The Art Of Strategy - Chp. 2 - Basics
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❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
≤ ˜¯Ù
ƉȂ˯ËÒ‡‰ ˙ÓÎÁÏ „ÂÒÈ Ô·‡ ✈✈ ✈✈ Æ ÌÈÓÂÒÁÓ‰ Ȉ¯ÂÙ Ï„ÂÓ ❸➂ ❹➄❹❻➄ ❸➂ ➁❽❿❹❺❸ ❹➀➀ ƉȂ˯ËÒ‡‰ ˙ÂÓ‡ ❽❸➄❹❽➀➆❸➀❹❿❽❸❸➄❹❽➀➆❸➀❹❿❽❸➃❽➁❽➂ ➀➀➁❽❻❸➇➈❹❿➀❽❷❿❸❽❶❼❼➅➁❽➂➂❸❹➀➀ ❹➈❽❷➆❸ ❽➄❿❹ ❽➀ ❽❸ ❽➀❷❽❸ ❸❽❶❼❼➅❸ ➂ ➃❹➈❸❸❽❶❼❼➅❽➀❸❸➃➂❹➂➀❽❸➀❽❸❸❽➄❸ ➁❹❽❽ ➁❽➄➂❹➂❸ ❹➀ ❹➂ ❷➆❽ ➇❹➀ ❹❸ ❹❻➄❸ ❞➂➀➀➁❽❻➀❸❽❶❼❼➅❸➁❽➈➈❹❿➂❸❽❶❼❼➅ ➀➆➁❽❼➀➂❞❸➈➂➀➀➁❽❻➀➁❽❹❽❸➁❽❹➆ ➉➂➂➀➀➁❽❻➀➁❽➄❹❶❸ ÆÒ➛➛ ‰ÙÏ ≥∞∞ ÆÔÈÒ ÆÂˆË Ô‡Ò ❾❽➀❸❸❹❹❸➂❸❽❶❼❼➅❷❽➂❽➄➂❸❾❿ ÆÌÈÈÁ‰ ˙ÓÎÁÓ ÈÒÈÒ· ˜ÏÁ ‡È‰ ‰È‚˯ËÒ‡‰ ˙ÓÎÁ ❸❼❹➈❸❹❼➈❹➂➀➀❿❾❷❷❶❹➂➀❹❸➂➀➆➀❿➅❸➀❹➄➀➈➂❸❸❽❻❾❽➀❸❸❽❻ ➛❸❽❶❼❼➅✈❸❶❹➂➂➁❽❷❻➈➂❸➁❽➄❸➁❽❸❹❷❽➂❸❺❾❿➀➀➀❿➀❽❹➄❹➂❸❹ ❽❿❷❽❻➈➂❹❸❹➀❹❻❽❷➂➁❽❽➆➀❸❹❽❷➂➁❽❽➆➀❹➀➀➈➆❼❹➀❶❹➂ ❷➀❿➂➁❽❻➂❸➁❽➄❹❶❸❽➀❸➄➂❹➁❽➅➆❽➄❹❽❸❽➄➁❽❹❸➂➁❽➄❽➂➀❹➄❻➄ ❸❹➀❸❺❹➄❽❸➀➀❶❹➂❸➀➆❹➆➂❹❷➂❸➂➁❽➄❽➂➀➁❸❸❽❶❼❼➅➀➂❸ ❸❽❶❼❼➅❸❶❹➂➀❻➀❹➂❸❷❶❸➁➀❹➆❸➂❹➈➅➁❶❽➆❹➂❸❹➈➅❹➂➀❸➁➅ ➁❽➅➆❸➀❸➄➂❽❷❹➂❽➀❸➀➀❸❽❸❸➂❽➂❸❹❹➂❹➆➀❹➄❽❸➀❽❽➅❽➄❹❶❹➂❸❽❻➁❽➄❾➂ ❸➂➃❽➀❹❷❶➀❷❸➃❽❹❽❷❸❾❹➀❹❽➄❹➃❸❹➃❹❹➃❸❽❼❽➅❽➄❹❸❿➆➂ ➀❹❽➅➂➁❽➄❷❹➁❽➄❷❶❹➂❸➁➆➂➁❽❷❷❹➂➂➀➀➛➛❹❻❸❹❸➂➀➉❸❹ ❹➄❻➄❹❹➁❽➄❽➂➀❹❹❸➂➁➆➁❽❿➅➂❿❽❷➂➀❽❽❻❾➀❸➂❹➀❿❹➂❾❹➅➂➀❿❸ ❷➁❽➆❷❹❽➀➂❹➄❻➄❸❽➅❸❷➁❽➂❹➀❹➄❻➄➁❹❿❽➅❸❸➀❹➀➁❽❼❹➄ ❹➄❸❸➄❿❸➄❸➀➁❽➀❹➁❽❹➁❽❷➂➂❹➄❻➄❿➁❽➄❽➂➀❽➀❹ ➁❿➀❶❽❸➀❹❽❿❸➂❹❽❷➂❽➀❸➂❽❷➂➀❸➂❻➀❸➅➄ øԇΠ˙¢ÚÏ ‰Ò‡ ‰Ó ❸❿❸❽❶❼❼➅❸➂❿❻❹➂➃❿➁❽➅❹➆❹➄❻➄❸❽❶❼❼➅❸➂❿❻➅❽➅➀❽➂➀❹➆➅❽➈ ❹➄❽❸ ➈➅ ❹➂➀ ❽➄❹❹❿ ➁❽❽➅❽➅❸ ➁❽➀➀❿❸➂ ❷❻ ❷❻ ➈➅ ❸➈❽❸➀ ❽➈ ❽➀❹ ❸❻ ➈❹➀❶❻➂❸➃❹❿➂➀➛➛❿➄➂➅❸❶❽❸❽➈❸❹❶❹➂❸❽➂➀❹➆❸➁❹➅➈❸❷❹❶❽➀➅➄❿❹❼➈ The Art of Strategy - Translation of Sun Tzu’s The Art of War/ R.L.Wing/ Dolphin-Doubleday, 1988/ ch 3, no 9 -10 ISBN 0-385-23784-7 IAA - International Advertising Association/ 1990 World Congress in Hamburg/ Theme: CHANGES -11
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❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
❹❸ ➁➀❹➆ ➀❹➂ ❶❹➂ ❽➂➀❹➆❸ ❝➁❽➀➀❿❸➀❹❽❽ KISS❽❽➂❸ ➁➀➆➄ Stupid❸➂ ❺ Keep It Simple Stupid ➁❹➀➆❽➅➆❿❷❽➂❹❼➈❸➀➆❹➂➄➀ ❹❹➅❸❹ ➁❽➄❽❽➄➆ ❾➅➀ ❹➄❸➄ ➁❽❹➅➈❹➈ !?ספק ❸➂➃❽❸➀❷❻➇❿❸❹❹❶❽➀➂➁❽➅❹❹❼❿ ❶➀➈➂ ❺❿➂ ➃❹❽❷➀ ❽❸➀ ❽➀ ❽ ❹➂ ❸➀➂➂❸❹➀❹❽❻❸➀❸❷❹➆❸ ➆➀ ➉❹❻❸ ➁➄ ➃➂❺ ❽ ❽❽➅➂ ➁❽❹❽➀ ➀ ❽➂ ❽➂➆➃ ❹➅➈❹➈ ❽➀❹❹➀❹❿❽❶❸➂❸➄❸➄❽➂➆➃❹❽➈➂❸❽❽❽➀❸➀❽➂➀❿❹➄❽❸➀➁❸❺❿➂❸❽❻ ❹➀ ❸❽❸ ❸❿❽➂ ❷❽ ❹❸ ➁❹❿❽➅❹ ➃❹❹❿❸ ❸➂➀ ➃❽❸ ➀ ➀❸❸ ❸➂❽➂ ❽➀❹❼➀❼➄❽❹ ❹➄❻➄❸➂➀➆➃❽❸➀➀❿❹❽➁❷➀❿❸❹❽➄❹❼➈❸➀➀❿➀➆➃❿❹➂➄➀❽❷❸➀❹➄❻➄❸❶➀➈➂ ➉➂➂❸➂➃❽❸➀➁❿➀❹❺➆➀➃❽❽➄❹➆➂❽➄➃❽❸➀➁❽❹➁❽➄➀➈➅❹❹➂➈➅❹❸❺➁❽❷➂ ❼➈➀ ❸❷➆❹➄ ❸❽❶❼❼➅ ❼❹➈ ❷❹➂ ❷ ❽❸ ❸❽❶❼❼➅ ❽➄❸ ➁❹❿❽➅ ➃❽❸➀ ❽❻➀❸ ❽❷❿➀❻❹➂❸➁❿➀➆❶➀➀❹❾➅➀➀❼➈➀➃❿➃❹❹❿➂❽➄❹❸❻❸➄❸➀❽❸➀➁❽❷ ➁❽❷❸❻➀➀❿❹➄➁➂❹➀❽❻❸➀❿❸❸➈❽➂➃❽❸➀➁❽➀❽❿➂❹❽❸➀❾❼➄➀❽❻❸➀ ❽➂❹❻➀➀❸❽❶❼❼➅❸➂❿❻❻➀➃❽➄➁❽❽❻❸➂❿❻➀➅❽➅❸❽❸❸❽❶❼❼➅❸➂❿❻ ➁➆➆❶➂➁❽➂❹❽➂❹❽❸➁❽❽❻❸❽➂❹❻➀➁❶➀➁❽❸❹➁❽❼❽➀❹➈❸➁❽❹❸➁❽❽➅➆❸➁❽❽❻❸ ➀❻❽➀➂❷❽➂➀➁❽➄❹➁❽❽❻❽➂❹❻➀❹❺❸➂❿❻❻➀➀❷➂❽➄❸❻➈➂❶➈➂➁❷❽➄ ➁❶❹➄❹➀❿➀➆➁❶➀➇❹❽❽❽❸➁❸➀❹❻➀❸➀➆➀➃❿➁❿❽❷➁❹❻➀❿❷❽➂ ❹➄➆❷❽ ❷❽➂ ❹❸➂ ❷❹➂➀➀ ❷❹➂➀➀ ❽❷❿ ❷ ➀ ❹➂❹❿❽➅ ➃❿ ❹➄➅➄❿❸❹ ❷❹➂➀➀ ➈ ❹➄❹➀❿➂ ❹➀❷❸➀❿❸❿➁❽➆❷❹❽❹➄❻➄❤➁❽➆❷❹❽❿❹➄❻➄❹❸➂➇❹❻➀❷➆❹➄❷❹➂❽➀➀❿➁➆❷❽ ➀❻➀❷➀❻➈➂❸❹➂➀➁❿➀➆❽❽➅➀❸❺❹➆➀❸❹❽➄❸➂❹❹❶➅➁❽➂❸❸❹➄❿❹ ➁❽➀❿❸➁❿➀➃❽➄➁❿➂➆❹❻❹❿❹➂❾❿❻➁❽❷❸➂➀❹❷❶ ?הבינו
‰È‚˯ËÒ‡‰ ‚˘ÂÓ ˙¯„‚‰ ˙ÈÂÂÈÓ È˘ÙÂÁ Ì‚¯˙· ø‰È‚˯ËÒ‡ ‚˘ÂÓ‰ ¯Â˜Ó ÆÔÈÓÂÈ ˜È˙Ú Ú„Ó ‰È‰ ‰ÈË‚¯ËÒ‡‰ ˙ÓÎÁ lead❶❽❸➄❸➀ ❹❶ ❞ army ➅❹❼❼➅ ¸ ➛➛ ϯ‚‰ ˙ÓÎÁ✈✈ ≠ ÈËȯ·‰ „¯ÂÙҘ‡ ÔÂÏÈÓ ÈÙ≠ÏÚ ❸❹➂ ❽➆➂❸ ❹ ❤❸❽➅❸ ❽❸ ➁❹❻ ❹❹➂❹ ❸❽➆❸ ➃❹❹❽➂ ➆❽❶➂ ❷❹➅❽❸ ❶❹➂ Strategus , Military commander, especially one of annually appointed board of ten at Athens [Greek - strategos -12 (stratos army, ago lead)]. Strategy, Generalship, the art of war; management of an army or armies in a campaign, art of so moving or disposing troops or ships as to impose upon the enemy the place & time & conditions for fighting preferred by oneself. [Greek strategia]/ The Concise Oxford Dictionary/ Clarendon Press, 1954/ pg 1252
➃➄❿❸❹➃❿❽➆❹➂❻➀➂➀❹❸❽➄❹ ƉȂ˯ËÒ‡❼❽➀❷➈➂❸➂❽❻➀❽❿❷➃➄❿➂❸❽❶❼❼➅❸❻➂❹➂ Ƃ˯ËÒ‡ ❽❸❷➈➂➀❸➀❹➆➈❸❼❽ ISBN 965-17-0103-X ✈➂➆❜❛➈➅❽➃❹➃➁❸❽❺❿➂❸❽➆❸➃❹➀➂❸
Strategy [Greek - strategia generalship; strategos] (1810). 1 a (1): the science and art of employing the political, economic, psychological and military forces of a nation or group of nations to afford the maximum support to adopted policies in peace or war. (2): the science and art of military command exercised to meet the enemy in combat under advantageous conditions. b: a variety of or instance of the use of strategy. 2 a: a careful plan or method; a clever strategem. b: the art of devising or employing plans or strategems toward a goal. 3: an adaption or complex of adaptions (as of behavior, metabolism, or structure) that serves or appears to serve an important function in achieving evolutionary success. Stratagem [Greek strategema; strategein to be a general, maneuver; strategos general; stratos camp, army; agein to lead] (15c). 1 a: a trick in war for deceiving and outwitting the enemy. b: a cleverly contrived trick or scheme for gaining an end. 2: skill in trickery. Merriam Webster’s Collegiate Dictionary/ Merriam Webster, 1997/ pg 1162/ ISBN 0-87779-708-0
