2009 Media Kit & Ratecard
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Reach Quebec City’s English Community with the...
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Media Kit with Online Community- 2009 Reach 7,500* print and 21,000* online Welcome to the Quebec Chronicle-Telegraph! Our old offices 1924 - 27 Buade Street, Quebec City
(*print is weekly and online is monthly)
W
e’re proud to provide you with our 2009 media kit to help you with your advertisement planning. The Quebec Chronicle-Telegraph (QCT) is a weekly English-language newspaper published for people in the Quebec City region. It is a vital source of information for the English-speaking community and an excellent way to reach them with your message. We serve a distinct market in the provincial capital. Although a majority of our readership lives in the Quebec City region, our distribution extends from Shannon, near the Canadian Forces Base Valcartier, to Thetford Mines. Our distribution currently stands at 1785 paid circulation [1415 print, 350 digital], and with an average of 2 to 3 readers per household (approximately 3550 to 5355 readers). Many of our annual special editions see triple our normal distribution and readership. Certain special editions are distributed to students of English-language schools in the greater Quebec City region. Copies of the Chronicle-Telegraph are also sold at select newsstands in Quebec City. With a history that dates back to 1764, the QCT is the oldest existing newspaper in North America. As the only English-language newspaper, daily or weekly, published in the Quebec City region, our news, features and other information deal specifically with subjects relevant to the English-speaking community (approximately 13,000 strong). The QCT often includes content featuring other cultural communities too. Anyone wishing to be heard by our community will find that the Chronicle-Telegraph is an effective communication tool. It can also complement to advertising in the local French media. The Quebec Chronicle-Telegraph welcomes advertisers from the international through to the local level with messages about your business, programs, employment opportunities and services for our community — for the newspaper or our website. We’d love you to add the QCT to your roster of publications for upcoming publicity items and join the many nationally and locally-based companies that already do!
Inquiries and materials should be addressed to the attention of Mr. Ron Devost, Advertising Sales, either by regular mail, email or fax. Quotes for a specific ad campaign are available upon request.
North America’s Oldest Newspaper, since 1764 1248 Chemin Ste-Foy - Suite 101, Quebec City, (Québec) G1S 2M5 Tel: (418) 650-1764 Fax: (418) 650-5172 e-mail: [email protected] www.qctonline.com
For one time insertion. Discounts on multiple insertions. Please call.
2009 Rate Card
Tuesday at Noon! Publication: weekly on Wednesday Mardi – À MIDI! Publication : mercredi de chaque semaine.
Full Page / Pleine page 10.38” x 16” $1520.00
One-Sixth Page / Sixième de page 3.34” x 6.75” or 5.1” x 4.57” $239.35
Half Page / Demi page 10.38” x 8” $795.00
One-Eighth Page / Huitième de page 3.34” x 5.12” or 5.1” x 3.43” $165.85
Quarter Page / Quart de page 5.1” x 6.75” $322.87
Business card / Format carte d’affaire 3.34” x 2.23” $56.00 Special Front Page Colour Banner / Spécial bannière couleur en première page 10.37” x 1.57” $436*
*This option is available to clients that place a full-year ad campaign with a minimum of 5 insertion dates. Banner position guaranteed bottom, page 1, in full process colour. The ad space is 6 columns x 22 agates. Regular ad rate for each banner insertion is $575.88 + tax, the banner ad is being offered for a limited period for only $436 + tax. Clients selecting this ad option must commit to at least 5 insertions. To confirm available publication dates, contact our Sales Representative.
* Ce prix avantageux est offert aux clients qui achètent une campagne publicitaire d’un an, incluant un total de 5 dates d’insertion durant l’année. Cela vous assurera une bannière au bas de la première page du journal et ce, en quadrichromie. L’espace publicitaire est sur 6 colonnes x 22 agates. Le tarif régulier pour chaque insertion de bannière est de 575.88 $ (net) plus taxes. Cependant, cette offre vous est offerte à 436 $ (net) plus taxes pour un temps limité. Les clients qui désirent profiter de cette offre doivent nécessairement s’engager à acheter 5 dates d’insertion. Afin de connaître les dates de publication disponibles, veuillez contacter notre représentant des ventes.
1040 Belvedere, suite 218, Quebec City, (Québec) G1S 3G3 Fax: (418) 650-5172 e-mail: [email protected]
Tel: (418) 650-1764 www.qctonline.com
Rate Card 2009
Via Email : [email protected] or FTP Upload 50MB of Space or more ftp://208.131.136.149 username; artwork password: upload
Please Note
National Rates Line Rate:
$1.35 per agate line (gross)
One Colour: Two Colours: Process Colour:
$140 (gross) $275 (gross) $399 (gross)
All rates subject to applicable taxes
Inserts:
$100/ 1,000 (2,000 inserts required) (maximum insert size is 8.5” x 11.5”)
Column width: 9.54 picas (1.59”) Gutter: 1 pica (0.167”)
Subscription:
$50.00 / year - 50 issues
Full page: 6 columns x 224 agates
Translation:
$0.25 per word (net)
Line screen: 85 lpi
Retail Rates Line Rate:
$1.25 per agate line
One Colour:
$140
Inserts:
$100 / 1,000 (1700 inserts required), $275 surcharge on special editions.
