nevada Appeal’s free weekly guide to local arts, entertainment and recreation in the Carson City region. Besides informative stories and photos about area happenings, the publication highlights celebrity entertainment news along with movie and music reviews. Distributed at high-traffic locations throughout Carson City and Carson Valley, The Scene attracts a strong readership with its easy-toread editorial content and format. The Sierra Saver is a shopper-style newspaper that is home delivered to 29,000 households in Carson City, Douglas and Lyon counties ever y Wednesday and features local grocer y inserts, money saving coupons, classified ads and more.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
A full 63% of adults in the area indicate they read the Nevada Appeal during the past week. Nevada Appeal readers are more affluent and educated, and tend to be more rooted in the community.
market demographics Zip 89701 89703 89797 89706 89403
City Carson City Carson City Carson City Carson City Dayton
Age 37 46.5 47 37.3 38.1
HH Income $47,573 $50,000 $52,078 $40,688 $48,513
Home Value $289,389 $445,954 $310,561 $229,501 $249,820
Population 31,911 10,987 5,256 21,746 8,897
Households 9,546 4,763 2,049 8,920 4,544
Source: Demographics Now 2009
Fernley
Reno
Sparks
Fallon Lahontan Valley News
Sierra Sun
Virginia City
Truckee Donner Lake
Incline Village Tahoe Vista Crystal Bay
Kings Beach Carnelian Bay
North Lake Tahoe Bonanza
Dayton
Tahoe City
Tahoe World Lake Tahoe Tahoma
Nevada Appeal Carson City Glenbrook
California Nevada
Meeks Bay
Yerington
Zephyr Cove
Emerald Bay Camp Richardson
South Lake Tahoe Fallen Leaf Lake
To Minden
rville - Gardne
Tahoe Daily Tribune
The Record-Courier Gardnerville
weekly readership By Age 18-24 25-34 35-44 45-54 55-64 65+
52% 52% 24% 66% 70% 78%
By Education HS/Technical School Some College 4-yr College Graduate Post-graduate Degree
Male/Female Readership Male 62%
By Income Level $30-$34,999 54% $35-$49,999 59%
58% 59% 65% 68%
Female
$50-$74,999 $75-$99,999 $100-$149,999
By Home Ownership Multiple Properties Homeowners Renters Occupied without Rent
63%
61% 68% 70%
69% 68% 51% 50%
Source: Wilkerson & Associations, Readership Study
Main Number 775-882-2111 General Advertising 775-881-1255 I Majors/Nationals 775-881-1277 Classified Advertising 775-881-SOLD I Online Advertising 530-542-8046
The Record-Courier recordcourier.com Nestled against the eastern slopes of the Sierra Nevada are the green meadows of the Carson Valley, where The Record-Courier has been publishing newspapers since 1880. The service community is growing to meet demand, and so is the professional community of attorneys and health care providers. The Record-Courier is always on the cutting edge of new products, packaging and programs, and offers solid, old-fashioned customer service to its advertisers and readers alike. Advertisers have an opportunity to reach residents from multiple markets, as the close proximity to other shopping markets allow Sierra Nevada consumers to travel throughout the region to shop. The Record-Courier offers advertisers unmatched exposure, reaching a premium audience that is well educated and affluent.
publications The Scene is The Record-Courier’s free weekly guide to local arts, entertainment and recreation in the Carson City region. Besides informative stories and photos about area happenings, the publication highlights celebrity entertainment news along with movie and music reviews. Distributed at high-traffic locations throughout Carson City and Carson Valley, The Scene attracts a strong readership with its easyto-read editorial content and format. The Sierra Saver is a shopper-style newspaper that is home delivered to 29,000 households in Carson City, Douglas and Lyon counties ever y Wednesday and features local grocer y inserts, money saving coupons, retailers classified ads and more.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
The Record-Courier enjoys high readership among market adults. A full 67% of area adults indicate they read The Record-Courier during the past week.
market demographics Zip 89410 89460 89411 89423
City Gardnerville Gardnerville Genoa Minden
Age 39.9 39.6 49.5 43.5
HH Income $69,150 $55,657 $94,077 $64,090
Home Value $342,219 $325,800 $965,057 $402,963
Population 9,615 14,723 529 11,337
Households 4,015 5,621 263 4,428
Source: Demographics Now 2009 Fernley
Reno
Sparks
Fallon Lahontan Valley News
Sierra Sun
Virginia City
Truckee Donner Lake
Incline Village Tahoe Vista Crystal Bay
Kings Beach Carnelian Bay
North Lake Tahoe Bonanza
Dayton
Tahoe City
Tahoe World Lake Tahoe Tahoma
Nevada Appeal Carson City Glenbrook
California Nevada
Meeks Bay
Yerington
Zephyr Cove
Emerald Bay Camp Richardson
South Lake Tahoe Fallen Leaf Lake
rville
To Minden
- Gardne
Tahoe Daily Tribune
The Record-Courier Gardnerville
weekly readership By Age 18-24 25-34 35-44 45-54 55-64 65+
37% 33% 66% 59% 53% 59%
By Education High School Graduate Technical School 2-4 years College Post-graduate Degree
Male/Female Readership Male 52%
Female
60%
By Income Level $30-$34,999 56% $35-$39,999 66% $40-$44,999 31%
$45-$49,999 $50-$74,999 $75-$99,999 $100,000+
54% 56% 56% 62%
44% 84% 66% 66%
By Home Ownership Multiple Properties Homeowners Renters
55% 57% 49%
Source: Wilkerson & Associations, Readership Study
Main Number 775-782-5121 General Advertising 775-782-5121 I Majors/National 775-881-1277 Classified Advertising 775-881-SOLD I Online Advertising 530-542-8046
Lahontan Valley News lahontanvalleynews.com Located 75 miles east of Reno, Fallon is a rapidly growing community. It is the county seat of Churchill County and a regional shopping hub for an additional 48,000 people living in the smaller surrounding communities. Fallon is sometimes referred to as “The Oasis of Nevada” because of nearly 60,000 acres of lush green alfalfa fields fed by an extensive network of irrigation canals. Its strong agricultural heritage is evident through its vibrant summer Farmer’s Market, Cantaloupe Festival and Silver State International Rodeo, the second largest high school rodeo in America. For a small city, Fallon has an impressive array of amenities, including a full service hospital, community college, visitor’s center, county-owned telephone company, performing arts theater, professional raceway, aquatics center and a dynamic parks and recreation program.
publications Fallon is perhaps best known as home of the U.S. Navy’s “Top Gun” flight school, with 3,000 residents either working on the Navy Air Base or earning their livelihood in base-supported areas. Reach a lucrative audience by advertising in the Desert Roundup, the official base newspaper at Naval Air Station Fallon. This monthly publication reaches active duty, militar y, their families, base personnel and the hundreds of civilian support employees at the base. Lahontan Valley News also prints 1,500 Wednesday and Friday editions of Fernley Today that are distributed in Fernley with local community news. Fernley remains one of the fastest growing cities in Nevada, and Fernley Today focuses on those in the vibrant community who call Fernley their home.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
Lahontan Valley News enjoys higher than average readership, with 75% of local adults reading the paper during the course of one week.