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❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
➁❽➀➄❶❸❽➂❹❽➄❹❹❽❸❹❸❹Judo-Chistian❽❹➄❹❷❹❸❽❸➁➀❹➆❸➅❽➈ ➃❹➄❿❸➅➆❽❹➄❸❸❽➅➄❿❸➁❶❽❶❼❼➅❸❽❻❹➅➆➁❽➄❹❸❹❽❸ ➁❽➅➆❸➁➀❹➆❽➄❽❷➂❸➁➀❹➆➁❽➀➄❶❸❹❽❸➁❽➄❹❸❾❻❹❹❼❾❹❽❶❼❼➅ ➁❽➀➄❶➂❽❶❼❼➅❸❸❽❻❸➁❹❻➁❽➆➈❹➂❹➄➁❽➄❷❹➂❸❹❹❽❸➁➀❹➆❹ ➈❹ ❸➄ ❽➄➈➀ ❽❻ ÂˆË Ô‡Ò Ï‚„‰ ÈÈÒ‰ ϯ‚‰Ó ❝➁ ❽➆❹❷❽ ❸➂❸ ❽ ❽❻ ıÈÂÂʇϘ ÔÂ٠ϯ‡˜ ÈÒ¯ى ϯ‚‰Ó ❹➛ ➀❹ ➁❹❻❸➂❹❽➅❽➅❹❹➉➂➂❹❹❽❸➁➀❹➆➃❹❽➀❹➈➄❹❷❶➄➁❻➀❹❜❸ ➛➛❽❹❹❽❸➂❻❹➀✈✈➁❹❽❸➁❽➅❹➆❹❹❽❸❽➀❸➄➂➂➁❽❽❷❿➀❽❸ ˙ÂÓ‡‰ ‡È‰ ‰È‚¯Ë҇Ɖ˜È˘Ë ‰È‚˯ËÒ‡ ≠ ÌÈÁÂÓ‰ ÔÈ· ÏÈ„·‰Ï ·Â˘Á ·¯ÈÓ ˙˜Ù‰Â ¨ÌÈÙ„ÚÂÓ ÈΉ Ìȇ˙‰ ˙Á˙ ω˙˙˘ ÍÎ ‰ÓÈÁω ÔÂÎ˙ Ï˘ ƉÓÈÁω ˙ÂÓ‡ ‡È‰ ‰˜ÈË˜Ë Æ‰ÓÂÈÒ ÌÚ ‰ÓÈÁÏ‰Ó ˙ÂÏÚÂ˙‰ ❹❷❽❸❸➂❻➀➂❶➅➂❹➄❽❽❻❽➈❹❹❸❺➁❽➂❸❹➁❽❷❹➁❽➂❻➀➄➁❹❽➁❹❽❸❽❽❻❹➄➀❹❿ ➅❽➅❸❽❸❽❶❼❼➅❸❽❻❽❶❼❼➅➃❹➄❿❹➅❹➆❹❽❻➁❶❽❶❼❼➅➃❹➄❿➁❽➅❹➆❹➄ ❽➅❽➅➃❹➄❶➄➂➃❿❽➁❽❽❸➀➁❽➀❹❿❽❹❽❸➁❽❻➂➁➈➅❽❶❼❼➅❸❽❻➀➀❽❻❷➀❿➀ ❽➅➆❸❽❹❽❸➁➀❹➆❹➁❹❽➁❹❽➁❽❽❻❷❽❿❽❸❸➀❸❽❶❼❼➅❸❽❻➅❹➆❹➄➈❹❶ ❸❻➀❸❷❷❹➂➄❹➃❿❷❷❹➂➄❹❺❸❸❽❶❹➅❸➁➆❤❽❶❼❼➅❸❽❻➁❽❿❹➆❽➄❹❶❸❹ ❹➄➂❹ Ping-fa ❽➄❽➅❸ ❸❽➅➀❸ ➈➅ ➀ ➆❹❷❽❸ ❻➂❸ ➅✈✈❸➄➈➀ ❽➆❽❸ ❸➂ ❽❻ Sun-tzu ØÂˆË Ô‡Ò Ï¯‚‰ -13 Sun❹❹➃➅❽❼➈➁❹❼➃➅➀❽❹➅➂➅❻❹❽➂➈➅❸❸❹❸➂❻➀➂❸➆❷➂➀➆❹❽❿❹➂❸➃❽➂❹❽❸❽➆❾➂➅➂❞❸➂❻➀➂❸ ➈➅❸❽➅❹❽➅✈✈❸➄➈➀ ❹❽➅❸❹❽❸➈❹➇❹➅➀ Wu❹❹❿➀➂➂❽➀➄❶❹❽❶❼❼➅Wu
➆❹➀➀❹❻➂❸❽❸➃❽➅➆➅✈✈❸➄➈➀ ❹➄❽❷➂❸➃❽❹➂❻➀➂❸➈❹❹❽❹➅➂❸❹❻➄❸❸❹➂➀❿➄ ➁❽❷➈➂➀❹➁❽❼❽➀➀❹❽❼❼❹❹❽❶❼❼➅➀❽❼➂❼➅❽➅❾❽❷➂❹➄❽❸ ❸➂❻➀➂❸❹➄➂❹❹➄❹❽➀➆❶❸➀❹❺❹❺❹➂❻➀➄❹➄❽❷➂ ➁➂❹❽➂❽❹❸❹❻❹❿➀➆❽❹❷➂❸➆❷❽➂❸❹❽❻❽❶❷➂❸❹❹➀➆❻❼➀❸➆➈❸❸❹➁❽❿➀❸➂➃❹❹❶➂➃❷➈➅❸ ❹➆❸❹❽➂❶❹❽❼❼❹❹❽❶❼❼➅➀❹❽❻➄❸❹❸❽❿➀❸➂➄➀➀❹❿❽❸➅❹❻➁❶❹➂❿❞➁❸❽❹➆❹➄❹➁❽➅➈ Mao❶➄❹❷❺❷ ❹➂ ➁❽❽➄❷❹➂ ➁❽❶❼❼➅ ➀➆ ❹ ➆❽➈❸ ❽ ❹❽➄❽❷➂ ➃❽➀ ➁❽❽❼❽➀❹➈ ➁❽➀❹❽ ➃❽ ❹❸ ❸ ➀➆ ➈➅❸ ➁❽➄➈❽❸➀❹➂➁➂❻➀➂➁❹❹➂❽❹❹❽❼❼ ❸➂❻➀➂❸❹➄➂❹➂ ❹➂❽ ➃❽➅ ➁❽❼➅❽➄❹➂❹❸❹ ❜❛❜ Zedong ➁❽➄❽➅❸➁❽➄➂❹➀❸➀❹➂❹❽❻❹➂❹ Sun Tzu/ Encyclopaedia Britannica Article/ http://www.britannica.com/eb/article?eu=72168; The Art of Strategy Translation of Sun Tzu’s The Art of War/ R.L.Wing/ Dolphin-Doubleday, 1988/ ISBN 0-385-23784-7 Chou Dynasty - Warring States Period (475 to 221 B.C.) -14 ➀ ❼➈➅➄❹❸ ❹➂❷❽ On War❸➂❻➀➂ ➀➆ ❷❻❹❽➂ ❹❽❿ ❽➅❹➈ ➀➄❶ ❛❛ ıÈÂÂʇϘ ÔÂ٠ϯ‡˜ ϯ‚‰ -15
❻❽➄➃❹❽➀❹➈➄❹➀❹❷❶❸❽❷➈❽❿➀❸➂❹➂➆❸❹➆➂➁❽➈❹➂❽❹❸❽❻❺❹❹❿❽❻❼➀❿❸❶➅➂❽➀❼❹❼❸➂❻➀➂ ❹❽❹❷❹➆❹ ❻➂❹ ❹➂❽❽ ❹➄ ❹❽❹➄➅➂ ❸➂❻➀➂ ➃❹❻➄➀ ➁❽➀❽❹➂ ➁❽❹❼➈ ❽❷❶❸❹ ➁❽❽ ➁❽➄❹❶ ➀ ➁❸❽❹➅❽➈ ❹➅❽➈ ➀ ❹➀❹➂❸ ❹➂❿➅❹➂❸➂ ❹ ❽❶❼❼➅ ❸❼❽ ❻❽➈ ➀ ❸❻ ❸❿❸ ❹➀❽ ➁❸ ➁❽❽➄❿❼ ➁❽❹❽ ❹❼➆➂➂ ❹❽❻➁❽➈➂➁➄❽➁❽➄➄❿❹➂❽➀❹➁❽❽❶❹➀❹❿❽➅➈➁❽❽❿➂➀❹❽❻❽❶❷❸❺➁❹➂❹❽➂❷❹➀❹❽❼➅❽➄❿➂❹❹❻❹ ❸➈❽➅➅❹➂❽❽❼❹❽❼❹➈❽➀❹❿❽❹❽❹❻➈➀❸➅❽➄❹❽❶❼❼➅❹❽➆➀❽➄❷❻❸❽❶➁❽❽❽❻➂❹❽❹❷➂ ❽❹❸❹❻❹❿❝❸➂❽❻➀➁❽❽❿➂❸❹➀➀➈❼➀❸❽❶❼❼➅➀➆❽❿❽❸❸➃❹➄➂➀➁❽❽❼❽❸➁❽❹❼➈❸➀❿➀❹➀➁❸➀ ❸➄❽❸❸➂❻➀➂➅❶❹❽❸❺❻❸❸❷➂➆❸❽❼❽➀❹➈➁❶❹❽➁❶❸❽❸❹➄➆❼➀❽➄❶❸❸➂❽❻➀➁❸➀❸➂❽❻➀❸❻❹❹➁❸❽➂ ➂❽ ❛➁❽➅❹❸➀❻➀❹➂❸❽❶❼❼➅❸❸❶❽➅➄➀❽➀❻❽❻❸❽❸❸➂➆❽➄➈❷➆❽❸❹❹❸➂❽❸➃❽❹❽❼❽➀❹➈❽➆➂ ❹➀❼❹❹❸❿➆➂❽➅❹➈❸❸❸❼➂❿
Clausewitz, Carl (Philipp Gottlieb) von/ Encyclopaedia Britannica Article/ http://www.britannica.com/eb/article?eu=72168; On War/ Carl von Clausewitz/ Pelican Classics, 1968/ Routledge & Kegan, 1908/ ISBN 0-14-0440427-0 Marketing Warfare/ Al Ries & Jack Trout/ McGraw-Hill, 1986/ ISBN 0-07-052730-X -16 ❸➅❽➄❿➆➁❽➄❽❹❺➂❹❻❹❿➀❹❿➆❸➀➀❹❿❹❿➆❸➃❹❶❷➅❸❹➆➂➂ ❞ Taxis❽➄❹❹❽➂❸➀❽➂❸❹➂ Ʊ ‰˜ÈË˜Ë -17
❸❽❼❼➈➅❾➆➂➁❽➀❽❽❻➃❹❶➀❹➄➂❹❸❸❽❼❼❻➄❹➂❸❺❶◗➅✈✈❸➄➈➀❘➃❹➈❹➄➅❽➄❹❹❽❸➃❹❽❹❼➅❽❸❸➀ ❸❾❷❸❹❸➂❽❻➀❽➀❿❸➂❽❻➀❽➄➂❹➄❷◗ ❜❛❛❘❽❸❹❽➀➃❹❽❼➄❺❽➅❽➀❹❽❽❻➄❸❻❽❽➆❸❸➂❸❽❿➄ ➁❽❶➀➈➅➂➀❿❸❹➄➂❹❿❸❽❼❼❽❷❶❸ ❸❸➂❸➇❹➅➅❽❸➃❹✈❶❽➀❶➄❸❸❽❷➈❹➀➄❽❸❹❿➁➂❽➆➁❽➂❻➀➄ ❹❽❸❹➀❹➆➈❸❽➅❽➅❿➃❹❶❹❽❹❷❽❻❽➀➃➀➆➈❸❹❸➂❽❻➀❽➅❽➅❿ Æ≤ ‰˜È˘Ë➀❸➄➂ ❹➄➅❽➅❿❸➀❸❸➄❿❸❹❸❿❽➆❸❹➀➀❿❸➂❻➀➂❸➃❹❶➆❹❸❸❽❶❼❼➅❸➃➂➀❻❽❸❸❽❼❼❸❽❹❸❷❶➄ ❸➆❽❶➈❸❻❼➂❸❽❸➂❹➀➅❸❹❹❽➄➈❹❹❿➂➀❸❷➅❻➄❸ ÆÁ¯·Â Ú‚Ù Ï˘ ‰˜È˘Ë➂❽❹➅➂❸❼➂❶❸➀➁❽➆➂❸➀➀❿ ➀❼❹❸❽➇❹❶ Æ˙ÈË˜Ë ‰„ÈÁÈ❹➄➂➂❺❻❻❿❷❶➄➀❻❻❿❽❷❽➀➆➀➀❿❾❷❼➄➄❹❺❸❽❼❼❽❹❸❹❶➂➂❻❸➀❽❷❿ ❽➂➆❸❷❽❻❽❿➀❹➆➈➀❹❽➀➆ ➁❸❽❺❿➂❸❽➆❸➃❹➀➂❸ ❞Tactics/ Encyclopaedia Britannica Article/ http://www.britannica.com/eb/article?eu=118855 ISBN 965-17-0103-X❜ ✈➂➆❜❛➈➅❽➃❹➃ Tactics [Latin - tactica] (1626). 1 a: the science and art of disposing and maneuvering forces in combat. b: the art or skill of employing available means to accomplish an end. 2: a system or mode of procedure. Merriam Webster’s Collegiate Dictionary/ Merriam Webster, 1997/ pg 1200/ ISBN 0-87779-708-0
❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
❸❽❶❼➅❸➂❿❻➁❹❻➃❹❷❹➅❽➃❹➆➃❿❷➆❹➄❷➀➁➂ ➁❽❷❸❼➈➀❾❽ Æ˙ÂË˘Ù· ·Â˘ÁÏ ‡Â‰ Ô¢‡¯‰ „ÂÒȉ Ô¯˜Ú ❽❸❾❿❹❽❸❼❹➈❸❽❶❼❼➅❸➀❿❿➁❽❿❹➅➂➀➁❹❾❹➈❸➀➀ ❼❹➈ ❽❷ ❤❹➄❽ ➀ ❽❶❼❼➅ ❸❽❻ ❽❸➂ ➁❹❽❽➀ ❹❽ ❸➀ ❸➅➄➂ ❹❸ ➂❸ ❸❺ ❸➄➄❽ ➂❹ ❸❸ ❸❹ ➁❹❻ ❸❹ ❹➄❽ ➂ ❸❹❸ ❹❿➀ ❹➀ ➃❹➈❸ ➂❸ ❽❹➄❽➀ ➃❹➈ ❹➂➀ ❸❽❶❼❼➅❹➀❽❹➄❽❸❾➆❽❹➅❽➄❸❹➆❸❸❹➀❸❽➄➆➂❹❸➆❽❶➂ ❽❿❸➆❹❽➅❽❿❸❸❹➁❹❻❷➆❽❸❶❸➀❷❽➆❹➀➆❽❽➅➄❹➂ ❽❶❼❼➅❸❽❻❸➄❸❸➈➄❸❽➆❸
BlockBusters ≠ ÌÈÓÂÒÁÓ‰ Ȉ¯ÂÙ Ï„ÂÓ ˙‚ˆ‰