Classified Ads:
$8 for 25 words, 10¢ per additional word; Birth, In Memoriam, Thank You: $21 for 50 words, 20¢ per additional word; Photograph: $10 (1 column), $25 (2 columns); Death Notice: $35 for 100 words, 25¢ per additional word (photo and web listing included in price)
Two Colours:
$275
Process Colour:
$399
Business Directory: $56 (1 insertion), Subscription:
$50.00 / year - 50 issues
Translation:
$0.25 per word
Translation of Slogans: $20
Web Rates Web ads can be purchased by month or by click (some restrictions apply) Banner $100 per month flat rate. Square block same as banner Full Reporting available. Must have Business online member-
Deadline Deadline for advertising (booking and material):
Tuesday at Noon!
Publication: weekly on Wednesday
1040 Belvedere, suite 218, Quebec City, (Québec) G1S 3G3 Fax: (418) 650-5172 e-mail: [email protected]
Tel: (418) 650-1764 www.qctonline.com
Rate Card 2009 Technical Specifications for Sending Advertising Electronically The files must: • be in Macintosh format or fully compatible with Mac versions listed below. • include all fonts used in the publication. • be complete, i.e. correct colours, dimensions etc. as per booking. • conform to the size of our columns (see page specs below). • be sent via e-mail ([email protected]) CD-ROM, Jaz (1 or 2 GB) or Zip (100 MB). The files must not: • be sent on Ditto, Sy-Quest or any other media not listed above. • contain any colour plates other than the ones being paid for The files must be in one of the following formats (in order of preference): • PDF (Acrobat) • Adobe InDesign CS (3.0) • Adobe Illustrator 10 (or 8.0, 7.0, 6.0 etc.) • Photoshop (any version) • Adobe Pagemaker 6.5 • Quark Express 3.x or 4.0 (not 5.0 or higher!) Page Specifications: (Tabloid) One full page is 62.25 points wide by 191 agates (83.85 points or 13.64”) high 1 column = 9.54 pts. = 1.59” 3 columns = 30.63 pts. = 5.10” 5 columns = 51.71 pts = 8.62”
2 columns = 20.08 pts. = 3.34” 4 columns = 41.17 pts. = 6.86” 6 columns = 62.25 pts. = 10.375”
Files being sent electronically may be sent to the following email addresses: [email protected] (up to 5MB) or [email protected] (up to 20MB) Ad clients with larger files need to send on a CD by courrier or the QCT can retrieved from client’s ftp site if one exists. The deadline for receiving ad bookings as well as receiving final ad material is 12 p.m. (noon) each Monday, in the week the ad is scheduled to appear. Each ad booking must be supported by an insertion/ purchase order or a signed written agreement from this newspaper by that deadline.
1040 Belvedere, suite 218, Quebec City, (Québec) G1S 3G3 Fax: (418) 650-5172 e-mail: [email protected]
Tel: (418) 650-1764 www.qctonline.com
Media Kit - 2009
Special Editions Calendar
B
e a part of our year 2007 Special Editions. Your advertising plays a vital supporting role. Join us in celebrating our many community and cultural events by simply getting in touch with us. We would like to hear about what you have planned. We also invite anyone in the community who is planning a special event such as an anniversary, a new business opening, or a promotional ad campaign, to contact us to discuss creating a special section in the Chronicle-Telegraph. February 4
- Schools (registration)*
March 4 & 11
- St Patrick’s Day (lead-up edition March 7) & (March 14* events edition) - Summer Camps (March 4 & 11*)
June 17
- School’s Out**
September 16
- QCT Salutes Our Community Heritage*
November 07
- Remembrance Day
December 23
- Christmas/New Year’s
Participate by Placing your Ad!
S
pecial advertising and colour rates may be available for the above special editions. A price quote can be provided. A letter with more details on the focus for each special edition and specific discounts is available upon request.
