The Mom Buzz Media Kit
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The Mom m Buzzz Med dia Kiit The Mom m Buzz, http p://themombuuzz.com Erin Taylor, [email protected], 8113-671-07755 Twitter, http://www.t h twitter.com//themombuzz
M Kiit contain ns: This Media About th he Mom Buzzz, the ownerr Erin Tayloor and Site Statistics, S Paage 1 Promotioon through Blogs, B Pagee 2 Choose Your Y Promo otion, Page 3 - 4 Additional Advertisin ng, Page 5 Promotioon Form and Next Step,, Page 6 About th he Mom Buzzz: The Mom m Buzz is a savvy, interaactive websiite that updaates readers on o the latestt fads, trendss and news for fo moms, baabies and todddlers. From m items for baabies to essentialss for moms, the Mom Buuzz’s goal iss to help otheer moms find the best prroducts availlable. The Mom m Buzz uses a combinatiion of mediaa, including photos, p videos and slideshows, to brring reviews and a articles to t life. We have h a loyal readership r a advertisee our site andd our sponsoors and through a variety of online o technniques and coommunity foorums. Abou ut Erin Taylor: Erin is a mom of twoo boys, agess 1 and 3, and an aunt to two presch hoolers. With a strong baackground inn marketing and a graduuate’s degreee in journaalism, she strrives to brinng her day-too-day life andd her work experience e togeth her through the t Mom Buuzz (www.thhemombuzz.ccom). Erin promotes p thee Mom Buzz througgh a variety of social grooups, both onnline and in her communnity. You can c learn moore about Eriin’s backgrouund at http:///erintales.bloogspot.com..
Site Stattistics, as of May 2009 Page Vieews: 30,000+ +/Month Unique Visits: V 14,000+/Month Google PR: P 3 E-mail Subscribers: 401, 4 as reporrted by Feeddburner. F Approx. A 1,500 http://www w.twitter.com m/themombuuzz Twitter Followers: Blogger Followers: F Approximate A ely 400 © 5/200 09 The Mom Buzz
www.th hemombuzz.ccom
P Page 1
Promotion through Blogs: When you choose to have the Mom Buzz promote your product, you will be reaching approximately 14,000 Unique Visitors and 30,000 Page Views a month with this FREE promotion. Yes, the Mom Buzz is a blog (web log). Articles are short, the site is frequently updated and we invite two-way communication with readers. This fosters trust and grows a loyal readership. Our viewers visit the Mom Buzz, because they know we will keep them up-to-date on current products to make their lives easier, more fun and much more fashionable. Most importantly, we speak to our readers from a mom-to-mom point of view – not a marketer to mom. Blog Promotion versus Print Ad: When you advertise in print, you gamble that your ad reaches the right person at the right time. And after 31 days the magazine is old news. With a blog promotion, there is no question that you are reaching the right person. If you sell a product aimed at moms, we have thousands visiting our site each month. Plus, the review stays on our site for the lifetime of the website. That means the link to your site and products will be online for years. And since the promotion is FREE, the ROI is undeniable. Start a Viral Campaign: With the Mom Buzz managing your promotion, you will discover how we create a viral campaign on your behalf. Word-of-mouth maybe hard to track, but managing a campaign via blog is easy. We encourage our readers to spread the word about your products through their blogs, sending their family and friends to your site via links. Do you have a letter you want people to sign-up for? We can do it. Maybe you need a new product idea, let us ask for you. Either way, watch as word about your product spreads – plus we have a few different campaign options you can choose from. FREE As mentioned before, promoting your products with the Mom Buzz through a review is free. There is no thousand dollars per reader price. The associated cost is the items you choose to have reviewed by the Mom Buzz and/or any products you choose to give-away during your promotion.
