Business Research Excel Data
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Serial numberGender 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50
Age Bracket 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
Q1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Q2 1 1 3 3 1 2 3 2 3 3 3 3 2 1 2 1 2 3 3 1 2 2 1 2 2 3 3 2 3 3 3 3 1 2 2 1 3 3 1 1 3 2 3 1 2 1 3 3 3 2
TV3 2 1 3 3 3 2 2 2 3 3 2 3 2 1 2 1 2 2 2 2 2 2 3 2 2 1 2 2 2 2 3 2 3 2 2 2 2 2 1 3 3 3 2 1 2 2 3 1 2 2
2 5 1 5 5 5 1 5 5 5 2 5 5 5 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 1 4 4 5 1 3 4 5 5 5 5 4 5 2 4 4 1 5 4 1 5
51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2
3 3 2 2 2 2 2 3 2 2 2 2 3 2 2 1 2 2 2 1 2 2 1 3 2 1 2 2 2 2 1 3 2 2 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 3
3 2 1 2 1 2 2 3 2 1 2 2 1 2 2 3 2 3 3 3 2 2 1 3 2 3 1 1 1 3 1 2 1 2 3 3 2 2 1 2 2 2 2 1 2 2 2 2 3 2 2 3
5 5 5 5 5 5 5 5 5 5 4 5 5 5 1 5 5 4 1 3 5 4 5 1 5 5 5 5 5 3 5 5 5 5 5 5 1 5 3 5 1 5 5 5 5 4 4 5 1 3 5 5
103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
2 2 2 1 2 3 1 2 1 1 1 1 3 1 1 1 1 1 1 3 2 3 3 1 1 2 1 3 2 1 1 2 2 1 2 2 1 2 3 3 2 3 3 1 3 1 1 1 2 2 1 2
2 2 1 2 2 2 3 3 3 2 2 3 3 2 3 2 3 2 2 2 1 2 1 2 2 2 2 3 3 2 2 3 1 2 3 2 2 3 2 2 2 3 3 2 3 2 2 2 1 1 3 1
5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 4 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 2 5 2
155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3
2 2 2 2 3 2 3 1 2 1 2 3 1 1 1 3 3 1 2 1 2 1 1 1 1 2 2 2 2 2 2 2 2 2 3 1 2 3 1 3 3 1 2 1 1 1 2 3 1 1 1 3
1 2 1 1 2 1 1 3 2 3 2 2 2 2 3 1 3 1 2 2 3 2 1 1 1 2 2 1 1 2 1 2 2 2 2 2 2 3 1 1 2 3 2 3 3 3 2 2 2 1 3 2
4 4 1 5 4 5 2 5 5 4 5 5 5 2 5 4 5 5 5 2 5 5 5 2 2 5 5 4 4 4 4 5 5 4 4 1 4 5 4 3 5 5 3 3 5 5 3 4 5 4 5 5
207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
2 1 1 3 3 1 1 1 1 3 2 2 2 2 3 2 1 2 3 2 3 1 3 1 3 2 1 1 1 1 2 1 2 1 1 1 1 2 2 2 1 2 1 1 1 1 1 1 1 1 1 1
2 3 2 3 2 1 3 2 2 2 2 2 2 2 1 3 3 2 2 1 3 2 1 3 3 2 3 2 3 1 2 1 2 1 1 2 1 2 2 2 1 2 3 1 3 3 1 2 2 1 2 3
5 5 4 5 4 5 2 2 5 3 5 1 5 5 5 5 2 5 5 5 3 5 5 5 5 5 5 5 5 1 5 5 5 5 5 2 5 5 5 1 5 5 5 5 5 5 5 5 5 4 5 5
259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
2 2 1 1 1 1 1 2 2 3 2 3 1 1 1 3 3 2 1 3 3 1 3 3 3 1 3 3 2 3 2 1 1 1 1 1 1 1 1 1 2 2
1 2 1 3 1 1 1 2 2 3 2 3 1 2 1 3 3 2 1 3 1 3 2 3 1 3 3 2 3 3 1 1 1 1 3 1 1 1 2 1
3 1 4 5 5 5 5 4 4 5 2 5 4 4 4 4 5 3 5 5 5 4 5 5 5 5 5 4 4 5 5 4 5 5 5 5 5 5 5 5 1 5
Billboard3Newspaper Internet Radio Humorous4InformativeAdventurous 4 4 2 4 1 2 3 2 2 4 5 2 4 3 3 4 4 4 4 4 1 4 4 4 4 3 4 3 1 2 5 3 4 2 1 5 4 3 4 4 3 4 3 3 5 3 4 5 2 2
1 3 3 3 4 3 2 4 4 1 3 4 1 4 4 2 3 3 3 2 4 3 3 3 3 4 1 4 3 4 3 5 3 3 2 2 2 4 3 2 2 3 1 5 3 2 2 3 5 3
5 2 4 2 3 4 5 3 1 3 4 3 3 1 5 3 2 2 2 3 3 2 2 1 2 2 2 2 4 3 1 1 2 4 5 3 3 2 2 3 5 1 4 2 2 4 1 1 3 1
3 1 5 1 2 1 4 1 3 2 1 1 2 2 2 1 1 1 1 1 2 1 1 2 1 5 3 1 2 5 2 2 1 5 4 1 1 1 1 1 1 2 5 1 1 5 3 2 4 4
5 1 5 5 3 3 3 2 5 2 2 3 5 4 5 4 4 5 1 5 3 5 5 5 1 2 4 5 1 2 5 5 5 5 1 5 4 5 5 5 5 4 2 3 5 2 4 4 1 4
1 5 2 4 5 1 5 3 3 3 5 2 4 5 3 1 1 4 3 2 4 2 4 2 3 3 1 2 3 4 1 4 1 4 3 1 1 1 4 2 2 2 3 5 2 3 5 3 5 1
4 4 4 3 1 4 2 4 1 5 1 5 3 3 4 3 3 3 4 3 5 4 3 3 2 1 5 4 5 1 2 2 2 2 2 2 2 3 2 3 1 3 4 4 4 4 3 2 3 2
2 4 4 4 3 2 2 4 2 2 5 4 1 4 3 3 3 3 2 1 4 2 3 4 3 4 2 4 3 5 2 1 4 2 1 3 4 4 5 4 2 4 4 4 4 5 5 4 3 5 4 3
4 3 2 2 4 3 3 2 3 1 3 3 3 3 2 4 4 5 3 4 2 3 4 3 4 3 1 3 4 4 4 2 2 4 3 4 3 3 4 3 3 3 3 3 2 2 3 3 2 2 3 4
3 2 1 1 1 4 4 3 4 4 1 1 4 1 4 2 2 2 4 5 1 5 2 5 2 1 4 1 2 2 3 3 3 3 4 2 2 2 1 2 4 1 2 1 3 3 1 1 5 4 2 1
1 1 3 3 2 1 1 1 1 3 2 2 2 2 5 1 1 1 5 2 3 1 1 2 1 2 3 2 1 1 1 4 1 1 2 1 5 1 2 1 5 2 1 2 1 1 2 2 4 1 1 2
4 3 2 4 5 4 4 5 4 5 4 4 4 2 1 1 2 1 3 4 5 5 1 1 4 5 4 3 5 3 5 4 5 4 2 5 1 3 3 5 1 5 5 5 4 4 3 5 5 4 2 3
3 1 3 1 2 1 1 2 3 2 2 5 1 3 4 3 4 3 1 5 2 1 3 4 3 3 1 5 2 1 3 5 1 1 3 1 5 4 4 4 5 1 4 3 2 2 4 2 1 3 4 5
5 2 1 5 4 2 2 4 2 3 3 1 5 4 3 2 3 5 4 3 4 2 2 2 2 2 3 4 3 2 2 2 4 5 1 2 3 2 2 3 4 3 3 1 5 1 2 1 4 5 3 2
2 4 3 5 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 3 5 4 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 1 4 4 4 4 4 3 3 4 4 4
4 3 4 2 2 1 3 1 1 3 3 2 1 3 1 3 1 1 3 3 3 4 3 3 3 1 3 2 2 3 3 1 1 3 2 1 3 1 3 3 2 2 1 3 1 3 3 2 2 5 3 5
1 1 1 1 1 3 2 2 2 1 2 1 2 2 2 2 2 3 1 2 1 1 2 1 2 2 1 1 1 2 2 2 3 2 1 3 2 2 1 1 1 4 2 1 2 2 1 1 1 3 2 3
3 2 2 3 5 2 1 3 3 2 1 3 3 1 3 1 3 2 2 1 2 2 1 2 1 3 2 3 3 1 1 3 2 1 3 2 1 3 2 2 3 3 3 2 3 1 2 4 4 1 1 1
3 5 4 5 3 5 1 1 1 3 3 3 3 3 3 3 3 4 3 3 4 4 5 3 4 3 3 2 3 3 3 3 1 3 3 2 3 3 5 4 3 3 3 3 1 2 3 5 4 3 1 3
4 1 3 3 1 1 4 2 2 1 2 2 2 2 2 2 2 1 2 1 5 3 2 1 2 2 1 3 2 2 2 2 3 2 2 1 2 2 2 2 2 4 1 1 2 3 1 4 2 5 2 4
5 2 2 2 2 2 2 3 3 2 1 1 1 1 1 1 1 2 1 2 3 2 4 2 1 1 2 1 1 1 1 1 2 1 1 3 1 1 1 1 1 2 2 2 3 1 2 3 3 2 3 5
5 5 4 4 5 4 5 3 2 3 4 3 2 4 1 5 1 4 4 1 4 3 4 5 5 4 3 5 5 3 5 4 2 5 3 3 5 4 5 4 2 4 4 5 4 1 5 5 4 5 4 3
3 2 5 3 2 3 4 4 3 5 3 4 1 5 4 3 4 3 3 4 3 4 3 1 1 3 4 3 3 5 3 2 4 3 2 2 3 3 3 5 4 3 5 4 3 3 4 3 3 3 2 4
2 3 2 1 3 1 3 2 1 2 2 2 3 1 2 2 3 1 2 5 2 2 2 4 4 1 1 1 1 1 1 3 1 2 1 5 2 1 2 2 3 2 2 2 2 4 2 2 2 1 1 1
1 1 3 2 1 2 1 1 4 1 1 1 4 3 3 1 2 2 1 3 1 1 1 3 3 2 2 2 2 2 2 1 3 1 5 4 1 2 1 1 1 1 1 1 1 2 1 1 1 2 3 2
2 1 2 5 1 3 4 2 2 5 3 4 5 5 2 2 3 4 1 3 4 2 4 3 3 3 2 3 2 3 3 1 5 5 4 2 5 3 1 4 2 3 3 1 1 4 3 2 4 3 4 1
3 2 4 3 5 5 5 3 3 4 2 5 1 4 4 5 5 5 5 4 1 3 2 2 2 5 5 5 5 5 4 5 3 3 2 1 4 5 2 2 3 2 5 4 2 5 2 4 3 2 3 3
4 5 5 4 2 4 1 1 1 3 1 3 3 3 3 1 2 3 3 5 3 4 5 1 1 2 3 2 3 2 2 3 4 2 4 5 2 1 3 3 1 1 4 5 3 3 5 5 2 1 5 2
4 1 5 4 5 3 1 1 4 5 3 3 2 4 4 4 1 4 3 2 4 4 3 4 3 4 4 3 4 3 3 2 2 4 4 3 3 3 2 5 4 3 4 4 3 4 3 3 3 5 3 1
3 2 3 3 3 4 3 3 2 1 2 4 1 3 2 3 4 2 4 4 1 3 2 2 4 3 3 4 3 4 2 4 3 3 3 1 4 4 4 3 3 4 2 3 4 3 4 2 2 3 2 4
2 3 1 2 2 2 4 4 3 4 1 2 3 1 1 1 3 3 2 3 2 2 4 3 1 1 1 1 2 5 1 1 1 2 2 5 2 1 1 2 2 1 1 2 2 2 2 1 1 1 1 2
1 4 2 1 1 1 5 5 1 2 4 5 4 2 3 2 5 1 1 1 5 1 1 1 2 2 2 2 1 2 4 3 4 1 1 4 1 2 3 4 1 2 3 1 1 1 1 4 4 2 4 3
2 2 2 1 5 5 5 5 3 5 4 5 4 3 5 5 4 4 5 5 4 5 4 5 4 4 2 3 2 2 3 3 5 1 4 2 5 5 4 3 5 3 5 2 3 5 3 4 4 5 4 5
4 1 3 4 1 4 4 4 4 2 5 1 5 5 4 3 3 3 3 1 5 4 1 2 5 1 4 2 5 5 1 4 3 2 5 1 4 2 2 2 4 1 4 1 4 4 4 5 5 3 5 2
5 4 1 3 2 2 2 3 5 1 3 3 1 1 2 2 1 2 2 4 3 3 3 4 1 5 1 1 1 4 2 2 1 3 3 5 3 1 1 4 3 2 3 5 5 3 5 2 2 4 2 1
1 2 2 3 4 3 4 2 3 4 1 3 5 5 2 3 4 5 3 3 3 3 4 3 3 4 4 5 5 3 4 5 4 3 3 4 3 3 4 3 4 4
5 3 5 2 3 4 3 5 5 3 5 4 3 3 3 5 3 4 4 4 2 5 2 4 4 3 3 3 3 4 2 3 3 4 4 3 4 4 3 4 2 3
4 5 3 1 2 1 2 1 2 2 4 1 2 1 1 1 1 2 1 1 1 1 1 2 1 2 2 2 2 1 1 1 1 2 1 2 2 2 2 2 3 1
2 4 1 4 1 2 1 3 1 1 3 2 1 2 5 2 2 1 2 2 4 2 3 1 2 1 1 1 1 2 3 2 2 1 2 1 1 1 1 1 5 2
4 1 2 3 5 3 3 4 3 3 1 3 4 4 5 1 5 3 4 4 4 4 3 4 4 3 3 4 3 3 3 5 4 3 3 3 3 3 4 3 1 4
5 2 5 5 4 5 5 3 4 5 4 1 5 3 4 5 4 5 5 5 5 1 2 5 3 5 5 5 5 5 2 1 5 5 5 5 4 4 5 5 3 5
3 5 4 1 3 4 4 2 5 4 5 2 3 1 3 2 3 4 1 3 2 5 1 3 5 4 4 3 4 4 5 3 3 4 4 4 5 5 3 4 4 3
Emotional Celebrity Endordorsed Q5 2 3 3 2 2 2 4 5 4 4 3 1 2 2 2 2 2 2 2 1 2 1 2 4 4 4 2 3 4 5 3 3 4 4 4 5 2 1 1 4 5 1 2 1 1 1 5 2 3
3 2 1 1 4 5 1 1 2 1 4 4 1 1 1 5 5 1 5 4 1 3 1 1 5 5 3 1 2 3 4 1 3 3 5 3 3 4 3 4 3 1 5 1 3 5 2 1 4 5
Q6 1 1 1 2 1 2 1 1 1 3 3 3 3 3 1 2 2 2 2 2 3 2 3 3 2 2 2 2 3 3 2 3 2 1 2 3 2 3 3 2 3 3 1 3 3 3 3 3 3 1
