Tourism Entrepreneurship

Tourism entrepreneurship Jakanathan.K.N Karthik Mehta.R Muthukumar.V Siva Kumar

Tourism Entrepreneurship

Those who know how, shall always have a job! Those who know

Tourism Entrepreneurship

Agenda!  Tourism

scenario  Opportunities in tourism  Entrepreneurship option

Tourism Entrepreneurship

Concept Entrepreneur

Entrepreneurship

Innovative creation

Person

Process of action

Object

Tourism Entrepreneurship

Tourism galore! Largest industry in the world!  Tourism has advanced as commitment to general development.  It touches not only the economic fabric of the society but also has significant impact on social norms and moral values. 

Tourism Entrepreneurship

Tourism scenario! Regulatory framework Influenc es on demand

Demand Domestic and international tourists

Travel

Tourism intermediaries

Supply Tourist destinations and facilities

Tourism impacts

Tourism Entrepreneurship

Tourism Entrepreneurship

Tourism today! Tourism today is a regular, organized and reoriented promising industry having a flow of human contracts. The entire gamut of travel and trade activities seems to have combined adventure with the element of tourism thereby offering exciting opportunities for entrepreneurs.

Tourism Entrepreneurship

Opportunity!  

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To add value, all these components must be addressed A comprehensive development in terms of having all these service providers is a prerequisite to development of tourism. Conversely as tourism grows at a destination there will be demand for these services. This in turn is an opportunity for entrepreneurs.

Tourism Entrepreneurship

Ideas! Tourism-related businesses      

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Travel and tour operators Hotels Motels Backpacker’s hostels Guest houses, B&B Travel/tour agencies. Sub agencies Guiding services Traditional cuisinerestaurants, cafes, food stalls/ outlets, etc.

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Transport/ transfer services for tourists Horse/ camel/ elephant riding Tourist campsites/ picnic sites Houseboats Camping equipment hire Boat station Traditional bars Cultural centers Dance and theatre groups

Tourism Entrepreneurship

Ideas Unconventional tourism-related businesses    

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Photographic safaris Walking trails Bird watching tours Ranch, farm, cattle post lodgings Film industry outfitters Traditional storytelling and games

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Hot air ballooning Parachuting Desert 4X4 trails, and 4-wheelers Desert/ bush survival courses Fishing camps (commercial) Traditional music (Hunting safaris)

Tourism Entrepreneurship

Ideas Unconventional tourism-related businesses   

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Curio and craft factories Curio and craft outlets Visit to traditional healers- medicine Game parks/ reserves/ farms Gathering products and tracking wildlife Museums

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Snake/reptile parks, aviaries, butterfly farms Botanical gardens

Tourism Entrepreneurship

Ideas Subsidiary or secondary activities 

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Filling stations/ convenience stopovers Supply of fire woods to camps/ lodge/hotels, etc. Waste collection from camps/ lodges, hotels, etc. Thatching services Supply of natural minerals

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Bottling and supply of spring or natural water Supply of traditional food items Supply of decorative and ornamental plants Horticulture Landscaping Training and HRD Tourism and wildlife consultancy

Tourism Entrepreneurship

Idea is a funny thing! It doesn’t work unless you do!!

Tourism Entrepreneurship

What is entrepreneurship?

“Entrepreneurship is offering creative yet viable solutions to society’s needs…”

Tourism Entrepreneurship

A model of entrepreneurship

Tourism Entrepreneurship

What are entrepreneurs like? Information seeking

Takes action on own to get information to help reach objectives or clarify problems

Systematic planning

Develops and uses logical step-by-step plans to reach goals

Problem solving

Identifies new and potentially unique ideas to reach a goal

Tourism Entrepreneurship

What do entrepreneurs do? Entrepreneurs introduce a new product or service into the marketplace;  Entrepreneurs discover new resources or new uses for old resources;  Entrepreneurs develop new technologies;  Entrepreneurs open new markets; and  Entrepreneurs organise existing enterprises. 

Tourism Entrepreneurship

What does is take? Skills Critical and creative thinking;  Goal setting;  Decision making;  Human relations and communication;  Management skills; and  Problem solving. 

Tourism Entrepreneurship

Entrepreneurial competencies Initiative

Entrepreneurs take actions that go beyond job requirements or the demand of situation

Sees and acts on opportunities

Looks for and takes action on opportunities Takes repeated actions to overcome obstacles that get in

Persistence

Tourism Entrepreneurship

Entrepreneurial competencies Self confidence

Has strong belief in self and own abilities

Assertiveness

Confronts problems and issues with others directly

Persuasion

Successfully persuades others Uses of variety of strategies to affect others

Use of influence strategies

Tourism Entrepreneurship

Entrepreneurial competencies Concern for high quality work

Acts to do things that meet or beat existing standards of excellence

Commitment to work Places the highest contract priority on getting the job completed Efficiency orientation Finds ways to do things faster or with fewer resources or at a lower cost

Tourism Entrepreneurship

Vantage tourism! Provides employment opportunities, both skilled and unskilled, because it is a labour intensive industry  Generates foreign exchange  Increases incomes  Creates increased gross national product • Can stimulate infrastructural development (roads, etc.) 

Tourism Entrepreneurship

Vantage tourism! Can be linked with local products and resources  Helps to diversify the economy  Increases governmental revenues  Broadens educational and cultural horizons and improves feelings of selfworth 

Tourism Entrepreneurship

Vantage tourism! Improves the quality of life related to a higher level of income and improved standards of living  Reinforces preservation of heritage and tradition  Justifies and enables environmental protection and improvement 

Tourism Entrepreneurship

Vantage tourism! Visitor interest in local culture provides employment for artists, musicians, and other performing artists, enhancing the cultural heritage  Provides tourist and recreational facilities that may be used by a local population 

Tourism Entrepreneurship

Vantage tourism! Breaks down language barriers, socio cultural barriers, class barriers, racial barriers, political barriers, and religious barriers  Creates a favourable worldwide image for a destination  Promotes a global communityinternational understanding and peace 

Tourism Entrepreneurship

Look before you leap! Community sentiment on tourism (will other members of the community approve developments in their area?);  Organizational and financial capabilities;  Public safety and security (crime levels, violence, etc.); and  Public health, sanitation and hygiene (visitors to Asia (and sometimes India) are always afraid of contracting diseases, like malaria, cholera, etc.). 

Tourism Entrepreneurship

Look before you leap! Existing and potential tourist markets;  Cost and convenience of travel to the area;  Accessibility to tourist destinations, i.e. by road, water, rail, air, etc.;  Competing destinations (these could be local or regional like, Rajasthan, UP, etc.);  Competing businesses in the same field;  Political stability; 

Tourism Entrepreneurship

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