© 5/2009 The Mom Buzz
www.themombuzz.com
Page 2
CHOOSE YOUR PROMOTION A. Choose Your Promotion: 1. Review & Sponsored Contest: This FREE promotion is the most popular. You send product(s) for the Mom Buzz to review. Within an agreed upon time frame, the Mom Buzz will review the product and post about the experience. This builds credibility with our readers. Then we offer one reader per review the chance to win the product. This is exciting for the sponsor, ourselves and the readers as they visit your site, find other products they love, think about who your items are perfect for and then come back to our site to talk about it. This is when we encourage our readers to write about you and your products on their own site, with links to your web site. COST: FREE ASSOCIATED COSTS: Price of the review product, the give-away and shipping. EXAMPLES: Visit Review & Contest Samples for examples. 2. Review Only: This is the second most popular choice. You send product(s) for the Mom Buzz to review and we write about our experience. This builds credibility and the feedback from sponsors is positive, for those that are able to track referrals. COST: FREE ASSOCIATED COSTS: Price of the review product. EXAMPLES: Visit Review-Only Samples for examples. 3. Give-Away Only: If the give-away option best meets your needs, we are experienced in writing articles promoting your products and contest. COST: Refer to the chart on page 4. OTHER ASSOCIATED COSTS: Price of the give-away product. 4. Web Site Reviews: Reviews of online sites, with links, is a great way to increase awareness of a service or business. COST: $25 - $50, depending on the time required. * We request that sponsors mail contest winners their prize within 31 days of our sending you their contact information.
© 5/2009 The Mom Buzz
www.themombuzz.com
Page 3
To promote your product or service with a give-away, the following applies: Product Value Less than $100 (No Review, ContestOnly) Less than $100, (Review & GiveAway) Greater than $100 (No Review, ContestOnly) Greater than $100, (Review & GiveAway) Greater than $300 (No Review, ContestOnly) Greater than $300, (Review & GiveAway)
Fee Contact the Mom Buzz for More Information
Contest Length 2 weeks
Feature Listing none
2 weeks
Up to the discretion of the Mom Buzz
3 weeks
1 week
3 weeks
2 weeks
4 weeks
3 weeks
4 weeks
4 weeks
None, FREE! Contact the Mom Buzz for More Information None, FREE! Contact the Mom Buzz for More Information None, FREE!
Example of feature listing on rotating banner:
© 5/2009 The Mom Buzz
www.themombuzz.com
Page 4
ADDITIONAL ADVERTISING: With each review or give-away, you receive a FREE 125 x 125 pixel ad space on the Mom Buzz for at least 31 days. Additional advertising can be purchased if you desire a larger ad size, higher placement or longer ad duration. Advertising can also be purchased, even if you choose not to participate in a promotion. You can sign-up for advertising online with our Online Ad Purchase Form.
Sponsor Level Pricing Size 125 x 125 pixels 250 x 125 pixels 375 x 125 pixels 250 x 250 pixels
12 Months $120
8 Months $83
6 Months $65
3 Months $44
2 Months $29
1 Month $15
$220
$160
$120
$84
$56
$29
$299
$220
$180
$110
$80
$40
$399
$300
$220
$150
$106
$55
6 Months $130
3 Months $70
2 Months $48
1 Month $25
Non Sponsor Level Pricing Size 125 x 125 pixels
125 x 125 pixels
12 Months $225
8 Months $170
250 x 125 pixels 250 x 250 pixels
375 x 125 pixels
© 5/2009 The Mom Buzz
www.themombuzz.com
Page 5
PROMO OTION FOR RM: Thank yoou for choosing to promoote your prooduct(s) throuugh the Mom m Buzz. To best serve you, we reequire the infformation beelow. Pleasee e-mail yourr responses to erintalles@themom mbuzz.com or o visit the Online O Promootion Form to t submit youur informatiion. Your Naame: E-mail: Phone: Website: Y Promo otion! Choose Your * A revieew requires a tangible prroduct for the Mom Buzzz to view, usse and test. • Review R & Giive-Away • Review R Only y • Give-Away G Only O • Other: O _____ _________ Informaation you wa ant our audiience to knoow? r ts you would like to seee? Any speccific entry requirement m Buzz to proomote your product. If your y promotiion requires a Thank yoou for allowiing the Mom review, I will send yo ou my contaact information shortly. If I it is a givee-away only, I will send an invoice via v PayPal. NEXT STEP: S Once we receive thiss informationn, via e-maill or online foorm, the Mom m Buzz will send you: • Confirmation C n of your proomotion • Address A to seend product to t be review wed If you have any questioons, please caall or e-mail Erin Taylorr at: ErinTales@ E themombuzzz.com 813-671-07775 13410 Laraw way Dr Riverview, R F 33579 FL