market demographics Zip 89706 89708
City Churchill Co. Fernley
Age 35 34.8
HH Income Home Value Population Households $45,051 $227,576 24,724 9,182 $49,169 $236,131 19,700 7,742 Source: Demographics Now 2009
Reno
Fernley
Fernley Today
Sparks
Fallon Lahontan Valley News
Sierra Sun
Virginia City
Truckee Donner Lake
Incline Village
North Lake Tahoe Bonanza
Tahoe Vista Crystal Bay
Kings Beach Carnelian Bay
Dayton
Tahoe City
Tahoe World Nevada Appeal Carson City
Lake Tahoe Glenbrook Tahoma
California Nevada
Meeks Bay
Yerington
Zephyr Cove
Emerald Bay
erville
n - Gardn
Camp Richardson
South Lake Tahoe Fallen Leaf Lake
To Minde
Tahoe Daily Tribune
The Record-Courier Gardnerville
weekly readership By Age 25-34 35-44 45-54 55-64 65+
71% 74% 80% 67% 77%
By Education High School Graduate Technical School 4-yr College Graduate Post-graduate Degree
Male/Female Readership Male 67% By Income Level $35-$39,999 62% $40-$44,999 73% $45-$49,999 85% 66% 74% 83% 70%
Female $50-$59,999 $60-$74,999 $75-$99,999 $100,000+
By Home Ownership Multiple Properties Homeowners Renters
82% 65% 79% 69% 72%
69% 76% 69%
Source: Wilkerson & Associations, Readership Study
Main Number 775-423-6041 General Advertising 775-423-6041 I Majors/National 775-881-1277 Classified Advertising 775-881-SOLD I Online Advertising 530-542-8046
Northern Nevada Business Weekly nnbw.biz Northern Nevada Business Weekly is about serious business news - news that can make you more money, make your company more successful and bring you great fulfillment in your career. It is read by the smart money in town, the people who know that reliable, in-depth, timely information is the first step toward good decisions. Northern Nevada Business Weekly isn’t just about information - although its readers find it packed with information they can use today. It’s about knowledge. It’s about understanding how things work today, and how they’ll work tomorrow. It’s a weekly newspaper for a community of like-minded people. It’s for people who believe in working hard, who believe in the free-enterprise system, who believe in making a better life for themselves at the same time that they build a better community.
specialty publications Northern Nevada Business Weekly produces 12 magazines each year. They are included as a supplement to the NNBW, publishing at the end of each month. Additional copies are distributed throughout the year at various participating business functions. Printed on coated stock for high-quality reproduction, these magazines cover ever ything from commercial real estate in Northern Nevada to the Associated General Contractors Pinnacle Awards.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
northern nevada nnbw biz
Northern Nevada Business Weekly is the primar y source of business news for 77.5% of subscribers in Reno, with more than 95% of readers likely to recommend NNBW to others.
effective advertising Northern Nevada Business Weekly is the most cost-effective way to reach over 28,000 business in the Reno, Sparks and Carson City area. Advertise your business in a weekly publication that is focused on supporting the local businesses that make your community strong.
readership Northern Nevada Business Weekly is the primar y source of business news for subscribers in Reno and the surrounding areas.
Primar y source of business news Northern Nevada Business Weekly Reno Gazette Journal Nevada Appeal Nevada Business Journal Other
• • • • •
77.5% 21.1% 1.4% 0% 0%
NNBW on providing useful information Ver y Good Good Fair Poor Ver y Poor
56.5% 41.4% 2.1% 0% 0%
• • • • •
Likeliness of recommending NNBW to others Ver y Likely 95.9% Somewhat Likely 4.1% Uncertain 0% Somewhat Unlikely 0% Ver y Unlikely 0%
• • • • •
Main Number 775-770-1173 Classified Advertising 775-881-7653 I Subscriptions 775-823-6887
reno.com Established in 1994, reno.com gives tourists and locals the tools to plan their Reno experience ... from lodging to recreation, entertainment to casinos, nightlife to special events and more. reno.com’s focus is to be the ultimate source of information for travelers and locals seeking a quality experience. Thanks to our dominance on major search engines, we are the first site to deliver community information to those seeking the best Reno has to offer. Each month, reno.com delivers your advertising message to tourists and locals looking for quality information on things to do and see. The advertisersponsored reno.com events newsletter is sent out to reno.com users ever y Wednesday and highlights the top events and things to do that next week in the Reno/Sparks area.
site features Register Users can save calendar events, locations, resort information and articles. Calendar Users can search, map and receive email reminders about events, save times to personal calendars and receive event updates via email or text message. Users can submit events including photos. Travel Users can search for transportation options, road conditions and snow reports. They can reserve flights and rental cars, and even search for the best hotel specials offered in town. Recreation Find out all there is to do in the Biggest Little City in the World; from whitewater rafting to arcades to blackjack, Reno has it all. Don’t leave the kids behind: The new triple-A baseball team Reno Aces provides fun for the whole family, plus there is so much more.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
The reno.com advertising staff can put together a custom online advertising and marketing program to suit your needs and budget.
advertising on reno.com Each month, reno.com delivers your advertising message to tourists and locals looking for information on things to do in Reno. Visitors to reno.com are affluent with not only the desire, but the ability to buy your goods and services.
more than 750,000 visitors per year more than 200,000 page views monthly
opportunities Your ad can sponsor home pages with large display ads or text link ads. Ads may be placed on specific pages or run throughout the site on a rotating basis. Leaderboard Ad 728px wide by 90px tall Big Box Ad 300px wide by 250px tall Text Ad linking directly to your site
General Advertising 775-770-1173 Fax 775-770-1171
Tahoe Daily Tribune tahoedailytribune.com The Tahoe Daily Tribune has been part of the community in South Lake Tahoe since 1958. Throughout the 51 years, the Tahoe Daily Tribune has been witness to the area’s evolution. South Lake Tahoe has been one of the most celebrated mountain villages in the west. The world-class entertainment, recreation, dining and multitude of activities have made South Lake a desirable tourist destination with a small town community atmosphere. Lake Tahoe is the second largest alpine lake and the third deepest in North America, with the south shore as its largest community. The Tahoe Daily Tribune covers two states, two counties, two school districts and sits between the two state capitals of California and Nevada. It is the perfect way to reach both South Lake Tahoe residents as well as second homeowners. Designed to meet the needs of visitors and residents alike, advertisers in the Tahoe Daily Tribune receive unmatched exposure while targeting a premium audience that is affluent and well-educated.
publications Lake Tahoe Action is the premiere guide to entertainment and recreation for all of Lake Tahoe. Publishing ever y Friday, this flip-covered newspaper greets visitors and second homeowners upon their arrival to Tahoe, with a robust calendar of events, information on music and nightlife, special events and festivals, restaurants and bars and outdoor recreation. Locals of both the south shore of Lake Tahoe and the north shore turn to Lake Tahoe Action for where to go and what to do. This popular entertainment guide is distributed around Lake Tahoe in highly targeted rack locations. A total of 187,000 readers are provided with free information about making the most of their Tahoe experience.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
Tahoe Daily Tribune enjoys higher than average readership. A full 77% of area adults indicate they read the Tribune during the past week.
market demographics Zip 96150 89448
City Age So. Lake Tahoe 35.3 Zephyr Cove 49.2
HH Income Home Value Population Households $49,155 $431,513 37,142 13,007 $60,368 $796,942 2,976 894 Source: Demographics Now 2009
Fernley
Reno
Sparks
Fallon Lahontan Valley News
Sierra Sun
Virginia City
Truckee Donner Lake
Incline Village Tahoe Vista Crystal Bay
Kings Beach Carnelian Bay
North Lake Tahoe Bonanza
Dayton
Tahoe City
Tahoe World Lake Tahoe Tahoma
California Nevada
Meeks Bay
Nevada Appeal Carson City Glenbrook
Yerington
Zephyr Cove
Emerald Bay Camp Richardson
South Lake Tahoe Fallen Leaf Lake
rville
To Minden
- Gardne
Tahoe Daily Tribune
The Record-Courier Gardnerville
weekly readership By Age 18-24 25-34 35-44 45-54 55-64 65+
76% 68% 73% 83% 83% 83%
By Education High School Graduate Some College 4-yr College Graduate Post-graduate Degree
Male/Female Readership Male 81%
Female
73%
By Income Level $30-$34,999 $35-$39,999 $40-$44,999
$50-$59,999 $60-$74,999 $75-$99,999 $100,000+
71% 71% 76% 91%
83% 74% 77% 79%
83% 83% 83%
By Home Ownership Multiple Properties Homeowners Renters
77% 78% 74%
Source: Wilkerson & Associations, Readership Study
Main Number 530-541-3880 General Advertising 530-541-3880 I Majors/National 775-881-1277 Classified Advertising 775-881-SOLD I Online Advertising 530-542-8046
Sierra Sun sierrasun.com Named as one of the Top Ten Ski Towns by Skiing Magazine, Truckee is without a doubt one of the most dynamic locations among resort markets in the U.S. Just a few years ago a sleepy railroad town, Truckee has blossomed into a recognized resort destination. Truckee and the North Lake Tahoe area hold a premium location, situated within 20 miles of Lake Tahoe, and 3 hours of 15 million Bay area residents. With access to 14 ski resorts, 5 championship golf courses, high end shopping and dining, and buildable land, you have the perfect combination for longterm growth and viability. Inside the Sierra Sun on Friday is Tahoe World, the locals’ guide to entertainment, music and local news. The Sierra Sun publishes on Wednesday and Friday and is delivered to locals throughout Truckee and North Lake Tahoe.
