2010 Frankfurt Road | Fort Meyer, FL 20485 | (546) 678‐3445 |
[email protected]
Betsy Smith
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PROFESSIONAL EXPERIENCE
Peabody Foods Inc., Fort Meyer, FL 2002 – Present Sales Manager Managed sales operations for $10mm Food Service Supplier – achieved a 50% increase in overall sales and awarded 2007 “Employee of the Year” accolade Grew sales from $4mm in 2000 to approximately $20mm in 2008, through increased penetration into existing accounts and cultivating new accounts in niche verticals (ethic restaurants, healthcare, and K‐12 schools) Responsible for personally maintaining and cultivating 5 key accounts worth approximately $500k annually, including opening 20 new accounts in a twelve month period Reported directly to senior management, providing key progress reports and conducting strategy sessions Florida Daily News, Orlando, FL 1996 – 2002 District Manager Supervised sales operations, customer fulfillment, customer service, and collections for the newspaper – increasing sales, year over year, by an average of 25% Recruited and trained 200+ independent distributors over a 7 year period, dramatically improving newspaper distribution and reach across market segments Supervised the direct service to thousands of subscribers and retail outlets, assuring that individualized needs were met Maintained zero balances with distributors through diligent reconciliation of bills, despite extremely difficult urban districts with a history of account receivables issues Developed and implemented highly effective door to door “sales blitz” involving distributors and youth carriers designed to quickly boost subscriptions Florida State University, Orlando, FL 1992 – 1996 Bachelor of Science in Business Administration Concentration in Marketing MS Office (including Access)
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EDUCATION
ADDITIONAL SKILLS ASSOCIATIONS
Florida Sales Association, Member since 1995 National Association of Food Wholesalers, Charter Member since 1997
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