Advertising Sales Manager Resume Sample

300 North Meadow Street, Quincy, SC 45856 | (909) 345 – 1234 | [email protected]

Melanie Corbin QUALIFICATIONS HIGHLIGHTS

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PROFESSIONAL EXPERIENCE

Successful track record of surpassing aggressive sales goals selling paid programming time nationally and across key markets, including New York, Los Angeles, and Chicago. Conceived, initiated and closed WorldLink’s largest single sale to date and the first of its kind for the company – the 3 year, $4.3 million contract behind the nationally syndicated program “Outdoors This Morning on Fox Sports Net.” Responsible for turning around and leading a 100% ad sales driven local newspaper in a short amount of time, exceeding sales goals, securing new advertisers and creating new streams of revenue both online and in special issues.

Doctors Weekly Publications, Quincy, SC Advertising Sales Manager, July 2007 – September 2008 • Led the National and Regional Advertising Sales Department, securing new advertisers in an extremely competitive economic landscape. • Oversaw the sales team for one national publication and a group of three regional publications. • Networked at legal industry conventions, increasing readership and building relationships with prospective advertisers. • Developed 2008 Ad Rates, working closely with publishers to determine price strategy. • Conceived, initiated and managed direct mail campaign targeting Marketing Directors at Law Firms throughout the U.S. • Created new employee incentive programs in order to increase sales, foster teamwork and motivate team members. • Created new packaged advertising opportunities and sales collateral for four publications, including 2008 media kits. New Age Media, Quincy, SC Director of Advertising, August 2004 – June 2007 • Responsible for turning around and leading the 100% ad sales driven newspaper in a short amount of time, leading the Sales Department and securing new advertisers. • Instituted new sales policies and procedures, including proposal templates, proposal processes, and referral incentives for existing customers. • Created extremely popular joint marketing contest campaigns with concert promoters, giving out free concert tickets to readers through full page advertisements – substantially boosting revenue. • Penetrated and grew target advertiser verticals by introducing special publication issues, including the popular “Dining Guide” and “Housing Guide.” • Introduced new product offerings and developed pricing strategy, including website ads and added value packages. • Created media kit pages, seasonal ad sales specials, and promotional house ads. • Created valuable revenue reports used by management to track and optimize advertising strategies. NBC Stations Sales, Quincy, SC Team Sales Manager, July 2001 – November 2002 • Recruited, hired, and trained new sales team, achieving 110% of individual and team revenue goal. Melanie Corbin Resume Page 1 of 2

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Personally surpassed aggressive sales goals by close to 20% in selling paid programming time on 11 stations across key markets, including New York, Los Angeles, and Chicago. Convinced both corporate and station management to increase high profile time periods on weekends as paid programming time, resulting in a substantial increase in revenue.

Olive Marketing Solutions, Quincy, SC Account Executive, June 1999 – July 2001 • Brought in and closed the company’s largest single sale to date and the first of its kind for the company – a 3 year, $4.3 million contract behind the nationally syndicated program “Cooking with Rachael Ray.” • Surpassed aggressive sales targets while meeting traffic and payment deadlines, achieving on average 113% of goal. • Managed paid programming sales on several Regional & National cable networks and local broadcast stations. • Developed and secured Comcast SportsNet Southeast, a new network for the company to represent in paid programming sales, achieving 108% of goal. • Assumed additional responsibilities, including training new Account Executives. Howard Stern Radio, Quincy, SC Account Executive, June 1998 – June 1999 • Responsible for winning regional and national Hispanic advertising clients despite lack of existing demographic data for the market segment. Sales Coordinator, March 1995 – June 1998 • Managed airing of all commercials and infomercials, including negotiating make goods with clients when spots were missed. • Assumed responsibility as Media Buyer, including negotiating and purchasing air time for Howard Stern Radio on cable networks. • Acted as liaison between advertising sales and programming, production, promotions, marketing and traffic departments. ABB Media, Quincy, SC Junior Media Buyer, December 1994 – March 1995 • Responsible for creating media buy proposals, purchasing orders and managing ad schedules on broadcast and radio media outlets for notable clients, including Blockbuster, Cadillac, Burger King, and Proctor & Gamble. Cutting Edge Media, Quincy, SC Assistant Media Buyer, February 1993 – December 1994 • Monitored daily telemarketing reports and assessed cost per order metrics, enabling the company to make decisions on increasing spending, renegotiating rates or cancelling ad schedules. • Analyzed under performing campaign spots and infomercials, producing recommendations used by clients to improve their response rate. EDUCATION ADDITIONAL SKILLS

Boston College, Boston, MA Bachelor of Art in History • •

MS Office (including Excel and PowerPoint) FileMaker Pro; APT; Enterprise; Magazine Manager and DDS

Melanie Corbin Resume Page 2 of 2