Survival Guide_for All Designers

A Designer’s Survival Guide to working in Corporate Design Teams Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

Former electrical engineer Compulsive doodler and labeller Blogger the FIX experimental cook also Interaction Designer at Honeywell Technology Solutions Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

Why do Design Teams exist in Corporations ? Design enables to: • Improve intelligence • Impact productivity • Speak volumes • Eliminate frustration

- What every business needs; and how?, AIGA Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

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Design is: 70% dealing with people, 9% formulating the brief, 2% the idea 1% being pig-headed 1.5% eye for detail 6% understanding 1% letting go 1% keeping hold 0.3% staring 0.4% estimation 0.8% Coffee 1.7% checking - rechecking 0.2% bragging 0.5% tracking 1% persuasion 2% knowing when to stop 5% selling the idea 0.1% panic

- Duane King

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

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I am looking for a position where I can slowly lose sight of what I originally set out to do with my life, with benefits. - Bruce Eric Kaplan

PLAN A CAREER.

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

The elusive user

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

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Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

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Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

Good, Fast, Cheap. Pick two.

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

SURVIVAL GUIDE

- jessica Hagy, indexed.com Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

BRAND YOURSELF

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

MEASURE:

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

COMMUNICATE

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

INCLUDE EVERYBODY

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

IDEAS are not disposable

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

“ I love deadlines. I like the whooshing sound they make as they fly by.

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

“ Better to beg for forgiveness than ask for permission. Take action.

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

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A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.

- Robert Heinlein, Author

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

“ It is not where you take things from, it is where you take them to. Go outside...Be inspired -Jean Luc- Goddard

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

Document everything

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

Healthy Design diet:

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

Healthy Design diet: Resources

People

Companies

INspiration

• TED • Fast Company • BusinessWeek • Core 77 • Boxes and Arrows • Design Patterns by Jennifer Tidwell • Yahoo Design Pattern Library • SAP Design Guild

• Niti Bhan • Jan Chipchase • John Maeda • Edward Tufte • Dave Gray • Dan Saffer • D. Armano • Jensen Harris • Scott Berkun • Ben Fry • Tom Peters

• Microsoft Labs • Mozilla Labs • Google Labs • Adaptive Path • 37 Signals • Stamen Design • Live|Work • Frog: Design Mind • IDEO

• Smashing Magazine • SwissMiss • Grain Edit • Konigi • Drawn! • Pattern Tap

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

Healthy Design diet: 4 best practices • Focus on understanding the problem at hand. Also, look broadly to expand thinking. • Uncover the most relevant trends that exist today • Use ideation as a tool to explore solutions. • Develop rich experiences to give content to solutions.

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

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Words designers should keep repeating: re-… re-frame, re-design co-creation ambiguity story creativity planning user method

design thinking human-centered user-centered discovery platform approach collaboration

framework multi-disciplinary collective experience problem-solving design thinking Themes touch-points

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

END notes: Understand Value

Contact: Manjiri Deshpande [email protected] Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.