Santosh Report About Idea Cellulor Company Ltd

INC COMPANY: - IDEA CELLULAR LTD COMPANY GUIDE: - Mr. PREM CHANDRA PATWA

SUBMITTED TO NIRAJ OMAR (FACULTY GUIDE)

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SUBMITTED BY SANTOSH KUMAR MAURYA 8NBKR035

CERTIFICATE This is to certify that the summer internship program held here at INC Kanpur campus for the duration of 13 weeks from 31st March to 27th June has been successfully completed by the intern SANTOSH KUMAR MAURYA (8NBKR035), student of INC Kanpur campus under the supervision of his faculty guide and company guide with the partial achievement of the target. I hereby also declared that whatever the target or task assigned to him, he tried to fulfill them with the help of his true efforts. This report at the end of the internship program prepared by him to specify the achievements and learning which he successfully learns during this 13 weeks program. I am pleased to say that his performance during the period was satisfactory.

Mr. BHAGWAN JAGWANI CAMPUS HEAD GUIDE INC KANPUR SANTOSH KUMA MAURYA 8NBKR035

Mr. NIRAJ SIR FACULTY

DECLARATION I hereby declared that the summer internship program held here at INC Kanpur campus for the duration of 13 weeks from 31st March to 27th June has been successfully completed by me under the supervision of my faculty guide and company guide with the partial achievement of the target. I hereby also declared that whatever the target or task assigned to me, I tried to fulfill them with the help of my true efforts. This report at the end of the internship program prepared by me to specify the achievements and learning which I successfully learn during this 13 weeks program. At the end I also want to declare that I give my 100 percent to achieve the targets.

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ACKNOWLEDGEMENTS At the outset, I would like to thank IDEA CELLULAR LTD for giving me the opportunity to do the 13 weeks summer internship training program in the organization. I am very much grateful to my company guide, Mr. PREM CHANDRA PATWA for her encouragement and contribution of time, counsel and materials. I am very much thankful to my faculty guide Mr. NIRAJ OMARA and campus head Mr. BHAGWAN JAGWANI for cooperation and giving me the guidance. This training program would not have been possible without their help and support. An invisible thanks to all those people, to whom I meet to generate the business and try to make a good relationship with them for future concerns. At last but not the least I would like to convey my special thanks to all the faculty members of INC SANTOSH KUMA MAURYA 8NBKR035

Kanpur for their support and guidance through the Saturday’s training sessions which are very helpful for to complete this training program.

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TABLE OF CONTENTS 

Objective



Company profile



Target\task assigned



Strategy adopted



Analysis of performance



Problems\constraints\limitations

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

Learning\knowledge gain



Awards\rewards\earnings

OBJECTIVES This summer internship training of 13 weeks has a great importance in the curriculum of our MBA course. This training is the most valuable segment of our management study. During the internship training I have some objectives to achieve which will enhance our confidence and give some corporate experience to us. I have the following objectives:SANTOSH KUMA MAURYA 8NBKR035

Knowledge of the TELECOM PRODUCTS:Since I am doing my internship training in the telecom sector, hence this is my first and foremost objective to get the knowledge of all the telecom products. I am doing my internship training in idea cellular ltd which is a national distributor of all the telecom products. It basically deals with the following products: 

Pre paid gsm service



Post paid gsm service

 Net Setter 

Pre to post paid gsm service

Therefore, I have a great opportunity here in idea cellular ltd to learn about all the telecom products that  What are the basic functions of different products?  How they are performing?  What are the basic advantages?  What are the market scenario and their segmentation? These are the basic knowledge about the telecom products which I want to get during this internship training.

Exposure to the corporate world:SANTOSH KUMA MAURYA 8NBKR035

I have not any work experience earlier. I have recently completed my graduation and took admission in this MBA program. Therefore I have no exposure to the corporate world. During this internship training, this is my first exposure to the corporate world. By this exposure and experience of the corporate world I come to know how to deal with the corporate people and what the corporate etiquettes are.

Customer relationship:This is also one of my primary objectives of this internship training to deal with the customer and establish a good relationship with all the customers. I am also focusing to establish good relationship with the customer rather than selling the products. Establishing good relationship with the customer will also help me in the near future during and after my placement.

Selling of the telecom products:This is the most important objective of this internship training because without selling any training can not be completed. This internship training is also moving around the selling of the telecom products. It is important because this is also a type of training where we learn about the customer. Here we learn the characteristics of the customer, perception of the customer, needs and wants of the customer. We also learn how to deal with the

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different type of objections of the customer and make a final deal with the customer.

