Interim Report

Interim report of

Topic:“Factors effecting customer satisfaction level at big bazaar”

Prof: Sunanda yadav G.SAIPRASAD

From,

ENROLE: - MO10832 MARKETTING -2 ROLL NO: - 12

INDEX  TITLE PAGE

 INTRODUCTION

 SUMMARY OF THE PROGRESS

 PRAPOSED METHODOLOGY

 BODY OF THE THESIS

 REFERENCE

TITLE PAGE

The topic is “FACTORES EFFECTING CUSTOMER SATISFACTION LEVEL OF BIG BAZAAR AT AMMERPET”

INTRODUCTION The INTERIM report contains information about “FACTORES EFFECTING CUSTOMER SATISFACTION LEVEL AT BIG BAZAAR” and how I have find the factors effecting the customer satisfaction of big bazaar (.i.e.) WHAT ARE THE STEPS AND TECHNIQUES WHICH I HAVE USED IN THESIS •

• ABOUT PRAPOSED METHODOLOGY •

WHICH TYPE OF SAMPLING METHOD IS USED

• SAMPLING SIZE • REFERANCE • BOADY OF THE THESIS

SUMMARY OF THE PROGRESS The topic is “FACTORS EFFECTING CUSTOMER SATISFACTION LEVEL AT BIG BAZAAR” this concept is to identify the factors which are affecting the customer satisfaction level at big bazaar. And what are the problems are facing by the customers in big bazaar To find out the factors which are effecting the customer satisfaction level at big bazaar we have followed different steps and used various techniques till now Firstly we have collected necessary information about retail business (i.e.) about big bazaar and its importance in a present market. Now a days retail sectors are became a top business in India. Big bazaar contains every thing which customer required. But some of the customers are not satisfied in big bazaar due to some factors. so I want to find out the factors which are effecting the customer satisfaction level of big bazaar.

I have used the research methodology to find the factors which are effecting the customer satisfaction level of big bazaar(.i.e.) survey methodology. I have prepared the questioner and taken the feedback from the customers’ have done the survey to take customer feedback. I have covered around 5-kilomts radius from ammerpet big bazaar I am doing surveys in following areas Yousufguda Srinagar colony Borabanda Panjagutta s.r nagar etc After completion of survey I want to use the sampling method (.i.e.) probability sampling.

Proposed methodology We have used the research methodology (.i.e) survey methodology.

Surveys methodology:A survey is a research technique, which is used together information from a sample of respondents by employing the questioner surveys are normally carried out to obtain primary data

Body of the thesis

The methodology which I have used is survey methodology and body of the thesis is questioner. Through questioner I have taken the feedback from the customer by directly interacting with them

Questioner Customer feedback form of bigbazar Name

:

Location : …………………... ………………………

Occupation

:

Nuclear family/joint family organization: Family size:

2

Age

less 30 30-40

:

Mother tongue

:

2-4

Telugu

greater than 4 40-50

Hindi

above 50 English

others

How is the atmosphere in big bazaar? Comfortable

uncomfortable

average Do you find all products in big bazaar Yes

:

no

How did you find the qualities of our staff Interaction with customer :

:

good

bad

average Grooming

:

good

bad

average Knowledge of the product :

good

average Are you satisfied our price level in bigbazar: Yes

no

People can move easily around the store

:

bad

Yes

no

Easy of finding trolley and basket Yes

:

no

How do you find the billing process in bigbazar? Good

bad

average

How are our other facilities in bigbazar? Parking

:

good

bad

Alteration

:

good

bad

Exchange

:

good

bad

Home delivery

:

good

bad

Others

good

:

bad

How is the checkpoint service or rules? Good

bad

How is your experience in bigbazar? Good

bad

ok

Will you visit our store again? Sure

never

maybe

Any suggestions : ……………………………………………………………………………

…………………………………………………………………………… …………………………………………………………………………… …………………………………………………………………………… …………………………………………………………………

Reference We have collected the data and referred the data • Primary data and • Secondary data We collected the data and taken in to consider by doing survey it is primary data. We also refer the secondary data (i.e.) by searching the websites www.Future group.com www.Pantaloons.com www.bigbazaar.com