The State Of Apps - Wired Readers

The State of Apps: Readers Oktober 2009, London

Welcome to The State of Apps: Wired Readers. This report highlights important emerging trends in the desktop software

Zuma’s Revenge

and web applications industry, specifically of readers of Wired Magazine.

241 hours

The statistics in this report were generated during two weeks of 2009 (9 till 23 September) by over 350 members of the Wired Reader Panel. They’ve installed a small desktop tracking program that keeps track of what applications they’re using on Windows, Mac, Linux and in their browser. This was then shared on the Wakoopa.com community, which is currently over 100.000 members strong and serves up to 3 million software recommendations every month. The data from this report was provided by QD, a tracking service by Wakoopa. QD provides a tracking technology for your

Google Fast Flip

organization, research firm or consumer group and delivers real-time, statistical analysis and trend spotting capabilities. For

24 hours

additional information regarding this service, please get in touch via [email protected] or visit www.qdtracking.com for more information.

Imperion We welcome any further enquiries regarding our results, and hope you enjoy this insight into one of the most wired research 45%

panels ever conducted. Cordially, Robert Gaal

37.5%

CEO & Co-Founder Wakoopa

This research was conducted on Wakoopa.com with QD tracking technology: deploy trackers to your own commmunity or panel and analyze their habits instantly. For more information, visit www.qdtracking.com

Overall Statistics 8%

11 - 10 years

68%

60%

21%

6%

21 - 30 years

31 40 years

41 - 50 years

33%

5%

50+ years

5% 11% 89%

Windows

Mac

Linux

(some participants use multiple operating systems)

This research was conducted on Wakoopa.com with QD tracking technology: deploy trackers to your own commmunity or panel and analyze their habits instantly. For more information, visit www.qdtracking.com

Female

Male

Most Used Applications The top 10 most used applications by Wired readers, sorted by platform

Windows

Mac

Linux

Web

1. Firefox (24.06%)

1. Firefox (24.56%)

1. Firefox (27.17%)

1. Facebook (18.90%)

2. Office Outlook (12.30%)

2. Safari (15.78%)

2. Pidgin (15.20%)

2. Gmail (14.82%)

3. Google Chrome (6.69%)

3. Mail (6.58%)

3. Chromium (7.10%)

3. Google Search (6.40%)

4. Internet Explorer (6.07%)

4. iTunes (5.45%)

4. GEdit (6.23%)

4. YouTube (5.29%)

5. Office Word (5.80%)

5. Office Word (3.92%)

5. Thunderbird (4.34%)

5. Twitter (4.85%)

6. Windows Explorer (4.27%)

6. Finder (3.22%)

6. XChat (3.10%)

6. Google Reader (3.52%)

7. Office Excel (3.45%)

7. Office Entourage (2.65%)

7. Nautilus (2.17%)

7. Wikipedia (3.24%)

8. Windows Live Messenger (3.24%)

8. TweetDeck (1.75%)

8. Arora (1.78%)

8. eBay (1.89%)

9. Office PowerPoint (1.96%)

9. Tweetie for Mac (1.65%)

9. Midori (1.54%)

9. Windows Live Hotmail (1.65%)

10. iTunes (1.42%)

10. VLC Media Player (1.33%)

10. OpenOffice.org (1.52%)

10. Google Maps (1.35%)

This research was conducted on Wakoopa.com with QD tracking technology: deploy trackers to your own commmunity or panel and analyze their habits instantly. For more information, visit www.qdtracking.com

Adoption of New Applications How new applications used by Wakoopa members (a group of over 100.000) are adopted by readers of Wired (a group of over 350)

By early adopters

By Wired readers Yahoo! Meme

1. Batman: Arkham Asylum (23 hours)

183 hours

Monopoly City Streets 388 hours

Google Fast Flip

Superuser

24 hours

26 hours

Web apps

2. Monopoly City Streets (12 hours) 3. Zuma’s Revenge (3½ hours)

Appulous 32 hours

Microsoft Expression Web

Imperion

49 hours

32 hours

Zuma’s Revenge 241 hours

Tales of Monkey Island

4. Superuser (6 hours)

56 hours

5. Tales of Monkey Island (1 hour) 6. Google Fast Flip (1 hour)

Section 8 60 hours

7. Microsoft Expression Web (1 hour) Batman: Arkham Asylum

Software

724 hours

8. Wolfenstein (½ hour)

Wolfenstein 292 hours

9. Yahoo! Meme (½ hour) 10. Imperion (½ hour)

This research was conducted on Wakoopa.com with QD tracking technology: deploy trackers to your own commmunity or panel and analyze their habits instantly. For more information, visit www.qdtracking.com

Use of Social Media 60%

Wakoopa members Wired readers

Week 2

Week 1

52.5%

Percentage of members using it

45%

37.5%

30%

22.5%

15%

7.5%

0%

This research was conducted on Wakoopa.com with QD tracking technology: deploy trackers to your own commmunity or panel and analyze their habits instantly. For more information, visit www.qdtracking.com

Bebo

A day in the life of a Wired reader What kind of desktop and web applications do Wired UK readers use on an average day?

Leisure Time Waking up

Security Utilities Internet

So So oftw fttw wa are e

Design Development Audio & Video Games Games Bedtime

We eb ap pps p ps s

Audio & Video Development Design Social Networks Email Search Engines

This research was conducted on Wakoopa.com with QD tracking technology: deploy trackers to your own commmunity or panel and analyze their habits instantly. For more information, visit www.qdtracking.com

More Information For additional information regarding the contents of this report, or about Wakoopa and QD, please get in touch via [email protected]. Copryright © 2009 Wakoopa, BV. All rights reserved. All trademarks are the property of their respective companies. Any reproduction or distribution of this report in whole or in part is not allowed without prior written consent from Wakoopa.

Zuma’s Revenge

Yahoo! Me

241 hours

183 hou

oly City Streets 88 hours

7.5%

Google Fast Flip 24 hours

Wolfenstein Imperion

0%

45%

37.5%

This research was conducted on Wakoopa.com with QD tracking technology: deploy trackers to your own commmunity or panel and analyze their habits instantly. For more information, visit www.qdtracking.com

292 hours