Q7 3 1 1 1 3 3 3 2 2 3 3 3 2 3 2 3 2 3 2 2 2 3 3 3 2 3 3 3 3 3 3 2 3 2 3 3 4 3 1 3 3 3 2 3 3 3 3 2 3 2
Q8 3 1 1 1 3 2 3 3 1 3 3 3 3 1 1 1 1 3 1 3 3 3 3 3 1 1 1 1 1 3 3 3 3 1 3 1 3 3 1 1 2 1 1 3 3 1 3 1 1 1
Q 9 (5/5) 1 2 2 1 3 3 3 2 1 2 3 2 2 2 2 1 3 4 3 2 3 3 2 2 3 2 2 2 2 3 3 2 3 2 3 2 3 3 3 3 3 2 4 3 3 2 3 2 2 2
5 3 3 5 3 5 5 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 2 4 5 5 5 5 4 5 5 5 5 0 4 5 5 4 2 5 3 4 5 4 5 5
1 4 5 2 1 3 3 3 1 4 5 2 2 1 2 4 5 2 5 2 1 4 4 3 5 4 2 2 4 5 4 3 2 2 4 4 4 5 5 2 3 2 2 2 3 5 1 3 2 1 5 4
2 5 4 3 3 5 5 1 5 1 1 3 3 5 5 5 1 4 2 1 3 3 5 5 1 1 5 1 1 4 1 1 3 3 5 3 2 1 1 1 2 4 1 4 1 3 5 4 3 2 1 1
2 3 2 2 3 2 2 2 2 2 2 3 2 3 3 1 2 2 3 3 2 2 3 3 1 2 2 3 2 2 3 3 2 2 3 2 2 2 2 3 2 3 2 2 3 2 3 2 3 2 3 2
3 3 3 3 3 3 3 3 3 4 3 3 3 2 3 2 2 3 2 1 3 2 3 3 1 3 3 2 3 3 3 1 3 2 3 3 3 3 3 4 3 3 2 4 2 1 2 4 3 2 2 3
3 3 1 1 3 1 1 3 1 2 1 3 3 1 3 1 1 1 1 1 3 1 1 2 1 1 1 1 2 1 3 1 1 1 2 3 3 3 1 2 1 3 2 2 1 1 1 3 1 1 1 3
1 2 3 3 3 3 3 2 3 4 3 3 3 2 2 2 2 3 2 4 4 2 2 2 1 2 3 2 3 3 3 1 2 2 3 3 3 4 2 3 3 4 2 4 1 2 2 3 3 2 2 3
3 4 5 5 5 5 5 5 4 5 5 5 5 5 5 4 2 2 1 3 1 4 5 3 4 4 5 5 3 5 5 2 5 5 1 4 4 3 4 4 3 3 5 4 2 5 5 3 4 3 5 5
1 4 5 4 4 4 3 5 4 5 4 5 5 4 5 4 5 5 5 4 1 1 3 4 5 5 5 4 4 4 4 5 5 4 5 5 4 4 4 5 5 5 5 5 5 4 4 2 1 1 4 1
2 3 1 1 5 3 5 4 5 4 5 4 4 5 4 5 4 3 4 5 2 5 1 5 3 4 4 5 5 5 5 4 4 5 4 4 5 5 3 3 4 1 4 4 4 5 5 1 5 4 5 2
3 3 3 2 3 2 2 2 1 1 1 3 2 1 3 1 1 2 3 1 2 3 3 1 1 2 1 2 1 1 1 2 2 1 3 2 1 2 3 2 3 3 2 3 2 2 1 3 3 2 1 3
3 3 2 5 3 4 3 2 3 2 2 3 3 2 3 2 3 3 3 3 3 2 3 2 3 3 2 3 3 1 2 3 3 2 3 3 2 3 3 2 3 1 3 3 3 2 3 3 3 3 2 3
3 3 1 2 3 3 1 1 3 1 1 3 3 1 3 1 3 3 1 1 1 3 3 1 3 2 1 3 3 1 3 3 1 1 3 2 1 3 1 1 1 1 1 1 3 1 3 1 3 1 1 3
3 3 3 4 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 1 2 3 1 4 3 3 2 3 2 3 3 2 3
4 5 2 5 5 5 3 3 4 4 4 4 4 4 5 4 5 4 5 5 3 5 5 4 4 5 5 5 4 4 3 4 5 0 5 4 4 3 5 5 5 5 5 5 4 5 5 5 3 4 3 2
1 4 3 2 3 2 3 4 4 2 4 2 4 2 5 4 4 2 4 2 2 5 3 4 4 1 1 1 1 1 1 2 1 1 1 3 1 4 4 5 4 4 2 3 4 2 1 1 1 4 1 5
5 3 1 1 4 1 2 5 5 1 5 1 2 1 1 3 1 1 2 1 5 1 1 5 5 4 4 4 4 4 5 4 2 4 3 4 3 2 5 1 5 5 1 2 5 1 4 3 5 5 2 4
2 1 1 1 2 1 1 3 3 3 2 3 1 3 1 3 1 2 1 2 3 2 3 2 3 2 3 3 3 2 2 2 3 2 1 2 1 3 3 9 3 1 2 2 2 3 3 3 2 1 3 3
4 1 3 1 3 1 3 3 3 1 1 1 2 1 2 3 1 3 2 3 3 4 3 2 3 3 3 3 4 3 3 3 2 3 1 2 1 2 3 3 2 3 2 2 4 3 3 1 2 2 2 2
2 1 2 1 3 1 3 3 1 3 1 1 3 1 1 3 1 2 3 3 1 3 1 3 3 3 3 3 3 1 2 3 1 1 1 2 1 3 1 1 1 1 2 2 2 1 3 1 1 3 3 1
4 1 3 1 3 1 3 2 2 2 1 2 3 1 4 3 2 4 2 4 2 3 2 3 3 3 3 3 3 3 3 3 3 3 1 3 2 2 3 2 2 4 2 3 4 2 3 3 2 3 2 2
3 4 4 5 4 5 4 4 5 4 2 4 4 4 5 5 1 2 2 2 3 4 0 0 0 3 3 3 Err:522 3 3 1 5 4 2 3 3 3 4 4 4 5 5 4 2 5 4 5 5 4 5 5
3 3 4 2 4 1 1 2 2 3 2 2 2 2 3 4 2 5 4 2 2 2 5 3 3 2 5 5 4 3 4 5 4 4 2 3 2 4 3 5 2 5 2 3 1 2 2 3 3 2 3 3
1 5 5 5 3 3 3 1 1 4 1 4 3 4 1 1 5 1 1 3 1 1 2 1 2 3 3 4 3 1 5 1 2 5 1 4 1 3 5 1 1 4 1 4 2 1 1 1 1 1 1 4
2 1 2 3 2 3 3 3 1 3 2 1 3 3 3 3 1 3 2 2 2 2 1 3 2 2 1 1 3 1 2 2 1 2 3 2 2 2 1 2 2 2 2 2 2 3 2 2 2 1 2 2
3 1 2 2 2 2 2 2 2 3 3 2 2 3 3 3 2 3 2 2 3 1 2 3 2 4 3 3 2 1 3 3 2 3 3 2 2 3 1 2 2 1 5 3 3 3 3 3 3 2 3 2
3 1 1 3 3 3 3 3 3 3 2 1 3 3 1 1 1 1 3 3 1 1 1 1 1 3 2 2 1 1 1 2 1 1 3 1 3 2 1 1 1 1 2 3 3 3 2 2 3 1 3 3
3 3 2 3 3 3 3 3 3 3 2 2 1 2 1 2 1 3 2 3 3 2 2 2 3 3 3 3 2 1 3 3 2 2 3 2 3 4 2 3 2 3 3 2 3 3 3 4 3 2 3 3
5 5 5 4 5 4 4 5 4 2 5 5 5 5 5 5 0 5 5 2 5 5 4 5 4 4 2 3 5 2 5 3 4 4 4 0 2 3 5 5 4 3 5 5 4 2 2 1 1 4 1 5
1 3 3 2 2 2 2 1 1 2 2 4 2 5 2 3 2 2 3 2 3 3 5 2 2 2 2 2 2 2 4 2 2 2 2 2 2 2 2 2 2 1
2 4 1 4 1 1 1 5 2 1 3 5 1 2 1 4 1 1 2 1 1 2 4 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 5 2
3 3 3 3 2 3 2 2 2 1 2 3 2 2 3 2 2 2 2 2 2 3 2 3 1 1 1 1 2 2 2 1 2 2 3 2 2 2 3 2 2 3
3 3 3 3 4 3 5 3 4 3 4 2 3 3 3 4 3 4 3 3 3 4 1 3 3 2 3 2 4 3 2 1 4 4 3 5 3 3 3 3 3 3
2 2 2 2 2 3 2 2 2 1 2 3 1 2 3 3 3 2 3 3 3 1 1 2 3 3 3 1 2 2 1 1 2 2 3 2 2 2 3 2 1 3
3 3 3 2 3 3 4 4 3 3 4 2 3 3 3 3 3 4 3 3 3 3 2 3 3 3 2 3 4 4 2 1 4 4 3 4 3 3 3 4 3 4
2 4 5 4 3 3 1 2 3 3 3 4 2 2 2 4 4 1 4 1 0 3 5 3 4 3 3 2 2 0 5 2 1 2 1 3 2 3 0 1 5 5
Q 10 (10/10)Q 11 (10/10) Average 9,10,11 7 7 4 8 6 8 8 8 9 9 8 8 8 8 6 8 8 8 8 8 7 8 9 8 8 7 9 9 7 5 5 7 7 9 9 6 3 8 8 7 8 6 2 8 7 6 9 9 9 10
10 7 3 7 10 9 8 10 10 10 10 9 9 9 6 9 9 9 9 9 7 9 9 9 9 6 10 5 8 7 9 10 4 10 10 8 8 9 8 8 10 8 6 10 10 7 10 8 10 10
22 17 10 20 19 22 21 23 23 24 23 22 22 22 17 22 22 22 22 22 19 22 23 22 22 17 21 18 20 17 19 22 15 24 24 19 16 17 20 20 23 18 10 23 20 17 24 21 24 25
7 5 8 9 6 10 8 8 7 6 8 9 8 8 10 7 8 8 2 0 8 7 8 7 6 0 9 8 6 8 10 5 9 9 6 8 4 6 8 10 6 7 8 7 6 8 10 3 9 6 5 9
10 10 5 8 7 6 7 9 7 7 7 9 7 7 9 8 7 6 6 6 6 4 7 7 6 0 9 5 2 6 10 8 10 9 7 5 4 7 6 10 4 4 7 7 9 9 10 3 7 8 5 7
20 19 18 22 18 21 20 22 18 18 20 23 20 20 24 19 17 16 9 9 15 15 20 17 16 4 23 18 11 19 25 15 24 23 14 17 12 16 18 24 13 14 20 18 17 22 25 9 20 17 15 21
9 10 10 8 6 6 3 4 6 8 9 8 7 8 7 8 6 4 9 8 2 9 7 8 9 8 6 5 7 7 8 7 9 0 5 4 8 7 8 6 10 4 8 10 6 9 9 2 1 5 3 7
8 9 9 10 7 6 1 6 5 8 8 7 6 8 6 8 6 6 8 6 2 10 10 8 8 6 7 8 5 8 8 7 10 0 6 5 8 6 9 8 8 5 7 9 7 10 8 0 5 2 0 5
21 24 21 23 18 17 7 13 15 20 21 19 17 20 18 20 17 14 22 19 7 24 22 20 21 19 18 18 16 19 19 18 24 0 16 13 20 16 22 19 23 14 20 24 17 24 22 7 9 11 6 14
6 7 7 5 4 5 7 4 7 4 7 6 7 3 7 7 4 3 2 5 5 7 0 0 0 7 6 6 10 6 6 5 5 8 6 5 4 5 5 5 7 9 8 7 3 5 7 10 7 9 9 9
5 5 5 4 1 5 5 6 6 8 6 5 4 2 10 10 5 3 3 2 3 8 6 6 6 7 6 5 10 6 5 6 5 7 6 5 4 1 6 2 7 10 5 4 3 8 8 10 8 9 9 10
14 16 16 14 9 15 16 14 18 16 15 15 15 9 22 22 10 8 7 9 11 19 6 6 6 17 15 14 Err:522 15 14 12 15 19 14 13 11 9 15 11 18 24 18 15 8 18 19 25 20 22 23 24
9 9 9 8 7 9 9 7 9 4 7 6 7 8 7 8 9 8 8 3 2 7 8 6 6 7 3 3 6 7 7 7 7 9 4 1 8 4 8 5 4 7 3 9 8 2 3 2 3 5 2 7
10 10 8 8 8 7 7 10 7 8 9 9 8 10 10 10 6 10 10 6 10 10 6 5 4 8 0 4 7 3 7 7 8 10 1 0 5 5 9 7 9 6 8 10 9 0 5 1 1 3 4 7
24 24 22 20 20 20 20 22 20 14 21 20 20 23 22 23 15 23 23 11 17 22 18 16 14 19 5 10 18 12 19 17 19 23 9 1 15 12 22 17 17 16 16 24 21 4 10 4 5 12 7 19
5 2 8 5 4 5 2 3 4 4 4 8 3 0 2 4 8 1 4 1 0 5 4 7 4 3 4 1 3 0 2 5 0 3 0 5 3 3 0 0 5 7
4 6 8 8 2 4 3 3 3 3 5 7 2 0 4 5 6 2 7 0 0 5 9 4 3 4 4 1 2 0 4 7 0 0 0 0 4 1 0 0 3 6
11 12 21 17 9 12 6 8 10 10 12 19 7 2 8 13 18 4 15 2 0 13 18 14 11 10 11 4 7 0 11 14 1 5 1 8 9 7 0 1 13 18
Q1 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count Largest(1) Smallest(1)
Q2 1.86 Mean 0.04 Standard Error 2 Median 2 Mode 0.77 Standard Deviation 0.6 Sample Variance -1.28 Kurtosis 0.25 Skewness 2 Range 1 Minimum 3 Maximum 558 Sum 300 Count 3 Largest(1) 1 Smallest(1)
TV3 2.02 Mean 0.04 Standard Error 2 Median 2 Mode 0.72 Standard Deviation 0.51 Sample Variance -1.05 Kurtosis -0.03 Skewness 2 Range 1 Minimum 3 Maximum 603 Sum 298 Count 3 Largest(1) 1 Smallest(1)
Billboard3 4.33 Mean 0.07 Standard Error 5 Median 5 Mode 1.21 Standard Deviation 1.45 Sample Variance 1.99 Kurtosis -1.8 Skewness 4 Range 1 Minimum 5 Maximum 1299 Sum 300 Count 5 Largest(1) 1 Smallest(1)
Newspaper 3.48 Mean 0.06 Standard Error 4 Median 4 Mode 1.08 Standard Deviation 1.17 Sample Variance -0.12 Kurtosis -0.68 Skewness 4 Range 1 Minimum 5 Maximum 1044 Sum 300 Count 5 Largest(1) 1 Smallest(1)
