Dzone Media Kit 2009

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Media Kit

2009 © 2009 DZone, Inc. All Rights Reserved.

OVERVIEW Reaching Tech Professionals in 2009 ith less time and money to build smart and secure software, development professionals are under more pressure than ever before. Technology innovation continues at a fast pace, but the state of enterprise development is at a challenging point in its evolution: Skill gap for new programming paradigms: Agile, Cloud, SOA Security, Storage, Speed, and Mobility considerations Scalable, unbreakable, distributed, real-time Continued adoption of Linux and Open Source technologies Architecture challenges in enterprise, integrating technology across the design, build, deploy, manage lifecycle

The DZone Network: Our Unique Value to Marketers

DZone is Growing Fast

We know developers. For over 12 years, Rick Ross and our team of developer 'zealots' have been innovating, tweaking, and pushing the online developer community to new ways of learning and collaborating. Our history started in 1997, with the birth of Javalobby, a grassroots community for Java developers. Today, the DZone Network has grown into a thriving community for all development professionals.

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(millions of page views per year)

50 million

40 30 20 10 0

2006

2007

2008

The DZone Formula Leverage Web 2.0 technology to get our members what they need the way they want it (social bookmarking, RSS, rich media learning, and more) Pursue and publish domain experts across all platforms and languages (12 years in the business with friends that have the expertise to get the job done) Deliver membership benefits with real value (Refcardz have been downloaded FREE by our members over 300,000 times) Change, innovate, change again (we were the first to create a social link and voting system customized for developers – we plan to be the first again)

If you build or manage serious websites and applications, then DZone is for you. Our free, up-to-date technology resources help you solve problems and get the job done quickly. DZone's communities provide a place to find like-minded professionals, share ideas, improve your skills and get the answers you need. Rick Ross President, DZone

2009 Media Kit DZone, Inc. Tel +1.919.678.0300 www.dzone.com

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FROM THE EDITOR’S DESK Our Mission: To Serve the Enterprise Developer Community Zone brings together a talented team of technology editors and contributors that work hard to keep its audience current on important technology issues. We engage industry thought leaders, innovators and practitioners to bring you the most compelling technical content, thought-provoking discussions and practical advice. Our editorial strategy is simple – to provide high quality resources that help developers, architects and software managers succeed on their projects.

2009 Editorial Calendar In 2009, DZone will focus its coverage on key technology areas that are not only impacting how we build our applications today, but are revolutionizing how software will be built over the next decade and beyond.

Our editorial strategy is simple – to provide high quality resources that help developers, architects and software managers succeed on their projects.

Open Source Adoption – Open source projects will continue to drive innovation in 2009 and new open source business models will emerge. Choosing and integrating the right OSS packages will be a key area of DZone’s coverage in 2009. Key topics: Eclipse Platform, Web frameworks, Tooling SOA & BPM – Effective SOA governance and the consolidation of software ‘silos’ will be paramount to preserving the bottom line. DZone will continue to provide software architects with practical guidance on how to build loosely-coupled, rules-driven applications that quickly adapt to change. Key topics: SOA Governance, REST, Complex Event Processing Virtualization & Cloud Computing – The ‘Cloud’ has already begun to revolutionize how we design, deploy and manage our business applications. In 2009, DZone will keep a close eye on the evolution of this market. Key topics: Amazon EC2, Google App Engine, Parallel computing, Scalability RIA & Ajax – Improving usability and data integration will be key drivers of RIA-based development in 2009. DZone will show Web developers and designers how to build the next killer application with the latest technologies. Key topics: Ajax frameworks, Flex/AIR, JavaFX, Silverlight, Mash-ups, Web 2.0 Agile – Agile adoption will reach a tipping point in 2009, and organizations will need more pragmatic guidance on how to effectively combine people, processes and tools to deliver quality software. Key topics: Agile case studies, Scrum, Continuous Integration, Test-driven development

Nitin Bharti Vice President and Group Publisher, DZone

The DZone Communities .NET Zone Agile Zone Architects Zone Book Zone Eclipse Zone Groovy Zone Javalobby JetBrains Zone

NetBeans Zone PHP Zone Ruby Zone Server Zone SOA Zone SQL Zone Web Builder Zone

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MARKETING TIP #1 Always use a call to action in banner advertising: download now, click to watch, show me how etc.

