Research Data

Introduction

Group Members Sobia Abdullah Mariam Sheik Mariam Shaukat Hira Waqar Asif Rafique Bhatti

Nokia ads &

ads

Samsung

Nokia

Nokia is currently the market leader Nokia mobile phones have many competitive advantages over the other brands of handsets function , reliability , durable etc The camera quality of Nokia devices are considered as the best (N98 with a 7.2 mega pixels camera ) The resale value of these devices is also very high that enables the users to get good returns.

Nokia care (Customer care centers)

Samsung Samsung is another name in the mobile market Korea base mobile Samsung has 15 % of the market share in the mobile market Color combination , and Quality LCD is a part of the each model People like it because of its stylish look

Research Base Data

Do you think mobile phone is important tool now a day in communication ?

importance of cell phone now a days

36%

yes 52%

no very important

12%

which mobile phone you are using

8%

0%

12%

nokia samsung

8%

sony 52%

motorola LG

20%

others

what are the reasons of using above mention model ?

19%

16%

w ap just yo talk GPRS

16%

dow nload files 6%

43%

recivre email and sms

What is your favorite brand 20 18 16 14 12 10 8 6 4 2 0

nokia

Series1

samsung

nokia

samsung

LG LG

others

others

Do you prefer phones to be--25

light w eight

20 15 Series1 10 5

heavey w eight

0 heavey w eight

light w eight

If you are offered to replace your current cell phone with other brand which one you prefer ?

16 14

nokia

12 10 others

8 samsumg

6 4 2 0 nokia

samsumg

others

Series1

How you rank Nokia with Samsung ? 25 20 15 10 5 0 quality price

brand funtio easy model image n to use variati

nok ia

22

20

24

23

19

20

samsung

16

12

9

6

5

3

Full feature