❽❿❽➀❸❽➂❽❽➀❷❹➂❽❽➄❹❼➈❸➀❽❸➀❹❸❽❶❼❼➅❸❶❹➂➃❽❸➀❹➄❹❽➅➄❸❶➅➂ ➀❷❹➂➀❷❹➂❸➁➁❽➆❸❹➄➀❽❻➂❽❹❽❸➁➀❹➆❹➁❹➅➈❸➇➄➆❽❹❻❹➀➀❹➂❸❷❹➆ GhostBusters❸ ❼➅❸➂ ❸ ➁➀ ❸❸❸ ➛BlockBusters❸ ➀❷❹➂✈ ❽➀❶➄ ➛➁❽➂❹➅❻➂❸ ❽❹➈✈ ➃➂❺❷➀❹➄➁❸➛➁❽➂❹➅❻➂❸✈❻➅❿➀➁❽➈❹❹➄❽❶❼❼➅❸❾❽➀❸❤❹❽➈❸➛➁❽❷❸❽❻➅❿➂✈ ➁❽❽➄❸➃❽➀❿➃❽➉➀❸➆❽❶❸❸❸❺❼➆➂❿❸➁❸➀➆❽❽➂❸❹❷❽❹❹❸❽➄➈➀ Ȉ¯ÂÙ✈ Ï„ÂÓ· „ÂÒȉ ˙Á‰➁❽➂❹➅❻➂➉❹➈➀❾❽➁❽➄➄❿➂➀❷❹➂❸❶➅➂ ¨Â‰˘Ó ÌȈ¯ ¨ÌÂÁ˙ ÌÂÁ˙ Ïη ¨È˙¯Â˘˜˙ØÈËÈÏÂÙØȘÒÚ‰ ÌÏÂÚ·Â ÂÈÈÁ·˘➛ÌÈÓÂÒÁÓ‰ ¨ÌÈ‚È˘Ó ‡Ï ➅➄❿➄➃❿ Æ„Úȉ χ ‰Ú‚‰‰ ˙‡ ÚÂÓ‰ ÌÂÒÁÓ ˘È ‰˘Ó ÌÈ‚È˘Ó ‡Ï ̇ ÌÒÂÁ ‰˘Ó ➁❹➅❻➂❸➀➆❶❸➀➃❹➈❽❷❽➀❹➄❹❽❸➀❸❼➂❹❽❶❼❼➅❸❸➅❽➈❸ ❹❷❹➅❽❸❷❹➅❽❹❸❺❸❽❶❼❼➅❽❸➂❹➄❼➈➈➂➀❷❹➂❸❼➄❹➀➈❸➂➀❹ ❽❶❼❼➅❸❸❽❻ ❸❽➂❸❷❹➅❽❽❶❼❼➅❸❸❽❻❸❹➀➆❽➂➀❷❹➂❸ Æ➛ÌÈÓÂÒÁÓ‰ Ȉ¯ÂÙ ✈ Ï„ÂÓ ˙‡ ‚Ȉ Ô‡Ï ≠ ‰Â˘‡¯‰❤❹➀❸➃❸➂❸❽❶❼❼➅❹➄➀❽❽❺❹❹➀❸➀➆❽❸➀❹➄❽➀➆❹➀❸➆ ❸❽❶❼❼➅➀➁❹➂➃❽➆❽❶❸➀➁❽❹➃➀❶❽❸➀➁❽❹❸➂➁❽➆❷❹❽➀➁øÚÈ‚‰Ï ÔȈ¯ ÂÁ‡ ❸❽❶❼❼➅❾❹➃❽❽❷❹❹❺❹❶❽❸➀❸➂➃❽❷➆❽➃❽➁➁❽❷➆❽❶❸❽➀❿❿➂➂❸❽❶❼❼➅ ❸➂❷❶❽❸➀➁❽❹➅➆➃➂❺❸➀❿❹➄❹➆➀❸➂➀ ❷➀➆➈❻➀➁❽❻➄❹➂❼❹➈➀❾❽➀➁❽❶❽❸❹ ❽❹➁❽➂❹➂❿➁❽➅❽➅➁❽❷❶❽❸➀➁❽❹➅➆❹➄❻➄ ❹➂➄❻❹❶❽❸➀➁❽➂➂❹➄❻➄❽❹❹➄➀➃❽❿ ❹➆➀➃❹➈❸➂➂❹➂➀➁❽➀❹➀➆❹➄❻➄➁❽➂➃❽❿ ➁❽❹❹➄❻➄➁❽➂❶❽❸➀➄➂➀➆➀❿❸➃❹❹❿➂❽➄❹➀❿❸ ❹❸➂➀❿❹❺❸➅❽➈❽➈➀➆❹❽➁❽➀➆➄➁❽❷➁❶❶❽❸➀ ➁❷❽➄❿➁❽❷❶❽❸➀❽❸❹❽❼➁❽❻➂❹❽❻➁❷❽➄❽❻❷➀❿➁❺❽➄❶❹➀❿➀➁❹❽❸ ❹➀❽➈ ❹ ➁❸ ❾❹ ❹➄➀ ➃❽ ➁❽❷ ❶❽❸➀ ➁❽➂➂ ❹➄ ➁❽❽➆➀ ❽➄❷❹➂ ❸❻ ➁❽❽❻❸ ❹ ➁❽❻❹❸ ➁❽➄❸ ➁❽ ➁❽❶❽❸ ➀ ➁❽➄❹ ➁❽❶❹➅ ➃❽ ❷❽➈❸➀ ❽ ➃❿➀ ❹➄➀ ➁❽❽❺➂ ❽❻❷➀❿➆❽➄➂❸❽➅❽➅❷❹❸❶❽❸➀➛➆➈❸❻✈❽❹❻➂➆❹➄➂❸❽➄❷❹➂❸➁❽❶❽❸❸ ➁❽➂❽❻➂❹❸❽❺❽➀❹➀❶❸❷❶➄❸➆❹➄➁❽➀❽➆➈❹➄❻➄➁➁❶❹❽❶❽❸❸❶❹➂❼❹➈➀➀❤❽➆❸ ≠ ‰Ï‡˘Ï ‰ÚÓ ˙˙Ï ÂÈÏÚ È‚Ë¯ËÒ‡‰ ÍÈω˙‰ ˙ÏÈÁ˙·❾❿➁➅❷➀➄❹❷➂➀➁❽❶❹➂❸❸ ➀ ❸➂ ❸❸❹ ➁❹❻ ❹➄❽❸ ➀ ❸➂ ❶❽❸➀ ➁❽❹ ❹➄ ❸➂❹ ❹➄❽➄➈ ❹❷➆❹➂ ➃➀ ➛ øÔ‡Ï✈ ➁❽❹➁➀❹❿❷➆❽❽➁➀❹❿➀❽❻❷❸❽❺❽➀❹➀❶❽❼➄❸❽➀❽➆➈➀❸➂❹❽❻❹❹➅❷➀➄❹❷➂ ❤➃➀➀❸❹❸❽❸❹❺❹❹❸➂❶❽❸➀
øÔ‡Ï
❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
‰·Â˘˙ ˙˙Ï ÂÈÏÚ ¨Ô‡Ï‰ ÏÚ ‰·Â˘˙ Â˙˘ ÈÙÏ Ï·‡ ❹➄➂ ❹❸➂ ÆÌȇˆÓ ÂÁ‡ ÔÎȉ ➛ø‰Ùȇ ✈ ≠ ‰Ï‡˘Ï ❸➂❸❹❹❸❸❽❽❶❹➅➅❹➆❸➈❽❸➀❤➃❹➄❸➆❶ ❹➄❽❸❤❹➂❸➀❿➁❽➂➄❹➄❻➄❸➈❽❤❸❹❹❸❸❹ ❸❹❸❶❹➂❸➁➆➅❷➀➄❹❷➂❸❸❹➁❹❻➀➀ ➀❹➂➁❽❷❷❹➂➂❸❽❺❽➀❹➀❶❽❼➄❸❽➂❻❹➀❹❹❿➂➀❹❽❽➀ ❽❻❿❹➄❸➂❸➂❶❹❷❿➁❽➄❽❼❷❹➆❽❻❸➀❹❹➆ ➛❤❸➈❽✈ ❸➄❹ ❸➀ ❹➄➀ ❽➄❿❷➆ ➂ ➄❹➂ ❽❹❹❽❿➆ ❸➈➂ ❹➄➀ ➃❹➄❹ ❸❹❹❸❸ ❶❽❽➂ ❾❷➁➅❹❻❹❸➂❸➄➅➂❸➛➃➀➀✈➛❸➈❽❸✈➃❽➆➈➁❽❽➛❤➃➀✈❸❽➄❸➀❹➄➀❹ ❹❸➂ ➛øÌÂÒÁÓ ✈ ≠ Ï ˙ÒÁÈÈ˙Ó ˙È˘ÈÏ˘‰ ‰Ï‡˘‰ ➆❽❶❸➀ ❹➄❽➂ ➆➄❹➂ ❹❸ ❸➂➀ ❤❹❽➄❽❽➈➂ ❸➂ ❤➁❹➅❻➂❸ ❸➄❹❸➀❹➀❹➀❹➄➀❽❸❿❷➆❷➆❽❸➀ ➃➀➛❤➃➀✈❸❽➄❸➀➁❽➂➄❹➄❻➄❸➈❽➛❤❸➈❽✈ ❸➂ ➛❤➁❹➅❻➂✈ ❽❽➀ ❸➀❹ ➆❽❶❸➀ ➁❽❹ ❹➄❻➄ ❹❸➂❹➂❸❷➆❽❸➀❹➂❸❷❹➄➂❾❷❸➁➅❹❻ ➅❷➀➄❹❷➂➀➁❹➅❻➂❸❸➄➄❽➂❤❹➄❽❸➀➁❹➅❻➂❸ ❽➈➀➆➀❹➆➈➀➅➂❸➄➆❻❸❽❺❽➀❹➀❶❽❼➄❸➁❻❹➀➀➁❹➅❻➂❸❹➄❻➀➅➄❿➄➀❻❹➀❸ ❾❽➂➄➃❿➂❽❻❷➀➁❽❼➀❻❹➂❸❷❽➂❹➂ ❹➆➂ ❤❺ ➁❽❹➆ ❾❽ ➛❤➃➀➛➀ ❹➄➀ ❷➆❽➀ ➆❽❶❸➀ ➁❽❹❹ ➂❸ ❹➄➀ ➁❽➄❽❽➄❹➆➂ ❹➄❻➄ ➁❹➅❻➂❸➁❽❹➈❾❽➛ øÍȇ✈ ≠‰ ˙χ˘ ÏÚ ‰·Â˘˙ Ô˙ ➛ÌÈÓÂÒÁÓ‰ ı¯ÂÙ✈➛➁❽➂❹➅❻➂❸➉❹➈✈ ➛❤❾❽❸✈➀➀➆❻➀❹➂❸❹➃➄➁➛❤❾❽✈❽➆❽❸➀❽❾❿❷➆❽❸➀➆❽❶❸➀➄➂➀➆ ➁❽❼❹➈❸➁❽➂❸❹➀❷➆❽❸➀❸➆❶❸❸❻➀❸❸❽❸ ❹➄❽❸➛❤❾❽❸✈➀➀➆❸❹❸❸❽❸❸➂➃❿❹❶❹❸ ❽ ➅❷➀➄❹❷➂ ❻ ❹➀ ➛❤❾❽❸✈ ❹❸❺ ❽❿ ➉❹➈ ➇❽➄➅➀➅➄❿❸➀❸❽❹❻❹➀➆❽➄❹❹➆➂❹➁❹➅➈➆➅➂ ❸➆❽❸❽❺❽➀❹➀❶❽❼➄❸➁❻❹➀❹❶❹➂❸❹❿➀❹❹❸ ❾❹➀➅➄❿❸➀❸❽❹❻❹➀➂➆➄➂❽➅❷➀➄❹❷➂❻➀❹ ➁❽❽❻ ➁❶ ➃❹➂❿ ❹❻➂ ➆❽❽ ❹❺ ❾❷❹ ➇❽➄➅❸ ❹❽ ❹❽❶❹➅ ➀❽➄ ➁❽➅➆❸ ➁➀❹➆ ➁❶❹ ➁❽❽➂❹❽➂❹❽❸ ❹❿❹➂ ❸➀➀❸➄➆➂➀➁❽➆❷❹❽➀➁❽➂➄➃❸➃❿❽❸➂➁❽➆❷❹❽➀➁❽➄❹❶❹❹➂❽➈➁❽➂❸❹ ➛❤➃➀❸✈➀➀➆❸➄➆➂➃➂➁❸❽❷➆❽❽❷❶❸➀➁❽➆❷❹❽➀➁❽❹❷➅❹➂➛❤❸➈❽✈➀❸❼❹➈❸ ➁❽➅❻❽❽➂❹❹➁❽❽➆➀➛❤❾❽❸➛❹❻❽➀❸➀➁❸➂➆➄❹➂❸➛➁❹➅❻➂❸✈❹❸➂➁❽➆❷❹❽❸➁❽➄❹❶❸➁❽❼➆➂ ➁❸➀➆❽❽➅➂➀❹❷❸❹➆➀➛❾❽✈➁❿❷➀➆➄❼❹➈❽❿❸➛❾❽➛➁❽❻❹❹➛❾❽➛➀➀❹❺➀❺ ❼❹➈❾❿➀❿➀❸❺❼❹➈➆➂➄❸❺❹➂➀❾❿❷➆❽❸➀➆❽❶❸➀➁❸➂➆➄❹➂❸➁❹➅❻➂❸➉❹➈➀ ❽❶❼❼➅❸❽❻➁➆❸➂❿❹❸➂❿➀➆❻❹❸❽❻➀❾❽➀❸➁➆➅➆❸➀❷❻➈❸➀➀❶➁❽➂❸❹ ❝❹➀➆➀➆➅➅❹➂❸➀❷❹➂❽❷➂➀❽➄❼➈➀❷❹➂➀➆➄➆➄➃❿➁❽➈❿❸❽❶❼❼➅❸➂❿❻ ÌȈ¯ ÂÁ‡ ԇϠÂÏ˘ „Úȉ Â‰Ó øÔ‡Ï ≠ ‰È˘‰ ÆÌȇˆÓ ÂÁ‡ ‰Ùȇ ø‰Ùȇ ≠ ‰Â˘‡¯‰ ❛ ÌÁÂω ˙ÓÎÁ ‰Ó øÌÂÒÁÓ ≠ ˙È˘ÈÏ˘‰ ÆÚÈ‚‰Ï Æ„Úȉ χ ÚÈ‚‰Ï Â˙È‡Ó ÚÂÓ ˙¢ÚÏ ÌÎÁ‰ Ï˘ ‡ˢ ¢ÆÔÂÏ˙‰Ï ̘ӷ ÁÈψ „ˆÈÎ øÍȇ ≠ ˙ÈÚÈ·¯‰Â Lao Tzu, Tao Te Ching, 500 BC ÚÈ‚‰Ï ˙Ó ÏÚ ÌÂÒÁÓ‰ ˙‡ ı¯ÙÏ ❛ Æ„Úȉ χ
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❛❸➅➈➁❹❿❽➅ ➃❹❻➃ TAO’S➃❹➂➁❽➅❽➄➁❹❶❸❹➀❹❼❸➈➅ -18
❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
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❹❸➛➛❤❻➀❾❷❹❺❽✈✈➄❸❸➀➛➛❹➀➈❸➉❸❺❽➀➆➛➛➂❽➆❸❺❽➀➆➅❽➀❿ ➀❿✈✈➁❿❻❸➄❸❹➛➛❏➃➀➆❷❹❽➀✈✈❸❽❸❽❸➛➛❤➆❽❶❸➀❸❹➃➀✈✈❸❹➀ Ï˘ Âχ ÌÈÓÈ· ¨Ï‡¯˘È ˙È„Ó❸➄❹❿➄❸❽❸❻➄❾❷➀❿❷➆❽➃❽❿➛➛❏❸➄❹❿➄❸❸❽❸❽❻❾❷ ❻➛❤➃➀➛❸➀➀➆❽❸➀➆❷❹❽❸➄➄❽❽❸Æ„ÚÈ ‰Ï Ôȇ ¨®≤∞∞¥ ¯‡Â¯·Ù ±¥© ˙ÈÂÁË· ‰˜ÂˆÓ ➁❷➄➁➈➅➁❹➂➁❹➀➆❽❶➄➀❷➆❽➀➀➛➛❸➄❹❿➄✈✈❸❽❸❻❸❶❸➄❸❸❾❷➀❿❸❺➂ ❹❻➅❹❹❻➅➁❽➀❶➆➂❾➀➄❸➄❿➁❽➂❸❹❹ ❹➄➀ ❸❽❸ ❷❹➅❽❸ ❹➀ ➆ ➀➆ ❸➄➆➂ ➃❽➄ ➁ ❼❹➈ ❷❹➂ ❸❽❶❼❼➅❸ ❶❹➂ ➀ ❸❽➀❸ ➁➆❽❶❸➀➁❽❹❹➄❻➄➛Ô‡Ï ✈❷➆❽❽❷❶❸➀➆❷➄➁➁❽➂➄❹➄❻➄➛‰Ùȇ✈❻➄➀➆❷➄➁❸❽❶❼❼➅ ❹➄➀❽➛Íȇ ✈ ❸➀❹➆➈❾❷❽❷❶❸➀➆❷➄➁❹❿❽➅➀❹❷➆❽❸➀➆❽❶❸➀❹➄❽➂➆➄❹➂❸➛ÌÂÒÁÓ‰✈❸❸❺➄ ➆❽❶❸➀❸❹❽➄➃❿➂➄❽➄✈✈❝❹❽❶❹➅➅❹➆❸❽❶❼❼➅❸❶❹➂➀❽➈❹❻➁❹❶❸❽❶❼❼➅ ➛➛❷➆❽❸ ➀ ➆❽❶❸➀❹ ➁❹➅❻➂❸ ➉❹➈➀ ➃➄❿➂ ❽➄ ❾❿❹ ❾❷❸ ❽➀ ➁➅❹❻ ➃❹➄❸ ❷❸ ➁➀ ❸❽➀❸❽❸❹❺❻➀❶➀➆❸➂❿❻❸➀❿❽❸❹❺❸❽❶❼❼➅❽❷❹➅❽❸❹➀➆➀❸➄➆➂➁❽➄❹➄❿ ➁❽❿❽❹➄➈❹❶❻➈➀❹❽❽❼❹➈➅❹➀❽➆➈❹➅➆➀➁❽❹➁❷❹➅❽❸❹❸❺❸❽❶❼❼➅❸➂❿❻➀ ➛➁❽➂❹➅❻➂❸❽❹➈✈➀❷❹➂➃❽❸➀❽❽❶❼❼➅❸❽❻❹➅➆➀➁❽❹➁❹❿➁❽❹➆❷❽❿➆❷➀ ➃❽➄❸❽❶❼❼➅❸➂❿❻➆❹❽➅❸❽❹❼❽➅➀❿➁➆❷❷❹➂❸➀➀❿❹➄❹➄❿❹➆❹❸❽❸❽➀❷❹➂❸➆❶ ➁➀❹➆ ➁❹❻ ➀❿ ➀➆❹ ❻➂❹❸❹ ❽❻❸ ➁➀❹➆ ➁❹❻ ➀❿ ➀➆ ❹➄❽❽❻ ➁❹❻ ➀❿ ➀➆ ➀❷❹➂❸ ➀❽❻❸➀ ➛➛øÍȇ øÌÂÒÁÓ øÔ‡Ï ø‰Ùȇ✈✈ ∫˙Âχ˘‰ ÏÚ ·Â˘ ¯ÂÊÁ ˜¯❜❽❹❸❹❽❼❽➀❹➈❸❽➅➆❸ ➁❽➀❿❹ ❸➂❿❻❸ ❽❺ ❹❽ ❻❽❿❹❸➀ ❸➀❿❸❸❽➀➆ ➁❸❽❷❹➆➂ ❹➈❽ ➁❽❷❽➆➂ Æ„È˙Ú· ÌÈȂ˯ËÒ‡ ÌÈ¯Â˘ÈÎÏ ‰˘È¯„‰ -19 ❾❽➆❸➀❹➄❹❿➄❹➀➀❸➄➆➂➀❹➀❹➀◗❘➁❹❽❽❹❹➄❹➈❻❹❽➈❽❹❸❽❺➀➀❹❿❹❽➆❹➈➀◗❘❤➁❸❹❽❶❼❼➅❸❽❻➀ ❸❽❼➅❽❼❼➅➁❽❽❹➂❿➁❽➀❿➂❸➀◗❘❹➄❶➀❹❹➂➀➁❽➄❹❹❶➂❸❽❷➂❹❹➄❽❹➆➂➆❷❽➂➇❹➅➀◗❘➆❷❽➁❽❽➀❹➆❷❽➂ ➁❽➄➀➆➆❽➈❸➀◗ ❘❹❹❷❹➆❹➈❸❹➁❽➅❻❽❹❿➆➂❽❽➄❾❹➁❽➄➀❹➂❹❽❽❷❹➆➀◗ ❘❽➄❹❼➀➃❹❽➀❶❹➁❽➈❶ ➃❽❶➈❸➀◗❛ ❘➃➂❺➀❹❸❽➄❹❽➂➆❸❽❽❼❹➂➀➀❹❿❸❷❹➆❸❽➀➆❹➂➀◗❘❽❽❼➈❸❽❿➂➀❹❿❽❹❹❶❽❸➄➂❽❹❽❿➄❶➈❸❾❹ ❶❽❸➀◗ ❘❽➂➆❸❽❷❹❸❿❽➆➀❹❿❽➀➀❹❿❿❸➆❸❽❹❽❿❼➀◗ ❜❘❸❹❹❷❻➀➆❷❻❸➈➀➆❸➆❸❽❹❽❿ ❸❹➄❸➆➈❹❸❹❽➂➆❹❽➀➆❸❽➂➀➁❽❽❺❽➈➁❽❹❽❿ 10 Things Employers want you to learn in College: The Know-how you need to succeed/ William D. Coplin, Bill Coplin/ Ten Speed Press, Sept 2003/ ISBN 158-008524-5; Syracuse University public-affairs Professor Bill Coplin/ Futurist Update [[email protected]], 19:10, 28.01.2004/ February 2004
❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
➀ ❸➄❹❻❸ ❸➀ ❹➅➆➀ ➁❽➈❽❷➆➂ ➁❽❽❿ ➁❽❷❽➈ ❽➀➆❹ ➁❽➀❸➄➂ ➁❽➂❸ ❹ ❹➀❸ ❸❸ ❸➀❸ ❽❸ ➁❽❹❻ ❹➀ ❹➂➀ ❺ ❹❽ ❸➀❸ ❸➀❸ ❽❸❹❺ ➛❤❾❽❸✈ ➀➆❸❹❸❹➀❹➀❹➀➀❸➄➆➂❹➄➄➆❶❹➄❹❸❹➀❸❹➀➁❸➂❹❸ ❹❽❹ ❹❻❹➀ ❽➀ ❹➆❽❶❸❿ ❸➆❶❸➀ ❸❼❹➈❹ ❸❽➀➂ ➄❹➂ ➀➀❿ ❾❷ ❸ ❽➆❽❸ ❸➀❸ ➀❸❺➀ ❾❽➀❹➄❹❽➆➁❽➈➀➆❸❽❶➂❽➀❽✈✈❝➁❸➀❽❸❾❽❸➀➁➆➅➆❸➀ ❹➀❸❹➀➀❽➆❹➂❸➄➆➂➃➂➀➀ ➛➛➁❿➀➁❽➂❽❿❸❾❽❸❺❽➆❷❹❽➀❽➄❽❿❽❼➄❹❹➀ ➀➁❽❽➆➀❹❽❼❷➄❼➅❹➀❹➆➈❷➅❽➂➅❹➀❸❽❸❽❽➆❽❸❸➀➀❸➄➆➂➃➂❹➄❹❸ ❹❸❺❽❶❼❼➅❸❽❻➀❾❷❸❿❹➂❹❽❸❾❷❹❻➀➁❽❽❽❻➃❿➀➆➂❽❹➄❽➀❿➀❽ ➛❸❽❶❼❼➅❸ ➁❻❹➀✈ ➀ ❹❿❷ כדאי ➁❻❹➀✈➃❺❸➁❻❹➀➀❹❿❷➀❸➂❹❷ ?ללמוד ❽❸➀ ❸➅➄➂ ➛❸❽❶❼❼➅❸ ❽➈➀➆❹❻➀❹❽➅❹❹➂➆ ❽❶❼❼➅❸ ❸❽❻❸ ❽➀➀❿ ❽❸ ➃❺❸ ❹ ❽➈ ➀➆ ❸❽❻ ❽❷❿ ➀ ❽❶❼❼➅ ❸❽❻ !מאוד ➆❷❽❸➂ ➀❹❷❶ ➀❻ ➁❽➄❹❽ ❹➄❻➄ ❸❽❻❸ ➁❹❻ ❹➄➀ ❽➄❷❹➂❸ ❸❺➃❽➂❹❽❽➆➆❷❽➂❽❶❼❼➅❸ ❾❽➀➆❹❹❹➃❺❸❹ ❸❽❻ ➀❸➄➀ ❾❽ ❹❻➀ ❽❻❸➀➃❽❽➄❹➆➂❽➂❽❶❼❼➅ ➂➆❽➉➀➂❹➂➆❷❽❸➅❽➅ ❹➀➂❸ ➁❽➈➅❹➄ ➁❽➈➅ ➈➅➂ ❹➂❾➂❸❽➀➁❽➈➅➀➆ ➈❸➇❹➅ ➛➁❽➂❹➅❻➂❸❽❹➈✈➀❷❹➂➁❹❽➁❸ Study Cases➆❹❽❻❹❽➄➈➅➂➁❿❽➄➈❶❽➄➁❽❸➁❽➈ ❸➂ ➃❽❽❷➆ ❹➂❽❽ ➀ ❹❿❻ ➀ ➃❹❸ ➅❽➅❸ ❹❸❺ ❽➀❽❸ ❽❻❸❹ ➁❽➅➆❸ ➁➀❹➆ ❹➀❿❹➈➅❸❹➀❹➂❽❽➅❿❸❼➂❸❽❸❸➀❹❷❷❻➀❹➄❽➀➆➁❽❷❷❹➆❽❽❿➃❿➁❷➂➀ ➁❽❹➄❼➄❼❸❹➄➄❽❷➂❹❷❶➄❸❸❸❹➀❽❿❤➁❽➂❻❹➀❸➂➀➛❸❽❶❼❼➅❽➂❻❹➀➛❿❷➈➀ ❷❻❹❽➂❸❽❻➂➁❽❷❻➈➂➁❽➄➃❿➃❿➀➀❿❸❽❻➂❹❽❶❼❼➅❸❽❻➂➁❽❷❻➈➂❸➁❽➄❸ ❹➀❶➀➀❸❽❻➂➁❽❷❻➈➂➁❸➁❽➅❹➁❸❽❽❻❽❹➄❽➀❿➂➁❽❷❻➈➂❸➁❽➄❹➄❽❸➁❽➄❸ ❤❸❽➅❸ ❽❶❼❼➅ ❸❽❻ ➁❽❽➀ ❼❹➈ ❾❿➀❿ ➀ ❸❺ ❽➀➆ ❹➅➆❿❽ ❷❹➂ ➁❸ ❽❿ ➁❿➀ ❽➂ ❹❹➅❹❼❼➅➂➀➁❽❸❹➁❽➄➁❽❽❹➄❽➁❽❽❻❷❽❻➈➂❽❿❸❷➅❹➆❽❶❼❼➅❸❽❻ ❸❻❽➀➅ ➁➂➆➀❸❻➇❹➀❽❸❹➆➂➂❸➁❹➀❽➈➁❽❽❸➃❹❻❼❸➂➁❽➄❸➄➁❸➁❽❽❸➂❸ ➁❽❿❽❹➄❻➄➙❏❽❹➄❽❸❹➀❸❽➅❸❽❿➂❽➄➁❽➂❻❸❺❷➂❻➄❸❺➀➙❝ ❸❼❹❸❽❹❼❽❸➀➆ ❽❿ ❷➂➀➂ ❸ ❸➂ ❸❻➈❸ ➃➈❽ ➁❺❽❸❷❹ ➀ ❸➀❹❿➅ dhyana ❼❽➅➄➅ ❞Ch’an ❽➄❽➅ ÌÊȉ„· ÔÊ -20 ❽❶❹➀❸❽❻➀❹➀❶➂➆➈❽➈❹➆➂❹➂❹❹➆❸➂❷❽❹➂❾❷❻➀❿➁❽❽❸❸❶❽❸➀➀❽➄❼❹➈❸ ➀❶❹❷ Rinzai❽❺➄❽❸❿➈➅❸❽➀➈➅❸❽➂❹➀❷➄❹❹➄❹❹❶➂❹❼❽❸❹❷❽➂➀➀❸❹➂➂➆❹➂❸❸➀➃❹➂❽❸❽➂❹❽➂❹❽ ➄➂➂❹❽❺➄❽❸❹❼❽➂➂ Obaku❹❹❸❿❸❽❼❽❷➂❸❽❽❸➈❽❷➆➂ Soto❹❼❹➅❸❿❸❽❼❽❷➂❹❽➂❹➈❹ ❻❽➈❞➆❹❷❽❽❽❹➇❽❽➅❸➃➂❹❽❹➂➅◗ ❛❘❽➅❹➂❹❼❹➂❽➂➀❹➈➅❸❷❽➂❸❸❷❹❸➄❹➂❸ Nembutsu❹➅❼❹➂➄ ❻➂❸➁❶➂❹➆❼❸➂❻➈ ➅➃➈❽❽❻❹❽❹➆➅➂➇❽❽➅❹➂❸➀➆➂➀❻❽➄❹❹❻❽➀❸➂❽❻➀❸❼❽ ➆➄❿❸❹➆➀➀❹❿➁❽❹➂➅➀➁❽❷❽➆❸❹❹❷➀❹❹❽❷❽➂➀➀❾❽❷➂❹❽➄❻❹❹➃❹❻➄➇❽❽➅❸❹➄➂❹➀➁❽➂❹❻➀➃❺❸❹ ➀❹➀❽❽❹➀➂❽❹❹❽➂❸❻➂❸❹❸❽❽❸ Zen/ Encyclopaedia Britannica Article/ http://www.britannica.com/eb/article?eu=80417; Yuzu Nembutsu/ Encyclopaedia Britannica Article/ http://www.britannica.com/eb/article?eu=2294; Amitahba/ Encyclopaedia Britannica Article/ http://www.britannica.com/eb/article?eu=7275; The Book of Five Rings/ Miyamoto Musashi/ The Overlook Press 1974/ ISBN 0-87951-018-8
❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
❹➀❹➂❽❽➅❿➃❿➀➆❹➀➆❹➈➀❽❶❼❼➅❸❸❽❻❸➁❽❽❹➂❷❽❿❹➁❻➀❸➀❷❽❿❷❹➂➀➀ ❽❿➂❽❸❸❽❶❼❼➅❸➂❿❻❹➂❿➛❸❽❶❼❼➅➁❻❹➀➛➀❹❶❷➁❿➂➆➀❽➄➆❸➀❹➀❿❹➈➅❸ ➆❷➀❾❽❸❽❶❼❼➅➛❹❸➁❻❹➀✈➀➁❷❹➀❹❸➛❸❽❶❼❼➅❸➁❻❹➀✈➁❽❽❻❸➂❿❻❽➅❽➅ ➁❽❽❻➂❿❻❽❸❸❽❶❼❼➅❸❽❻❹➅➆➀➃❽➄➀➁❽❽➀❾❽➁❶➀❹❻➀❾❽➀ ❹❷➂➀❼❹➈➀❸❺➀➁❹❽❽➀➂➀➆❽❶❸➀❽❷❸➆➄➀➁❹❽❽➀➀❽➆➂❷❹➂ ❽➄❽➅❸❹➂➀❺❽➆❾❿❻❹❻➁❷❹➁❽❽❻❸➂❽❽➂➆❷➂❹❷➂➅❽➈❹➅❹➀❽➈ ÆÌÈ˘ÂÚ ÛÂÒ·Ï ÌÈ·˘ÂÁ ÍÎ≠¯Á‡ ¨ÌÈ·È˘˜Ó ÏΠ̄˜ ‰È‚˯ËÒ‡‰ ˙ÓÎÁ·➙➆➂➄❹❸➆➄➙❝❹➄➂ ❸❻➁❹❽❿❻❹❹❸❽➅❽➅❸❸➅❽➈❸➂❸➄❹➛❸❽❶❼❼➅❸➁❻❹➀✈➀❹➀❹➆➈❸❷➅❾❿ ❽❹➄❹➂❽➈➀➆❹➄❹❻❸➁❽➄❸ ❹➄❹❹➂➀❹➄➈❸➀➆➄➆➄❸❸➅❽➈❸❹❽➀❽❸ ❶❹➂❏❤❹➆➀❸➂➃❽❽➀❹❹❹❹➂❹❿❸➂➁❽➄❽➂➀❹➄❻➄❹➄➈➁❽➆❹❼❼❹➈❹➄❻➄ ❷➀❸➂➀➆❸❸❷❹➆❹➄➀❽➃❹❸➅❽➅❸➃❿❷➆➁❽➄❹❹❽❸➂❽➄❷❹➂❸➁➀❹➆❸❽❸❽❶❼❼➅❸ ➀ ➀ ❹❽➀➆ ❹❻ ❹❽ ❹❻ ❹❹ ❹➀❿➆ ❽❷❿ ❷❹➅❽❸ ➈ ➁ ❹ ❾❽➂➄ ❹➄❻➄❹ ❸➂❷❹➆❽❻❼➀➀➁❽➄❿❹➂➀➃❽❽❷➆❹➄❻➄❷❹➆❹❿❻➁❹❽➁❹❽❸❽❽❻➃❽❽❷➆❹❹❹➀❶ ❷❹➂➀➀
?מעניין
!מרתק
‰ÈÙˆÏ ‰ˆÏÓ‰ ≠ ˜¯Ù‰ Ë¯Ò Master and Commander Peter Weir, USA 2003
Russell Crowe
❸❽❻❹➁❽➄❸❹➀➀➆❸➂❻➀➂❽❽➄❹❽❼❽❸❼❶❽➈➃❹❽➀❹➈➄❹➂❻➀➂➈❹ Æ„˜ÙÓ Ô„‡ ˯҉ ˙ÏÈÏÚ -21 ➀➆❸➄❶❸❽❹❹❽➀❽❽➄❹❹❹❽➅❽❽➄❹❿❸➂❽❸❹❽❸➂❹❿❺❾❽➂❽❸➂❽❻➀❸❸❞❷❻➃❹➈❽➅➀➆❹❹❸ ➀ ➃❽ ❸➀❹❷❶❽➈❸➂❻➀➂➄❽➈➅❹HMS Surprise❺❽❽➈❹➅❹❹❿➀➂❷❹❸➄❽➈➅❽❹❹➄❽➈➅❹➁❽❼❽➈❽➄➈➂❻❹➅❸❽❸❹➄❽➈➅ ❸➄❹❿➂❸❽❹✈❶➀❹❻❸❸❽➂➁❹❷❽➈❹❻❾❹➀❹❺❻❹❺❹➆Acheron➃❹❸❹❽❸❺❻➂❹➆➀➆❹❹❽ ➁❽➀❻❹➄➁❸❹➃❹❸❸❽❻➁❶❼➀❻❹➂➃❹➂❹➁❽➄❹➄❸❹❽❷❹➈❸❸❿➆❸➀❸❿❹❺❹❹❹❽➄❽❷❽➀➆➀❺➂❸✈❶ ➀ ➁❽❽❼❼ ➁❽➂❹❽❽❹ ➁❽❷➈➂❸ ➁❽➄❹❽❷❹ ❹❽❹❼➀❸ ➀➀❹❿❸ ❽ ❽❶❼❼➅ ❸❽❻➀ ❸➀❹➆➂ ❸➂❶❹❷ ❸ ❸➅❹ ❹➂❿❻❹➂❸➂❻❹➀❹❼❽ http://www.imdb.com/title/tt0311113/plotsummary
❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
‰‡È¯˜ Í˘Ó‰Ï ˙ˆÏÓ‰ ❽➅➀❸❸❽❶❼❼➅❸❹❹❷❹➅❽„ÂÓÈω ͢Ӊ ˙‡ ˜ÈÓÚ‰Ï ❸❹❽➂➀✍ The Art of Strategy - Translation of Sun Tzu’s The Art of War/ d R.L.Wing/ Dolphin-Doubleday, 1988 ISBN 0-385-23784-7 On War/ Carl von Clausewitz/ d Pelican Classics 1968/ Routledge & Kegan 1908/ ISBN 0-14-0440427-0
❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
ø‰È‚˯ËÒ‡‰ ˙ÓÎÁ· „ÂÒȉ ˜¯ÙÓ Â˙ȇ ÌÈÁ˜ÂÏ ‰Ó ➁❽❽❻❸➂❿❻➂➀❻❸❽❶❼❼➅❸➂❿❻ ❹❼➈❸➃❹➆ KISS - Keep It Simple Stupid ➀➄❶❸➂❿❻❢❸❽❶❼❼➅ ➁❹➅❻➂❽❹❸➂➁❽❶❽➂➀➁ ❝➛➁❽➂❹➅❻➂❸❽❹➈✈➀❷❹➂ ❤❾❽❤➁❹➅❻➂❤➃➀❤❸➈❽ ➁❽❽➂➀❿➁❷❹❸❽❶❼❼➅❸➂❿❻ ➁❽❹➆➇❹➅➀❹➁❽❹❻❾❿❻
❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
≤ ˜¯Ù
ƉȂ˯ËÒ‡‰ ˙ÓÎÁÏ „ÂÒÈ Ô·‡ ✈✈ ✈✈ Æ ÌÈÓÂÒÁÓ‰ Ȉ¯ÂÙ Ï„ÂÓ ❸➂ ❹➄❹❻➄ ❸➂ ➁❽❿❹❺❸ ❹➀➀ ƉȂ˯ËÒ‡‰ ˙ÂÓ‡ ❽❸➄❹❽➀➆❸➀❹❿❽❸❸➄❹❽➀➆❸➀❹❿❽❸➃❽➁❽➂ ➀➀➁❽❻❸➇➈❹❿➀❽❷❿❸❽❶❼❼➅➁❽➂➂❸❹➀➀ ❹➈❽❷➆❸ ❽➄❿❹ ❽➀ ❽❸ ❽➀❷❽❸ ❸❽❶❼❼➅❸ ➂ ➃❹➈❸❸❽❶❼❼➅❽➀❸❸➃➂❹➂➀❽❸➀❽❸❸❽➄❸ ➁❹❽❽ ➁❽➄➂❹➂❸ ❹➀ ❹➂ ❷➆❽ ➇❹➀ ❹❸ ❹❻➄❸ ❞➂➀➀➁❽❻➀❸❽❶❼❼➅❸➁❽➈➈❹❿➂❸❽❶❼❼➅ ➀➆➁❽❼➀➂❞❸➈➂➀➀➁❽❻➀➁❽❹❽❸➁❽❹➆ ➉➂➂➀➀➁❽❻➀➁❽➄❹❶❸ ÆÒ➛➛ ‰ÙÏ ≥∞∞ ÆÔÈÒ ÆÂˆË Ô‡Ò ❾❽➀❸❸❹❹❸➂❸❽❶❼❼➅❷❽➂❽➄➂❸❾❿ ÆÌÈÈÁ‰ ˙ÓÎÁÓ ÈÒÈÒ· ˜ÏÁ ‡È‰ ‰È‚˯ËÒ‡‰ ˙ÓÎÁ ❸❼❹➈❸❹❼➈❹➂➀➀❿❾❷❷❶❹➂➀❹❸➂➀➆➀❿➅❸➀❹➄➀➈➂❸❸❽❻❾❽➀❸❸❽❻ ➛❸❽❶❼❼➅✈❸❶❹➂➂➁❽❷❻➈➂❸➁❽➄❸➁❽❸❹❷❽➂❸❺❾❿➀➀➀❿➀❽❹➄❹➂❸❹ ❽❿❷❽❻➈➂❹❸❹➀❹❻❽❷➂➁❽❽➆➀❸❹❽❷➂➁❽❽➆➀❹➀➀➈➆❼❹➀❶❹➂ ❷➀❿➂➁❽❻➂❸➁❽➄❹❶❸❽➀❸➄➂❹➁❽➅➆❽➄❹❽❸❽➄➁❽❹❸➂➁❽➄❽➂➀❹➄❻➄ ❸❹➀❸❺❹➄❽❸➀➀❶❹➂❸➀➆❹➆➂❹❷➂❸➂➁❽➄❽➂➀➁❸❸❽❶❼❼➅➀➂❸ ❸❽❶❼❼➅❸❶❹➂➀❻➀❹➂❸❷❶❸➁➀❹➆❸➂❹➈➅➁❶❽➆❹➂❸❹➈➅❹➂➀❸➁➅ ➁❽➅➆❸➀❸➄➂❽❷❹➂❽➀❸➀➀❸❽❸❸➂❽➂❸❹❹➂❹➆➀❹➄❽❸➀❽❽➅❽➄❹❶❹➂❸❽❻➁❽➄❾➂ ❸➂➃❽➀❹❷❶➀❷❸➃❽❹❽❷❸❾❹➀❹❽➄❹➃❸❹➃❹❹➃❸❽❼❽➅❽➄❹❸❿➆➂ ➀❹❽➅➂➁❽➄❷❹➁❽➄❷❶❹➂❸➁➆➂➁❽❷❷❹➂➂➀➀➛➛❹❻❸❹❸➂➀➉❸❹ ❹➄❻➄❹❹➁❽➄❽➂➀❹❹❸➂➁➆➁❽❿➅➂❿❽❷➂➀❽❽❻❾➀❸➂❹➀❿❹➂❾❹➅➂➀❿❸ ❷➁❽➆❷❹❽➀➂❹➄❻➄❸❽➅❸❷➁❽➂❹➀❹➄❻➄➁❹❿❽➅❸❸➀❹➀➁❽❼❹➄ ❹➄❸❸➄❿❸➄❸➀➁❽➀❹➁❽❹➁❽❷➂➂❹➄❻➄❿➁❽➄❽➂➀❽➀❹ ➁❿➀❶❽❸➀❹❽❿❸➂❹❽❷➂❽➀❸➂❽❷➂➀❸➂❻➀❸➅➄ øԇΠ˙¢ÚÏ ‰Ò‡ ‰Ó ❸❿❸❽❶❼❼➅❸➂❿❻❹➂➃❿➁❽➅❹➆❹➄❻➄❸❽❶❼❼➅❸➂❿❻➅❽➅➀❽➂➀❹➆➅❽➈ ❹➄❽❸ ➈➅ ❹➂➀ ❽➄❹❹❿ ➁❽❽➅❽➅❸ ➁❽➀➀❿❸➂ ❷❻ ❷❻ ➈➅ ❸➈❽❸➀ ❽➈ ❽➀❹ ❸❻ ➈❹➀❶❻➂❸➃❹❿➂➀➛➛❿➄➂➅❸❶❽❸❽➈❸❹❶❹➂❸❽➂➀❹➆❸➁❹➅➈❸❷❹❶❽➀➅➄❿❹❼➈ The Art of Strategy - Translation of Sun Tzu’s The Art of War/ R.L.Wing/ Dolphin-Doubleday, 1988/ ch 3, no 9 -10 ISBN 0-385-23784-7 IAA - International Advertising Association/ 1990 World Congress in Hamburg/ Theme: CHANGES -11
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❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
❹❸ ➁➀❹➆ ➀❹➂ ❶❹➂ ❽➂➀❹➆❸ ❝➁❽➀➀❿❸➀❹❽❽ KISS❽❽➂❸ ➁➀➆➄ Stupid❸➂ ❺ Keep It Simple Stupid ➁❹➀➆❽➅➆❿❷❽➂❹❼➈❸➀➆❹➂➄➀ ❹❹➅❸❹ ➁❽➄❽❽➄➆ ❾➅➀ ❹➄❸➄ ➁❽❹➅➈❹➈ !?ספק ❸➂➃❽❸➀❷❻➇❿❸❹❹❶❽➀➂➁❽➅❹❹❼❿ ❶➀➈➂ ❺❿➂ ➃❹❽❷➀ ❽❸➀ ❽➀ ❽ ❹➂ ❸➀➂➂❸❹➀❹❽❻❸➀❸❷❹➆❸ ➆➀ ➉❹❻❸ ➁➄ ➃➂❺ ❽ ❽❽➅➂ ➁❽❹❽➀ ➀ ❽➂ ❽➂➆➃ ❹➅➈❹➈ ❽➀❹❹➀❹❿❽❶❸➂❸➄❸➄❽➂➆➃❹❽➈➂❸❽❽❽➀❸➀❽➂➀❿❹➄❽❸➀➁❸❺❿➂❸❽❻ ❹➀ ❸❽❸ ❸❿❽➂ ❷❽ ❹❸ ➁❹❿❽➅❹ ➃❹❹❿❸ ❸➂➀ ➃❽❸ ➀ ➀❸❸ ❸➂❽➂ ❽➀❹❼➀❼➄❽❹ ❹➄❻➄❸➂➀➆➃❽❸➀➀❿❹❽➁❷➀❿❸❹❽➄❹❼➈❸➀➀❿➀➆➃❿❹➂➄➀❽❷❸➀❹➄❻➄❸❶➀➈➂ ➉➂➂❸➂➃❽❸➀➁❿➀❹❺➆➀➃❽❽➄❹➆➂❽➄➃❽❸➀➁❽❹➁❽➄➀➈➅❹❹➂➈➅❹❸❺➁❽❷➂ ❼➈➀ ❸❷➆❹➄ ❸❽❶❼❼➅ ❼❹➈ ❷❹➂ ❷ ❽❸ ❸❽❶❼❼➅ ❽➄❸ ➁❹❿❽➅ ➃❽❸➀ ❽❻➀❸ ❽❷❿➀❻❹➂❸➁❿➀➆❶➀➀❹❾➅➀➀❼➈➀➃❿➃❹❹❿➂❽➄❹❸❻❸➄❸➀❽❸➀➁❽❷ ➁❽❷❸❻➀➀❿❹➄➁➂❹➀❽❻❸➀❿❸❸➈❽➂➃❽❸➀➁❽➀❽❿➂❹❽❸➀❾❼➄➀❽❻❸➀ ❽➂❹❻➀➀❸❽❶❼❼➅❸➂❿❻❻➀➃❽➄➁❽❽❻❸➂❿❻➀➅❽➅❸❽❸❸❽❶❼❼➅❸➂❿❻ ➁➆➆❶➂➁❽➂❹❽➂❹❽❸➁❽❽❻❸❽➂❹❻➀➁❶➀➁❽❸❹➁❽❼❽➀❹➈❸➁❽❹❸➁❽❽➅➆❸➁❽❽❻❸ ➀❻❽➀➂❷❽➂➀➁❽➄❹➁❽❽❻❽➂❹❻➀❹❺❸➂❿❻❻➀➀❷➂❽➄❸❻➈➂❶➈➂➁❷❽➄ ➁❶❹➄❹➀❿➀➆➁❶➀➇❹❽❽❽❸➁❸➀❹❻➀❸➀➆➀➃❿➁❿❽❷➁❹❻➀❿❷❽➂ ❹➄➆❷❽ ❷❽➂ ❹❸➂ ❷❹➂➀➀ ❷❹➂➀➀ ❽❷❿ ❷ ➀ ❹➂❹❿❽➅ ➃❿ ❹➄➅➄❿❸❹ ❷❹➂➀➀ ➈ ❹➄❹➀❿➂ ❹➀❷❸➀❿❸❿➁❽➆❷❹❽❹➄❻➄❤➁❽➆❷❹❽❿❹➄❻➄❹❸➂➇❹❻➀❷➆❹➄❷❹➂❽➀➀❿➁➆❷❽ ➀❻➀❷➀❻➈➂❸❹➂➀➁❿➀➆❽❽➅➀❸❺❹➆➀❸❹❽➄❸➂❹❹❶➅➁❽➂❸❸❹➄❿❹ ➁❽➀❿❸➁❿➀➃❽➄➁❿➂➆❹❻❹❿❹➂❾❿❻➁❽❷❸➂➀❹❷❶ ?הבינו
‰È‚˯ËÒ‡‰ ‚˘ÂÓ ˙¯„‚‰ ˙ÈÂÂÈÓ È˘ÙÂÁ Ì‚¯˙· ø‰È‚˯ËÒ‡ ‚˘ÂÓ‰ ¯Â˜Ó ÆÔÈÓÂÈ ˜È˙Ú Ú„Ó ‰È‰ ‰ÈË‚¯ËÒ‡‰ ˙ÓÎÁ lead❶❽❸➄❸➀ ❹❶ ❞ army ➅❹❼❼➅ ¸ ➛➛ ϯ‚‰ ˙ÓÎÁ✈✈ ≠ ÈËȯ·‰ „¯ÂÙҘ‡ ÔÂÏÈÓ ÈÙ≠ÏÚ ❸❹➂ ❽➆➂❸ ❹ ❤❸❽➅❸ ❽❸ ➁❹❻ ❹❹➂❹ ❸❽➆❸ ➃❹❹❽➂ ➆❽❶➂ ❷❹➅❽❸ ❶❹➂ Strategus , Military commander, especially one of annually appointed board of ten at Athens [Greek - strategos -12 (stratos army, ago lead)]. Strategy, Generalship, the art of war; management of an army or armies in a campaign, art of so moving or disposing troops or ships as to impose upon the enemy the place & time & conditions for fighting preferred by oneself. [Greek strategia]/ The Concise Oxford Dictionary/ Clarendon Press, 1954/ pg 1252
➃➄❿❸❹➃❿❽➆❹➂❻➀➂➀❹❸❽➄❹ ƉȂ˯ËÒ‡❼❽➀❷➈➂❸➂❽❻➀❽❿❷➃➄❿➂❸❽❶❼❼➅❸❻➂❹➂ Ƃ˯ËÒ‡ ❽❸❷➈➂➀❸➀❹➆➈❸❼❽ ISBN 965-17-0103-X ✈➂➆❜❛➈➅❽➃❹➃➁❸❽❺❿➂❸❽➆❸➃❹➀➂❸
Strategy [Greek - strategia generalship; strategos] (1810). 1 a (1): the science and art of employing the political, economic, psychological and military forces of a nation or group of nations to afford the maximum support to adopted policies in peace or war. (2): the science and art of military command exercised to meet the enemy in combat under advantageous conditions. b: a variety of or instance of the use of strategy. 2 a: a careful plan or method; a clever strategem. b: the art of devising or employing plans or strategems toward a goal. 3: an adaption or complex of adaptions (as of behavior, metabolism, or structure) that serves or appears to serve an important function in achieving evolutionary success. Stratagem [Greek strategema; strategein to be a general, maneuver; strategos general; stratos camp, army; agein to lead] (15c). 1 a: a trick in war for deceiving and outwitting the enemy. b: a cleverly contrived trick or scheme for gaining an end. 2: skill in trickery. Merriam Webster’s Collegiate Dictionary/ Merriam Webster, 1997/ pg 1162/ ISBN 0-87779-708-0