2009 Media Kit DZone, Inc. Tel +1.919.678.0300 www.dzone.com

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REFCARDZ Cheat Sheets for Tech Professionals

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n 2009, software development professionals will need to keep their tech edge razor sharp in order to compete in a challenging economic climate. Having the right skills and the right tools will be critical – DZone Refcardz are just the right solution. Written by best-selling book authors and project leaders, DZone Refcardz provide practical guidance on key enterprise technologies and approaches in an easy-to-read, intuitive format. Over 40 titles, with a new release every week 400,000 downloads to date 75,000 subscribers and growing fast 3 out of 4 come back for more

2009 Refcardz Editorial Calendar Some of the Refcardz that we’ll be publishing this year include: RIA Adobe AIR/Flex JavaFX Silverlight Ajax Frameworks Architecture SOA Design Patterns Scalability & High Availability Virtualization Cloud Computing .NET Visual Studio ASP.NET Windows Presentation Foundation Sharepoint Java Java Web Frameworks (Spring, Seam, JSF, Grails, etc.) Java concurrency Java EE 6 Dynamic Languages for the JVM (Ruby, Groovy, Scala, etc.) Eclipse Eclipse Plug-ins MyLyn / Tasktop Eclipse RCP OSGi / Equinox Methodologies Agile Software Development Scrum

What the Experts are Saying Refcardz are exactly what busy developers need - simple, short, and to the point. James Ward Adobe, Adobe Flex Technical Evangelist Good way to pick up a technology if they're just getting started, or even as a quick reference for the more knowledgeable. Jason Gurtz Norwich Public Utilities, Senior IT Specialist With DZone Refcardz, the information you need right now is at your fingertips. You have the essential facts, carefully picked and honed to be as useful as possible. Jon Skeet Author of C# in Depth

MARKETING TIP #2 Focus on a common pain point for developers that YOUR product solves. Speak in specific, technical terms.

2009 Media Kit DZone, Inc. Tel +1.919.678.0300 www.dzone.com

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AUDIENCE PROFILE An Engaged, Loyal User Community

D

Zone maintains a strong and recurring connection with its audience. DZone links is a one-stop shop for software professionals seeking the latest, most relevant collection of content from around the developer web and serves as the homepage for many software professionals.

Readers flock daily to the DZone communities to read the latest articles, news announcements and advice columns written by an editorial staff of technology practitioners, as well as to participate in the highly engaging discussions occurring between fellow technology professionals.

Traffic and Membership

Professional Audience Primary job function by percent

Monthly Page Views

4,200,000

Monthly Visits

2,500,000 1,070,000

Unique Visitors Members

382,000

Newsletter Subscribers

100,000

QA, Testing, System Admin

Graphic Designer, Web Designer

5%

7%

Programmer, Developer

35%

Executive Level, Development Manager, Technical Team Lead

18%

93% 87%

(Source: Google Analytics, 2009)

86%

Architect, Software Designer (Source: DZone Registration Form)

Global Reach

35%

79%

85%

Company Size

Geographic distribution by percent

By number of employees

Europe

Small (1 to 49)

37.24%

42%

Large (1,000+)

29%

Asia

11.84%

Americas

46.89% Africa

1.04% (Source: DZone Registration Form)

Oceania

Medium (50 to 999)

2.88%

29%

(Source: DZone Registration Form)

2009 Media Kit DZone, Inc. Tel +1.919.678.0300 www.dzone.com

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ADVERTISING Targeting the Right Message to the Right Audience the Right Way ere at DZone we take our job seriously when it comes to advertising. Our development professionals are unique in their likes and dislikes and we aim to work with vendors to create an exchange of information that is useful, targeted, and beneficial to our community and our advertising customers. Contact us today to discuss which programs will produce the best results for your campaign.

Web Banners

Demand Generation

DZone banners are strategically placed in key “hot spots” on every Network page. With over 4 million page views each month, DZone can deliver strong reach and impact for you banner campaigns.

The DZone CPL (Cost Per Lead) program is designed to attract a qualified technical audience to your expert content and to deliver leads. White papers, webinars, podcasts and trial downloads will get promoted within our express request system and across the DZone Network.

Rich Media Leaderboard 728 x 90

Your

Your

Webinar

Podcast

Your Whitepaper

Listen to Podcast Here GO

View Webinar Here GO

Custom Content Rich Media Rectangle 300 x 250

Sponsor Logo

Page One Ad Unit 243 x 198

DZone Refcardz The DZone Refcardz sponsorship program delivers the ultimate in targeted marketing. Your front page ad and logo are delivered to thousands of eager audience members on the topic that means business for you. Please ask about our custom lead generation programs for Refcardz sponsors.