Internet 2.99 Mean 0.06 Standard Error 3 Median 3 Mode 1.02 Standard Deviation 1.04 Sample Variance -0.29 Kurtosis -0.16 Skewness 4 Range 1 Minimum 5 Maximum 898 Sum 300 Count 5 Largest(1) 1 Smallest(1)
Radio
Humorous4
2.13 Mean 2.07 Mean 0.07 Standard Error 0.07 Standard Error 2 Median 2 Median 2 Mode 1 Mode 1.13 Standard Deviation 1.21 Standard Deviation 1.27 Sample Variance 1.46 Sample Variance 0.13 Kurtosis 0.05 Kurtosis 0.94 Skewness 1.01 Skewness 4 Range 4 Range 1 Minimum 1 Minimum 5 Maximum 5 Maximum 638 Sum 621 Sum 300 Count 300 Count 5 Largest(1) 5 Largest(1) 1 Smallest(1) 1 Smallest(1)
Humorous4
Informative
Adventurous
Emotional
3.39 Mean 3.07 Mean 2.75 Mean 0.07 Standard Error 0.08 Standard Error 0.08 Standard Error 3 Median 3 Median 3 Median 3 Mode 5 Mode 2 Mode 1.28 Standard Deviation 1.43 Standard Deviation 1.31 Standard Deviation 1.64 Sample Variance 2.06 Sample Variance 1.71 Sample Variance -0.85 Kurtosis -1.35 Kurtosis -1.03 Kurtosis -0.36 Skewness 0 Skewness 0.25 Skewness 4 Range 4 Range 4 Range 1 Minimum 1 Minimum 1 Minimum 5 Maximum 5 Maximum 5 Maximum 1017 Sum 920 Sum 825 Sum 300 Count 300 Count 300 Count 5 Largest(1) 5 Largest(1) 5 Largest(1) 1 Smallest(1) 1 Smallest(1) 1 Smallest(1)
Celebrity Endordorsed 2.97 Mean 0.08 Standard Error 3 Median 2 Mode 1.34 Standard Deviation 1.8 Sample Variance -1.27 Kurtosis 0.1 Skewness 4 Range 1 Minimum 5 Maximum 889 Sum 299 Count 5 Largest(1) 1 Smallest(1)
Endordorsed
Q5 2.82 Mean 0.09 Standard Error 3 Median 1 Mode 1.6 Standard Deviation 2.55 Sample Variance -1.58 Kurtosis 0.09 Skewness 4 Range 1 Minimum 5 Maximum 847 Sum 300 Count 5 Largest(1) 1 Smallest(1)
Q6 2.17 Mean 0.05 Standard Error 2 Median 2 Mode 0.83 Standard Deviation 0.69 Sample Variance 13.92 Kurtosis 1.66 Skewness 8 Range 1 Minimum 9 Maximum 652 Sum 300 Count 9 Largest(1) 1 Smallest(1)
Q7
Q8
2.64 Mean 1.94 Mean 0.05 Standard Error 0.05 Standard Error 3 Median 2 Median 3 Mode 1 Mode 0.8 Standard Deviation 0.92 Standard Deviation 0.63 Sample Variance 0.84 Sample Variance 0.47 Kurtosis -1.8 Kurtosis -0.21 Skewness 0.12 Skewness 4 Range 2 Range 1 Minimum 1 Minimum 5 Maximum 3 Maximum 791 Sum 582 Sum 300 Count 300 Count 5 Largest(1) 3 Largest(1) 1 Smallest(1) 1 Smallest(1)
Q 9 (5/5) 2.66 Mean 0.04 Standard Error 3 Median 3 Mode 0.75 Standard Deviation 0.56 Sample Variance -0.05 Kurtosis -0.38 Skewness 3 Range 1 Minimum 4 Maximum 799 Sum 300 Count 4 Largest(1) 1 Smallest(1)
Q 10 (10/10) 3.77 Mean 0.08 Standard Error 4 Median 5 Mode 1.39 Standard Deviation 1.94 Sample Variance 0.29 Kurtosis -1.06 Skewness 5 Range 0 Minimum 5 Maximum 1131 Sum 300 Count 5 Largest(1) 0 Smallest(1)
Q 11 (10/10) 6.16 Mean 0.15 Standard Error 7 Median 8 Mode 2.54 Standard Deviation 6.46 Sample Variance -0.21 Kurtosis -0.74 Skewness 10 Range 0 Minimum 10 Maximum 1848 Sum 300 Count 10 Largest(1) 0 Smallest(1)
6.38 0.16 7 10 2.83 8.03 -0.35 -0.66 10 0 10 1913 300 10 0
Average 9,10,11 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count Largest(1) Smallest(1)
16.24 0.35 18 22 6.02 36.25 0 -0.81 25 0 25 4872 300 25 0
Hypothesis 1 Women have more spontaneous buying habits as compared to men Females 18 - 25
26-40
Males 41-50
18 - 25
Q1
26-40
41-50
Q1
Yes No Maybe
18 11 21 50
28 13 9 50
24 16 10 50
6 32 12 50
3 29 18 50
12 25 13 50
70 Yes 40 No 40 Maybe
Q2
5 39 6 50
14 28 8 50
29 9 12 50
10 26 14 50
18 22 10 50
22 11 17 50
Q2
Yes No Maybe
Yes No Maybe
Hypothesis 2 Men and women perceive advertisements differently Age Brackets 1818 - 25 (Females) Q3 TV Billboard Newspaper Internet Radio
5 32 5 2 2 6
4 8 22 10 9 1
26-40 (Females) 3 2 13 22 13 3
2 3 6 12 16 10
1 5 4 4 10 30
Q3 50 50 50 50 50
TV Billboard Newspaper Internet Radio
18 -25 (Males) Q3 TV Billboard Newspaper Internet Radio
5 35 6 2 4 4
26 - 40 (Males) 4 4 20 13 11 2
3 6 11 25 6 5
2 0 10 9 16 16
1 5 3 1 13 23
Q3 50 50 50 50 50
TV Billboard Newspaper Internet Radio
18 -25 (Females) Q4
5 Humorous 20 Informative 8 Adventurous 5 Emotional 12 Celebrity Endorsed14
5 46 2 1 0 1
4 10 9 13 10 11
5 26 15 9 3 5
26 - 40 (Females) 3 8 16 10 8 8
2 7 7 15 11 4
1 5 10 7 9 13
Q4 50 50 50 50 50
5 Humorous 5 Informative 2 Adventurous 1 Emotional 23 Celebrity Endorsed18
18 - 25 (Males) Q4
5 Humorous 17 Informative 7 Adventurous 7 Emotional 9 Celebrity Endorsed12
26 - 40 (Males) 4 15 9 9 10 8
3 8 12 13 7 11
2 4 8 15 17 6
Q4
1 6 14 6 7 13
5 Humorous 6 Informative 22 Adventurous 10 Emotional 2 Celebrity Endorsed16
50 50 50 50 50
18 -25 (Females)
26 - 40 (Females)
Q5
Q5
Yes No Maybe
10 14 26 50
Yes No Maybe
18 - 25 (Males)
0 25 25 50
26 - 40 (Males)
Q5
Q5
Yes No Maybe
2 32 16 50
Yes No Maybe
18 -25 (Females)
16 26 8 50
26 - 40 (Females)
Q6
Q6
Extremely A lot Somewhat No Not at all
8 18 22 2 0 50
Extremely A lot Somewhat No Not at all
18 - 25 (Males)
0 10 35 0 5 50
26 - 40 (Males)
Q6
Q6
Extremely A lot Somewhat No Not at all
4 11 32 3 0 50
Extremely A lot Somewhat No Not at all
6 14 28 2 0 50
Hypothesis 3 Brand recall leads to purchase and men\women have a better brand reca Females
Males 18 - 25
Q7
26-40
41-50
18 - 25
Q7
26-40
41-50
Yes No Sometimes
29 7 14 50
28 3 19 50
26 6 18 50
4 19 22 5 50
2 6 39 3 50
3 20 26 1 50
Q8 Mostly Often Rarely Never
32 15 2 0 0 1 50
26 18 5 0 0 1 50 8.33
27 12 3 5 1 2 50
9 22 19 50
Mostly Often Rarely Never
4 19 22 5 50
6 14 25 5 50
1 7 30 12 50
Scores (5/5) 5 4 3 2 1 0
22 12 9 3 3 1 50
14 9 8 12 7 0 50
6 9 11 10 9 5 50
4 8 16 7 9 1 1 2 1 0 1 50
1 2 1 15 6 8 4 3 2 2 6 50
0 1 4 3 0 8 8 9 7 3 7 50
1 0 4 4 3 15 5 6 3 5 4 50
0 2 2 4 3 4 9 7 4 4 11 50
average
Q10
Q10 14 10 5 6 5 3 4 0 1 0 2 50
average
4 9 11 7 7 3 4 2 1 0 2 50 4.55
2 10 12 13 4 1 4 3 1 0 0 50
Scores (10/10) 10 9 8 7 6 5 4 3 2 1 0 average
Q11 Scores (10/10) 10 9 8 7 6 5 4 3 2 1 0
18 9 23 50
Q9
average Scores (10/10) 10 9 8 7 6 5 4 3 2 1 0
29 7 14 50
Q8
Q9 Scores (5/5) 5 4 3 2 1 0
Yes No Sometimes
Q11 10 2 11 10 8 6 0 0 0 2 1 50
aaverage Average (Q9,Q10, Q11)
4 4 15 8 10 6 0 0 0 1 2 50 4.55 5.81
15 8 8 6 3 4 2 1 0 1 2 50
Scores (10/10) 10 9 8 7 6 5 4 3 2 1 0
6 5 3 15 9 4 4 2 1 0 1 50 AVERAGE Average (Q9,Q10, Q11)
ompared to men
Age Brackets 26-40 (Females)
41-50 (Females) 4 3 42 3 1 2
3 1 3 22 4 18
2 0 2 8 25 13
1 0 1 16 20 16
Q3 50 50 50 50 50
TV Billboard Newspaper Internet Radio
26 - 40 (Males)
5 38 9 0 3 3
4 4 21 17 3 6
3 3 13 19 8 5
4 12 13 16 2 6
3 2 23 19 2 5
41 - 50 (Males) 4 10 24 7 3 4
3 3 5 25 9 10
2 9 3 6 15 8
1 2 3 3 20 23
Q3 50 50 50 50 50
TV Billboard Newspaper Internet Radio
26 - 40 (Females) 4 4 6 0 21 18
5 33 7 7 1 2
41 - 50 (Females) 3 29 5 7 2 5
2 5 25 17 1 3
1 7 12 25 3 6
Q4 50 50 50 50 50
5 Humorous 16 Informative 8 Adventurous 6 Emotional 6 Celebrity Endorsed 9
4 12 13 6 9 10
3 9 9 14 11 9
26 - 40 (Males)
41 - 50 (Males) 4 15 10 11 10 10
3 9 5 17 6 3
2 10 11 5 13 6
1 10 2 7 19 15
Q4 50 50 50 50 50
5 Humorous 3 Informative 2 Adventurous 5 Emotional 5 Celebrity Endorsed33
26 - 40 (Females)
4 1 4 7 31 7
41 - 50 (Females) Q5 Yes No Maybe
26 - 40 (Males)
11 22 17 50
41 - 50 (Males) Q5 Yes No Maybe
26 - 40 (Females)
7 31 12 50