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❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
➁❽➀➄❶❸❽➂❹❽➄❹❹❽❸❹❸❹Judo-Chistian❽❹➄❹❷❹❸❽❸➁➀❹➆❸➅❽➈ ➃❹➄❿❸➅➆❽❹➄❸❸❽➅➄❿❸➁❶❽❶❼❼➅❸❽❻❹➅➆➁❽➄❹❸❹❽❸ ➁❽➅➆❸➁➀❹➆❽➄❽❷➂❸➁➀❹➆➁❽➀➄❶❸❹❽❸➁❽➄❹❸❾❻❹❹❼❾❹❽❶❼❼➅ ➁❽➀➄❶➂❽❶❼❼➅❸❸❽❻❸➁❹❻➁❽➆➈❹➂❹➄➁❽➄❷❹➂❸❹❹❽❸➁➀❹➆❹ ➈❹ ❸➄ ❽➄➈➀ ❽❻ ÂˆË Ô‡Ò Ï‚„‰ ÈÈÒ‰ ϯ‚‰Ó ❝➁ ❽➆❹❷❽ ❸➂❸ ❽ ❽❻ ıÈÂÂʇϘ ÔÂ٠ϯ‡˜ ÈÒ¯ى ϯ‚‰Ó ❹➛ ➀❹ ➁❹❻❸➂❹❽➅❽➅❹❹➉➂➂❹❹❽❸➁➀❹➆➃❹❽➀❹➈➄❹❷❶➄➁❻➀❹❜❸ ➛➛❽❹❹❽❸➂❻❹➀✈✈➁❹❽❸➁❽➅❹➆❹❹❽❸❽➀❸➄➂➂➁❽❽❷❿➀❽❸ ˙ÂÓ‡‰ ‡È‰ ‰È‚¯Ë҇Ɖ˜È˘Ë ‰È‚˯ËÒ‡ ≠ ÌÈÁÂÓ‰ ÔÈ· ÏÈ„·‰Ï ·Â˘Á ·¯ÈÓ ˙˜Ù‰Â ¨ÌÈÙ„ÚÂÓ ÈΉ Ìȇ˙‰ ˙Á˙ ω˙˙˘ ÍÎ ‰ÓÈÁω ÔÂÎ˙ Ï˘ ƉÓÈÁω ˙ÂÓ‡ ‡È‰ ‰˜ÈË˜Ë Æ‰ÓÂÈÒ ÌÚ ‰ÓÈÁÏ‰Ó ˙ÂÏÚÂ˙‰ ❹❷❽❸❸➂❻➀➂❶➅➂❹➄❽❽❻❽➈❹❹❸❺➁❽➂❸❹➁❽❷❹➁❽➂❻➀➄➁❹❽➁❹❽❸❽❽❻❹➄➀❹❿ ➅❽➅❸❽❸❽❶❼❼➅❸❽❻❽❶❼❼➅➃❹➄❿❹➅❹➆❹❽❻➁❶❽❶❼❼➅➃❹➄❿➁❽➅❹➆❹➄ ❽➅❽➅➃❹➄❶➄➂➃❿❽➁❽❽❸➀➁❽➀❹❿❽❹❽❸➁❽❻➂➁➈➅❽❶❼❼➅❸❽❻➀➀❽❻❷➀❿➀ ❽➅➆❸❽❹❽❸➁➀❹➆❹➁❹❽➁❹❽➁❽❽❻❷❽❿❽❸❸➀❸❽❶❼❼➅❸❽❻➅❹➆❹➄➈❹❶ ❸❻➀❸❷❷❹➂➄❹➃❿❷❷❹➂➄❹❺❸❸❽❶❹➅❸➁➆❤❽❶❼❼➅❸❽❻➁❽❿❹➆❽➄❹❶❸❹ ❹➄➂❹ Ping-fa ❽➄❽➅❸ ❸❽➅➀❸ ➈➅ ➀ ➆❹❷❽❸ ❻➂❸ ➅✈✈❸➄➈➀ ❽➆❽❸ ❸➂ ❽❻ Sun-tzu ØÂˆË Ô‡Ò Ï¯‚‰ -13 Sun❹❹➃➅❽❼➈➁❹❼➃➅➀❽❹➅➂➅❻❹❽➂➈➅❸❸❹❸➂❻➀➂❸➆❷➂➀➆❹❽❿❹➂❸➃❽➂❹❽❸❽➆❾➂➅➂❞❸➂❻➀➂❸ ➈➅❸❽➅❹❽➅✈✈❸➄➈➀ ❹❽➅❸❹❽❸➈❹➇❹➅➀ Wu❹❹❿➀➂➂❽➀➄❶❹❽❶❼❼➅Wu
➆❹➀➀❹❻➂❸❽❸➃❽➅➆➅✈✈❸➄➈➀ ❹➄❽❷➂❸➃❽❹➂❻➀➂❸➈❹❹❽❹➅➂❸❹❻➄❸❸❹➂➀❿➄ ➁❽❷➈➂➀❹➁❽❼❽➀➀❹❽❼❼❹❹❽❶❼❼➅➀❽❼➂❼➅❽➅❾❽❷➂❹➄❽❸ ❸➂❻➀➂❸❹➄➂❹❹➄❹❽➀➆❶❸➀❹❺❹❺❹➂❻➀➄❹➄❽❷➂ ➁➂❹❽➂❽❹❸❹❻❹❿➀➆❽❹❷➂❸➆❷❽➂❸❹❽❻❽❶❷➂❸❹❹➀➆❻❼➀❸➆➈❸❸❹➁❽❿➀❸➂➃❹❹❶➂➃❷➈➅❸ ❹➆❸❹❽➂❶❹❽❼❼❹❹❽❶❼❼➅➀❹❽❻➄❸❹❸❽❿➀❸➂➄➀➀❹❿❽❸➅❹❻➁❶❹➂❿❞➁❸❽❹➆❹➄❹➁❽➅➈ Mao❶➄❹❷❺❷ ❹➂ ➁❽❽➄❷❹➂ ➁❽❶❼❼➅ ➀➆ ❹ ➆❽➈❸ ❽ ❹❽➄❽❷➂ ➃❽➀ ➁❽❽❼❽➀❹➈ ➁❽➀❹❽ ➃❽ ❹❸ ❸ ➀➆ ➈➅❸ ➁❽➄➈❽❸➀❹➂➁➂❻➀➂➁❹❹➂❽❹❹❽❼❼ ❸➂❻➀➂❸❹➄➂❹➂ ❹➂❽ ➃❽➅ ➁❽❼➅❽➄❹➂❹❸❹ ❜❛❜ Zedong ➁❽➄❽➅❸➁❽➄➂❹➀❸➀❹➂❹❽❻❹➂❹ Sun Tzu/ Encyclopaedia Britannica Article/ http://www.britannica.com/eb/article?eu=72168; The Art of Strategy Translation of Sun Tzu’s The Art of War/ R.L.Wing/ Dolphin-Doubleday, 1988/ ISBN 0-385-23784-7 Chou Dynasty - Warring States Period (475 to 221 B.C.) -14 ➀ ❼➈➅➄❹❸ ❹➂❷❽ On War❸➂❻➀➂ ➀➆ ❷❻❹❽➂ ❹❽❿ ❽➅❹➈ ➀➄❶ ❛❛ ıÈÂÂʇϘ ÔÂ٠ϯ‡˜ ϯ‚‰ -15
❻❽➄➃❹❽➀❹➈➄❹➀❹❷❶❸❽❷➈❽❿➀❸➂❹➂➆❸❹➆➂➁❽➈❹➂❽❹❸❽❻❺❹❹❿❽❻❼➀❿❸❶➅➂❽➀❼❹❼❸➂❻➀➂ ❹❽❹❷❹➆❹ ❻➂❹ ❹➂❽❽ ❹➄ ❹❽❹➄➅➂ ❸➂❻➀➂ ➃❹❻➄➀ ➁❽➀❽❹➂ ➁❽❹❼➈ ❽❷❶❸❹ ➁❽❽ ➁❽➄❹❶ ➀ ➁❸❽❹➅❽➈ ❹➅❽➈ ➀ ❹➀❹➂❸ ❹➂❿➅❹➂❸➂ ❹ ❽❶❼❼➅ ❸❼❽ ❻❽➈ ➀ ❸❻ ❸❿❸ ❹➀❽ ➁❸ ➁❽❽➄❿❼ ➁❽❹❽ ❹❼➆➂➂ ❹❽❻➁❽➈➂➁➄❽➁❽➄➄❿❹➂❽➀❹➁❽❽❶❹➀❹❿❽➅➈➁❽❽❿➂➀❹❽❻❽❶❷❸❺➁❹➂❹❽➂❷❹➀❹❽❼➅❽➄❿➂❹❹❻❹ ❸➈❽➅➅❹➂❽❽❼❹❽❼❹➈❽➀❹❿❽❹❽❹❻➈➀❸➅❽➄❹❽❶❼❼➅❹❽➆➀❽➄❷❻❸❽❶➁❽❽❽❻➂❹❽❹❷➂ ❽❹❸❹❻❹❿❝❸➂❽❻➀➁❽❽❿➂❸❹➀➀➈❼➀❸❽❶❼❼➅➀➆❽❿❽❸❸➃❹➄➂➀➁❽❽❼❽❸➁❽❹❼➈❸➀❿➀❹➀➁❸➀ ❸➄❽❸❸➂❻➀➂➅❶❹❽❸❺❻❸❸❷➂➆❸❽❼❽➀❹➈➁❶❹❽➁❶❸❽❸❹➄➆❼➀❽➄❶❸❸➂❽❻➀➁❸➀❸➂❽❻➀❸❻❹❹➁❸❽➂ ➂❽ ❛➁❽➅❹❸➀❻➀❹➂❸❽❶❼❼➅❸❸❶❽➅➄➀❽➀❻❽❻❸❽❸❸➂➆❽➄➈❷➆❽❸❹❹❸➂❽❸➃❽❹❽❼❽➀❹➈❽➆➂ ❹➀❼❹❹❸❿➆➂❽➅❹➈❸❸❸❼➂❿
Clausewitz, Carl (Philipp Gottlieb) von/ Encyclopaedia Britannica Article/ http://www.britannica.com/eb/article?eu=72168; On War/ Carl von Clausewitz/ Pelican Classics, 1968/ Routledge & Kegan, 1908/ ISBN 0-14-0440427-0 Marketing Warfare/ Al Ries & Jack Trout/ McGraw-Hill, 1986/ ISBN 0-07-052730-X -16 ❸➅❽➄❿➆➁❽➄❽❹❺➂❹❻❹❿➀❹❿➆❸➀➀❹❿❹❿➆❸➃❹❶❷➅❸❹➆➂➂ ❞ Taxis❽➄❹❹❽➂❸➀❽➂❸❹➂ Ʊ ‰˜ÈË˜Ë -17
❸❽❼❼➈➅❾➆➂➁❽➀❽❽❻➃❹❶➀❹➄➂❹❸❸❽❼❼❻➄❹➂❸❺❶◗➅✈✈❸➄➈➀❘➃❹➈❹➄➅❽➄❹❹❽❸➃❹❽❹❼➅❽❸❸➀ ❸❾❷❸❹❸➂❽❻➀❽➀❿❸➂❽❻➀❽➄➂❹➄❷◗ ❜❛❛❘❽❸❹❽➀➃❹❽❼➄❺❽➅❽➀❹❽❽❻➄❸❻❽❽➆❸❸➂❸❽❿➄ ➁❽❶➀➈➅➂➀❿❸❹➄➂❹❿❸❽❼❼❽❷❶❸ ❸❸➂❸➇❹➅➅❽❸➃❹✈❶❽➀❶➄❸❸❽❷➈❹➀➄❽❸❹❿➁➂❽➆➁❽➂❻➀➄ ❹❽❸❹➀❹➆➈❸❽➅❽➅❿➃❹❶❹❽❹❷❽❻❽➀➃➀➆➈❸❹❸➂❽❻➀❽➅❽➅❿ Æ≤ ‰˜È˘Ë➀❸➄➂ ❹➄➅❽➅❿❸➀❸❸➄❿❸❹❸❿❽➆❸❹➀➀❿❸➂❻➀➂❸➃❹❶➆❹❸❸❽❶❼❼➅❸➃➂➀❻❽❸❸❽❼❼❸❽❹❸❷❶➄ ❸➆❽❶➈❸❻❼➂❸❽❸➂❹➀➅❸❹❹❽➄➈❹❹❿➂➀❸❷➅❻➄❸ ÆÁ¯·Â Ú‚Ù Ï˘ ‰˜È˘Ë➂❽❹➅➂❸❼➂❶❸➀➁❽➆➂❸➀➀❿ ➀❼❹❸❽➇❹❶ Æ˙ÈË˜Ë ‰„ÈÁÈ❹➄➂➂❺❻❻❿❷❶➄➀❻❻❿❽❷❽➀➆➀➀❿❾❷❼➄➄❹❺❸❽❼❼❽❹❸❹❶➂➂❻❸➀❽❷❿ ❽➂➆❸❷❽❻❽❿➀❹➆➈➀❹❽➀➆ ➁❸❽❺❿➂❸❽➆❸➃❹➀➂❸ ❞Tactics/ Encyclopaedia Britannica Article/ http://www.britannica.com/eb/article?eu=118855 ISBN 965-17-0103-X❜ ✈➂➆❜❛➈➅❽➃❹➃ Tactics [Latin - tactica] (1626). 1 a: the science and art of disposing and maneuvering forces in combat. b: the art or skill of employing available means to accomplish an end. 2: a system or mode of procedure. Merriam Webster’s Collegiate Dictionary/ Merriam Webster, 1997/ pg 1200/ ISBN 0-87779-708-0
❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
❸❽❶❼➅❸➂❿❻➁❹❻➃❹❷❹➅❽➃❹➆➃❿❷➆❹➄❷➀➁➂ ➁❽❷❸❼➈➀❾❽ Æ˙ÂË˘Ù· ·Â˘ÁÏ ‡Â‰ Ô¢‡¯‰ „ÂÒȉ Ô¯˜Ú ❽❸❾❿❹❽❸❼❹➈❸❽❶❼❼➅❸➀❿❿➁❽❿❹➅➂➀➁❹❾❹➈❸➀➀ ❼❹➈ ❽❷ ❤❹➄❽ ➀ ❽❶❼❼➅ ❸❽❻ ❽❸➂ ➁❹❽❽➀ ❹❽ ❸➀ ❸➅➄➂ ❹❸ ➂❸ ❸❺ ❸➄➄❽ ➂❹ ❸❸ ❸❹ ➁❹❻ ❸❹ ❹➄❽ ➂ ❸❹❸ ❹❿➀ ❹➀ ➃❹➈❸ ➂❸ ❽❹➄❽➀ ➃❹➈ ❹➂➀ ❸❽❶❼❼➅❹➀❽❹➄❽❸❾➆❽❹➅❽➄❸❹➆❸❸❹➀❸❽➄➆➂❹❸➆❽❶➂ ❽❿❸➆❹❽➅❽❿❸❸❹➁❹❻❷➆❽❸❶❸➀❷❽➆❹➀➆❽❽➅➄❹➂ ❽❶❼❼➅❸❽❻❸➄❸❸➈➄❸❽➆❸
BlockBusters ≠ ÌÈÓÂÒÁÓ‰ Ȉ¯ÂÙ Ï„ÂÓ ˙‚ˆ‰