publications Lake Tahoe Action is the premiere guide to entertainment and recreation for all of Lake Tahoe. Publishing ever y Friday, this flip-covered newspaper greets visitors and second homeowners upon their arrival to Tahoe, with a robust calendar of events, information on music and nightlife, special events and festivals, restaurants and bars and outdoor recreation. Locals of both the south shore of Lake Tahoe and the north shore turn to Lake Tahoe Action for where to go and what to do. This popular entertainment guide is distributed around Lake Tahoe in highly targeted rack locations. A total of 187,000 readers are provided with free information about making the most of their Tahoe experience.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
The Sierra Sun enjoys higher than average readership among market adults. A full 54% of area adults indicated they read the last issue of the Sierra Sun, and 77% indicated they read it during the past month.
market demographics Zip 96143 96145 96161
City Kings Beach Tahoe City Truckee
Age 30.2 37 35.7
HH Income $38,366 $61,592 $65,400
Home Value $463,724 $897,759 $534,833
Population 6,072 4,163 16,730
Households 1,778 2,759 6,667
Source: Demographics Now 2009
Fernley
Reno
Truckee Donner Lake
Sierra Sun Truckee
Sparks
Virginia City Incline Village
Tahoe Vista Crystal Bay
Kings Beach Carnelian Bay
North Lake Tahoe Bonanza
Dayton
Tahoe City
Sierra Sun Tahoe City
Lake Tahoe Tahoma
Glenbrook
California Nevada
Meeks Bay
Nevada Appeal Carson City
Yerington
Zephyr Cove
Emerald Bay den To Min
Camp Richardson
South Lake Tahoe
weekly readership By Age 18-24 25-34 35-44 45-54 55-64 65+
47% 45% 52% 64% 64% 54%
By Education High School Graduate Technical School 4-yr College Graduate Post-graduate Degree
Fallen Leaf Lake
Tahoe Daily Tribune
Male/Female Readership Male 72%
Female
81%
By Income Level $30-$44,999 $35-$39,999 $40-$44,999
$45-$59,999 $60-$74,999 $75-$99,999 $100,000+
53% 58% 66% 55%
50% 70% 54% 62%
60% 51% 64%
By Home Ownership Multiple Properties Homeowners Renters
nerville
- Gard
56% 58% 44%
Source: Wilkerson & Associations, Readership Study
Main Numbers I Truckee 530-587-6061 I Tahoe City 530-583-3487 General Advertising 530-587-6061 I Majors/National 775-881-1277 Classified Advertising 775-881-SOLD I Online Advertising 530-542-8046
The Record-Courier Gardnerville
North Lake Tahoe Bonanza tahoebonanza.com The northeast shores of Lake Tahoe hold the communities of Incline Village and Cr ystal Bay, represented by a diverse cultural and business community. The market represents one of the most affluent and educated communities in the Sierra Nevada region, offering a wide variety of local commerce. These north shore communities are close neighbors to the Reno/Sparks and Carson City areas. Four major and three secondar y highways provide access to the Lake Tahoe basin; Highway 50 provides access to the south and southeast, California State Highway 89 traverses the west side, and California and Nevada Routes 28 complete the north and northeast portions, encompassing Lake Tahoe and allowing customers to travel easily to various shopping markets. Advertisers have an opportunity to reach residents from multiple markets, as the close proximity to other shopping markets allow Sierra Nevada consumers to travel throughout the region to shop. The North Lake Tahoe Bonanza offers advertisers unmatched exposure, reaching a premium audience that is highly educated and affluent.
publications Lake Tahoe Action is the premiere guide to entertainment and recreation for all of Lake Tahoe. Publishing ever y Friday, this flip-covered newspaper greets visitors and second homeowners upon their arrival to Tahoe, with a robust calendar of events, information on music and nightlife, special events and festivals, restaurants and bars and outdoor recreation. Locals of both the south shore of Lake Tahoe and the north shore turn to Lake Tahoe Action for where to go and what to do. This popular entertainment guide is distributed around Lake Tahoe in highly targeted rack locations. A total of 187,000 readers are provided with free information about making the most of their Tahoe experience.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
The North Lake Tahoe Bonanza enjoys higher than average readership, with 85% of local adults saying they read the paper during the course of one month.
market demographics Zip 89451
City Age Incline Village 42.5
HH Income Home Value Population Households $78,133 $951,368 11,441 4,606 Source: Demographics Now 2009
Fernley
Reno
Sparks
Fallon Lahontan Valley News
Truckee Donner Lake
Sierra Sun Truckee
Virginia City Incline Village
North Lake Tahoe Bonanza
Tahoe Vista Crystal Bay
Kings Beach Carnelian Bay
Dayton
Tahoe City
Sierra Sun Tahoe City Lake Tahoe Tahoma
Glenbrook
California Nevada
Meeks Bay
Nevada Appeal Carson City
Yerington
Zephyr Cove
Emerald Bay Camp Richardson
South Lake Tahoe Fallen Leaf Lake
nerville en - Gard
To Mind
Tahoe Daily Tribune
The Record-Courier Gardnerville
weekly readership By Age 18-24 25-34 35-44 45-54 55-64 65+
64% 36% 64% 66% 68% 71%
By Education High School Graduate Some College 4-yr College Graduate Post-graduate Degree
Male/Female Readership Male 59%
Female
69%
By Income Level $40-$44,999 $45-$49,999 $50-$59,999
$70-$74,999 $75-$99,999 $100,000+
52% 80% 83%
56% 60% 68% 64%
78% 68% 42%
By Home Ownership Multiple Properties Homeowners Renters
70% 68% 55%
Source: Wilkerson & Associations, Readership Study
Main Number 775-831-4666 General Advertising 775-831-4666 I Majors/National 775-881-1277 Classified Advertising 775-881-SOLD I Online Advertising 530-542-8046
tahoe.com Visitors and locals alike find ever ything they need to make the most of their Tahoe vacation on tahoe.com. It is the single online source for customizing the Tahoe experience, year-round. Advertisers can reach consumers who are ready, willing and able to buy your products and service, from real estate to restaurants, hotels to events, casinos to vacation rentals. Let tahoe.com deliver your message to a premium audience that is affluent and ready to experience Tahoe at its fullest!
site features mytahoe Users can save calendar events, locations, vacation rentals, resort information and articles. Calendar Users can search, map locations and receive email reminders about events, They can save dates to personal calendars and receive event updates via email or text message. Users can also submit events, including photos. Plan Your Trip A partnership with IAN/hotels.com allows users to compare rates and book flights, hotels and package deals. Wildernet Users can download maps of hiking and mountain biking trails. In addition, users can search real estate listings, vacation rentals, road and snow conditions, user-generated photos and video, editorial slideshows, and even sign up for email newsletters.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
tahoe.com is one of the top tourist Web sites in the Sierra Nevada region. It has been listed as #1 and #2 on Google and Yahoo respectively.
single online source Reach the people who are looking for what to do and where to go in Tahoe.
more than 1.5 million visitors per year more than 300,000 page views monthly
online reach Reach the premium resort traveler on tahoe.com. Many of our visitors come from Phoenix, Sacramento and the Bay area, Los Angeles and Colorado. Our visitors are people who want information quickly, and our regular features provide them easy access to ever ything they need to know to plan their perfect Tahoe getaway!
mytahoe Users engage in social networking activities through a mytahoe user profile. They can send messages to other users, leave comments, view photos, videos and other saved content. mytahoe requires users to register and login to tahoe.com to access their personal settings.