Target achievements:This can be one of the objectives of this internship training which puts a type of pressure on me to achieve such target. This pressure is nothing but just a sign of competition in the market and how smartly we can beat this competition. After handling this pressure of target achievement built a great confidence in us.

COMPANY PROFILE SANTOSH KUMA MAURYA 8NBKR035

Idea were incorporated as Birla Communications Limited on March 14, 1995 and granted a certificate of Commencement of business on August 11, 1995. idea registered office in Mumbai, Maharashtra. Company name was changed to Birla AT&T Communications Limited on May 30, 1996 November 6, 2001. Consequent to the introduction of the “Idea” brand, our name was changed to Idea Cellular Limited” May 1, 2002: The Holding Private Limited (formerly known as AT&T Cellular Private Limited) sold all their shares in the Company to the Aditya Birla Group. 1996: Changed name to Birla AT&T Communications Limited following joint venture between Grasim Industries and AT&T Corporation 1997: Commenced operations in the Gujarat and Maharashtra Circles 1999: Merged to revenues share license fee regime under New Telecommunications Policy (“NTP”) 2000: Merged with Tata Cellular Limited, thereby acquiring original license for the Andhra Pradesh Circle 2001: Acquired RPG Cellular Limited and consequently the license for the Madhya Pradesh SANTOSH KUMA MAURYA 8NBKR035

(including Chattisgarh) Circle Changed name to Birla Tata AT&T Limited 2001: Obtained license for providing GSM-based services in the Delhi Circle 2002: Changed name to Idea Cellular Limited and launched “Idea” brand name 2003: Reached the two million subscriber mark 2004: Completed debt restructuring for the then existing debt facilities Acquired Escotel Mobile Communications Limited (subsequently renamed as “Idea Mobile Communications Limited” ) First operator in India to commercially launch “EDGE” services 2005: Acquired Escorts Telecommunications Limited (subsequently renamed as “Idea Telecommunications Limited”) 2006: agreed to transfer its entire shareholding in Aditya Birla Telecom Limited to the Company

UNIQUE serving proposition

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 Tailor made solutions to meet an individual’s aspiration  Strong research team to identify the best products in varied asset classes

VISION INVESTCARE 

Personalized solutions

 Due diligence  Team of client oriented professionals  Niche client services  Real time portfolio updates and regular investor reports  Comprehensive investment solutions  Customized advisory

THE IDEA TEAM It represents a group of qualified, innovative and enterprising hard core dynamic professionals working

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collectively towards, a common goal of wealth maximization and peace of mind.

TARGET\TASK ASSINGED As I discuss that target achievement is one of the objectives of this internship training. I have assigned some target and task for this training program. These targets are as follows:-

Tasks:

Knowledge of telecom sector.



Knowledge of telecom products.

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 To understand the company and its products  To deeply study the acceptance of the product in the open market  To deeply study the weakness of the product and how to overcome with it  To interact with the company’s professionals on how to overcome the difficulties we may face in the market  To promote company and its products  To collect database  To make call to suspected customers and convert them into future prospects  Handling Objections

Targets:

To sell the telecom products of worth Rs. 1000 per week.



To sell the post paid connection.



To sell the pre- to- post paid connection.

 To sell the net setter  To sell the idea land line connection.

These target and tasks are assigned to me during this internship program for the self improvement of the student.

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STRATEGY ADOPTED Strategy plays an important role to achieve any type of target. Without any proper strategy nobody can achieve any target, what ever the target is small or big. Strategy can be there to find the new prospects. Strategy can be there to satisfy customer need and wants. Strategy can be there to establish a good relationship with the customer. Strategy can be there to handle the customer’s objections. Strategy can be there to compete with the market competition. As we all know that current time competition is very tough and intense. At present time we are facing global recession and companies are lying off their employees like anything. So to remain in the competition one must have to adopt some solid strategies so as to secure one’s job. At the very first day in the company, I was given some suggestions and instructions by my company guide about my executive training and how to successfully complete it which helped me a lot to implement my strategies and to achieve my targets successfully. He also provided relevant and detailed information about the products and also provided with the training sessions which proved beneficial in understanding the product more closely and deeply. SANTOSH KUMA MAURYA 8NBKR035

