Social Media Marketing And How To Hire And Rental Companies Can Use It Effectively In Your Hire And Rental Business

This paper will explain what Social Media marketing is and how to use it effectively in your Hire and Rental business.

Twitter, Facebook, YouTube, Blogs etc Nearly every business person has by now heard of Twitter, Facebook, YouTube, Blogs etc. Unfortunately many companies falsely hold the perception that these are simply the latest buzz terms of teenagers. These tools and sites are now collectively called Social Media marketing – and for hire & rental businesses they are quickly becoming an incredibly effective marketing tool.

What is Social Media Marketing? Social Media marketing is considered to be different from traditional marketing approaches, such as print and TV advertising. Defining it can be difficult so using a comparison to traditional media is helpful.

The am mazing gro owth and d Business importa ance of So ocial Med dia Marketing! The impact of Socia al Media ma arketing on n businesses s is incredib ble. The siz ze and scop pe of this im mpact is deo has bee en an internet sensation! demonsttrated in the video bellow. The vid

The Impact Soccial Media Marrketing has on T B Business..

The Tw witter Effe ect on Ourr Web Tra affic The impact of socia al media ma arketing on web traffic c can be qu uick and sub bstantial. For example e, the graphic below is a snap s shot of o the dram matic impactt of using Twitter T to m market this particular web w site.

Making g Sense of o it All If you arre new to Social S Media a Marketing g is can be c confusing. So let’s try and make some sens se of it all. Let’s use e an examp ple of a Partty Rental Company. Target Market • •

Geographic G c segmentt Local Reg gion Demograph D hic segmen nt o o

18-32 2 year old women: w pro ospective brides 40-60 0 year old parents: p financiers and d payers for the prosp pective bride es dreams

Key K Messag ge by Targ get Segme ent o o

Segm ment One 18 8-32 year old o women: That Marquee Weddin ngs are Sty ylish and Ro omantic Segm ment Two 40 0 -60 year old o parents s: That Marquee Wedd dings are th he most cos st effective solution

Most Efffective Sa ales Lead Source Rankings A survey of o US Smalll Businesses by Adology fo ound that: Broken do own by spec cific media, 44% of responden nts ranked online o adve ertising as effective, followed f by y direct maiil (32%), Yellow Pag ges (28%), and newsp papers (27%). more on soc cial 58% plan to spend m networking g in 2009, but the ma ajority are not using other emerrging media a beyond il d b it

1. The first requirement is to stimulate the market demand by creating awareness amongst the target segments of Marquee Weddings. Newspapers & Magazines The traditional approach would be to write an article or advertorial for the local newspaper and or a magazine creating the romantic image whilst promoting the affordability. In return for publishing the article it is generally expected that advertising be undertaken – range $2000 plus. The local news paper has the advantage of reaching the geographic market. The question is would the article be actually read? Do 18-32 year old women read the local newspaper?

Blogs (Web logs) The social media approach would be to write a Blog article. Effectively a Blog is a self publishing tool, free to install (Wordpress is the most popular) and even easier to use. The blog can be installed as a child domain of your web site. Write the same article on your blog, in fact write four, five or six articles if you want on the same subject. You can even easily insert video and pictures to help create the romantic image. Twitter Now you want to attract your target markets to the blog articles. The first step is to add key words to your article, eg weddings, romance, marquees, affordable, “your local region” etc. Second, and arguably the most effective is to use Twitter. There are various descriptions of Twitter, but Time Magazine’s is best – it is a pointing tool. Once you have posted your article, simply Tweet it on Twitter. “Romantic Wedding ideas – insert link to your article”. Unlike traditional media, you can in fact re-tweet the same article once a day or every week if you want. Do you think 18-32 women are likely to seek information from the internet or local paper?

2. The Second Requirement is to Convert Interest to Sales Inquiries Having created interest from your prospective target segment, you now need to convert it to a lead.

Traditional Marketing If someone reads your article and would now like to find out more information, they have get up and either walk to the phone or to the computer to email you. It is effectively a break in their concentration and with it the risk of no action being taken.

Social Media Marketing This break is reduced in social media marketing as they are already on a computer. Most Social Media includes a link to contact you most often via email, this ability to reduces the risk of a break in concentration, hence increases the likelihood of them taking action to contact you for more information.

But what is it that they are really after, .

Well it’s more information!! Ideally you should allow people to browse what they want and then to send to you a list of their requirements Not via email but integrated into your marketing system! This whole process is then one continuum where they can be taken from interest to inquiry with out any break in concentration. Additional BOLT ON Modules: • • • • •

Accounting Appointments Deliveries Inventory POS

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So strongly do we believe in the benefits of Social Media Marketing for the Hire and Rental industry, we have created an information hub on the subject. This hub can be found at Rental Software and Hire Software Blog To find our more or to take advantage of the free report offer – please email us at Making Life Ezy Sales or phone us on 1300137337 (Australia only), international +61 2 90372809.