Santosh Interim Report

A thesis on

A STUDY OF ACCEPTANCE CRITERIA OF NEW PRODUCT WITH SPECIAL REFERENCE OF DETERGENT POWDER IN KANPUR

BY Santosh Kumar Maurya 8NBKR035

Table of contents 1.

Introduction

2.

Literature Review

3.

Progress Report

4.

5.

Questionnaire References

Introduction:My management thesis topic is “A STUDY OF ACCEPTANCE CRITERIA OF NEW PRODUCT WITH SPECIAL REFERENCE OF DETERGENT POWDER IN KANPUR”.

My objective of this topic is to find out the satisfaction level of customers by the services, provided by the company. This is measured through the attitude of customers towards the services of the detergent powder company. The attitude is measured by some scale like as- likert scale, sementic scale, rating scale. I will do this research to know the quality of services, by which customers are retained in this detergent company.

Researche planned According to my management thesis topic I will planned some activities which are followings:a)

Prepare a questionnaire to collect the data for my research

b)

Select the appropriate sample size for the research

c) Select the appropriate statistical tool d) Interpret the results

Literature review: New product acceptance process has generally focused on the consumer and ways to incorporate their preferences in developing new products. As with any new product launch or line extension, it is critical during the early stages to monitor product acceptance amongst consumers. It is important for marketers not only to understand who is purchasing the product, but equally, the extent to which consumer perceptions impact actual consumer purchase dynamics. As marketers, there are many factors we need to consider when evaluating new product

Progress report:

A. Sample Selection: 100 B. evaluation of the research objectives Deviations/gaps:

there are some deviation and gaps which is found in the present study that’s followed. 1. Sample size is very less. This is present only the Kanpur’s populations.

Investors in Urban and Semi-Urban city.

Questionaire A STUDY OF ACCEPTANCE CRITERIA OF NEW PRODUCT WITH SPECIAL REFERENCE OF DETERGENT POWDER IN KANPUR 1 If a detergent product is launched at lower price would you purchase it (A) Yes (B) No (C) can’t say (D) prefer to my old one 2 If a detergent powder is being offered with new features and quality, as compare to old one ever,would you accept it. (A) Yes (B) No (C) featured not very popular (D) con’t say

Do you rank the product according to its popularity be it very old and cheap? (A) Yes (B) No (C) rank to new one (D) first use than rank 4 What is your openion regarding a product, if newly launched with special reference to detergent power. 1. Not very reliable (B) May be good (C) bad quality(D) Dominating quality 5 your preference to use newly launch powder as compare to old one will be (A) power

MODERATE (B)appreciable (C) given preference after my old used

(D) not interested in. 6 if new powder launched at lower rate then thinking regarding the powder will be of (A) Qualitative (B) bad quality (C) no use (D) remark after use

7

would you like to accept the new detergent powder if it has

(a) Packaging beautiful (b) popularity (c) less price (d) qualitative aspects

8 do you ever ask to the retailers about the newly launch detergent powder while purchasing (a) yes (b)no (c)purchase what the seller says (d) depend on others acceptance 9 Do you take action of purchasing detergent powder if prescribed by the retailers or neighbourhood (a) yes (b) no (c)ask to show proof (d) depend on my perception

10 do you also prescribe to other user to use the same powder (a) yes (b) no(c) depend on condition (d) depend on buyer precision 11 Which color you will accept in newly launched detergent of detergent powder (a) blue (b)white (c)color is not important (d) can’t say

References: http://www.pdfcoke.com http://www.google.com http://www.ask.com