My foremost strategy was to gain knowledge about the company and its products but having this much knowledge was not essential. I also investigated about its competitors and in which other products they are dealing in and what makes idea and its competitors different from it. The next step was to collect strong database of the customers and for this I first searched my personal contacts and made a call to them and convinced them to meet for the generation and development of leads. I also adopted teamwork strategy. I discussed the work and tasks assigned with my fellow interns and how they are proceeding with it. It really helped me a lot in completing my tasks and targets and also helped me in building healthy relationship with my fellow interns. I will continue with the same pace and will try my best to find out more strategic way to successfully complete my remaining executive training and will try to acquire more and more of market knowledge and work experience. I went to the organization, company, shop and door to door to find my prospects. I select these places for my prospect customers because these places give me no. of prospects at the same time and at the same place. It saves my time and money also.

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I also went to the individuals, shopkeepers, businessmen etc. These persons can be the existing investors and can be the new customers. These strategies help me to generate the leads and give me the confidence to meet new people. I am using these strategies basically not to generate more business but actually trying to meet new people and establish a good relationship.

Limitations

Every Target can not be achieved successfully and completely. There will some certain interruption and limitations which prevent you to achieve the target. I also have some limitations which are preventing me to perform at the best level. These limitations are as follows: First limitation is the Hot Weather in which we are working or doing marketing. As the names suggest that this is summer internship training it is in the summer period and we have to work in this hot weather. But after working of one or two weeks it seems us a difficult task to perform in this hot weather because we also have to care of our health, which is more important for the time being. Second limitation is so called Recession. This recession is the factor which comes between our marketing. When we went to the SANTOSH KUMA MAURYA 8NBKR035

customer, he just refuses to talk with us and simply told that at the time of recession how we can believe upon these products that they give us the desired benefits. Next limitation is our inexperience. Due to the lack of experience I am facing the problem like convincing the customer about the current market scenario. This inexperience also come in between when I faced any well educated and existing customer who put question on question and I just not able to reply him as his satisfaction level. This inexperience can also be seen in my strategy where I am able to adopt any strategy which helps me a lot. People’s reaction is also one of the major limitations. Since we are the trainee for the three month so when we told that we are the trainee to customer, he just told come after one month then again one month. This is due to the lack of faith people do not believe on us. They just think what they will do after three months when our training came over. Last limitation is no monetary benefits. We are working in such odd condition but we have no motivation because we are not getting any monetary benefits. We are just spending our money in mobile phone cold calls, in motorbike’s petrol and in the expense of it we are getting nothing. This makes us to think that if we are getting nothing then for what we are working. And we are just decreasing our efforts for achieving the targets.

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Achievements Achievements are the sign of joy, a hint of happiness that the person achieves some what in his life. Achievements show your efforts towards your targets. This also shows how much you are committed towards your work.  These are the following achievements what I achieved till the date during this internship program: 

I got an excellent training of idea post paid connection by mr. prem Chandra patwa on the 1april.



I sold a net setter worth rs.2490 and a connection worth Rs. 500 to Mr. alok madanani on15 april 2009

 I sold a post paid connection to Mr. saandeep kumar worth Rs. 500 on 20 april 2009  I sold a post paid connection to Mr. panaj kumar worth Rs. 500 on 25april 2009  I sold a pre to post paid connection to Mr. virendra pratap singh worth Rs. 500 on 30 april 2009  I sold a pre to post paid connection to Mr. anoop kumar worth Rs. 500 on 10 may 2009  I sold a pre to post paid connection to Mr.deepak kumar worth Rs. 500 on 20may 2009 SANTOSH KUMA MAURYA 8NBKR035

 I sold a pre to post paid connection to Mr. kuldeep rawat worth Rs. 500 on 10 june 2009  I sold a pre to post paid connection to Mr. vinod worth Rs. 500 on 20 june 2009

The above achievements show my efforts towards the target assigned to me for this summer internship program.

Conclusion This internship training is very much required and needed for us. Since we are the fresher, we have no work experience earlier; this training will help us a lot. In fact this is helping us a lot till the date. During this training period I am getting the knowledge of the telecom products which help me to grow in the finance sector. It helps me to meet with the new people. It increases my confidence to talk with the unknown people. It help me to learn how to behave in the corporate, how to talk with the corporate persons.

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During this training I also learn how to achieve the target in the pressurize situations. This helps me to learn how to make stratfor marketing the products. At the end however the training is going on apart from certain limitation, it is going to be a fruitful period for us and will help in the near future. It certified us that we have some experience and market exposure which helps us during our final placements.

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