41 - 50 (Females) Q6 Extremely A lot Somewhat No Not at all
26 - 40 (Males)
ve a better brand recall
6 25 16 2 1 50
41 - 50 (Males) Q6 Extremely A lot Somewhat No Not at all
2 6 32 9 1 50
3 22 3 14 10 1
2 2 5 10 18 14
1 3 2 4 18 22
50 50 50 50 50
2 1 4 8 21 16
1 2 3 0 24 21
50 50 50 50 50
2 9 10 12 16 4
1 4 10 12 8 18
50 50 50 50 50
2 17 13 14 2 6
1 7 28 10 2 3
50 50 50 50 50
Women have more spontaneous buying habits as com Females 18 - 25
%
26-40
%
41-50
%
Q1
Q1
Yes No Maybe
36 22 42 100
56 26 18 100
48 32 20 100
12 64 24 100
6 58 36 100
24 50 26 100
Yes No Maybe
Q2
Q2
Yes No Maybe
Yes No Maybe
Men and women perceive advertisements differently Age Brackets 1818 - 25 (Females) Q3
5%
TV Billboard Newspaper Internet Radio
64 10 4 4 12
4% 8 22 10 9 1
16 44 20 18 2
3% 2 13 22 13 3
4 26 44 26 6
2% 3 6 12 16 10
6 12 24 32 20
1 5 4 4 10 30
70 12 4 8 8
4% 4 20 13 11 2
8 40 26 22 4
3% 6 11 25 6 5
12 22 50 12 10
2% 0 10 9 16 16
0 20 18 32 32
1 5 3 1 13 23
4% 10 9 13 10 11
20 18 26 20 22
3% 8 16 10 8 8
16 32 20 16 16
2% 7 7 15 11 4
14 14 30 22 8
1 5 10 7 9 13
18 -25 (Males) Q3 TV Billboard Newspaper Internet Radio
5% 35 6 2 4 4
18 -25 (Females) Q4
5% Humorous 20 Informative 8 Adventurous 5 Emotional 12 Celebrity Endorsed14
40 16 10 24 28
18 - 25 (Males) Q4
5% Humorous 17 Informative 7 Adventurous 7 Emotional 9 Celebrity Endorsed12
Q5
4% 15 9 9 10 8
34 14 14 18 24
3% 8 12 13 7 11
30 18 18 20 16
16 24 26 14 22
2% 4 8 15 17 6
1 6 14 6 7 13
8 16 30 34 12
18 -25 (Females) %
Yes No Maybe
10 14 26 50
20 28 52 100
18 - 25 (Males) Q5
%
Yes No Maybe
2 32 16 50
4 64 32 100
18 -25 (Females) Q6
%
Extremely A lot Somewhat No Not at all
8 18 22 2 0 50
16 36 44 4 0 100
18 - 25 (Males) Q6
%
Extremely A lot Somewhat No Not at all
4 11 32 3 0 50
8 22 64 6 0 100
Brand recall leads to purchase and men\women have a Females
Males 18 - 25
Q7
%
26-40
%
41-50
%
Q7
Yes No Sometimes
29 7 14 50
58 14 28 100
28 3 19 50
56 6 38 100
26 6 18 50
52 12 36 100
4 19 22 5 50
8 38 44 10 100
2 6 39 3 50
4 12 78 6 100
3 20 26 1 50
6 40 52 2 100
Q8 Mostly Often Rarely Never
Q8
Q9 Scores (5/5) 5 4 3 2 1 0
32 15 2 0 0 1 50
% 64 30 4 0 0 2 100
26 18 5 0 0 1 50 8.33
% 52 36 10 0 0 2 100
27 12 3 5 1 2 50
54 24 6 10 2 4 100
Scores (5/5) 5 4 3 2 1 0 average
Q10
Q10 % 14 10 5 6 5 3 4 0 1 0 2 50
% 28 20 10 12 10 6 8 0 2 0 4 100
average
4 9 11 7 7 3 4 2 1 0 2 50 4.55
% 8 18 22 14 14 6 8 4 2 0 4 100
2 10 12 13 4 1 4 3 1 0 0 50
4 20 24 26 8 2 8 6 2 0 0 100
Scores (10/10) 10 9 8 7 6 5 4 3 2 1 0 average
Q11 Scores (10/10) 10 9 8 7 6 5 4 3 2 1 0
Mostly Often Rarely Never
Q9 %
average Scores (10/10) 10 9 8 7 6 5 4 3 2 1 0
Yes No Sometimes
Q11 % 10 2 11 10 8 6 0 0 0 2 1 50
aaverage Average (Q9,Q10, Q11)
% 20 4 22 20 16 12 0 0 0 4 2 100
4 4 15 8 10 6 0 0 0 1 2 50 4.55 5.81
% 8 8 30 16 20 12 0 0 0 2 4 100
15 8 8 6 3 4 2 1 0 1 2 50
30 16 16 12 6 8 4 2 0 2 4 100
Scores (10/10) 10 9 8 7 6 5 4 3 2 1 0
Average (Q9,Q10, Q11)
Hypothesis 1 buying habits as compared to men Males 18 - 25
26-40
41-50
10 78 12 100
28 56 16 100
58 18 24 100
20 52 28 100
36 44 20 100
34 34 34 102
Hypothesis 2 sements differently Age Brackets 26-40 (Females)
Q3
% 10 8 8 20 60
TV Billboard Newspaper Internet Radio
5% 46 2 1 0 1
92 4 2 0 2
4% 3 42 3 1 2
6 84 6 2 4
52 30 18 6 10
4% 10 24 7 3 4
20 48 14 6 8
4% 4 6 0 21 18
8 12 0 42 36
26 - 40 (Males) Q3
% 10 6 2 26 46
TV Billboard Newspaper Internet Radio
5% 26 15 9 3 5
26 - 40 (Females) Q4
% 10 20 14 18 26
5% Humorous 5 Informative 2 Adventurous 1 Emotional 23 Celebrity Endorsed18
10 4 2 46 36
26 - 40 (Males) Q4
%
5% Humorous 6 Informative 22 Adventurous 10 Emotional 2 Celebrity Endorsed16
12 28 12 14 26
4% 15 10 11 10 10
12 44 20 4 32
26 - 40 (Females) Q5
%
Yes No Maybe
0 25 25 50
0 50 50 100
26 - 40 (Males) Q5
%
Yes No Maybe
16 26 8 50
32 52 16 100
26 - 40 (Females) Q6
%
Extremely A lot Somewhat No Not at all
0 10 35 0 5 50
0 20 70 0 10 100
26 - 40 (Males) Q6
%
Extremely A lot Somewhat No Not at all
6 14 28 2 0 50
Hypothesis 3 d men\women have a better brand recall 18 - 25
%
26-40
%
41-50
%
12 28 56 4 0 100
30 20 22 20 20
Sometimes
Scores (5/5)
58 14 28 100
36 18 46 100
18 44 38 100
8 38 44 10 100
12 28 50 10 100
2 14 60 24 100
% 22 12 9 3 3 1
Scores (10/10)
% 44 24 18 6 6 2 100
14 9 8 12 7 0 50
8 16 32 14 18 2 2 4 2 0 2 100
1 2 1 15 6 8 4 3 2 2 6 50
12 10 6 30 18 8 8 4 2 0 2 100
1 0 4 4 3 15 5 6 3 5 4 50
% 4 8 16 7 9 1 1 2 1 0 1 50
Scores (10/10) 6 5 3 15 9 4 4 2 1 0 1 50 AVERAGE Average (Q9,Q10, Q11)
% 28 18 16 24 14 0 100
6 9 11 10 9 5 50
2 4 2 30 12 16 8 6 4 4 12 100
0 1 4 3 0 8 8 9 7 3 7 50
2 0 8 8 6 30 10 12 6 10 8 100
0 2 2 4 3 4 9 7 4 4 11 50
%
%
12 18 22 20 18 10 100
%
%
0 2 8 6 0 16 16 18 14 6 14 100
% 0 4 4 8 6 8 18 14 8 8 22 100
41-50 (Females) 3% 1 3 22 4 18
2 6 44 8 36
2% 0 2 8 25 13
0 4 16 50 26
1% 0 1 16 20 16
Q3 0 2 32 40 32
TV Billboard Newspaper Internet Radio
5 38 9 0 3 3
41 - 50 (Males) 3% 3 5 25 9 10
6 10 50 18 20
2% 9 3 6 15 8
18 6 12 30 16
1% 2 3 3 20 23
Q3 4 6 6 40 46
TV Billboard Newspaper Internet Radio
5 33 7 7 1 2
41 - 50 (Females) 3% 29 5 7 2 5
58 10 14 4 10
2% 5 25 17 1 3
10 50 34 2 6
1% 7 12 25 3 6
Q4 14 24 50 6 12
5 Humorous 16 Informative 8 Adventurous 6 Emotional 6 Celebrity Endorsed 9
41 - 50 (Males) 3% 9 5 17 6 3
18 10 34 12 6
2% 10 11 5 13 6
20 22 10 26 12
1% 10 2 7 19 15
Q4 20 4 14 38 30
5 Humorous 3 Informative 2 Adventurous 5 Emotional 5 Celebrity Endorsed33
41 - 50 (Females) Q5 Yes No Maybe
11 22 17 50
41 - 50 (Males) Q5 Yes No Maybe
7 31 12 50
41 - 50 (Females) Q6 Extremely A lot Somewhat No Not at all
6 25 16 2 1 50
41 - 50 (Males) Q6 Extremely A lot Somewhat No Not at all
2 6 32 9 1 50
41-50 (Females) % 76 18 0 6 6
4% 4 21 17 3 6
8 42 34 6 12
3% 3 13 19 8 5
6 26 38 16 10
2% 2 5 10 18 14
4 10 20 36 28
1% 3 2 4 18 22
6 4 8 36 44
66 14 14 2 4
4% 12 13 16 2 6
24 26 32 4 12
3% 2 23 19 2 5
4 46 38 4 10
2% 1 4 8 21 16
2 8 16 42 32
1% 2 3 0 24 21
4 6 0 48 42
4% 12 13 6 9 10
24 26 12 18 20
3% 9 9 14 11 9
18 18 28 22 18
2% 9 10 12 16 4
18 20 24 32 8
1% 4 10 12 8 18
8 20 24 16 36
41 - 50 (Males) %
41 - 50 (Females) % 32 16 12 12 18
41 - 50 (Males) % 6 4 10 10 66
41 - 50 (Females) % 22 44 34 100
41 - 50 (Males) % 14 62 24 100
41 - 50 (Females) % 12 50 32 4 2 100
41 - 50 (Males) % 4 12 64 18 2 100
4% 1 4 7 31 7
2 8 14 62 14
3% 22 3 14 10 1
44 6 28 20 2
2% 17 13 14 2 6
34 26 28 4 12
1% 7 28 10 2 3
14 56 20 4 6
DS (Q5 & 6 ) Female Q5 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
Q6 2.11 Mean 0.06 Standard Error 2 Median 2 Mode 0.78 Standard Deviation 0.61 Sample Variance -1.33 Kurtosis -0.2 Skewness 2 Range 1 Minimum 3 Maximum 317 Sum 150 Count
2.53 0.06 3 3 0.73 0.53 0.94 -0.06 4 1 5 380 150
DS (Q5 & 6 ) Male Q5 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
Q6 2.23 Mean 0.07 Standard Error 2 Median 2 Mode 0.87 Standard Deviation 0.76 Sample Variance 23.32 Kurtosis 2.99 Skewness 8 Range 1 Minimum 9 Maximum 335 Sum 150 Count
2.74 0.07 3 3 0.85 0.72 0.34 -0.41 4 1 5 411 150
Descriptive Statistics Q7 Female Q7 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
1.94 0.08 2 1 0.96 0.93 -1.93 0.12 2 1 3 291 150