❽❿❽➀❸❽➂❽❽➀❷❹➂❽❽➄❹❼➈❸➀❽❸➀❹❸❽❶❼❼➅❸❶❹➂➃❽❸➀❹➄❹❽➅➄❸❶➅➂ ➀❷❹➂➀❷❹➂❸➁➁❽➆❸❹➄➀❽❻➂❽❹❽❸➁➀❹➆❹➁❹➅➈❸➇➄➆❽❹❻❹➀➀❹➂❸❷❹➆ GhostBusters❸ ❼➅❸➂ ❸ ➁➀ ❸❸❸ ➛BlockBusters❸ ➀❷❹➂✈ ❽➀❶➄ ➛➁❽➂❹➅❻➂❸ ❽❹➈✈ ➃➂❺❷➀❹➄➁❸➛➁❽➂❹➅❻➂❸✈❻➅❿➀➁❽➈❹❹➄❽❶❼❼➅❸❾❽➀❸❤❹❽➈❸➛➁❽❷❸❽❻➅❿➂✈ ➁❽❽➄❸➃❽➀❿➃❽➉➀❸➆❽❶❸❸❸❺❼➆➂❿❸➁❸➀➆❽❽➂❸❹❷❽❹❹❸❽➄➈➀ Ȉ¯ÂÙ✈ Ï„ÂÓ· „ÂÒȉ ˙Á‰➁❽➂❹➅❻➂➉❹➈➀❾❽➁❽➄➄❿➂➀❷❹➂❸❶➅➂ ¨Â‰˘Ó ÌȈ¯ ¨ÌÂÁ˙ ÌÂÁ˙ Ïη ¨È˙¯Â˘˜˙ØÈËÈÏÂÙØȘÒÚ‰ ÌÏÂÚ·Â ÂÈÈÁ·˘➛ÌÈÓÂÒÁÓ‰ ¨ÌÈ‚È˘Ó ‡Ï ➅➄❿➄➃❿ Æ„Úȉ χ ‰Ú‚‰‰ ˙‡ ÚÂÓ‰ ÌÂÒÁÓ ˘È ‰˘Ó ÌÈ‚È˘Ó ‡Ï ̇ ÌÒÂÁ ‰˘Ó ➁❹➅❻➂❸➀➆❶❸➀➃❹➈❽❷❽➀❹➄❹❽❸➀❸❼➂❹❽❶❼❼➅❸❸➅❽➈❸ ❹❷❹➅❽❸❷❹➅❽❹❸❺❸❽❶❼❼➅❽❸➂❹➄❼➈➈➂➀❷❹➂❸❼➄❹➀➈❸➂➀❹ ❽❶❼❼➅❸❸❽❻ ❸❽➂❸❷❹➅❽❽❶❼❼➅❸❸❽❻❸❹➀➆❽➂➀❷❹➂❸ Æ➛ÌÈÓÂÒÁÓ‰ Ȉ¯ÂÙ ✈ Ï„ÂÓ ˙‡ ‚Ȉ Ô‡Ï ≠ ‰Â˘‡¯‰❤❹➀❸➃❸➂❸❽❶❼❼➅❹➄➀❽❽❺❹❹➀❸➀➆❽❸➀❹➄❽➀➆❹➀❸➆ ❸❽❶❼❼➅➀➁❹➂➃❽➆❽❶❸➀➁❽❹➃➀❶❽❸➀➁❽❹❸➂➁❽➆❷❹❽➀➁øÚÈ‚‰Ï ÔȈ¯ ÂÁ‡ ❸❽❶❼❼➅❾❹➃❽❽❷❹❹❺❹❶❽❸➀❸➂➃❽❷➆❽➃❽➁➁❽❷➆❽❶❸❽➀❿❿➂➂❸❽❶❼❼➅ ❸➂❷❶❽❸➀➁❽❹➅➆➃➂❺❸➀❿❹➄❹➆➀❸➂➀ ❷➀➆➈❻➀➁❽❻➄❹➂❼❹➈➀❾❽➀➁❽❶❽❸❹ ❽❹➁❽➂❹➂❿➁❽➅❽➅➁❽❷❶❽❸➀➁❽❹➅➆❹➄❻➄ ❹➂➄❻❹❶❽❸➀➁❽➂➂❹➄❻➄❽❹❹➄➀➃❽❿ ❹➆➀➃❹➈❸➂➂❹➂➀➁❽➀❹➀➆❹➄❻➄➁❽➂➃❽❿ ➁❽❹❹➄❻➄➁❽➂❶❽❸➀➄➂➀➆➀❿❸➃❹❹❿➂❽➄❹➀❿❸ ❹❸➂➀❿❹❺❸➅❽➈❽➈➀➆❹❽➁❽➀➆➄➁❽❷➁❶❶❽❸➀ ➁❷❽➄❿➁❽❷❶❽❸➀❽❸❹❽❼➁❽❻➂❹❽❻➁❷❽➄❽❻❷➀❿➁❺❽➄❶❹➀❿➀➁❹❽❸ ❹➀❽➈ ❹ ➁❸ ❾❹ ❹➄➀ ➃❽ ➁❽❷ ❶❽❸➀ ➁❽➂➂ ❹➄ ➁❽❽➆➀ ❽➄❷❹➂ ❸❻ ➁❽❽❻❸ ❹ ➁❽❻❹❸ ➁❽➄❸ ➁❽ ➁❽❶❽❸ ➀ ➁❽➄❹ ➁❽❶❹➅ ➃❽ ❷❽➈❸➀ ❽ ➃❿➀ ❹➄➀ ➁❽❽❺➂ ❽❻❷➀❿➆❽➄➂❸❽➅❽➅❷❹❸❶❽❸➀➛➆➈❸❻✈❽❹❻➂➆❹➄➂❸❽➄❷❹➂❸➁❽❶❽❸❸ ➁❽➂❽❻➂❹❸❽❺❽➀❹➀❶❸❷❶➄❸➆❹➄➁❽➀❽➆➈❹➄❻➄➁➁❶❹❽❶❽❸❸❶❹➂❼❹➈➀➀❤❽➆❸ ≠ ‰Ï‡˘Ï ‰ÚÓ ˙˙Ï ÂÈÏÚ È‚Ë¯ËÒ‡‰ ÍÈω˙‰ ˙ÏÈÁ˙·❾❿➁➅❷➀➄❹❷➂➀➁❽❶❹➂❸❸ ➀ ❸➂ ❸❸❹ ➁❹❻ ❹➄❽❸ ➀ ❸➂ ❶❽❸➀ ➁❽❹ ❹➄ ❸➂❹ ❹➄❽➄➈ ❹❷➆❹➂ ➃➀ ➛ øÔ‡Ï✈ ➁❽❹➁➀❹❿❷➆❽❽➁➀❹❿➀❽❻❷❸❽❺❽➀❹➀❶❽❼➄❸❽➀❽➆➈➀❸➂❹❽❻❹❹➅❷➀➄❹❷➂ ❤➃➀➀❸❹❸❽❸❹❺❹❹❸➂❶❽❸➀
øÔ‡Ï
❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
‰·Â˘˙ ˙˙Ï ÂÈÏÚ ¨Ô‡Ï‰ ÏÚ ‰·Â˘˙ Â˙˘ ÈÙÏ Ï·‡ ❹➄➂ ❹❸➂ ÆÌȇˆÓ ÂÁ‡ ÔÎȉ ➛ø‰Ùȇ ✈ ≠ ‰Ï‡˘Ï ❸➂❸❹❹❸❸❽❽❶❹➅➅❹➆❸➈❽❸➀❤➃❹➄❸➆❶ ❹➄❽❸❤❹➂❸➀❿➁❽➂➄❹➄❻➄❸➈❽❤❸❹❹❸❸❹ ❸❹❸❶❹➂❸➁➆➅❷➀➄❹❷➂❸❸❹➁❹❻➀➀ ➀❹➂➁❽❷❷❹➂➂❸❽❺❽➀❹➀❶❽❼➄❸❽➂❻❹➀❹❹❿➂➀❹❽❽➀ ❽❻❿❹➄❸➂❸➂❶❹❷❿➁❽➄❽❼❷❹➆❽❻❸➀❹❹➆ ➛❤❸➈❽✈ ❸➄❹ ❸➀ ❹➄➀ ❽➄❿❷➆ ➂ ➄❹➂ ❽❹❹❽❿➆ ❸➈➂ ❹➄➀ ➃❹➄❹ ❸❹❹❸❸ ❶❽❽➂ ❾❷➁➅❹❻❹❸➂❸➄➅➂❸➛➃➀➀✈➛❸➈❽❸✈➃❽➆➈➁❽❽➛❤➃➀✈❸❽➄❸➀❹➄➀❹ ❹❸➂ ➛øÌÂÒÁÓ ✈ ≠ Ï ˙ÒÁÈÈ˙Ó ˙È˘ÈÏ˘‰ ‰Ï‡˘‰ ➆❽❶❸➀ ❹➄❽➂ ➆➄❹➂ ❹❸ ❸➂➀ ❤❹❽➄❽❽➈➂ ❸➂ ❤➁❹➅❻➂❸ ❸➄❹❸➀❹➀❹➀❹➄➀❽❸❿❷➆❷➆❽❸➀ ➃➀➛❤➃➀✈❸❽➄❸➀➁❽➂➄❹➄❻➄❸➈❽➛❤❸➈❽✈ ❸➂ ➛❤➁❹➅❻➂✈ ❽❽➀ ❸➀❹ ➆❽❶❸➀ ➁❽❹ ❹➄❻➄ ❹❸➂❹➂❸❷➆❽❸➀❹➂❸❷❹➄➂❾❷❸➁➅❹❻ ➅❷➀➄❹❷➂➀➁❹➅❻➂❸❸➄➄❽➂❤❹➄❽❸➀➁❹➅❻➂❸ ❽➈➀➆➀❹➆➈➀➅➂❸➄➆❻❸❽❺❽➀❹➀❶❽❼➄❸➁❻❹➀➀➁❹➅❻➂❸❹➄❻➀➅➄❿➄➀❻❹➀❸ ❾❽➂➄➃❿➂❽❻❷➀➁❽❼➀❻❹➂❸❷❽➂❹➂ ❹➆➂ ❤❺ ➁❽❹➆ ❾❽ ➛❤➃➀➛➀ ❹➄➀ ❷➆❽➀ ➆❽❶❸➀ ➁❽❹❹ ➂❸ ❹➄➀ ➁❽➄❽❽➄❹➆➂ ❹➄❻➄ ➁❹➅❻➂❸➁❽❹➈❾❽➛ øÍȇ✈ ≠‰ ˙χ˘ ÏÚ ‰·Â˘˙ Ô˙ ➛ÌÈÓÂÒÁÓ‰ ı¯ÂÙ✈➛➁❽➂❹➅❻➂❸➉❹➈✈ ➛❤❾❽❸✈➀➀➆❻➀❹➂❸❹➃➄➁➛❤❾❽✈❽➆❽❸➀❽❾❿❷➆❽❸➀➆❽❶❸➀➄➂➀➆ ➁❽❼❹➈❸➁❽➂❸❹➀❷➆❽❸➀❸➆❶❸❸❻➀❸❸❽❸ ❹➄❽❸➛❤❾❽❸✈➀➀➆❸❹❸❸❽❸❸➂➃❿❹❶❹❸ ❽ ➅❷➀➄❹❷➂ ❻ ❹➀ ➛❤❾❽❸✈ ❹❸❺ ❽❿ ➉❹➈ ➇❽➄➅➀➅➄❿❸➀❸❽❹❻❹➀➆❽➄❹❹➆➂❹➁❹➅➈➆➅➂ ❸➆❽❸❽❺❽➀❹➀❶❽❼➄❸➁❻❹➀❹❶❹➂❸❹❿➀❹❹❸ ❾❹➀➅➄❿❸➀❸❽❹❻❹➀➂➆➄➂❽➅❷➀➄❹❷➂❻➀❹ ➁❽❽❻ ➁❶ ➃❹➂❿ ❹❻➂ ➆❽❽ ❹❺ ❾❷❹ ➇❽➄➅❸ ❹❽ ❹❽❶❹➅ ➀❽➄ ➁❽➅➆❸ ➁➀❹➆ ➁❶❹ ➁❽❽➂❹❽➂❹❽❸ ❹❿❹➂ ❸➀➀❸➄➆➂➀➁❽➆❷❹❽➀➁❽➂➄➃❸➃❿❽❸➂➁❽➆❷❹❽➀➁❽➄❹❶❹❹➂❽➈➁❽➂❸❹ ➛❤➃➀❸✈➀➀➆❸➄➆➂➃➂➁❸❽❷➆❽❽❷❶❸➀➁❽➆❷❹❽➀➁❽❹❷➅❹➂➛❤❸➈❽✈➀❸❼❹➈❸ ➁❽➅❻❽❽➂❹❹➁❽❽➆➀➛❤❾❽❸➛❹❻❽➀❸➀➁❸➂➆➄❹➂❸➛➁❹➅❻➂❸✈❹❸➂➁❽➆❷❹❽❸➁❽➄❹❶❸➁❽❼➆➂ ➁❸➀➆❽❽➅➂➀❹❷❸❹➆➀➛❾❽✈➁❿❷➀➆➄❼❹➈❽❿❸➛❾❽➛➁❽❻❹❹➛❾❽➛➀➀❹❺➀❺ ❼❹➈❾❿➀❿➀❸❺❼❹➈➆➂➄❸❺❹➂➀❾❿❷➆❽❸➀➆❽❶❸➀➁❸➂➆➄❹➂❸➁❹➅❻➂❸➉❹➈➀ ❽❶❼❼➅❸❽❻➁➆❸➂❿❹❸➂❿➀➆❻❹❸❽❻➀❾❽➀❸➁➆➅➆❸➀❷❻➈❸➀➀❶➁❽➂❸❹ ❝❹➀➆➀➆➅➅❹➂❸➀❷❹➂❽❷➂➀❽➄❼➈➀❷❹➂➀➆➄➆➄➃❿➁❽➈❿❸❽❶❼❼➅❸➂❿❻ ÌȈ¯ ÂÁ‡ ԇϠÂÏ˘ „Úȉ Â‰Ó øÔ‡Ï ≠ ‰È˘‰ ÆÌȇˆÓ ÂÁ‡ ‰Ùȇ ø‰Ùȇ ≠ ‰Â˘‡¯‰ ❛ ÌÁÂω ˙ÓÎÁ ‰Ó øÌÂÒÁÓ ≠ ˙È˘ÈÏ˘‰ ÆÚÈ‚‰Ï Æ„Úȉ χ ÚÈ‚‰Ï Â˙È‡Ó ÚÂÓ ˙¢ÚÏ ÌÎÁ‰ Ï˘ ‡ˢ ¢ÆÔÂÏ˙‰Ï ̘ӷ ÁÈψ „ˆÈÎ øÍȇ ≠ ˙ÈÚÈ·¯‰Â Lao Tzu, Tao Te Ching, 500 BC ÚÈ‚‰Ï ˙Ó ÏÚ ÌÂÒÁÓ‰ ˙‡ ı¯ÙÏ ❛ Æ„Úȉ χ
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❛❸➅➈➁❹❿❽➅ ➃❹❻➃ TAO’S➃❹➂➁❽➅❽➄➁❹❶❸❹➀❹❼❸➈➅ -18
❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
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❹❸➛➛❤❻➀❾❷❹❺❽✈✈➄❸❸➀➛➛❹➀➈❸➉❸❺❽➀➆➛➛➂❽➆❸❺❽➀➆➅❽➀❿ ➀❿✈✈➁❿❻❸➄❸❹➛➛❏➃➀➆❷❹❽➀✈✈❸❽❸❽❸➛➛❤➆❽❶❸➀❸❹➃➀✈✈❸❹➀ Ï˘ Âχ ÌÈÓÈ· ¨Ï‡¯˘È ˙È„Ó❸➄❹❿➄❸❽❸❻➄❾❷➀❿❷➆❽➃❽❿➛➛❏❸➄❹❿➄❸❸❽❸❽❻❾❷ ❻➛❤➃➀➛❸➀➀➆❽❸➀➆❷❹❽❸➄➄❽❽❸Æ„ÚÈ ‰Ï Ôȇ ¨®≤∞∞¥ ¯‡Â¯·Ù ±¥© ˙ÈÂÁË· ‰˜ÂˆÓ ➁❷➄➁➈➅➁❹➂➁❹➀➆❽❶➄➀❷➆❽➀➀➛➛❸➄❹❿➄✈✈❸❽❸❻❸❶❸➄❸❸❾❷➀❿❸❺➂ ❹❻➅❹❹❻➅➁❽➀❶➆➂❾➀➄❸➄❿➁❽➂❸❹❹ ❹➄➀ ❸❽❸ ❷❹➅❽❸ ❹➀ ➆ ➀➆ ❸➄➆➂ ➃❽➄ ➁ ❼❹➈ ❷❹➂ ❸❽❶❼❼➅❸ ❶❹➂ ➀ ❸❽➀❸ ➁➆❽❶❸➀➁❽❹❹➄❻➄➛Ô‡Ï ✈❷➆❽❽❷❶❸➀➆❷➄➁➁❽➂➄❹➄❻➄➛‰Ùȇ✈❻➄➀➆❷➄➁❸❽❶❼❼➅ ❹➄➀❽➛Íȇ ✈ ❸➀❹➆➈❾❷❽❷❶❸➀➆❷➄➁❹❿❽➅➀❹❷➆❽❸➀➆❽❶❸➀❹➄❽➂➆➄❹➂❸➛ÌÂÒÁÓ‰✈❸❸❺➄ ➆❽❶❸➀❸❹❽➄➃❿➂➄❽➄✈✈❝❹❽❶❹➅➅❹➆❸❽❶❼❼➅❸❶❹➂➀❽➈❹❻➁❹❶❸❽❶❼❼➅ ➛➛❷➆❽❸ ➀ ➆❽❶❸➀❹ ➁❹➅❻➂❸ ➉❹➈➀ ➃➄❿➂ ❽➄ ❾❿❹ ❾❷❸ ❽➀ ➁➅❹❻ ➃❹➄❸ ❷❸ ➁➀ ❸❽➀❸❽❸❹❺❻➀❶➀➆❸➂❿❻❸➀❿❽❸❹❺❸❽❶❼❼➅❽❷❹➅❽❸❹➀➆➀❸➄➆➂➁❽➄❹➄❿ ➁❽❿❽❹➄➈❹❶❻➈➀❹❽❽❼❹➈➅❹➀❽➆➈❹➅➆➀➁❽❹➁❷❹➅❽❸❹❸❺❸❽❶❼❼➅❸➂❿❻➀ ➛➁❽➂❹➅❻➂❸❽❹➈✈➀❷❹➂➃❽❸➀❽❽❶❼❼➅❸❽❻❹➅➆➀➁❽❹➁❹❿➁❽❹➆❷❽❿➆❷➀ ➃❽➄❸❽❶❼❼➅❸➂❿❻➆❹❽➅❸❽❹❼❽➅➀❿➁➆❷❷❹➂❸➀➀❿❹➄❹➄❿❹➆❹❸❽❸❽➀❷❹➂❸➆❶ ➁➀❹➆ ➁❹❻ ➀❿ ➀➆❹ ❻➂❹❸❹ ❽❻❸ ➁➀❹➆ ➁❹❻ ➀❿ ➀➆ ❹➄❽❽❻ ➁❹❻ ➀❿ ➀➆ ➀❷❹➂❸ ➀❽❻❸➀ ➛➛øÍȇ øÌÂÒÁÓ øÔ‡Ï ø‰Ùȇ✈✈ ∫˙Âχ˘‰ ÏÚ ·Â˘ ¯ÂÊÁ ˜¯❜❽❹❸❹❽❼❽➀❹➈❸❽➅➆❸ ➁❽➀❿❹ ❸➂❿❻❸ ❽❺ ❹❽ ❻❽❿❹❸➀ ❸➀❿❸❸❽➀➆ ➁❸❽❷❹➆➂ ❹➈❽ ➁❽❷❽➆➂ Æ„È˙Ú· ÌÈȂ˯ËÒ‡ ÌÈ¯Â˘ÈÎÏ ‰˘È¯„‰ -19 ❾❽➆❸➀❹➄❹❿➄❹➀➀❸➄➆➂➀❹➀❹➀◗❘➁❹❽❽❹❹➄❹➈❻❹❽➈❽❹❸❽❺➀➀❹❿❹❽➆❹➈➀◗❘❤➁❸❹❽❶❼❼➅❸❽❻➀ ❸❽❼➅❽❼❼➅➁❽❽❹➂❿➁❽➀❿➂❸➀◗❘❹➄❶➀❹❹➂➀➁❽➄❹❹❶➂❸❽❷➂❹❹➄❽❹➆➂➆❷❽➂➇❹➅➀◗❘➆❷❽➁❽❽➀❹➆❷❽➂ ➁❽➄➀➆➆❽➈❸➀◗ ❘❹❹❷❹➆❹➈❸❹➁❽➅❻❽❹❿➆➂❽❽➄❾❹➁❽➄➀❹➂❹❽❽❷❹➆➀◗ ❘❽➄❹❼➀➃❹❽➀❶❹➁❽➈❶ ➃❽❶➈❸➀◗❛ ❘➃➂❺➀❹❸❽➄❹❽➂➆❸❽❽❼❹➂➀➀❹❿❸❷❹➆❸❽➀➆❹➂➀◗❘❽❽❼➈❸❽❿➂➀❹❿❽❹❹❶❽❸➄➂❽❹❽❿➄❶➈❸❾❹ ❶❽❸➀◗ ❘❽➂➆❸❽❷❹❸❿❽➆➀❹❿❽➀➀❹❿❿❸➆❸❽❹❽❿❼➀◗ ❜❘❸❹❹❷❻➀➆❷❻❸➈➀➆❸➆❸❽❹❽❿ ❸❹➄❸➆➈❹❸❹❽➂➆❹❽➀➆❸❽➂➀➁❽❽❺❽➈➁❽❹❽❿ 10 Things Employers want you to learn in College: The Know-how you need to succeed/ William D. Coplin, Bill Coplin/ Ten Speed Press, Sept 2003/ ISBN 158-008524-5; Syracuse University public-affairs Professor Bill Coplin/ Futurist Update [[email protected]], 19:10, 28.01.2004/ February 2004
❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
➀ ❸➄❹❻❸ ❸➀ ❹➅➆➀ ➁❽➈❽❷➆➂ ➁❽❽❿ ➁❽❷❽➈ ❽➀➆❹ ➁❽➀❸➄➂ ➁❽➂❸ ❹ ❹➀❸ ❸❸ ❸➀❸ ❽❸ ➁❽❹❻ ❹➀ ❹➂➀ ❺ ❹❽ ❸➀❸ ❸➀❸ ❽❸❹❺ ➛❤❾❽❸✈ ➀➆❸❹❸❹➀❹➀❹➀➀❸➄➆➂❹➄➄➆❶❹➄❹❸❹➀❸❹➀➁❸➂❹❸ ❹❽❹ ❹❻❹➀ ❽➀ ❹➆❽❶❸❿ ❸➆❶❸➀ ❸❼❹➈❹ ❸❽➀➂ ➄❹➂ ➀➀❿ ❾❷ ❸ ❽➆❽❸ ❸➀❸ ➀❸❺➀ ❾❽➀❹➄❹❽➆➁❽➈➀➆❸❽❶➂❽➀❽✈✈❝➁❸➀❽❸❾❽❸➀➁➆➅➆❸➀ ❹➀❸❹➀➀❽➆❹➂❸➄➆➂➃➂➀➀ ➛➛➁❿➀➁❽➂❽❿❸❾❽❸❺❽➆❷❹❽➀❽➄❽❿❽❼➄❹❹➀ ➀➁❽❽➆➀❹❽❼❷➄❼➅❹➀❹➆➈❷➅❽➂➅❹➀❸❽❸❽❽➆❽❸❸➀➀❸➄➆➂➃➂❹➄❹❸ ❹❸❺❽❶❼❼➅❸❽❻➀❾❷❸❿❹➂❹❽❸❾❷❹❻➀➁❽❽❽❻➃❿➀➆➂❽❹➄❽➀❿➀❽ ➛❸❽❶❼❼➅❸ ➁❻❹➀✈ ➀ ❹❿❷ כדאי ➁❻❹➀✈➃❺❸➁❻❹➀➀❹❿❷➀❸➂❹❷ ?ללמוד ❽❸➀ ❸➅➄➂ ➛❸❽❶❼❼➅❸ ❽➈➀➆❹❻➀❹❽➅❹❹➂➆ ❽❶❼❼➅❸ ❸❽❻❸ ❽➀➀❿ ❽❸ ➃❺❸ ❹ ❽➈ ➀➆ ❸❽❻ ❽❷❿ ➀ ❽❶❼❼➅ ❸❽❻ !מאוד ➆❷❽❸➂ ➀❹❷❶ ➀❻ ➁❽➄❹❽ ❹➄❻➄ ❸❽❻❸ ➁❹❻ ❹➄➀ ❽➄❷❹➂❸ ❸❺➃❽➂❹❽❽➆➆❷❽➂❽❶❼❼➅❸ ❾❽➀➆❹❹❹➃❺❸❹ ❸❽❻ ➀❸➄➀ ❾❽ ❹❻➀ ❽❻❸➀➃❽❽➄❹➆➂❽➂❽❶❼❼➅ ➂➆❽➉➀➂❹➂➆❷❽❸➅❽➅ ❹➀➂❸ ➁❽➈➅❹➄ ➁❽➈➅ ➈➅➂ ❹➂❾➂❸❽➀➁❽➈➅➀➆ ➈❸➇❹➅ ➛➁❽➂❹➅❻➂❸❽❹➈✈➀❷❹➂➁❹❽➁❸ Study Cases➆❹❽❻❹❽➄➈➅➂➁❿❽➄➈❶❽➄➁❽❸➁❽➈ ❸➂ ➃❽❽❷➆ ❹➂❽❽ ➀ ❹❿❻ ➀ ➃❹❸ ➅❽➅❸ ❹❸❺ ❽➀❽❸ ❽❻❸❹ ➁❽➅➆❸ ➁➀❹➆ ❹➀❿❹➈➅❸❹➀❹➂❽❽➅❿❸❼➂❸❽❸❸➀❹❷❷❻➀❹➄❽➀➆➁❽❷❷❹➆❽❽❿➃❿➁❷➂➀ ➁❽❹➄❼➄❼❸❹➄➄❽❷➂❹❷❶➄❸❸❸❹➀❽❿❤➁❽➂❻❹➀❸➂➀➛❸❽❶❼❼➅❽➂❻❹➀➛❿❷➈➀ ❷❻❹❽➂❸❽❻➂➁❽❷❻➈➂➁❽➄➃❿➃❿➀➀❿❸❽❻➂❹❽❶❼❼➅❸❽❻➂➁❽❷❻➈➂❸➁❽➄❸ ❹➀❶➀➀❸❽❻➂➁❽❷❻➈➂➁❸➁❽➅❹➁❸❽❽❻❽❹➄❽➀❿➂➁❽❷❻➈➂❸➁❽➄❹➄❽❸➁❽➄❸ ❤❸❽➅❸ ❽❶❼❼➅ ❸❽❻ ➁❽❽➀ ❼❹➈ ❾❿➀❿ ➀ ❸❺ ❽➀➆ ❹➅➆❿❽ ❷❹➂ ➁❸ ❽❿ ➁❿➀ ❽➂ ❹❹➅❹❼❼➅➂➀➁❽❸❹➁❽➄➁❽❽❹➄❽➁❽❽❻❷❽❻➈➂❽❿❸❷➅❹➆❽❶❼❼➅❸❽❻ ❸❻❽➀➅ ➁➂➆➀❸❻➇❹➀❽❸❹➆➂➂❸➁❹➀❽➈➁❽❽❸➃❹❻❼❸➂➁❽➄❸➄➁❸➁❽❽❸➂❸ ➁❽❿❽❹➄❻➄➙❏❽❹➄❽❸❹➀❸❽➅❸❽❿➂❽➄➁❽➂❻❸❺❷➂❻➄❸❺➀➙❝ ❸❼❹❸❽❹❼❽❸➀➆ ❽❿ ❷➂➀➂ ❸ ❸➂ ❸❻➈❸ ➃➈❽ ➁❺❽❸❷❹ ➀ ❸➀❹❿➅ dhyana ❼❽➅➄➅ ❞Ch’an ❽➄❽➅ ÌÊȉ„· ÔÊ -20 ❽❶❹➀❸❽❻➀❹➀❶➂➆➈❽➈❹➆➂❹➂❹❹➆❸➂❷❽❹➂❾❷❻➀❿➁❽❽❸❸❶❽❸➀➀❽➄❼❹➈❸ ➀❶❹❷ Rinzai❽❺➄❽❸❿➈➅❸❽➀➈➅❸❽➂❹➀❷➄❹❹➄❹❹❶➂❹❼❽❸❹❷❽➂➀➀❸❹➂➂➆❹➂❸❸➀➃❹➂❽❸❽➂❹❽➂❹❽ ➄➂➂❹❽❺➄❽❸❹❼❽➂➂ Obaku❹❹❸❿❸❽❼❽❷➂❸❽❽❸➈❽❷➆➂ Soto❹❼❹➅❸❿❸❽❼❽❷➂❹❽➂❹➈❹ ❻❽➈❞➆❹❷❽❽❽❹➇❽❽➅❸➃➂❹❽❹➂➅◗ ❛❘❽➅❹➂❹❼❹➂❽➂➀❹➈➅❸❷❽➂❸❸❷❹❸➄❹➂❸ Nembutsu❹➅❼❹➂➄ ❻➂❸➁❶➂❹➆❼❸➂❻➈ ➅➃➈❽❽❻❹❽❹➆➅➂➇❽❽➅❹➂❸➀➆➂➀❻❽➄❹❹❻❽➀❸➂❽❻➀❸❼❽ ➆➄❿❸❹➆➀➀❹❿➁❽❹➂➅➀➁❽❷❽➆❸❹❹❷➀❹❹❽❷❽➂➀➀❾❽❷➂❹❽➄❻❹❹➃❹❻➄➇❽❽➅❸❹➄➂❹➀➁❽➂❹❻➀➃❺❸❹ ➀❹➀❽❽❹➀➂❽❹❹❽➂❸❻➂❸❹❸❽❽❸ Zen/ Encyclopaedia Britannica Article/ http://www.britannica.com/eb/article?eu=80417; Yuzu Nembutsu/ Encyclopaedia Britannica Article/ http://www.britannica.com/eb/article?eu=2294; Amitahba/ Encyclopaedia Britannica Article/ http://www.britannica.com/eb/article?eu=7275; The Book of Five Rings/ Miyamoto Musashi/ The Overlook Press 1974/ ISBN 0-87951-018-8
❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
❹➀❹➂❽❽➅❿➃❿➀➆❹➀➆❹➈➀❽❶❼❼➅❸❸❽❻❸➁❽❽❹➂❷❽❿❹➁❻➀❸➀❷❽❿❷❹➂➀➀ ❽❿➂❽❸❸❽❶❼❼➅❸➂❿❻❹➂❿➛❸❽❶❼❼➅➁❻❹➀➛➀❹❶❷➁❿➂➆➀❽➄➆❸➀❹➀❿❹➈➅❸ ➆❷➀❾❽❸❽❶❼❼➅➛❹❸➁❻❹➀✈➀➁❷❹➀❹❸➛❸❽❶❼❼➅❸➁❻❹➀✈➁❽❽❻❸➂❿❻❽➅❽➅ ➁❽❽❻➂❿❻❽❸❸❽❶❼❼➅❸❽❻❹➅➆➀➃❽➄➀➁❽❽➀❾❽➁❶➀❹❻➀❾❽➀ ❹❷➂➀❼❹➈➀❸❺➀➁❹❽❽➀➂➀➆❽❶❸➀❽❷❸➆➄➀➁❹❽❽➀➀❽➆➂❷❹➂ ❽➄❽➅❸❹➂➀❺❽➆❾❿❻❹❻➁❷❹➁❽❽❻❸➂❽❽➂➆❷➂❹❷➂➅❽➈❹➅❹➀❽➈ ÆÌÈ˘ÂÚ ÛÂÒ·Ï ÌÈ·˘ÂÁ ÍÎ≠¯Á‡ ¨ÌÈ·È˘˜Ó ÏΠ̄˜ ‰È‚˯ËÒ‡‰ ˙ÓÎÁ·➙➆➂➄❹❸➆➄➙❝❹➄➂ ❸❻➁❹❽❿❻❹❹❸❽➅❽➅❸❸➅❽➈❸➂❸➄❹➛❸❽❶❼❼➅❸➁❻❹➀✈➀❹➀❹➆➈❸❷➅❾❿ ❽❹➄❹➂❽➈➀➆❹➄❹❻❸➁❽➄❸ ❹➄❹❹➂➀❹➄➈❸➀➆➄➆➄❸❸➅❽➈❸❹❽➀❽❸ ❶❹➂❏❤❹➆➀❸➂➃❽❽➀❹❹❹❹➂❹❿❸➂➁❽➄❽➂➀❹➄❻➄❹➄➈➁❽➆❹❼❼❹➈❹➄❻➄ ❷➀❸➂➀➆❸❸❷❹➆❹➄➀❽➃❹❸➅❽➅❸➃❿❷➆➁❽➄❹❹❽❸➂❽➄❷❹➂❸➁➀❹➆❸❽❸❽❶❼❼➅❸ ➀ ➀ ❹❽➀➆ ❹❻ ❹❽ ❹❻ ❹❹ ❹➀❿➆ ❽❷❿ ❷❹➅❽❸ ➈ ➁ ❹ ❾❽➂➄ ❹➄❻➄❹ ❸➂❷❹➆❽❻❼➀➀➁❽➄❿❹➂➀➃❽❽❷➆❹➄❻➄❷❹➆❹❿❻➁❹❽➁❹❽❸❽❽❻➃❽❽❷➆❹❹❹➀❶ ❷❹➂➀➀
?מעניין
!מרתק
‰ÈÙˆÏ ‰ˆÏÓ‰ ≠ ˜¯Ù‰ Ë¯Ò Master and Commander Peter Weir, USA 2003
Russell Crowe
❸❽❻❹➁❽➄❸❹➀➀➆❸➂❻➀➂❽❽➄❹❽❼❽❸❼❶❽➈➃❹❽➀❹➈➄❹➂❻➀➂➈❹ Æ„˜ÙÓ Ô„‡ ˯҉ ˙ÏÈÏÚ -21 ➀➆❸➄❶❸❽❹❹❽➀❽❽➄❹❹❹❽➅❽❽➄❹❿❸➂❽❸❹❽❸➂❹❿❺❾❽➂❽❸➂❽❻➀❸❸❞❷❻➃❹➈❽➅➀➆❹❹❸ ➀ ➃❽ ❸➀❹❷❶❽➈❸➂❻➀➂➄❽➈➅❹HMS Surprise❺❽❽➈❹➅❹❹❿➀➂❷❹❸➄❽➈➅❽❹❹➄❽➈➅❹➁❽❼❽➈❽➄➈➂❻❹➅❸❽❸❹➄❽➈➅ ❸➄❹❿➂❸❽❹✈❶➀❹❻❸❸❽➂➁❹❷❽➈❹❻❾❹➀❹❺❻❹❺❹➆Acheron➃❹❸❹❽❸❺❻➂❹➆➀➆❹❹❽ ➁❽➀❻❹➄➁❸❹➃❹❸❸❽❻➁❶❼➀❻❹➂➃❹➂❹➁❽➄❹➄❸❹❽❷❹➈❸❸❿➆❸➀❸❿❹❺❹❹❹❽➄❽❷❽➀➆➀❺➂❸✈❶ ➀ ➁❽❽❼❼ ➁❽➂❹❽❽❹ ➁❽❷➈➂❸ ➁❽➄❹❽❷❹ ❹❽❹❼➀❸ ➀➀❹❿❸ ❽ ❽❶❼❼➅ ❸❽❻➀ ❸➀❹➆➂ ❸➂❶❹❷ ❸ ❸➅❹ ❹➂❿❻❹➂❸➂❻❹➀❹❼❽ http://www.imdb.com/title/tt0311113/plotsummary
❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
‰‡È¯˜ Í˘Ó‰Ï ˙ˆÏÓ‰ ❽➅➀❸❸❽❶❼❼➅❸❹❹❷❹➅❽„ÂÓÈω ͢Ӊ ˙‡ ˜ÈÓÚ‰Ï ❸❹❽➂➀✍ The Art of Strategy - Translation of Sun Tzu’s The Art of War/ d R.L.Wing/ Dolphin-Doubleday, 1988 ISBN 0-385-23784-7 On War/ Carl von Clausewitz/ d Pelican Classics 1968/ Routledge & Kegan 1908/ ISBN 0-14-0440427-0
❸❽❶❼❼➅ ➃➂➅❸❽➂ ❜❝❜❞❹➈
➁❽➂❹➅❻➂❸❽❹➈➀❷❹➂➈ ➃❹❽❷➀➃❹❸❷❽❸❿
ø‰È‚˯ËÒ‡‰ ˙ÓÎÁ· „ÂÒȉ ˜¯ÙÓ Â˙ȇ ÌÈÁ˜ÂÏ ‰Ó ➁❽❽❻❸➂❿❻➂➀❻❸❽❶❼❼➅❸➂❿❻ ❹❼➈❸➃❹➆ KISS - Keep It Simple Stupid ➀➄❶❸➂❿❻❢❸❽❶❼❼➅ ➁❹➅❻➂❽❹❸➂➁❽❶❽➂➀➁ ❝➛➁❽➂❹➅❻➂❸❽❹➈✈➀❷❹➂ ❤❾❽❤➁❹➅❻➂❤➃➀❤❸➈❽ ➁❽❽➂➀❿➁❷❹❸❽❶❼❼➅❸➂❿❻ ➁❽❹➆➇❹➅➀❹➁❽❹❻❾❿❻
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