Source: Wilkerson & Associations, Readership Study
General Advertising 530-587-6061 Fax 530-587-3763
Commercial Printing From idea generation to design, from printing to binding, from list management and mailing to fulfillment, we can do it all. By focusing on what we do best, we let you focus on what you do best: building your business. Whether you need assistance with design and layout or plan to send digital files to our FTP site, our national award winning design team can lend its expertise to our project. Sierra Nevada Media Group Printing has a wide spectrum of quality presses to provide the greatest value for your project. We have both heatset and coldset web presses, complemented by large format five and six color binder y solutions, from perfect binding and saddlestitching to in-line gluing and plastic coil. In addition, our varnish or UV coatings can help protect and highlight your printed piece.
By utilizing our mailing services, we will help you capture all of the automation discounts your mailings are eligible for, which will save you time and money. With postal regulations ever-changing, our team can navigate through the most recent regulations to give you the best solution for your mailing project. It all starts with your list. We can CASS certify your list and run it through NCOA to save you valuable postage dollars on mail that is nondeliverable.
location Printing is located at the Sierra Nevada Media Group facility in Carson City, Nevada. This centralized location allows for faster and often less expensive mail services to your customers in both the United States and Canada.
Sierra Nevada Media Group Commercial Print Division can provide design, printing, binding, mailing and fulfillment for your business. We offer a quality printing and excellent customer service at a convenient location.
we focus on the details and are committed to your needs and expectations
mailing services Mailing Lists I Statements I Invoices I Laser Printing I Personalized Variable Data Direct Mail Pieces I Inkjet Addressing I Inserting I Polybagging I Daily First Class Business Mail I Fulfillment Services
print products Academic Student Planners, College Schedules I Brochures I Calendars I Catalogs I Community and Information Guides I Coupon Books I Directories I Newspaper Inserts I Magazines I Manuals I Newsletters I Newspapers I Personalized Letters and Statements I Postcards I Publications I Real Estate Guide I Tabloids
Commercial Printing Main Number 775-881-1283 sierranevadamedia.com
directory Sierra Nevada Media Group 580 Mallory Way Carson City, NV 89701 (775) 882-2111 Fax: (775) 887-2426 SNMG Classified Department: (775) 881-SOLD (7653) sierranevadaclassifieds.com Nevada Appeal 580 Mallory Way Carson City, NV 89701 Mail: P. O. Box 2288 Carson City, NV 89702 (775) 882-2111 Fax: (775) 887-2426 nevadaappeal.com The Record-Courier 1503 Highway 395 N., Suite G Gardnerville, NV 89410 (775) 782-5121 Fax: (775) 782-6152 recordcourier.com Lahontan Valley News and Fallon Eagle Standard 562 North Maine Street Fallon, NV 89406 Mail: P.O. Box 1297 Fallon, NV 89407 (775) 423-6041 Fax: (775) 423-0474 lahontanvalleynews.com Northern Nevada Business Weekly 500 Double Eagle Ct. Reno, NV 89521 (775) 770-1173 Fax: (775) 770-1171 nnbw.biz
reno.com 500 Double Eagle Ct. Reno, NV 89521 (775) 770-1173 Fax: (775) 770-1171 Tahoe Daily Tribune 3079 Harrison Avenue South Lake Tahoe, CA 96150 (530) 541-3880 Fax: (530) 541-0373 tahoedailytribune.com Sierra Sun Truckee Office 12315 Deerfield Drive Mail: P.O. Box 2973 Truckee, CA 96160 (530) 587-6061 FAX (530) 587-3763 Tahoe City Office 3090 North Lake Blvd., Ste #2 (530) 583-3487 FAX (530) 583-7109 sierrasun.com North Lake Tahoe Bonanza 925 Tahoe Blvd., Suite 206 Incline Village, NV 89452 (775) 831-4666 Fax: (775) 831-4222 tahoebonanza.com tahoe.com 12315 Deerfield Drive Truckee, CA 96160 Mail: P.O. Box 2973 Truckee, CA 96160 (530) 587-6061 Fax: (530) 587-3763
Swift Communications Great People Connecting Communities 580 Mallory Way I Carson City, NV 89701 (775) 850-7676 I [email protected]
Nevada Appeal I The Record-Courier I Lahontan Valley News I Northern Nevada Business Weekly I reno.com Tahoe Daily Tribune I Sierra Sun I North Lake Tahoe Bonanza I tahoe.com
regional marketing solutions
Encompassing the Lake Tahoe Basin and the Carson Valley that lies below, award-winning Sierra Nevada Media Group offers advertisers unmatched exposure with a suite of multi-media products, reaching 72% of adults each week. The seven newspapers – Nevada Appeal, The Record-Courier, Lahontan Valley News, Northern Nevada Business Weekly, Tahoe Daily Tribune, Sierra Sun and North Lake Tahoe Bonanza – serve communities residing in 11 counties in both California and Nevada. Each newspaper hosts its local Web site, in addition to Sierra Nevada Media Group’s two major tourist sites, reno.com and tahoe.com. These Web sites are great regional portal sites and are rated number one and two in Google and Yahoo, respectively.
Sierra Nevada Media Group’s multi-media products connect advertisers to their audiences ever y day. We offer unbeatable contextual targeting, with dozens of specialty products delivering to audiences united by common interests. In one month, Sierra Nevada Media Group distributes nearly 1.33 million printed publications and our Web sites welcome over 880,000 people, consuming more than 3.1 million pages.
in the market Each of our newspapers was cited as the primar y ad source* when consumers were making a buying decision. 75% of the people who earn more than $100,000 in the Basin area and Carson Valley turn to products of Sierra Nevada Media Group.
total reach Nevada Appeal
68%
The Record-Courier
67%
Lahontan Valley News
75%
Northern Nevada Business Weekly
77%
Tahoe Daily Tribune
77%
Sierra Sun
77%
North Lake Tahoe Bonanza
85%
The average online reader has an annual income of $73,000. 2.2 million people visit Lake Tahoe each year, staying an average of 4 days, drawing more than $1.5 billion in travel spending annually. 77% of Northern Nevada Business Weekly subscribers say that it is their number one source for business news.
Source: Wilkerson & Associates Readership Study
297,000 print products per week, 1.33 million per month throughout the Sierra Nevada region. The combined Web sites welcome more than 880,000 people each month who consume 3.1 million pages.
Profile of an online newspaper user Mean age College educated Household income Hours online/week Recently shopped online Recently bought online Online daily at work Check classifieds online
39 52% $73,000 19 91% 89$ 71% 64%
newspapers online Because of a newspaper’s credibility, online newspaper users have said that they are more likely to contact the advertisers that appear in newspaper sites than those at appear in other news sites.