Descriptive Statistics (Q8) Female Q8 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
2.58 0.05 3 3 0.67 0.45 0.12 -0.64 3 1 4 387 150
Female Descriptive Statistics Q 9 (5/5) Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
Q 10 (10/10) 4.28 Mean 0.09 Standard Error 5 Median 5 Mode 1.11 Standard Deviation 1.24 Sample Variance 4.33 Kurtosis -2 Skewness 5 Range 0 Minimum 5 Maximum 642 Sum 150 Count
Q 11 (10/10) 7.05 Mean 0.17 Standard Error 8 Median 8 Mode 2.04 Standard Deviation 4.16 Sample Variance 0.93 Kurtosis -1.12 Skewness 10 Range 0 Minimum 10 Maximum 1058 Sum 150 Count
7.61 0.19 8 10 2.31 5.35 2.15 -1.39 10 0 10 1141 150
Male Descriptive Statistics Q 9 (5/5) Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
Q 10 (10/10) 3.26 Mean 0.12 Standard Error 3 Median 4 Mode 1.46 Standard Deviation 2.14 Sample Variance -0.66 Kurtosis -0.53 Skewness 5 Range 0 Minimum 5 Maximum 486 Sum 149 Count
Q 11 (10/10) 5.26 Mean 0.22 Standard Error 5 Median 5 Mode 2.69 Standard Deviation 7.23 Sample Variance -0.67 Kurtosis -0.34 Skewness 10 Range 0 Minimum 10 Maximum 783 Sum 149 Count
5.11 0.23 5 7 2.76 7.6 -0.65 -0.2 10 0 10 762 149
Q5 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
Q6 2.11 Mean 0.06 Standard Error 2 Median 2 Mode 0.78 Standard Deviation 0.61 Sample Variance -1.33 Kurtosis -0.2 Skewness 2 Range 1 Minimum 3 Maximum 317 Sum 150 Count
2.53 0.06 3 3 0.73 0.53 0.94 -0.06 4 1 5 380 150
TV3
Billboard3
Newspaper
Internet
Radio
Mean 4.41 Mean 3.53 Mean 2.74 Mean 2.13 Mean 2.2 Standard Error 0.1 Standard Error 0.08 Standard Error 0.08 Standard Error 0.09 Standard Error 0.1 Median 5 Median 4 Median 3 Median 2 Median 2 Mode 5 Mode 4 Mode 3 Mode 2 Mode 1 Standard Deviation 1.21 Standard Deviation 1.01 Standard Deviation 1.01 Standard Deviation 1.11 Standard Deviation 1.25 Sample Variance 1.46 Sample Variance 1.03 Sample Variance 1.03 Sample Variance 1.23 Sample Variance 1.57 Kurtosis 2.63 Kurtosis 0.43 Kurtosis -0.58 Kurtosis 0.29 Kurtosis -0.25 Skewness -2 Skewness -0.93 Skewness -0.24 Skewness 0.95 Skewness 0.86 Range 4 Range 4 Range 4 Range 4 Range 4 Minimum 1 Minimum 1 Minimum 1 Minimum 1 Minimum 1 Maximum 5 Maximum 5 Maximum 5 Maximum 5 Maximum 5 Sum 661 Sum 529 Sum 411 Sum 319 Sum 330 Count 150 Count 150 Count 150 Count 150 Count 150
Serial number Gender Age Bracket 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 101 102 103 104
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2
Q1
Q2 1 1 3 3 1 2 3 2 3 3 3 3 2 1 2 1 2 3 3 1 2 2 1 2 2 3 3 2 3 3 3 3 1 2 2 1 3 3 1 1 3 2 3 1 2 1 3 3 3 2 1 3 2 2
TV3 Billboard3 Newspaper Internet 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
2 5 1 5 5 5 1 5 5 5 2 5 5 5 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 1 4 4 5 1 3 4 5 5 5 5 4 5 2 4 4 1 5 4 1 5 5 5 5 5
4 4 2 4 1 2 3 2 2 4 5 2 4 3 3 4 4 4 4 4 1 4 4 4 4 3 4 3 1 2 5 3 4 2 1 5 4 3 4 4 3 4 3 3 5 3 4 5 2 2 4 3 2 4
1 3 3 3 4 3 2 4 4 1 3 4 1 4 4 2 3 3 3 2 4 3 3 3 3 4 1 4 3 4 3 5 3 3 2 2 2 4 3 2 2 3 1 5 3 2 2 3 5 3 3 4 4 3
5 2 4 2 3 4 5 3 1 3 4 3 3 1 5 3 2 2 2 3 3 2 2 1 2 2 2 2 4 3 1 1 2 4 5 3 3 2 2 3 5 1 4 2 2 4 1 1 3 1 2 1 1 1
105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 201 202 203 204 205 206 207 208 209
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3
2 1 2 3 1 2 1 1 1 1 3 1 1 1 1 1 1 3 2 3 3 1 1 2 1 3 2 1 1 2 2 1 2 2 1 2 3 3 2 3 3 1 3 1 1 1 2 3 1 1 1 3 2 1 1
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 4 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 4 5 4 5 5 5 5 4
3 5 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 3 5 4 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 1 4 4 4 4 4 3 5 5 4 5 4 3 4 1 5
4 2 2 1 3 1 1 3 3 2 1 3 1 3 1 1 3 3 3 4 3 3 3 1 3 2 2 3 3 1 1 3 2 1 3 1 3 3 2 2 1 3 1 3 3 2 4 3 3 3 2 4 3 2 3
1 1 1 3 2 2 2 1 2 1 2 2 2 2 2 3 1 2 1 1 2 1 2 2 1 1 1 2 2 2 3 2 1 3 2 2 1 1 1 4 2 1 2 2 1 1 2 2 2 1 1 1 2 3 1
210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
3 3 1 1 1 1 3 2 2 2 2 3 2 1 2 3 2 3 1 3 1 3 2 1 1 1 1 2 1 2 1 1 1 1 2 2 2 1 2 1 1
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
5 4 5 2 2 5 3 5 1 5 5 5 5 2 5 5 5 3 5 5 5 5 5 5 5 5 1 5 5 5 5 5 2 5 5 5 1 5 5 5 5
4 5 3 1 1 4 5 3 3 2 4 4 4 1 4 3 2 4 4 3 4 3 4 4 3 4 3 3 2 2 4 4 3 3 3 2 5 4 3 4 4
3 3 4 3 3 2 1 2 4 1 3 2 3 4 2 4 4 1 3 2 2 4 3 3 4 3 4 2 4 3 3 3 1 4 4 4 3 3 4 2 3
2 2 2 4 4 3 4 1 2 3 1 1 1 3 3 2 3 2 2 4 3 1 1 1 1 2 5 1 1 1 2 2 5 2 1 1 2 2 1 1 2
RadioHumorous4 Informative Adventurous Emotional Celebrity Endordorsed Q5 3 1 5 1 2 1 4 1 3 2 1 1 2 2 2 1 1 1 1 1 2 1 1 2 1 5 3 1 2 5 2 2 1 5 4 1 1 1 1 1 1 2 5 1 1 5 3 2 4 4 1 2 3 2
5 1 5 5 3 3 3 2 5 2 2 3 5 4 5 4 4 5 1 5 3 5 5 5 1 2 4 5 1 2 5 5 5 5 1 5 4 5 5 5 5 4 2 3 5 2 4 4 1 4 2 3 3 5
1 5 2 4 5 1 5 3 3 3 5 2 4 5 3 1 1 4 3 2 4 2 4 2 3 3 1 2 3 4 1 4 1 4 3 1 1 1 4 2 2 2 3 5 2 3 5 3 5 1 4 5 4 1
4 4 4 3 1 4 2 4 1 5 1 5 3 3 4 3 3 3 4 3 5 4 3 3 2 1 5 4 5 1 2 2 2 2 2 2 2 3 2 3 1 3 4 4 4 4 3 2 3 2 3 2 5 2
2 3 3 2 2 2 4 5 4 4 3 1 2 2 2 2 2 2 2 1 2 1 2 4 4 4 2 3 4 5 3 3 4 4 4 5 2 1 1 4 5 1 2 1 1 1 5 2 3 5 4 1 4
3 2 1 1 4 5 1 1 2 1 4 4 1 1 1 5 5 1 5 4 1 3 1 1 5 5 3 1 2 3 4 1 3 3 5 3 3 4 3 4 3 1 5 1 3 5 2 1 4 5 1 1 2 3
1 1 1 2 1 2 1 1 1 3 3 3 3 3 1 2 2 2 2 2 3 2 3 3 2 2 2 2 3 3 2 3 2 1 2 3 2 3 3 2 3 3 1 3 3 3 3 3 3 1 3 2 3 3
Q6
Q7 3 1 1 1 3 3 3 2 2 3 3 3 2 3 2 3 2 3 2 2 2 3 3 3 2 3 3 3 3 3 3 2 3 2 3 3 4 3 1 3 3 3 2 3 3 3 3 2 3 2 2 3 3 3
Q8 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 2 2 1 3 3 3 2 1 2 3 2 2 2 2 1 3 4 3 2 3 3 2 2 3 2 2 2 2 3 3 2 3 2 3 2 3 3 3 3 3 2 4 3 3 2 3 2 2 2 2 3 3 3
2 3 5 2 1 3 3 2 1 3 3 1 3 1 3 2 2 1 2 2 1 2 1 3 2 3 3 1 1 3 2 1 3 2 1 3 2 2 3 3 3 2 3 1 2 4 1 1 1 2 3 2 1 4 2
4 5 3 5 1 1 1 3 3 3 3 3 3 3 3 4 3 3 4 4 5 3 4 3 3 2 3 3 3 3 1 3 3 2 3 3 5 4 3 3 3 3 1 2 3 5 3 2 4 3 4 1 2 2 2
3 3 1 1 4 2 2 1 2 2 2 2 2 2 2 1 2 1 5 3 2 1 2 2 1 3 2 2 2 2 3 2 2 1 2 2 2 2 2 4 1 1 2 3 1 4 2 4 3 2 3 3 4 1 3
2 2 2 2 2 3 3 2 1 1 1 1 1 1 1 2 1 2 3 2 4 2 1 1 2 1 1 1 1 1 2 1 1 3 1 1 1 1 1 2 2 2 3 1 2 3 5 5 2 1 5 2 5 4 1
5 4 4 4 3 5 4 5 4 5 5 4 5 4 5 5 5 4 1 1 3 4 5 5 5 4 4 4 4 5 5 4 5 5 4 4 4 5 5 5 5 5 5 4 4 2 1 1 1 4 1 5 3 3 4
1 1 5 3 5 4 5 4 5 4 4 5 4 5 4 3 4 5 2 5 1 5 3 4 4 5 5 5 5 4 4 5 4 4 5 5 3 3 4 1 4 4 4 5 5 1 4 3 5 5 2 4 1 5 5
3 2 3 2 2 2 1 1 1 3 2 1 3 1 1 2 3 1 2 3 3 1 1 2 1 2 1 1 1 2 2 1 3 2 1 2 3 2 3 3 2 3 2 2 1 3 3 3 2 1 3 3 2 1 2
2 5 3 4 3 2 3 2 2 3 3 2 3 2 3 3 3 3 3 2 3 2 3 3 2 3 3 1 2 3 3 2 3 3 2 3 3 2 3 1 3 3 3 2 3 3 3 1 2 2 2 2 3 1 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
3 4 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 1 2 3 1 4 3 3 2 3 2 3 3 2 3 2 2 3 3 2
1 1 1 5 5 1 2 4 5 4 2 3 2 5 1 1 1 5 1 1 1 2 2 2 2 1 2 4 3 4 1 1 4 1 2 3 4 1 2 3 1
1 5 5 5 5 3 5 4 5 4 3 5 5 4 4 5 5 4 5 4 5 4 4 2 3 2 2 3 3 5 1 4 2 5 5 4 3 5 3 5 2
4 1 4 4 4 4 2 5 1 5 5 4 3 3 3 3 1 5 4 1 2 5 1 4 2 5 5 1 4 3 2 5 1 4 2 2 2 4 1 4 1
3 2 2 2 3 5 1 3 3 1 1 2 2 1 2 2 4 3 3 3 4 1 5 1 1 1 4 2 2 1 3 3 5 3 1 1 4 3 2 3 5
2 4 1 1 2 2 3 2 2 2 2 3 4 2 5 4 2 2 2 5 3 3 2 5 5 4 3 4 5 4 4 2 3 2 4 3 5 2 5 2 3
5 3 3 3 1 1 4 1 4 3 4 1 1 5 1 1 3 1 1 2 1 2 3 3 4 3 1 5 1 2 5 1 4 1 3 5 1 1 4 1 4