* Editions that are distributed to all subscribers, to English elementary & high schools in the greater Quebec City region as well as various post-secondary institutions ** Distributed to all regular subscribers & graduating students
1040 Belvedere, suite 218, Quebec City, (Québec) G1S 3G3 Fax: (418) 650-5172 e-mail: [email protected]
Tel: (418) 650-1764 www.qctonline.com
�� � � � � � � � � � � ��� � � � � � � � � �� � � � � � � � � � � � � � � � � ��� � �������������������������������������������� ��������������������������������������������������
������
�����������������������
Media Kit with Online Community- 2009 Reach 7,500* print and 21,000* online Welcome to the Quebec Chronicle-Telegraph! Our old offices 1924 - 27 Buade Street, Quebec City
(*print is weekly and online is monthly)
W
e’re proud to provide you with our 2009 media kit to help you with your advertisement planning. The Quebec Chronicle-Telegraph (QCT) is a weekly English-language newspaper published for people in the Quebec City region. It is a vital source of information for the English-speaking community and an excellent way to reach them with your message. We serve a distinct market in the provincial capital. Although a majority of our readership lives in the Quebec City region, our distribution extends from Shannon, near the Canadian Forces Base Valcartier, to Thetford Mines. Our distribution currently stands at 1785 paid circulation [1415 print, 350 digital], and with an average of 2 to 3 readers per household (approximately 3550 to 5355 readers). Many of our annual special editions see triple our normal distribution and readership. Certain special editions are distributed to students of English-language schools in the greater Quebec City region. Copies of the Chronicle-Telegraph are also sold at select newsstands in Quebec City. With a history that dates back to 1764, the QCT is the oldest existing newspaper in North America. As the only English-language newspaper, daily or weekly, published in the Quebec City region, our news, features and other information deal specifically with subjects relevant to the English-speaking community (approximately 13,000 strong). The QCT often includes content featuring other cultural communities too. Anyone wishing to be heard by our community will find that the Chronicle-Telegraph is an effective communication tool. It can also complement to advertising in the local French media. The Quebec Chronicle-Telegraph welcomes advertisers from the international through to the local level with messages about your business, programs, employment opportunities and services for our community — for the newspaper or our website. We’d love you to add the QCT to your roster of publications for upcoming publicity items and join the many nationally and locally-based companies that already do!
Inquiries and materials should be addressed to the attention of Mr. Ron Devost, Advertising Sales, either by regular mail, email or fax. Quotes for a specific ad campaign are available upon request.
North America’s Oldest Newspaper, since 1764 1248 Chemin Ste-Foy - Suite 101, Quebec City, (Québec) G1S 2M5 Tel: (418) 650-1764 Fax: (418) 650-5172 e-mail: [email protected] www.qctonline.com
For one time insertion. Discounts on multiple insertions. Please call.
2009 Rate Card
Tuesday at Noon! Publication: weekly on Wednesday Mardi – À MIDI! Publication : mercredi de chaque semaine.
Full Page / Pleine page 10.38” x 16” $1520.00
One-Sixth Page / Sixième de page 3.34” x 6.75” or 5.1” x 4.57” $239.35
Half Page / Demi page 10.38” x 8” $795.00
One-Eighth Page / Huitième de page 3.34” x 5.12” or 5.1” x 3.43” $165.85
Quarter Page / Quart de page 5.1” x 6.75” $322.87
Business card / Format carte d’affaire 3.34” x 2.23” $56.00 Special Front Page Colour Banner / Spécial bannière couleur en première page 10.37” x 1.57” $436*
*This option is available to clients that place a full-year ad campaign with a minimum of 5 insertion dates. Banner position guaranteed bottom, page 1, in full process colour. The ad space is 6 columns x 22 agates. Regular ad rate for each banner insertion is $575.88 + tax, the banner ad is being offered for a limited period for only $436 + tax. Clients selecting this ad option must commit to at least 5 insertions. To confirm available publication dates, contact our Sales Representative.
* Ce prix avantageux est offert aux clients qui achètent une campagne publicitaire d’un an, incluant un total de 5 dates d’insertion durant l’année. Cela vous assurera une bannière au bas de la première page du journal et ce, en quadrichromie. L’espace publicitaire est sur 6 colonnes x 22 agates. Le tarif régulier pour chaque insertion de bannière est de 575.88 $ (net) plus taxes. Cependant, cette offre vous est offerte à 436 $ (net) plus taxes pour un temps limité. Les clients qui désirent profiter de cette offre doivent nécessairement s’engager à acheter 5 dates d’insertion. Afin de connaître les dates de publication disponibles, veuillez contacter notre représentant des ventes.