© 5/200 09 The Mom Buzz
www.th hemombuzz.ccom
P Page 6
M Kiit contain ns: This Media About th he Mom Buzzz, the ownerr Erin Tayloor and Site Statistics, S Paage 1 Promotioon through Blogs, B Pagee 2 Choose Your Y Promo otion, Page 3 - 4 Additional Advertisin ng, Page 5 Promotioon Form and Next Step,, Page 6 About th he Mom Buzzz: The Mom m Buzz is a savvy, interaactive websiite that updaates readers on o the latestt fads, trendss and news for fo moms, baabies and todddlers. From m items for baabies to essentialss for moms, the Mom Buuzz’s goal iss to help otheer moms find the best prroducts availlable. The Mom m Buzz uses a combinatiion of mediaa, including photos, p videos and slideshows, to brring reviews and a articles to t life. We have h a loyal readership r a advertisee our site andd our sponsoors and through a variety of online o technniques and coommunity foorums. Abou ut Erin Taylor: Erin is a mom of twoo boys, agess 1 and 3, and an aunt to two presch hoolers. With a strong baackground inn marketing and a graduuate’s degreee in journaalism, she strrives to brinng her day-too-day life andd her work experience e togeth her through the t Mom Buuzz (www.thhemombuzz.ccom). Erin promotes p thee Mom Buzz througgh a variety of social grooups, both onnline and in her communnity. You can c learn moore about Eriin’s backgrouund at http:///erintales.bloogspot.com..
Site Stattistics, as of May 2009 Page Vieews: 30,000+ +/Month Unique Visits: V 14,000+/Month Google PR: P 3 E-mail Subscribers: 401, 4 as reporrted by Feeddburner. F Approx. A 1,500 http://www w.twitter.com m/themombuuzz Twitter Followers: Blogger Followers: F Approximate A ely 400 © 5/200 09 The Mom Buzz
www.th hemombuzz.ccom
P Page 1
Promotion through Blogs: When you choose to have the Mom Buzz promote your product, you will be reaching approximately 14,000 Unique Visitors and 30,000 Page Views a month with this FREE promotion. Yes, the Mom Buzz is a blog (web log). Articles are short, the site is frequently updated and we invite two-way communication with readers. This fosters trust and grows a loyal readership. Our viewers visit the Mom Buzz, because they know we will keep them up-to-date on current products to make their lives easier, more fun and much more fashionable. Most importantly, we speak to our readers from a mom-to-mom point of view – not a marketer to mom. Blog Promotion versus Print Ad: When you advertise in print, you gamble that your ad reaches the right person at the right time. And after 31 days the magazine is old news. With a blog promotion, there is no question that you are reaching the right person. If you sell a product aimed at moms, we have thousands visiting our site each month. Plus, the review stays on our site for the lifetime of the website. That means the link to your site and products will be online for years. And since the promotion is FREE, the ROI is undeniable. Start a Viral Campaign: With the Mom Buzz managing your promotion, you will discover how we create a viral campaign on your behalf. Word-of-mouth maybe hard to track, but managing a campaign via blog is easy. We encourage our readers to spread the word about your products through their blogs, sending their family and friends to your site via links. Do you have a letter you want people to sign-up for? We can do it. Maybe you need a new product idea, let us ask for you. Either way, watch as word about your product spreads – plus we have a few different campaign options you can choose from. FREE As mentioned before, promoting your products with the Mom Buzz through a review is free. There is no thousand dollars per reader price. The associated cost is the items you choose to have reviewed by the Mom Buzz and/or any products you choose to give-away during your promotion.