3 2 3 3 3 1 3 2 1 3 3 3 3 1 3 2 2 2 2 1 3 2 2 1 1 3 1 2 2 1 2 3 2 2 2 1 2 2 2 2 2
2 2 2 2 2 2 3 3 2 2 3 3 3 2 3 2 2 3 1 2 3 2 4 3 3 2 1 3 3 2 3 3 2 2 3 1 2 2 1 5 3
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 2 2 1 2 1 2 1 3 2 3 3 2 2 2 3 3 3 3 2 1 3 3 2 2 3 2 3 4 2 3 2 3 3 2
Q 9 (5/5)Q 10 (10/10) Q 11 (10/10) Average 9,10,11 5 3 3 5 3 5 5 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 2 4 5 5 5 5 4 5 5 5 5 0 4 5 5 4 2 5 3 4 5 4 5 5 5 5 4 5
7 7 4 8 6 8 8 8 9 9 8 8 8 8 6 8 8 8 8 8 7 8 9 8 8 7 9 9 7 5 5 7 7 9 9 6 3 8 8 7 8 6 2 8 7 6 9 9 9 10 5 9 9 10
10 7 3 7 10 9 8 10 10 10 10 9 9 9 6 9 9 9 9 9 7 9 9 9 9 6 10 5 8 7 9 10 4 10 10 8 8 9 8 8 10 8 6 10 10 7 10 8 10 10 5 7 8 9
22 17 10 20 19 22 21 23 23 24 23 22 22 22 17 22 22 22 22 22 19 22 23 22 22 17 21 18 20 17 19 22 15 24 24 19 16 17 20 20 23 18 10 23 20 17 24 21 24 25 15 21 21 24
2 5 5 5 3 3 4 4 4 4 4 4 5 4 5 4 5 5 3 5 5 4 4 5 5 5 4 4 3 4 5 0 5 4 4 3 5 5 5 5 5 5 4 5 5 5 4 5 5 4 5 5 5 5 5
10 8 6 6 3 4 6 8 9 8 7 8 7 8 6 4 9 8 2 9 7 8 9 8 6 5 7 7 8 7 9 0 5 4 8 7 8 6 10 4 8 10 6 9 9 2 7 10 7 9 9 9 9 9 9
9 10 7 6 1 6 5 8 8 7 6 8 6 8 6 6 8 6 2 10 10 8 8 6 7 8 5 8 8 7 10 0 6 5 8 6 9 8 8 5 7 9 7 10 8 0 8 10 8 9 9 10 10 10 8
21 23 18 17 7 13 15 20 21 19 17 20 18 20 17 14 22 19 7 24 22 20 21 19 18 18 16 19 19 18 24 0 16 13 20 16 22 19 23 14 20 24 17 24 22 7 19 25 20 22 23 24 24 24 22
4 5 4 4 5 4 2 5 5 5 5 5 5 0 5 5 2 5 5 4 5 4 4 2 3 5 2 5 3 4 4 4 0 2 3 5 5 4 3 5 5
8 7 9 9 7 9 4 7 6 7 8 7 8 9 8 8 3 2 7 8 6 6 7 3 3 6 7 7 7 7 9 4 1 8 4 8 5 4 7 3 9
8 8 7 7 10 7 8 9 9 8 10 10 10 6 10 10 6 10 10 6 5 4 8 0 4 7 3 7 7 8 10 1 0 5 5 9 7 9 6 8 10
20 20 20 20 22 20 14 21 20 20 23 22 23 15 23 23 11 17 22 18 16 14 19 5 10 18 12 19 17 19 23 9 1 15 12 22 17 17 16 16 24
Descriptive Statistics (Q8) Male Q8 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
2.75 0.07 3 3 0.81 0.66 -0.27 -0.34 3 1 4 412 150
Descriptive Statistics (Q8) Female Q8 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
2.58 0.05 3 3 0.67 0.45 0.12 -0.64 3 1 4 387 150
Descriptive Statistics Q1 & Q2) (Male) Q5 Q6 Mean 2.23 Mean Standard Error 0.07 Standard Error Median 2 Median Mode 2 Mode Standard Deviation 0.87 Standard Deviation Sample Variance 0.76 Sample Variance Kurtosis 23.32 Kurtosis Skewness 2.99 Skewness Range 8 Range Minimum 1 Minimum Maximum 9 Maximum Sum 335 Sum Count 150 Count
2.74 0.07 3 3 0.85 0.72 0.34 -0.41 4 1 5 411 150
Descriptitve Statistics Q1 & Q2 (Female) Q5 Q6 Mean 2.11 Mean Standard Error 0.06 Standard Error Median 2 Median Mode 2 Mode Standard Deviation 0.78 Standard Deviation Sample Variance 0.61 Sample Variance Kurtosis -1.33 Kurtosis Skewness -0.2 Skewness Range 2 Range Minimum 1 Minimum Maximum 3 Maximum Sum 317 Sum Count 150 Count
2.53 0.06 3 3 0.73 0.53 0.94 -0.06 4 1 5 380 150
Descriptive Statistics Q3 (Female) TV3 Billboard3 Mean 4.25 Mean Standard Error 0.1 Standard Error Median 5 Median Mode 5 Mode Standard Deviation 1.2 Standard Deviation Sample Variance 1.44 Sample Variance Kurtosis 1.59 Kurtosis Skewness -1.64 Skewness Range 4 Range Minimum 1 Minimum Maximum 5 Maximum Sum 638 Sum Count 150 Count Descriptive Statistics Q3 (Male) TV3 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
Billboard3
4.41 Mean 0.1 Standard Error 5 Median 5 Mode 1.21 Standard Deviation 1.46 Sample Variance 2.63 Kurtosis -2 Skewness 4 Range 1 Minimum 5 Maximum 661 Sum 150 Count
Newspaper 3.43 Mean 0.09 Standard Error 4 Median 4 Mode 1.14 Standard Deviation 1.31 Sample Variance -0.47 Kurtosis -0.48 Skewness 4 Range 1 Minimum 5 Maximum 515 Sum 150 Count
3.25 0.08 3 3 0.97 0.94 -0.27 -0.02 4 1 5 487 150
Newspaper 3.53 Mean 0.08 Standard Error 4 Median 4 Mode 1.01 Standard Deviation 1.03 Sample Variance 0.43 Kurtosis -0.93 Skewness 4 Range 1 Minimum 5 Maximum 529 Sum 150 Count
2.74 0.08 3 3 1.01 1.03 -0.58 -0.24 4 1 5 411 150
Internet Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
Internet Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
Radio 2.13 Mean 0.09 Standard Error 2 Median 2 Mode 1.15 Standard Deviation 1.32 Sample Variance 0.03 Kurtosis 0.93 Skewness 4 Range 1 Minimum 5 Maximum 319 Sum 150 Count
1.94 0.09 2 1 1.15 1.33 0.51 1.18 4 1 5 291 150
Radio 2.13 Mean 0.09 Standard Error 2 Median 2 Mode 1.11 Standard Deviation 1.23 Sample Variance 0.29 Kurtosis 0.95 Skewness 4 Range 1 Minimum 5 Maximum 319 Sum 150 Count
2.2 0.1 2 1 1.25 1.57 -0.25 0.86 4 1 5 330 150
Descriptive Statistics Q7 Male Q7 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
1.94 0.07 2 1 0.87 0.75 -1.67 0.12 2 1 3 291 150
Descriptive Statistics Q7 Female Q7 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
1.94 0.08 2 1 0.96 0.93 -1.93 0.12 2 1 3 291 150
Serial number Gender Age Bracket 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 151 152 153 154
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2
Q1
Q2 2 2 2 2 2 2 2 1 2 2 2 2 2 2 2 2 2 2 1 1 2 2 2 2 2 2 2 3 3 1 1 1 1 1 1 2 3 1 1 3 3 1 3 3 1 3 3 3 2 1 1 1 2 3
TV3 Billboard3 Newspaper Internet 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 1
5 5 5 4 5 5 5 5 5 3 5 5 4 5 5 5 5 5 2 5 5 5 4 4 4 4 5 4 5 5 5 4 5 5 5 4 5 4 4 4 5 5 5 5 4 5 5 5 5 4 5 5 5 5
4 4 3 5 4 4 4 4 4 5 4 4 5 4 3 4 4 2 4 4 4 3 5 5 3 5 2 3 4 3 3 5 3 3 3 2 3 5 2 3 4 3 3 3 3 4 3 3 4 5 4 3 4 4
1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2
155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 251 252 253 254 255 256 257 258 259
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3
1 2 2 1 2 2 2 2 2 2 2 2 1 2 2 1 1 2 3 1 3 2 2 1 1 2 2 1 3 1 2 1 1 1 1 1 1 1 1 2 3 1 2 3 1 3 3 2 1 1 1 1 1 1 3
1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 1
5 5 4 5 5 5 3 5 1 5 5 5 5 4 1 5 4 5 5 5 4 5 5 5 5 4 4 4 3 5 3 3 5 5 5 5 5 5 5 4 5 4 3 5 5 5 4 4 5 5 5 5 5 5 5
3 3 3 3 3 3 5 3 4 4 4 4 4 5 4 3 3 4 3 1 5 4 4 3 4 5 5 5 4 4 4 5 4 3 4 3 1 4 4 3 4 5 5 3 4 4 5 5 3 4 3 3 4 3 2
2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 1
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3
260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
3 1 3 2 2 2 2 2 2 2 3 3 1 3 2 3 1 2 2 2 2 2 3 2 2 2 1 2 2 1 1 1 2 2 1 2 3 2 1 1 2
1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 3 3 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 3 1 1 1 1 2 2 2
5 5 5 5 5 5 4 2 2 4 4 2 5 5 5 5 4 1 5 5 5 5 5 1 1 5 5 1 3 2 2 5 3 2 3 4 1 1 2 1 1
4 2 1 4 2 4 5 4 4 5 5 5 2 1 4 2 2 4 2 2 2 2 1 3 2 2 1 2 5 5 5 1 1 1 1 2 4 3 1 3 2
2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 5 2 2 2 2 2 2 2 2 3 3 3 3 3 4 4 4 2 2 2 3 3 3 4
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5
RadioHumorous4 Informative Adventurous Emotional Celebrity Endordorsed Q5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 5 1
2 4 5 4 4 2 5 5 3 3 5 5 3 5 4 5 3 2 5 4 3 2 3 2 3 3 5 4 3 4 4 5 4 3 3 4 3 4 5 1 5 4 4 4 4 3 4 3 3 5 4 3 4 3
3 1 2 2 5 3 2 3 5 4 1 3 4 2 2 3 5 3 4 5 5 5 5 5 5 4 3 2 5 5 5 3 5 5 5 3 1 3 4 5 4 5 5 5 1 2 3 5 2 1 5 5 5 1
1 5 4 3 1 4 4 2 4 2 3 1 2 1 3 4 4 1 3 3 2 3 2 3 2 2 4 4 1 2 2 4 2 1 4 2 2 1 3 2 3 1 3 2 5 1 5 4 5 3 3 4 3 2
5 2 1 5 2 1 1 4 2 5 2 2 1 3 1 2 2 4 2 2 1 1 1 1 1 1 1 1 4 3 3 2 3 2 2 1 4 5 2 3 2 3 2 3 3 5 2 2 4 2 2 2 1 4