Average number of visitors to Sierra Nevada Media Group newspaper Web sites: Monthly average Sept-Nov 2008 Site
Page Views
Visits
Visitors
nevadaappeal.com
862,544
226,145
106,766
recordcourier.com
248,299
71,867
32,355
lahontanvalleynews.com
264,727
63,023
26,023
nnbw.biz
15,683
4,541
3,106
reno.com
233,909
54,328
48,196
tahoedailytribune.com
404,311
131,059
71,478
sierrasun.com
312,232
104,078
64,219
tahoebonanza.com
100,150
33,442
21,963
tahoe.com
180,317
44,016
38,015
Source: Webtrends 2008
driving distances Carson City to Incline Village Incline Village to Tahoe City Tahoe City to Truckee Truckee to Reno So. Lake Tahoe to Carson City Carson City to Reno Tahoe City to Sacramento So. Lake Tahoe to Sacramento Carson City to Gardnerville Fallon to Reno Carson City to Fallon
26 miles 13 miles 16 miles 32 miles 28 miles 32 miles 113 miles 103 miles 17 miles 75 miles 73 miles
Fernley
Reno-Tahoe Market Sierra Nevada Media Group
Fernley Today
Reno
Sparks
reno.com
Fallon
Northern Nevada Business Weekly
Lahontan Valley News
Silver Springs
tahoe.com Sierra Sun Donner Lake
Virginia City
Truckee Incline Village Tahoe
Sierra Sun
Vista
Crystal Kings Beach Bay
North Lake Tahoe Bonanza
Tahoe City
Dayton
Carson City
Nevada Appeal
Lake Tahoe Meeks Bay
Carson City
California Nevada
The market to market drive time is relatively short, and the cross-shopping patterns that are prevalent reflect that trend.
Zephyr Cove Emerald Bay
South Lake Tahoe
den -
To Min
erville
Gardn
Tahoe Daily Tribune
The Record-Courier
Yerington
Gardnerville
Mountain Group Valley Group Reno Metro Group
northern nevada nnbw biz
Nevada Appeal nevadaappeal.com Located in the heart of Carson City, the Nevada Appeal has been the Capital City’s newspaper for the past 143 years. The historic roots of the west run deep in Carson City, with remnants of the gold and silver rush of the late 1800’s stretching from Dayton and Virginia City in the east to the Sierra foothills in the west. With Lake Tahoe just 15 minutes away over the mountains, Carson City is a great tourist attraction throughout the year. Publishing Wednesday through Sunday, 77% of Carson City adults choose the Nevada Appeal as their primar y source for local shopping information. Advertisers also have an opportunity to reach residents from multiple markets, as the close proximity to other shopping markets allow Sierra Nevada consumers to travel throughout the region to shop. The Nevada Appeal offers advertisers unmatched exposure, reaching a premium audience that is well educated and affluent.
publications The Scene is the Nevada Appeal’s free weekly guide to local arts, entertainment and recreation in the Carson City region. Besides informative stories and photos about area happenings, the publication highlights celebrity entertainment news along with movie and music reviews. Distributed at high-traffic locations throughout Carson City and Carson Valley, The Scene attracts a strong readership with its easy-toread editorial content and format. The Sierra Saver is a shopper-style newspaper that is home delivered to 29,000 households in Carson City, Douglas and Lyon counties ever y Wednesday and features local grocer y inserts, money saving coupons, classified ads and more.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
A full 63% of adults in the area indicate they read the Nevada Appeal during the past week. Nevada Appeal readers are more affluent and educated, and tend to be more rooted in the community.
market demographics Zip 89701 89703 89797 89706 89403
City Carson City Carson City Carson City Carson City Dayton
Age 37 46.5 47 37.3 38.1
HH Income $47,573 $50,000 $52,078 $40,688 $48,513
Home Value $289,389 $445,954 $310,561 $229,501 $249,820
Population 31,911 10,987 5,256 21,746 8,897
Households 9,546 4,763 2,049 8,920 4,544
Source: Demographics Now 2009
Fernley
Reno
Sparks
Fallon Lahontan Valley News
Sierra Sun
Virginia City
Truckee Donner Lake
Incline Village Tahoe Vista Crystal Bay
Kings Beach Carnelian Bay
North Lake Tahoe Bonanza
Dayton
Tahoe City
Tahoe World Lake Tahoe Tahoma
Nevada Appeal Carson City Glenbrook
California Nevada
Meeks Bay
Yerington
Zephyr Cove
Emerald Bay Camp Richardson
South Lake Tahoe Fallen Leaf Lake
To Minden
rville - Gardne
Tahoe Daily Tribune
The Record-Courier Gardnerville
weekly readership By Age 18-24 25-34 35-44 45-54 55-64 65+
52% 52% 24% 66% 70% 78%
By Education HS/Technical School Some College 4-yr College Graduate Post-graduate Degree
Male/Female Readership Male 62%
By Income Level $30-$34,999 54% $35-$49,999 59%
58% 59% 65% 68%
Female
$50-$74,999 $75-$99,999 $100-$149,999
By Home Ownership Multiple Properties Homeowners Renters Occupied without Rent
63%
61% 68% 70%
69% 68% 51% 50%
Source: Wilkerson & Associations, Readership Study
Main Number 775-882-2111 General Advertising 775-881-1255 I Majors/Nationals 775-881-1277 Classified Advertising 775-881-SOLD I Online Advertising 530-542-8046
The Record-Courier recordcourier.com Nestled against the eastern slopes of the Sierra Nevada are the green meadows of the Carson Valley, where The Record-Courier has been publishing newspapers since 1880. The service community is growing to meet demand, and so is the professional community of attorneys and health care providers. The Record-Courier is always on the cutting edge of new products, packaging and programs, and offers solid, old-fashioned customer service to its advertisers and readers alike. Advertisers have an opportunity to reach residents from multiple markets, as the close proximity to other shopping markets allow Sierra Nevada consumers to travel throughout the region to shop. The Record-Courier offers advertisers unmatched exposure, reaching a premium audience that is well educated and affluent.
publications The Scene is The Record-Courier’s free weekly guide to local arts, entertainment and recreation in the Carson City region. Besides informative stories and photos about area happenings, the publication highlights celebrity entertainment news along with movie and music reviews. Distributed at high-traffic locations throughout Carson City and Carson Valley, The Scene attracts a strong readership with its easyto-read editorial content and format. The Sierra Saver is a shopper-style newspaper that is home delivered to 29,000 households in Carson City, Douglas and Lyon counties ever y Wednesday and features local grocer y inserts, money saving coupons, retailers classified ads and more.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
The Record-Courier enjoys high readership among market adults. A full 67% of area adults indicate they read The Record-Courier during the past week.
market demographics Zip 89410 89460 89411 89423
City Gardnerville Gardnerville Genoa Minden
Age 39.9 39.6 49.5 43.5
HH Income $69,150 $55,657 $94,077 $64,090
Home Value $342,219 $325,800 $965,057 $402,963
Population 9,615 14,723 529 11,337
Households 4,015 5,621 263 4,428
Source: Demographics Now 2009 Fernley
Reno
Sparks
Fallon Lahontan Valley News
Sierra Sun
Virginia City
Truckee Donner Lake
Incline Village Tahoe Vista Crystal Bay
Kings Beach Carnelian Bay
North Lake Tahoe Bonanza
Dayton
Tahoe City
Tahoe World Lake Tahoe Tahoma
Nevada Appeal Carson City Glenbrook
California Nevada
Meeks Bay
Yerington
Zephyr Cove
Emerald Bay Camp Richardson
South Lake Tahoe Fallen Leaf Lake
rville
To Minden
- Gardne
Tahoe Daily Tribune
The Record-Courier Gardnerville
weekly readership By Age 18-24 25-34 35-44 45-54 55-64 65+
37% 33% 66% 59% 53% 59%
By Education High School Graduate Technical School 2-4 years College Post-graduate Degree
Male/Female Readership Male 52%
Female
60%
By Income Level $30-$34,999 56% $35-$39,999 66% $40-$44,999 31%
$45-$49,999 $50-$74,999 $75-$99,999 $100,000+
54% 56% 56% 62%
44% 84% 66% 66%
By Home Ownership Multiple Properties Homeowners Renters
55% 57% 49%
Source: Wilkerson & Associations, Readership Study
Main Number 775-782-5121 General Advertising 775-782-5121 I Majors/National 775-881-1277 Classified Advertising 775-881-SOLD I Online Advertising 530-542-8046
Lahontan Valley News lahontanvalleynews.com Located 75 miles east of Reno, Fallon is a rapidly growing community. It is the county seat of Churchill County and a regional shopping hub for an additional 48,000 people living in the smaller surrounding communities. Fallon is sometimes referred to as “The Oasis of Nevada” because of nearly 60,000 acres of lush green alfalfa fields fed by an extensive network of irrigation canals. Its strong agricultural heritage is evident through its vibrant summer Farmer’s Market, Cantaloupe Festival and Silver State International Rodeo, the second largest high school rodeo in America. For a small city, Fallon has an impressive array of amenities, including a full service hospital, community college, visitor’s center, county-owned telephone company, performing arts theater, professional raceway, aquatics center and a dynamic parks and recreation program.