1040 Belvedere, suite 218, Quebec City, (Québec) G1S 3G3 Fax: (418) 650-5172 e-mail: [email protected]
Tel: (418) 650-1764 www.qctonline.com
Rate Card 2009
Via Email : [email protected] or FTP Upload 50MB of Space or more ftp://208.131.136.149 username; artwork password: upload
Please Note
National Rates Line Rate:
$1.35 per agate line (gross)
One Colour: Two Colours: Process Colour:
$140 (gross) $275 (gross) $399 (gross)
All rates subject to applicable taxes
Inserts:
$100/ 1,000 (2,000 inserts required) (maximum insert size is 8.5” x 11.5”)
Column width: 9.54 picas (1.59”) Gutter: 1 pica (0.167”)
Subscription:
$50.00 / year - 50 issues
Full page: 6 columns x 224 agates
Translation:
$0.25 per word (net)
Line screen: 85 lpi
Retail Rates Line Rate:
$1.25 per agate line
One Colour:
$140
Inserts:
$100 / 1,000 (1700 inserts required), $275 surcharge on special editions.
Classified Ads:
$8 for 25 words, 10¢ per additional word; Birth, In Memoriam, Thank You: $21 for 50 words, 20¢ per additional word; Photograph: $10 (1 column), $25 (2 columns); Death Notice: $35 for 100 words, 25¢ per additional word (photo and web listing included in price)
Two Colours:
$275
Process Colour:
$399
Business Directory: $56 (1 insertion), Subscription:
$50.00 / year - 50 issues
Translation:
$0.25 per word
Translation of Slogans: $20
Web Rates Web ads can be purchased by month or by click (some restrictions apply) Banner $100 per month flat rate. Square block same as banner Full Reporting available. Must have Business online member-
Deadline Deadline for advertising (booking and material):
Tuesday at Noon!
Publication: weekly on Wednesday
1040 Belvedere, suite 218, Quebec City, (Québec) G1S 3G3 Fax: (418) 650-5172 e-mail: [email protected]
Tel: (418) 650-1764 www.qctonline.com
Rate Card 2009 Technical Specifications for Sending Advertising Electronically The files must: • be in Macintosh format or fully compatible with Mac versions listed below. • include all fonts used in the publication. • be complete, i.e. correct colours, dimensions etc. as per booking. • conform to the size of our columns (see page specs below). • be sent via e-mail ([email protected]) CD-ROM, Jaz (1 or 2 GB) or Zip (100 MB). The files must not: • be sent on Ditto, Sy-Quest or any other media not listed above. • contain any colour plates other than the ones being paid for The files must be in one of the following formats (in order of preference): • PDF (Acrobat) • Adobe InDesign CS (3.0) • Adobe Illustrator 10 (or 8.0, 7.0, 6.0 etc.) • Photoshop (any version) • Adobe Pagemaker 6.5 • Quark Express 3.x or 4.0 (not 5.0 or higher!) Page Specifications: (Tabloid) One full page is 62.25 points wide by 191 agates (83.85 points or 13.64”) high 1 column = 9.54 pts. = 1.59” 3 columns = 30.63 pts. = 5.10” 5 columns = 51.71 pts = 8.62”
2 columns = 20.08 pts. = 3.34” 4 columns = 41.17 pts. = 6.86” 6 columns = 62.25 pts. = 10.375”
Files being sent electronically may be sent to the following email addresses: [email protected] (up to 5MB) or [email protected] (up to 20MB) Ad clients with larger files need to send on a CD by courrier or the QCT can retrieved from client’s ftp site if one exists. The deadline for receiving ad bookings as well as receiving final ad material is 12 p.m. (noon) each Monday, in the week the ad is scheduled to appear. Each ad booking must be supported by an insertion/ purchase order or a signed written agreement from this newspaper by that deadline.
1040 Belvedere, suite 218, Quebec City, (Québec) G1S 3G3 Fax: (418) 650-5172 e-mail: [email protected]
Tel: (418) 650-1764 www.qctonline.com
Media Kit - 2009
Special Editions Calendar
B
e a part of our year 2007 Special Editions. Your advertising plays a vital supporting role. Join us in celebrating our many community and cultural events by simply getting in touch with us. We would like to hear about what you have planned. We also invite anyone in the community who is planning a special event such as an anniversary, a new business opening, or a promotional ad campaign, to contact us to discuss creating a special section in the Chronicle-Telegraph. February 4
- Schools (registration)*
March 4 & 11
- St Patrick’s Day (lead-up edition March 7) & (March 14* events edition) - Summer Camps (March 4 & 11*)
June 17
- School’s Out**
September 16
- QCT Salutes Our Community Heritage*
November 07
- Remembrance Day
December 23
- Christmas/New Year’s
Participate by Placing your Ad!
S
pecial advertising and colour rates may be available for the above special editions. A price quote can be provided. A letter with more details on the focus for each special edition and specific discounts is available upon request.
* Editions that are distributed to all subscribers, to English elementary & high schools in the greater Quebec City region as well as various post-secondary institutions ** Distributed to all regular subscribers & graduating students
1040 Belvedere, suite 218, Quebec City, (Québec) G1S 3G3 Fax: (418) 650-5172 e-mail: [email protected]
Tel: (418) 650-1764 www.qctonline.com
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