4 3 3 1 3 5 3 1 1 1 4 4 5 4 5 1 1 5 1 1 4 4 4 4 4 5 2 3 2 1 1 1 1 4 1 5 5 2 1 4 1 2 1 1 2 4 1 1 1 4 1 1 2 5
2 2 3 2 3 3 2 2 3 2 3 2 3 2 3 1 1 3 3 2 2 3 3 3 2 2 3 1 3 2 2 1 2 3 3 2 3 2 3 2 2 2 2 2 3 2 1 2 2 1 2 3 3 3
Q6
Q7 3 3 3 3 3 2 3 3 2 3 3 4 2 4 3 1 1 3 1 3 3 3 3 4 3 3 2 1 2 3 3 2 3 3 3 3 2 3 3 4 3 3 3 3 4 1 3 3 2 1 4 3 3 3
Q8 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 1
3 3 3 3 3 2 4 2 2 2 4 4 2 3 3 1 1 2 1 4 3 3 3 3 3 3 3 1 2 4 3 2 3 2 3 4 2 3 3 3 3 3 3 3 3 2 3 4 2 1 4 3 4 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4 4 5 5 5 5 5 1
1 2 1 1 4 5 3 5 1 3 5 5 1 2 2 2 5 3 4 2 2 1 4 2 4 5 5 1 4 3 3 1 1 3 5 3 5 5 3 3 3 4 3 4 3 3 4 3 3 3 3 3 4 3 4
3 4 3 3 3 2 1 1 5 4 4 4 2 3 4 3 4 2 5 4 5 5 1 3 2 3 4 2 2 2 5 4 2 4 4 4 2 4 5 4 5 5 5 5 5 5 5 5 5 5 4 4 5 5 3
2 3 5 2 2 3 2 2 3 2 3 3 3 4 5 1 3 1 3 3 1 3 3 4 5 2 2 3 3 1 4 5 3 5 3 5 1 3 4 5 4 3 4 3 4 4 3 4 4 4 5 5 3 4 5
4 5 2 4 5 4 5 4 4 5 2 2 4 1 3 4 2 4 2 5 4 4 2 5 3 1 1 4 5 4 2 3 4 1 2 2 3 2 2 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1
5 1 4 5 1 1 4 3 2 1 1 1 5 5 1 5 1 5 1 1 3 2 5 1 1 4 3 5 1 5 1 2 5 2 1 1 4 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2
1 2 2 3 1 2 2 2 2 2 3 2 1 2 1 3 3 2 3 1 3 1 3 2 3 2 1 3 9 1 2 2 2 2 3 2 2 2 2 2 1 2 2 3 1 1 1 2 2 2 2 2 3 2 2
2 2 3 3 1 3 3 3 3 3 4 2 2 4 3 3 1 1 1 2 3 2 3 4 3 3 1 3 3 3 2 2 4 3 3 3 2 4 5 4 3 3 4 3 2 3 2 4 4 5 3 3 3 3 3
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 1
2 2 3 2 1 3 3 3 3 4 3 2 2 4 3 2 2 1 2 4 3 2 2 3 2 3 2 3 2 4 2 3 4 3 3 3 3 3 4 3 3 3 4 3 3 2 3 4 4 4 3 3 3 4 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 5 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 3 1 1 1 1 2 2 2
5 5 4 5 4 4 4 3 3 1 1 4 5 3 1 2 2 1 4 4 4 5 4 1 3 4 2 1 4 3 3 4 4 1 4 5 1 5 3 2 1
2 3 5 1 1 2 2 5 4 2 5 5 1 5 5 3 5 3 1 1 3 2 1 4 1 1 3 5 3 2 2 5 5 4 5 1 4 1 4 1 2
4 2 2 4 5 5 1 2 5 5 2 1 3 2 3 1 4 4 2 2 2 3 5 3 4 3 1 4 5 1 1 3 3 5 3 2 2 4 5 5 5
3 4 3 2 2 3 5 1 1 4 3 3 4 4 2 4 3 2 3 3 1 4 2 2 5 2 4 3 1 4 4 2 1 2 2 4 3 2 2 3 3
1 1 1 3 3 1 3 4 2 3 4 2 2 1 4 5 1 5 5 5 5 1 3 5 2 5 5 2 2 5 5 1 2 3 1 3 5 3 1 4 4
2 3 3 2 2 3 2 2 3 1 2 1 1 1 2 3 3 2 2 2 2 2 2 3 3 2 3 2 2 2 3 3 3 2 3 2 3 3 2 2 3
3 3 1 3 2 2 1 3 3 1 3 3 2 1 3 2 3 3 3 3 3 4 3 3 2 3 3 3 2 2 3 3 3 4 1 2 3 3 3 2 3
1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 3 3 1 1 1 1 1 1 1 1 1 1 1 2 2 3 3 3 1 1 1 1 2 2 3
2 3 1 2 2 1 2 3 3 1 3 3 3 2 3 2 3 3 3 3 3 4 3 2 2 3 3 3 2 3 3 2 3 4 4 2 2 3 4 3 3
Q 9 (5/5)Q 10 (10/10) Q 11 (10/10) Average 9,10,11 5 5 5 5 5 5 1 4 5 4 3 4 5 3 3 5 5 5 4 2 3 3 3 Err:522 3 3 5 2 3 1 1 4 1 4 3 2 4 2 2 4 4 4 1 0 3 5 4 0 5 2 1 1 5 4
8 9 6 8 9 8 8 0 8 8 7 7 10 3 1 5 5 7 3 3 7 6 6 10 6 6 5 6 5 2 3 5 2 5 5 3 8 0 2 4 8 4 1 0 5 4 4 0 2 5 0 0 7 5
5 8 7 7 9 7 6 0 5 6 4 7 10 3 5 4 5 6 2 3 7 6 5 10 6 5 5 6 1 1 1 3 4 8 4 3 7 0 4 5 6 7 0 0 5 9 3 0 4 7 0 0 6 10
18 22 18 20 23 20 15 4 18 18 14 18 25 9 9 14 15 18 9 8 17 15 14 Err:522 15 14 15 14 9 4 5 12 7 17 12 8 19 2 8 13 18 15 2 0 13 18 11 0 11 14 1 1 18 19
4 2 2 5 4 3 5 4 4 3 4 5 3 3 4 4 4 2 4 5 5 2 3 4 0 4 3 4 4 5 5 4 2 4 2 2 5 3 1 3 3 2 1 3 3 3 2 2 2 3 2 3 0 1 3
7 8 8 8 6 6 8 8 4 6 10 8 3 6 7 4 4 7 6 7 7 2 5 7 0 8 4 5 5 9 8 7 3 8 2 3 7 4 2 4 4 3 1 7 3 4 1 3 3 5 3 3 0 0 7
8 7 6 7 6 2 6 5 4 7 10 7 0 5 5 6 8 6 5 10 10 3 3 8 6 7 4 6 2 10 5 4 3 9 0 5 7 2 3 3 3 2 2 4 4 4 1 2 0 0 4 1 0 0 10
19 17 16 20 16 11 19 17 12 16 24 20 6 14 16 14 16 15 15 22 22 7 11 19 6 19 11 15 11 24 18 15 8 21 4 10 19 9 6 10 10 7 4 14 10 11 4 7 5 8 9 7 0 1 20
5 5 2 5 5 2 5 4 2 4 4 4 4 1 1 4 5 5 5 5 4 5 5 5 1 5 1 3 3 0 0 5 2 3 3 4 3 4 2 3 4
8 10 5 9 9 6 8 5 7 7 4 7 7 4 5 7 8 5 10 8 7 6 8 10 2 9 6 6 6 0 0 5 5 4 0 7 7 9 5 5 2
9 10 8 10 9 9 9 2 5 5 1 5 4 5 6 7 8 3 6 7 7 7 7 9 6 9 7 4 8 6 6 8 4 5 6 4 7 7 2 5 6
22 25 15 24 23 17 22 11 14 16 9 16 15 10 12 18 21 13 21 20 18 18 20 24 9 23 14 13 17 6 6 18 11 12 9 15 17 20 9 13 12
Age Bracket 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
Q1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Q2 1 1 3 3 1 2 3 2 3 3 3 3 2 1 2 1 2 3 3 1 2 2 1 2 2 3 3 2 3 3 3 3 1 2 2 1 3 3 1 1 3 2 3 1 2 1 3 3 3 2
TV3 2 1 3 3 3 2 2 2 3 3 2 3 2 1 2 1 2 2 2 2 2 2 3 2 2 1 2 2 2 2 3 2 3 2 2 2 2 2 1 3 3 3 2 1 2 2 3 1 2 2
2 5 1 5 5 5 1 5 5 5 2 5 5 5 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 1 4 4 5 1 3 4 5 5 5 5 4 5 2 4 4 1 5 4 1 5
51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2
3 3 2 2 2 2 2 3 2 2 2 2 3 2 2 1 2 2 2 1 2 2 1 3 2 1 2 2 2 2 1 3 2 2 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 3
3 2 1 2 1 2 2 3 2 1 2 2 1 2 2 3 2 3 3 3 2 2 1 3 2 3 1 1 1 3 1 2 1 2 3 3 2 2 1 2 2 2 2 1 2 2 2 2 3 2 2 3
5 5 5 5 5 5 5 5 5 5 4 5 5 5 1 5 5 4 1 3 5 4 5 1 5 5 5 5 5 3 5 5 5 5 5 5 1 5 3 5 1 5 5 5 5 4 4 5 1 3 5 5
103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
2 2 2 1 2 3 1 2 1 1 1 1 3 1 1 1 1 1 1 3 2 3 3 1 1 2 1 3 2 1 1 2 2 1 2 2 1 2 3 3 2 3 3 1 3 1 1 1 2 2 1 2
2 2 1 2 2 2 3 3 3 2 2 3 3 2 3 2 3 2 2 2 1 2 1 2 2 2 2 3 3 2 2 3 1 2 3 2 2 3 2 2 2 3 3 2 3 2 2 2 1 1 3 1
5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 4 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 2 5 2
155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3
2 2 2 2 3 2 3 1 2 1 2 3 1 1 1 3 3 1 2 1 2 1 1 1 1 2 2 2 2 2 2 2 2 2 3 1 2 3 1 3 3 1 2 1 1 1 2 3 1 1 1 3
1 2 1 1 2 1 1 3 2 3 2 2 2 2 3 1 3 1 2 2 3 2 1 1 1 2 2 1 1 2 1 2 2 2 2 2 2 3 1 1 2 3 2 3 3 3 2 2 2 1 3 2
4 4 1 5 4 5 2 5 5 4 5 5 5 2 5 4 5 5 5 2 5 5 5 2 2 5 5 4 4 4 4 5 5 4 4 1 4 5 4 3 5 5 3 3 5 5 3 4 5 4 5 5
207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
2 1 1 3 3 1 1 1 1 3 2 2 2 2 3 2 1 2 3 2 3 1 3 1 3 2 1 1 1 1 2 1 2 1 1 1 1 2 2 2 1 2 1 1 1 1 1 1 1 1 1 1
2 3 2 3 2 1 3 2 2 2 2 2 2 2 1 3 3 2 2 1 3 2 1 3 3 2 3 2 3 1 2 1 2 1 1 2 1 2 2 2 1 2 3 1 3 3 1 2 2 1 2 3
5 5 4 5 4 5 2 2 5 3 5 1 5 5 5 5 2 5 5 5 3 5 5 5 5 5 5 5 5 1 5 5 5 5 5 2 5 5 5 1 5 5 5 5 5 5 5 5 5 4 5 5
259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
2 2 1 1 1 1 1 2 2 3 2 3 1 1 1 3 3 2 1 3 3 1 3 3 3 1 3 3 2 3 2 1 1 1 1 1 1 1 1 1 2 2
1 2 1 3 1 1 1 2 2 3 2 3 1 2 1 3 3 2 1 3 1 3 2 3 1 3 3 2 3 3 1 1 1 1 3 1 1 1 2 1
3 1 4 5 5 5 5 4 4 5 2 5 4 4 4 4 5 3 5 5 5 4 5 5 5 5 5 4 4 5 5 4 5 5 5 5 5 5 5 5 1 5
Billboard3Newspaper Internet Radio Humorous4InformativeAdventurous 4 4 2 4 1 2 3 2 2 4 5 2 4 3 3 4 4 4 4 4 1 4 4 4 4 3 4 3 1 2 5 3 4 2 1 5 4 3 4 4 3 4 3 3 5 3 4 5 2 2
1 3 3 3 4 3 2 4 4 1 3 4 1 4 4 2 3 3 3 2 4 3 3 3 3 4 1 4 3 4 3 5 3 3 2 2 2 4 3 2 2 3 1 5 3 2 2 3 5 3
5 2 4 2 3 4 5 3 1 3 4 3 3 1 5 3 2 2 2 3 3 2 2 1 2 2 2 2 4 3 1 1 2 4 5 3 3 2 2 3 5 1 4 2 2 4 1 1 3 1
3 1 5 1 2 1 4 1 3 2 1 1 2 2 2 1 1 1 1 1 2 1 1 2 1 5 3 1 2 5 2 2 1 5 4 1 1 1 1 1 1 2 5 1 1 5 3 2 4 4
5 1 5 5 3 3 3 2 5 2 2 3 5 4 5 4 4 5 1 5 3 5 5 5 1 2 4 5 1 2 5 5 5 5 1 5 4 5 5 5 5 4 2 3 5 2 4 4 1 4
1 5 2 4 5 1 5 3 3 3 5 2 4 5 3 1 1 4 3 2 4 2 4 2 3 3 1 2 3 4 1 4 1 4 3 1 1 1 4 2 2 2 3 5 2 3 5 3 5 1
4 4 4 3 1 4 2 4 1 5 1 5 3 3 4 3 3 3 4 3 5 4 3 3 2 1 5 4 5 1 2 2 2 2 2 2 2 3 2 3 1 3 4 4 4 4 3 2 3 2
2 4 4 4 3 2 2 4 2 2 5 4 1 4 3 3 3 3 2 1 4 2 3 4 3 4 2 4 3 5 2 1 4 2 1 3 4 4 5 4 2 4 4 4 4 5 5 4 3 5 4 3