publications Fallon is perhaps best known as home of the U.S. Navy’s “Top Gun” flight school, with 3,000 residents either working on the Navy Air Base or earning their livelihood in base-supported areas. Reach a lucrative audience by advertising in the Desert Roundup, the official base newspaper at Naval Air Station Fallon. This monthly publication reaches active duty, militar y, their families, base personnel and the hundreds of civilian support employees at the base. Lahontan Valley News also prints 1,500 Wednesday and Friday editions of Fernley Today that are distributed in Fernley with local community news. Fernley remains one of the fastest growing cities in Nevada, and Fernley Today focuses on those in the vibrant community who call Fernley their home.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
Lahontan Valley News enjoys higher than average readership, with 75% of local adults reading the paper during the course of one week.
market demographics Zip 89706 89708
City Churchill Co. Fernley
Age 35 34.8
HH Income Home Value Population Households $45,051 $227,576 24,724 9,182 $49,169 $236,131 19,700 7,742 Source: Demographics Now 2009
Reno
Fernley
Fernley Today
Sparks
Fallon Lahontan Valley News
Sierra Sun
Virginia City
Truckee Donner Lake
Incline Village
North Lake Tahoe Bonanza
Tahoe Vista Crystal Bay
Kings Beach Carnelian Bay
Dayton
Tahoe City
Tahoe World Nevada Appeal Carson City
Lake Tahoe Glenbrook Tahoma
California Nevada
Meeks Bay
Yerington
Zephyr Cove
Emerald Bay
erville
n - Gardn
Camp Richardson
South Lake Tahoe Fallen Leaf Lake
To Minde
Tahoe Daily Tribune
The Record-Courier Gardnerville
weekly readership By Age 25-34 35-44 45-54 55-64 65+
71% 74% 80% 67% 77%
By Education High School Graduate Technical School 4-yr College Graduate Post-graduate Degree
Male/Female Readership Male 67% By Income Level $35-$39,999 62% $40-$44,999 73% $45-$49,999 85% 66% 74% 83% 70%
Female $50-$59,999 $60-$74,999 $75-$99,999 $100,000+
By Home Ownership Multiple Properties Homeowners Renters
82% 65% 79% 69% 72%
69% 76% 69%
Source: Wilkerson & Associations, Readership Study
Main Number 775-423-6041 General Advertising 775-423-6041 I Majors/National 775-881-1277 Classified Advertising 775-881-SOLD I Online Advertising 530-542-8046
Northern Nevada Business Weekly nnbw.biz Northern Nevada Business Weekly is about serious business news - news that can make you more money, make your company more successful and bring you great fulfillment in your career. It is read by the smart money in town, the people who know that reliable, in-depth, timely information is the first step toward good decisions. Northern Nevada Business Weekly isn’t just about information - although its readers find it packed with information they can use today. It’s about knowledge. It’s about understanding how things work today, and how they’ll work tomorrow. It’s a weekly newspaper for a community of like-minded people. It’s for people who believe in working hard, who believe in the free-enterprise system, who believe in making a better life for themselves at the same time that they build a better community.
specialty publications Northern Nevada Business Weekly produces 12 magazines each year. They are included as a supplement to the NNBW, publishing at the end of each month. Additional copies are distributed throughout the year at various participating business functions. Printed on coated stock for high-quality reproduction, these magazines cover ever ything from commercial real estate in Northern Nevada to the Associated General Contractors Pinnacle Awards.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
northern nevada nnbw biz
Northern Nevada Business Weekly is the primar y source of business news for 77.5% of subscribers in Reno, with more than 95% of readers likely to recommend NNBW to others.
effective advertising Northern Nevada Business Weekly is the most cost-effective way to reach over 28,000 business in the Reno, Sparks and Carson City area. Advertise your business in a weekly publication that is focused on supporting the local businesses that make your community strong.
readership Northern Nevada Business Weekly is the primar y source of business news for subscribers in Reno and the surrounding areas.
Primar y source of business news Northern Nevada Business Weekly Reno Gazette Journal Nevada Appeal Nevada Business Journal Other
• • • • •
77.5% 21.1% 1.4% 0% 0%
NNBW on providing useful information Ver y Good Good Fair Poor Ver y Poor
56.5% 41.4% 2.1% 0% 0%
• • • • •
Likeliness of recommending NNBW to others Ver y Likely 95.9% Somewhat Likely 4.1% Uncertain 0% Somewhat Unlikely 0% Ver y Unlikely 0%
• • • • •
Main Number 775-770-1173 Classified Advertising 775-881-7653 I Subscriptions 775-823-6887
reno.com Established in 1994, reno.com gives tourists and locals the tools to plan their Reno experience ... from lodging to recreation, entertainment to casinos, nightlife to special events and more. reno.com’s focus is to be the ultimate source of information for travelers and locals seeking a quality experience. Thanks to our dominance on major search engines, we are the first site to deliver community information to those seeking the best Reno has to offer. Each month, reno.com delivers your advertising message to tourists and locals looking for quality information on things to do and see. The advertisersponsored reno.com events newsletter is sent out to reno.com users ever y Wednesday and highlights the top events and things to do that next week in the Reno/Sparks area.
site features Register Users can save calendar events, locations, resort information and articles. Calendar Users can search, map and receive email reminders about events, save times to personal calendars and receive event updates via email or text message. Users can submit events including photos. Travel Users can search for transportation options, road conditions and snow reports. They can reserve flights and rental cars, and even search for the best hotel specials offered in town. Recreation Find out all there is to do in the Biggest Little City in the World; from whitewater rafting to arcades to blackjack, Reno has it all. Don’t leave the kids behind: The new triple-A baseball team Reno Aces provides fun for the whole family, plus there is so much more.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
The reno.com advertising staff can put together a custom online advertising and marketing program to suit your needs and budget.
advertising on reno.com Each month, reno.com delivers your advertising message to tourists and locals looking for information on things to do in Reno. Visitors to reno.com are affluent with not only the desire, but the ability to buy your goods and services.