© 5/2009 The Mom Buzz
www.themombuzz.com
Page 2
CHOOSE YOUR PROMOTION A. Choose Your Promotion: 1. Review & Sponsored Contest: This FREE promotion is the most popular. You send product(s) for the Mom Buzz to review. Within an agreed upon time frame, the Mom Buzz will review the product and post about the experience. This builds credibility with our readers. Then we offer one reader per review the chance to win the product. This is exciting for the sponsor, ourselves and the readers as they visit your site, find other products they love, think about who your items are perfect for and then come back to our site to talk about it. This is when we encourage our readers to write about you and your products on their own site, with links to your web site. COST: FREE ASSOCIATED COSTS: Price of the review product, the give-away and shipping. EXAMPLES: Visit Review & Contest Samples for examples. 2. Review Only: This is the second most popular choice. You send product(s) for the Mom Buzz to review and we write about our experience. This builds credibility and the feedback from sponsors is positive, for those that are able to track referrals. COST: FREE ASSOCIATED COSTS: Price of the review product. EXAMPLES: Visit Review-Only Samples for examples. 3. Give-Away Only: If the give-away option best meets your needs, we are experienced in writing articles promoting your products and contest. COST: Refer to the chart on page 4. OTHER ASSOCIATED COSTS: Price of the give-away product. 4. Web Site Reviews: Reviews of online sites, with links, is a great way to increase awareness of a service or business. COST: $25 - $50, depending on the time required. * We request that sponsors mail contest winners their prize within 31 days of our sending you their contact information.
© 5/2009 The Mom Buzz
www.themombuzz.com
Page 3
To promote your product or service with a give-away, the following applies: Product Value Less than $100 (No Review, ContestOnly) Less than $100, (Review & GiveAway) Greater than $100 (No Review, ContestOnly) Greater than $100, (Review & GiveAway) Greater than $300 (No Review, ContestOnly) Greater than $300, (Review & GiveAway)
Fee Contact the Mom Buzz for More Information
Contest Length 2 weeks
Feature Listing none
2 weeks
Up to the discretion of the Mom Buzz
3 weeks
1 week
3 weeks
2 weeks
4 weeks
3 weeks
4 weeks
4 weeks
None, FREE! Contact the Mom Buzz for More Information None, FREE! Contact the Mom Buzz for More Information None, FREE!
Example of feature listing on rotating banner:
© 5/2009 The Mom Buzz
www.themombuzz.com
Page 4
ADDITIONAL ADVERTISING: With each review or give-away, you receive a FREE 125 x 125 pixel ad space on the Mom Buzz for at least 31 days. Additional advertising can be purchased if you desire a larger ad size, higher placement or longer ad duration. Advertising can also be purchased, even if you choose not to participate in a promotion. You can sign-up for advertising online with our Online Ad Purchase Form.
Sponsor Level Pricing Size 125 x 125 pixels 250 x 125 pixels 375 x 125 pixels 250 x 250 pixels
12 Months $120
8 Months $83
6 Months $65
3 Months $44
2 Months $29
1 Month $15
$220
$160
$120
$84
$56
$29
$299
$220
$180
$110
$80
$40
$399
$300
$220
$150
$106
$55
6 Months $130
3 Months $70
2 Months $48
1 Month $25
Non Sponsor Level Pricing Size 125 x 125 pixels
125 x 125 pixels
12 Months $225
8 Months $170
250 x 125 pixels 250 x 250 pixels
375 x 125 pixels
© 5/2009 The Mom Buzz
www.themombuzz.com
Page 5
PROMO OTION FOR RM: Thank yoou for choosing to promoote your prooduct(s) throuugh the Mom m Buzz. To best serve you, we reequire the infformation beelow. Pleasee e-mail yourr responses to erintalles@themom mbuzz.com or o visit the Online O Promootion Form to t submit youur informatiion. Your Naame: E-mail: Phone: Website: Y Promo otion! Choose Your * A revieew requires a tangible prroduct for the Mom Buzzz to view, usse and test. • Review R & Giive-Away • Review R Only y • Give-Away G Only O • Other: O _____ _________ Informaation you wa ant our audiience to knoow? r ts you would like to seee? Any speccific entry requirement m Buzz to proomote your product. If your y promotiion requires a Thank yoou for allowiing the Mom review, I will send yo ou my contaact information shortly. If I it is a givee-away only, I will send an invoice via v PayPal. NEXT STEP: S Once we receive thiss informationn, via e-maill or online foorm, the Mom m Buzz will send you: • Confirmation C n of your proomotion • Address A to seend product to t be review wed If you have any questioons, please caall or e-mail Erin Taylorr at: ErinTales@ E themombuzzz.com 813-671-07775 13410 Laraw way Dr Riverview, R F 33579 FL
© 5/200 09 The Mom Buzz
www.th hemombuzz.ccom
P Page 6
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