Here at DZone, content is king. DZone offers high quality sponsored content opportunities for putting your experts in front of the DZone audience. We work closely with you to produce quality content and deliver to a targeted audience. We have the expertise to deliver professional quality tech chat videos, podcasts, presentations, “spotlight” feature articles and more. Call us today to build thought leadership and new customers with quality sponsored content programs from DZone.

MARKETING TIP #3 Post useful and informative announcements and NOT press releases. Developers don't read press releases.

2009 Media Kit DZone, Inc. Tel +1.919.678.0300 www.dzone.com

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ADVERTISING DZone Programs and Material Specification Sponsorship Unit

Description

Material Specifications

Rich Media Rectangle

See page 6 for examples

300 x 250 rectangle banner 30KB flash, 15 seconds, 4 loop max- ROS

Rich Media Leaderboard

See page 6 for examples

728 x 90 leaderboard banner 30KB flash, 15 seconds, 4 loop max- ROS

Premium Newsletter: Sponsorship-Masthead Position

Sent regularly to 90,000 DZone newsletter subscribers

Premium masthead position, 50 character headline, 300 character body text, 88 x 88 graphic, screenshot in a standard 4 x 3 ratio (approx 160 x 120), active URL for linking

Premium Newsletter: Sponsorship-Feature Position

Sent regularly to 90,000 DZone newsletter subscribers

Premium position between feature one and feature two. 50 character headline, 300 character body text, 88 x 88 graphic, screenshot in a standard 4 x 3 ratio (approx. 160 x 120), active URL

Sponsored Text Link

This link runs in a high visibility ad unit to the right of the feature stack.

1 headline up to 35 characters 2 lines of body text up to 35 characters or less each line 1 display URL

Dedicated Email Blast

90,000 DZone opt-in members

Custom HTML provided by sponsor

Note: List is cleaned regularly and it’s pure Java developer targeting.

Cost Per Lead (CPL) Program

White papers, videos, podcasts

Up to 3 assets in pdf format Headline character count - 55 to 75 characters Abstract character count - 250 characters Note: character counts include spaces

The Refcardz series is professionally published by DZone. Written by industry experts and promoted as a key benefit to DZone membership, Refcardz delivers a highly targeted access to an audience of developers learning about a key technology. The sponsorship is exclusive and will last for the life of this version of the Refcard (6 months).

High resolution, sponsored logo on transparent or white background

Sponsored Tech Chat Sponsored Podcast Sponsored Screencast

The DZone editorial team will record an expert from the sponsors company presenting on a key technology topic. Once recorded, the presentation will be professionally edited and promoted on DZone for 30 days across targeted zones as a featured spotlight.

Access to technical expert at industry event or by appointment

Sponsored Topic

Exclusive sponsorship of key topic and tagged content for 90 days. Sponsors ad unit appears on every page tagged with key terms, including original content pages and DZone.com’s user-submitted links. Sponsors provide a key list of assets including whitepapers, webcasts, podcasts etc.

Sponsor must provide a list of assets/links with 25 character headline & company logo

Sponsored Refcardz

Page one ad box unit 3 3/8” wide x 2 3/4” tall (243 x 198 px)

2009 Media Kit DZone, Inc. Tel +1.919.678.0300 www.dzone.com

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CONTACT Contact Us DZone, Inc. 1251 NW Maynard, Suite #300 Cary, NC 27513 919.678.0300 888.676.7350 fax Website: www.dzone.com For sales inquiries, contact: [email protected] For general inquiries, contact: [email protected] For editorial requests, contact: [email protected] Rick Ross President 919.678.0300 x 104 [email protected]

Shana Deane VP, Sales and Business Development 919.678.0300 x103 [email protected]

Matt Schmidt VP, Technology 919.678.0300 x 102 [email protected]

Wei Ling Chen Community Manager 919.678.0300 x105 [email protected]

Nitin Bharti VP, Group Publisher 919.678.0300 x101 [email protected]

Select Sponsors AboutObjects Active Endpoints Actuate Adobe Atlassian Altova Appistry Aspose Cacheonix ComputerJobs ClimberDotCom

Coverity Danube Embarcadero ESRI FlexGantt Genuitec IBM ICEsoft Intersystems JavaOne JetBrains

Klocwork Manning Publications Maxworks Microsoft Mindreef Netbeans Pervasive Progress Software Quest Rackspace Red Hat/JBoss

SAP/Business Objects SlickEdit SmartBear SoftwareAG Sun Microsystems Sun Studio Sybase Syncfusion Verisign Wakeleo Consulting

2009 Media Kit DZone, Inc. Tel +1.919.678.0300 www.dzone.com

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