more than 750,000 visitors per year more than 200,000 page views monthly
opportunities Your ad can sponsor home pages with large display ads or text link ads. Ads may be placed on specific pages or run throughout the site on a rotating basis. Leaderboard Ad 728px wide by 90px tall Big Box Ad 300px wide by 250px tall Text Ad linking directly to your site
General Advertising 775-770-1173 Fax 775-770-1171
Tahoe Daily Tribune tahoedailytribune.com The Tahoe Daily Tribune has been part of the community in South Lake Tahoe since 1958. Throughout the 51 years, the Tahoe Daily Tribune has been witness to the area’s evolution. South Lake Tahoe has been one of the most celebrated mountain villages in the west. The world-class entertainment, recreation, dining and multitude of activities have made South Lake a desirable tourist destination with a small town community atmosphere. Lake Tahoe is the second largest alpine lake and the third deepest in North America, with the south shore as its largest community. The Tahoe Daily Tribune covers two states, two counties, two school districts and sits between the two state capitals of California and Nevada. It is the perfect way to reach both South Lake Tahoe residents as well as second homeowners. Designed to meet the needs of visitors and residents alike, advertisers in the Tahoe Daily Tribune receive unmatched exposure while targeting a premium audience that is affluent and well-educated.
publications Lake Tahoe Action is the premiere guide to entertainment and recreation for all of Lake Tahoe. Publishing ever y Friday, this flip-covered newspaper greets visitors and second homeowners upon their arrival to Tahoe, with a robust calendar of events, information on music and nightlife, special events and festivals, restaurants and bars and outdoor recreation. Locals of both the south shore of Lake Tahoe and the north shore turn to Lake Tahoe Action for where to go and what to do. This popular entertainment guide is distributed around Lake Tahoe in highly targeted rack locations. A total of 187,000 readers are provided with free information about making the most of their Tahoe experience.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
Tahoe Daily Tribune enjoys higher than average readership. A full 77% of area adults indicate they read the Tribune during the past week.
market demographics Zip 96150 89448
City Age So. Lake Tahoe 35.3 Zephyr Cove 49.2
HH Income Home Value Population Households $49,155 $431,513 37,142 13,007 $60,368 $796,942 2,976 894 Source: Demographics Now 2009
Fernley
Reno
Sparks
Fallon Lahontan Valley News
Sierra Sun
Virginia City
Truckee Donner Lake
Incline Village Tahoe Vista Crystal Bay
Kings Beach Carnelian Bay
North Lake Tahoe Bonanza
Dayton
Tahoe City
Tahoe World Lake Tahoe Tahoma
California Nevada
Meeks Bay
Nevada Appeal Carson City Glenbrook
Yerington
Zephyr Cove
Emerald Bay Camp Richardson
South Lake Tahoe Fallen Leaf Lake
rville
To Minden
- Gardne
Tahoe Daily Tribune
The Record-Courier Gardnerville
weekly readership By Age 18-24 25-34 35-44 45-54 55-64 65+
76% 68% 73% 83% 83% 83%
By Education High School Graduate Some College 4-yr College Graduate Post-graduate Degree
Male/Female Readership Male 81%
Female
73%
By Income Level $30-$34,999 $35-$39,999 $40-$44,999
$50-$59,999 $60-$74,999 $75-$99,999 $100,000+
71% 71% 76% 91%
83% 74% 77% 79%
83% 83% 83%
By Home Ownership Multiple Properties Homeowners Renters
77% 78% 74%
Source: Wilkerson & Associations, Readership Study
Main Number 530-541-3880 General Advertising 530-541-3880 I Majors/National 775-881-1277 Classified Advertising 775-881-SOLD I Online Advertising 530-542-8046
Sierra Sun sierrasun.com Named as one of the Top Ten Ski Towns by Skiing Magazine, Truckee is without a doubt one of the most dynamic locations among resort markets in the U.S. Just a few years ago a sleepy railroad town, Truckee has blossomed into a recognized resort destination. Truckee and the North Lake Tahoe area hold a premium location, situated within 20 miles of Lake Tahoe, and 3 hours of 15 million Bay area residents. With access to 14 ski resorts, 5 championship golf courses, high end shopping and dining, and buildable land, you have the perfect combination for longterm growth and viability. Inside the Sierra Sun on Friday is Tahoe World, the locals’ guide to entertainment, music and local news. The Sierra Sun publishes on Wednesday and Friday and is delivered to locals throughout Truckee and North Lake Tahoe.
publications Lake Tahoe Action is the premiere guide to entertainment and recreation for all of Lake Tahoe. Publishing ever y Friday, this flip-covered newspaper greets visitors and second homeowners upon their arrival to Tahoe, with a robust calendar of events, information on music and nightlife, special events and festivals, restaurants and bars and outdoor recreation. Locals of both the south shore of Lake Tahoe and the north shore turn to Lake Tahoe Action for where to go and what to do. This popular entertainment guide is distributed around Lake Tahoe in highly targeted rack locations. A total of 187,000 readers are provided with free information about making the most of their Tahoe experience.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
The Sierra Sun enjoys higher than average readership among market adults. A full 54% of area adults indicated they read the last issue of the Sierra Sun, and 77% indicated they read it during the past month.
market demographics Zip 96143 96145 96161
City Kings Beach Tahoe City Truckee
Age 30.2 37 35.7
HH Income $38,366 $61,592 $65,400
Home Value $463,724 $897,759 $534,833
Population 6,072 4,163 16,730
Households 1,778 2,759 6,667
Source: Demographics Now 2009
Fernley
Reno
Truckee Donner Lake
Sierra Sun Truckee
Sparks
Virginia City Incline Village
Tahoe Vista Crystal Bay
Kings Beach Carnelian Bay
North Lake Tahoe Bonanza
Dayton
Tahoe City
Sierra Sun Tahoe City
Lake Tahoe Tahoma
Glenbrook
California Nevada
Meeks Bay
Nevada Appeal Carson City
Yerington
Zephyr Cove
Emerald Bay den To Min
Camp Richardson
South Lake Tahoe
weekly readership By Age 18-24 25-34 35-44 45-54 55-64 65+
47% 45% 52% 64% 64% 54%
By Education High School Graduate Technical School 4-yr College Graduate Post-graduate Degree
Fallen Leaf Lake
Tahoe Daily Tribune
Male/Female Readership Male 72%
Female
81%
By Income Level $30-$44,999 $35-$39,999 $40-$44,999
$45-$59,999 $60-$74,999 $75-$99,999 $100,000+
53% 58% 66% 55%
50% 70% 54% 62%
60% 51% 64%
By Home Ownership Multiple Properties Homeowners Renters
nerville
- Gard
56% 58% 44%
Source: Wilkerson & Associations, Readership Study
Main Numbers I Truckee 530-587-6061 I Tahoe City 530-583-3487 General Advertising 530-587-6061 I Majors/National 775-881-1277 Classified Advertising 775-881-SOLD I Online Advertising 530-542-8046
The Record-Courier Gardnerville
North Lake Tahoe Bonanza tahoebonanza.com The northeast shores of Lake Tahoe hold the communities of Incline Village and Cr ystal Bay, represented by a diverse cultural and business community. The market represents one of the most affluent and educated communities in the Sierra Nevada region, offering a wide variety of local commerce. These north shore communities are close neighbors to the Reno/Sparks and Carson City areas. Four major and three secondar y highways provide access to the Lake Tahoe basin; Highway 50 provides access to the south and southeast, California State Highway 89 traverses the west side, and California and Nevada Routes 28 complete the north and northeast portions, encompassing Lake Tahoe and allowing customers to travel easily to various shopping markets. Advertisers have an opportunity to reach residents from multiple markets, as the close proximity to other shopping markets allow Sierra Nevada consumers to travel throughout the region to shop. The North Lake Tahoe Bonanza offers advertisers unmatched exposure, reaching a premium audience that is highly educated and affluent.
publications Lake Tahoe Action is the premiere guide to entertainment and recreation for all of Lake Tahoe. Publishing ever y Friday, this flip-covered newspaper greets visitors and second homeowners upon their arrival to Tahoe, with a robust calendar of events, information on music and nightlife, special events and festivals, restaurants and bars and outdoor recreation. Locals of both the south shore of Lake Tahoe and the north shore turn to Lake Tahoe Action for where to go and what to do. This popular entertainment guide is distributed around Lake Tahoe in highly targeted rack locations. A total of 187,000 readers are provided with free information about making the most of their Tahoe experience.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
The North Lake Tahoe Bonanza enjoys higher than average readership, with 85% of local adults saying they read the paper during the course of one month.
market demographics Zip 89451
City Age Incline Village 42.5
HH Income Home Value Population Households $78,133 $951,368 11,441 4,606 Source: Demographics Now 2009
Fernley
Reno
Sparks
Fallon Lahontan Valley News
Truckee Donner Lake
Sierra Sun Truckee
Virginia City Incline Village
North Lake Tahoe Bonanza
Tahoe Vista Crystal Bay
Kings Beach Carnelian Bay
Dayton
Tahoe City
Sierra Sun Tahoe City Lake Tahoe Tahoma
Glenbrook
California Nevada
Meeks Bay
Nevada Appeal Carson City
Yerington
Zephyr Cove
Emerald Bay Camp Richardson
South Lake Tahoe Fallen Leaf Lake
nerville en - Gard
To Mind
Tahoe Daily Tribune
The Record-Courier Gardnerville
weekly readership By Age 18-24 25-34 35-44 45-54 55-64 65+
64% 36% 64% 66% 68% 71%
By Education High School Graduate Some College 4-yr College Graduate Post-graduate Degree
Male/Female Readership Male 59%
Female
69%
By Income Level $40-$44,999 $45-$49,999 $50-$59,999
$70-$74,999 $75-$99,999 $100,000+
52% 80% 83%
56% 60% 68% 64%
78% 68% 42%
By Home Ownership Multiple Properties Homeowners Renters
70% 68% 55%
Source: Wilkerson & Associations, Readership Study
Main Number 775-831-4666 General Advertising 775-831-4666 I Majors/National 775-881-1277 Classified Advertising 775-881-SOLD I Online Advertising 530-542-8046
tahoe.com Visitors and locals alike find ever ything they need to make the most of their Tahoe vacation on tahoe.com. It is the single online source for customizing the Tahoe experience, year-round. Advertisers can reach consumers who are ready, willing and able to buy your products and service, from real estate to restaurants, hotels to events, casinos to vacation rentals. Let tahoe.com deliver your message to a premium audience that is affluent and ready to experience Tahoe at its fullest!
site features mytahoe Users can save calendar events, locations, vacation rentals, resort information and articles. Calendar Users can search, map locations and receive email reminders about events, They can save dates to personal calendars and receive event updates via email or text message. Users can also submit events, including photos. Plan Your Trip A partnership with IAN/hotels.com allows users to compare rates and book flights, hotels and package deals. Wildernet Users can download maps of hiking and mountain biking trails. In addition, users can search real estate listings, vacation rentals, road and snow conditions, user-generated photos and video, editorial slideshows, and even sign up for email newsletters.
marketing Our marketing and creative departments can help you define your unique message and design advertising that will catch the attention of your target customer.
tahoe.com is one of the top tourist Web sites in the Sierra Nevada region. It has been listed as #1 and #2 on Google and Yahoo respectively.
single online source Reach the people who are looking for what to do and where to go in Tahoe.
more than 1.5 million visitors per year more than 300,000 page views monthly
online reach Reach the premium resort traveler on tahoe.com. Many of our visitors come from Phoenix, Sacramento and the Bay area, Los Angeles and Colorado. Our visitors are people who want information quickly, and our regular features provide them easy access to ever ything they need to know to plan their perfect Tahoe getaway!
mytahoe Users engage in social networking activities through a mytahoe user profile. They can send messages to other users, leave comments, view photos, videos and other saved content. mytahoe requires users to register and login to tahoe.com to access their personal settings.
Source: Wilkerson & Associations, Readership Study
General Advertising 530-587-6061 Fax 530-587-3763
Commercial Printing From idea generation to design, from printing to binding, from list management and mailing to fulfillment, we can do it all. By focusing on what we do best, we let you focus on what you do best: building your business. Whether you need assistance with design and layout or plan to send digital files to our FTP site, our national award winning design team can lend its expertise to our project. Sierra Nevada Media Group Printing has a wide spectrum of quality presses to provide the greatest value for your project. We have both heatset and coldset web presses, complemented by large format five and six color binder y solutions, from perfect binding and saddlestitching to in-line gluing and plastic coil. In addition, our varnish or UV coatings can help protect and highlight your printed piece.
By utilizing our mailing services, we will help you capture all of the automation discounts your mailings are eligible for, which will save you time and money. With postal regulations ever-changing, our team can navigate through the most recent regulations to give you the best solution for your mailing project. It all starts with your list. We can CASS certify your list and run it through NCOA to save you valuable postage dollars on mail that is nondeliverable.
location Printing is located at the Sierra Nevada Media Group facility in Carson City, Nevada. This centralized location allows for faster and often less expensive mail services to your customers in both the United States and Canada.
Sierra Nevada Media Group Commercial Print Division can provide design, printing, binding, mailing and fulfillment for your business. We offer a quality printing and excellent customer service at a convenient location.
we focus on the details and are committed to your needs and expectations
mailing services Mailing Lists I Statements I Invoices I Laser Printing I Personalized Variable Data Direct Mail Pieces I Inkjet Addressing I Inserting I Polybagging I Daily First Class Business Mail I Fulfillment Services
print products Academic Student Planners, College Schedules I Brochures I Calendars I Catalogs I Community and Information Guides I Coupon Books I Directories I Newspaper Inserts I Magazines I Manuals I Newsletters I Newspapers I Personalized Letters and Statements I Postcards I Publications I Real Estate Guide I Tabloids
Commercial Printing Main Number 775-881-1283 sierranevadamedia.com
directory Sierra Nevada Media Group 580 Mallory Way Carson City, NV 89701 (775) 882-2111 Fax: (775) 887-2426 SNMG Classified Department: (775) 881-SOLD (7653) sierranevadaclassifieds.com Nevada Appeal 580 Mallory Way Carson City, NV 89701 Mail: P. O. Box 2288 Carson City, NV 89702 (775) 882-2111 Fax: (775) 887-2426 nevadaappeal.com The Record-Courier 1503 Highway 395 N., Suite G Gardnerville, NV 89410 (775) 782-5121 Fax: (775) 782-6152 recordcourier.com Lahontan Valley News and Fallon Eagle Standard 562 North Maine Street Fallon, NV 89406 Mail: P.O. Box 1297 Fallon, NV 89407 (775) 423-6041 Fax: (775) 423-0474 lahontanvalleynews.com Northern Nevada Business Weekly 500 Double Eagle Ct. Reno, NV 89521 (775) 770-1173 Fax: (775) 770-1171 nnbw.biz
reno.com 500 Double Eagle Ct. Reno, NV 89521 (775) 770-1173 Fax: (775) 770-1171 Tahoe Daily Tribune 3079 Harrison Avenue South Lake Tahoe, CA 96150 (530) 541-3880 Fax: (530) 541-0373 tahoedailytribune.com Sierra Sun Truckee Office 12315 Deerfield Drive Mail: P.O. Box 2973 Truckee, CA 96160 (530) 587-6061 FAX (530) 587-3763 Tahoe City Office 3090 North Lake Blvd., Ste #2 (530) 583-3487 FAX (530) 583-7109 sierrasun.com North Lake Tahoe Bonanza 925 Tahoe Blvd., Suite 206 Incline Village, NV 89452 (775) 831-4666 Fax: (775) 831-4222 tahoebonanza.com tahoe.com 12315 Deerfield Drive Truckee, CA 96160 Mail: P.O. Box 2973 Truckee, CA 96160 (530) 587-6061 Fax: (530) 587-3763
Swift Communications Great People Connecting Communities 580 Mallory Way I Carson City, NV 89701 (775) 850-7676 I [email protected]
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