4 3 2 2 4 3 3 2 3 1 3 3 3 3 2 4 4 5 3 4 2 3 4 3 4 3 1 3 4 4 4 2 2 4 3 4 3 3 4 3 3 3 3 3 2 2 3 3 2 2 3 4
3 2 1 1 1 4 4 3 4 4 1 1 4 1 4 2 2 2 4 5 1 5 2 5 2 1 4 1 2 2 3 3 3 3 4 2 2 2 1 2 4 1 2 1 3 3 1 1 5 4 2 1
1 1 3 3 2 1 1 1 1 3 2 2 2 2 5 1 1 1 5 2 3 1 1 2 1 2 3 2 1 1 1 4 1 1 2 1 5 1 2 1 5 2 1 2 1 1 2 2 4 1 1 2
4 3 2 4 5 4 4 5 4 5 4 4 4 2 1 1 2 1 3 4 5 5 1 1 4 5 4 3 5 3 5 4 5 4 2 5 1 3 3 5 1 5 5 5 4 4 3 5 5 4 2 3
3 1 3 1 2 1 1 2 3 2 2 5 1 3 4 3 4 3 1 5 2 1 3 4 3 3 1 5 2 1 3 5 1 1 3 1 5 4 4 4 5 1 4 3 2 2 4 2 1 3 4 5
5 2 1 5 4 2 2 4 2 3 3 1 5 4 3 2 3 5 4 3 4 2 2 2 2 2 3 4 3 2 2 2 4 5 1 2 3 2 2 3 4 3 3 1 5 1 2 1 4 5 3 2
2 4 3 5 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 3 5 4 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 1 4 4 4 4 4 3 3 4 4 4
4 3 4 2 2 1 3 1 1 3 3 2 1 3 1 3 1 1 3 3 3 4 3 3 3 1 3 2 2 3 3 1 1 3 2 1 3 1 3 3 2 2 1 3 1 3 3 2 2 5 3 5
1 1 1 1 1 3 2 2 2 1 2 1 2 2 2 2 2 3 1 2 1 1 2 1 2 2 1 1 1 2 2 2 3 2 1 3 2 2 1 1 1 4 2 1 2 2 1 1 1 3 2 3
3 2 2 3 5 2 1 3 3 2 1 3 3 1 3 1 3 2 2 1 2 2 1 2 1 3 2 3 3 1 1 3 2 1 3 2 1 3 2 2 3 3 3 2 3 1 2 4 4 1 1 1
3 5 4 5 3 5 1 1 1 3 3 3 3 3 3 3 3 4 3 3 4 4 5 3 4 3 3 2 3 3 3 3 1 3 3 2 3 3 5 4 3 3 3 3 1 2 3 5 4 3 1 3
4 1 3 3 1 1 4 2 2 1 2 2 2 2 2 2 2 1 2 1 5 3 2 1 2 2 1 3 2 2 2 2 3 2 2 1 2 2 2 2 2 4 1 1 2 3 1 4 2 5 2 4
5 2 2 2 2 2 2 3 3 2 1 1 1 1 1 1 1 2 1 2 3 2 4 2 1 1 2 1 1 1 1 1 2 1 1 3 1 1 1 1 1 2 2 2 3 1 2 3 3 2 3 5
5 5 4 4 5 4 5 3 2 3 4 3 2 4 1 5 1 4 4 1 4 3 4 5 5 4 3 5 5 3 5 4 2 5 3 3 5 4 5 4 2 4 4 5 4 1 5 5 4 5 4 3
3 2 5 3 2 3 4 4 3 5 3 4 1 5 4 3 4 3 3 4 3 4 3 1 1 3 4 3 3 5 3 2 4 3 2 2 3 3 3 5 4 3 5 4 3 3 4 3 3 3 2 4
2 3 2 1 3 1 3 2 1 2 2 2 3 1 2 2 3 1 2 5 2 2 2 4 4 1 1 1 1 1 1 3 1 2 1 5 2 1 2 2 3 2 2 2 2 4 2 2 2 1 1 1
1 1 3 2 1 2 1 1 4 1 1 1 4 3 3 1 2 2 1 3 1 1 1 3 3 2 2 2 2 2 2 1 3 1 5 4 1 2 1 1 1 1 1 1 1 2 1 1 1 2 3 2
2 1 2 5 1 3 4 2 2 5 3 4 5 5 2 2 3 4 1 3 4 2 4 3 3 3 2 3 2 3 3 1 5 5 4 2 5 3 1 4 2 3 3 1 1 4 3 2 4 3 4 1
3 2 4 3 5 5 5 3 3 4 2 5 1 4 4 5 5 5 5 4 1 3 2 2 2 5 5 5 5 5 4 5 3 3 2 1 4 5 2 2 3 2 5 4 2 5 2 4 3 2 3 3
4 5 5 4 2 4 1 1 1 3 1 3 3 3 3 1 2 3 3 5 3 4 5 1 1 2 3 2 3 2 2 3 4 2 4 5 2 1 3 3 1 1 4 5 3 3 5 5 2 1 5 2
4 1 5 4 5 3 1 1 4 5 3 3 2 4 4 4 1 4 3 2 4 4 3 4 3 4 4 3 4 3 3 2 2 4 4 3 3 3 2 5 4 3 4 4 3 4 3 3 3 5 3 1
3 2 3 3 3 4 3 3 2 1 2 4 1 3 2 3 4 2 4 4 1 3 2 2 4 3 3 4 3 4 2 4 3 3 3 1 4 4 4 3 3 4 2 3 4 3 4 2 2 3 2 4
2 3 1 2 2 2 4 4 3 4 1 2 3 1 1 1 3 3 2 3 2 2 4 3 1 1 1 1 2 5 1 1 1 2 2 5 2 1 1 2 2 1 1 2 2 2 2 1 1 1 1 2
1 4 2 1 1 1 5 5 1 2 4 5 4 2 3 2 5 1 1 1 5 1 1 1 2 2 2 2 1 2 4 3 4 1 1 4 1 2 3 4 1 2 3 1 1 1 1 4 4 2 4 3
2 2 2 1 5 5 5 5 3 5 4 5 4 3 5 5 4 4 5 5 4 5 4 5 4 4 2 3 2 2 3 3 5 1 4 2 5 5 4 3 5 3 5 2 3 5 3 4 4 5 4 5
4 1 3 4 1 4 4 4 4 2 5 1 5 5 4 3 3 3 3 1 5 4 1 2 5 1 4 2 5 5 1 4 3 2 5 1 4 2 2 2 4 1 4 1 4 4 4 5 5 3 5 2
5 4 1 3 2 2 2 3 5 1 3 3 1 1 2 2 1 2 2 4 3 3 3 4 1 5 1 1 1 4 2 2 1 3 3 5 3 1 1 4 3 2 3 5 5 3 5 2 2 4 2 1
1 2 2 3 4 3 4 2 3 4 1 3 5 5 2 3 4 5 3 3 3 3 4 3 3 4 4 5 5 3 4 5 4 3 3 4 3 3 4 3 4 4
5 3 5 2 3 4 3 5 5 3 5 4 3 3 3 5 3 4 4 4 2 5 2 4 4 3 3 3 3 4 2 3 3 4 4 3 4 4 3 4 2 3
4 5 3 1 2 1 2 1 2 2 4 1 2 1 1 1 1 2 1 1 1 1 1 2 1 2 2 2 2 1 1 1 1 2 1 2 2 2 2 2 3 1
2 4 1 4 1 2 1 3 1 1 3 2 1 2 5 2 2 1 2 2 4 2 3 1 2 1 1 1 1 2 3 2 2 1 2 1 1 1 1 1 5 2
4 1 2 3 5 3 3 4 3 3 1 3 4 4 5 1 5 3 4 4 4 4 3 4 4 3 3 4 3 3 3 5 4 3 3 3 3 3 4 3 1 4
5 2 5 5 4 5 5 3 4 5 4 1 5 3 4 5 4 5 5 5 5 1 2 5 3 5 5 5 5 5 2 1 5 5 5 5 4 4 5 5 3 5
3 5 4 1 3 4 4 2 5 4 5 2 3 1 3 2 3 4 1 3 2 5 1 3 5 4 4 3 4 4 5 3 3 4 4 4 5 5 3 4 4 3
Emotional Celebrity Endordorsed Q5 2 3 3 2 2 2 4 5 4 4 3 1 2 2 2 2 2 2 2 1 2 1 2 4 4 4 2 3 4 5 3 3 4 4 4 5 2 1 1 4 5 1 2 1 1 1 5 2 3
3 2 1 1 4 5 1 1 2 1 4 4 1 1 1 5 5 1 5 4 1 3 1 1 5 5 3 1 2 3 4 1 3 3 5 3 3 4 3 4 3 1 5 1 3 5 2 1 4 5
Q6 1 1 1 2 1 2 1 1 1 3 3 3 3 3 1 2 2 2 2 2 3 2 3 3 2 2 2 2 3 3 2 3 2 1 2 3 2 3 3 2 3 3 1 3 3 3 3 3 3 1
Q7 3 1 1 1 3 3 3 2 2 3 3 3 2 3 2 3 2 3 2 2 2 3 3 3 2 3 3 3 3 3 3 2 3 2 3 3 4 3 1 3 3 3 2 3 3 3 3 2 3 2
Q8 3 1 1 1 3 2 3 3 1 3 3 3 3 1 1 1 1 3 1 3 3 3 3 3 1 1 1 1 1 3 3 3 3 1 3 1 3 3 1 1 2 1 1 3 3 1 3 1 1 1
Q 9 (5/5) 1 2 2 1 3 3 3 2 1 2 3 2 2 2 2 1 3 4 3 2 3 3 2 2 3 2 2 2 2 3 3 2 3 2 3 2 3 3 3 3 3 2 4 3 3 2 3 2 2 2
5 3 3 5 3 5 5 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 2 4 5 5 5 5 4 5 5 5 5 0 4 5 5 4 2 5 3 4 5 4 5 5
1 4 5 2 1 3 3 3 1 4 5 2 2 1 2 4 5 2 5 2 1 4 4 3 5 4 2 2 4 5 4 3 2 2 4 4 4 5 5 2 3 2 2 2 3 5 1 3 2 1 5 4
2 5 4 3 3 5 5 1 5 1 1 3 3 5 5 5 1 4 2 1 3 3 5 5 1 1 5 1 1 4 1 1 3 3 5 3 2 1 1 1 2 4 1 4 1 3 5 4 3 2 1 1
2 3 2 2 3 2 2 2 2 2 2 3 2 3 3 1 2 2 3 3 2 2 3 3 1 2 2 3 2 2 3 3 2 2 3 2 2 2 2 3 2 3 2 2 3 2 3 2 3 2 3 2
3 3 3 3 3 3 3 3 3 4 3 3 3 2 3 2 2 3 2 1 3 2 3 3 1 3 3 2 3 3 3 1 3 2 3 3 3 3 3 4 3 3 2 4 2 1 2 4 3 2 2 3
3 3 1 1 3 1 1 3 1 2 1 3 3 1 3 1 1 1 1 1 3 1 1 2 1 1 1 1 2 1 3 1 1 1 2 3 3 3 1 2 1 3 2 2 1 1 1 3 1 1 1 3
1 2 3 3 3 3 3 2 3 4 3 3 3 2 2 2 2 3 2 4 4 2 2 2 1 2 3 2 3 3 3 1 2 2 3 3 3 4 2 3 3 4 2 4 1 2 2 3 3 2 2 3
3 4 5 5 5 5 5 5 4 5 5 5 5 5 5 4 2 2 1 3 1 4 5 3 4 4 5 5 3 5 5 2 5 5 1 4 4 3 4 4 3 3 5 4 2 5 5 3 4 3 5 5
1 4 5 4 4 4 3 5 4 5 4 5 5 4 5 4 5 5 5 4 1 1 3 4 5 5 5 4 4 4 4 5 5 4 5 5 4 4 4 5 5 5 5 5 5 4 4 2 1 1 4 1
2 3 1 1 5 3 5 4 5 4 5 4 4 5 4 5 4 3 4 5 2 5 1 5 3 4 4 5 5 5 5 4 4 5 4 4 5 5 3 3 4 1 4 4 4 5 5 1 5 4 5 2
3 3 3 2 3 2 2 2 1 1 1 3 2 1 3 1 1 2 3 1 2 3 3 1 1 2 1 2 1 1 1 2 2 1 3 2 1 2 3 2 3 3 2 3 2 2 1 3 3 2 1 3
3 3 2 5 3 4 3 2 3 2 2 3 3 2 3 2 3 3 3 3 3 2 3 2 3 3 2 3 3 1 2 3 3 2 3 3 2 3 3 2 3 1 3 3 3 2 3 3 3 3 2 3
3 3 1 2 3 3 1 1 3 1 1 3 3 1 3 1 3 3 1 1 1 3 3 1 3 2 1 3 3 1 3 3 1 1 3 2 1 3 1 1 1 1 1 1 3 1 3 1 3 1 1 3
3 3 3 4 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 1 2 3 1 4 3 3 2 3 2 3 3 2 3
4 5 2 5 5 5 3 3 4 4 4 4 4 4 5 4 5 4 5 5 3 5 5 4 4 5 5 5 4 4 3 4 5 0 5 4 4 3 5 5 5 5 5 5 4 5 5 5 3 4 3 2
1 4 3 2 3 2 3 4 4 2 4 2 4 2 5 4 4 2 4 2 2 5 3 4 4 1 1 1 1 1 1 2 1 1 1 3 1 4 4 5 4 4 2 3 4 2 1 1 1 4 1 5
5 3 1 1 4 1 2 5 5 1 5 1 2 1 1 3 1 1 2 1 5 1 1 5 5 4 4 4 4 4 5 4 2 4 3 4 3 2 5 1 5 5 1 2 5 1 4 3 5 5 2 4
2 1 1 1 2 1 1 3 3 3 2 3 1 3 1 3 1 2 1 2 3 2 3 2 3 2 3 3 3 2 2 2 3 2 1 2 1 3 3 9 3 1 2 2 2 3 3 3 2 1 3 3
4 1 3 1 3 1 3 3 3 1 1 1 2 1 2 3 1 3 2 3 3 4 3 2 3 3 3 3 4 3 3 3 2 3 1 2 1 2 3 3 2 3 2 2 4 3 3 1 2 2 2 2
2 1 2 1 3 1 3 3 1 3 1 1 3 1 1 3 1 2 3 3 1 3 1 3 3 3 3 3 3 1 2 3 1 1 1 2 1 3 1 1 1 1 2 2 2 1 3 1 1 3 3 1
4 1 3 1 3 1 3 2 2 2 1 2 3 1 4 3 2 4 2 4 2 3 2 3 3 3 3 3 3 3 3 3 3 3 1 3 2 2 3 2 2 4 2 3 4 2 3 3 2 3 2 2
3 4 4 5 4 5 4 4 5 4 2 4 4 4 5 5 1 2 2 2 3 4 0 0 0 3 3 3 Err:522 3 3 1 5 4 2 3 3 3 4 4 4 5 5 4 2 5 4 5 5 4 5 5
3 3 4 2 4 1 1 2 2 3 2 2 2 2 3 4 2 5 4 2 2 2 5 3 3 2 5 5 4 3 4 5 4 4 2 3 2 4 3 5 2 5 2 3 1 2 2 3 3 2 3 3
1 5 5 5 3 3 3 1 1 4 1 4 3 4 1 1 5 1 1 3 1 1 2 1 2 3 3 4 3 1 5 1 2 5 1 4 1 3 5 1 1 4 1 4 2 1 1 1 1 1 1 4
2 1 2 3 2 3 3 3 1 3 2 1 3 3 3 3 1 3 2 2 2 2 1 3 2 2 1 1 3 1 2 2 1 2 3 2 2 2 1 2 2 2 2 2 2 3 2 2 2 1 2 2
3 1 2 2 2 2 2 2 2 3 3 2 2 3 3 3 2 3 2 2 3 1 2 3 2 4 3 3 2 1 3 3 2 3 3 2 2 3 1 2 2 1 5 3 3 3 3 3 3 2 3 2
3 1 1 3 3 3 3 3 3 3 2 1 3 3 1 1 1 1 3 3 1 1 1 1 1 3 2 2 1 1 1 2 1 1 3 1 3 2 1 1 1 1 2 3 3 3 2 2 3 1 3 3
3 3 2 3 3 3 3 3 3 3 2 2 1 2 1 2 1 3 2 3 3 2 2 2 3 3 3 3 2 1 3 3 2 2 3 2 3 4 2 3 2 3 3 2 3 3 3 4 3 2 3 3
5 5 5 4 5 4 4 5 4 2 5 5 5 5 5 5 0 5 5 2 5 5 4 5 4 4 2 3 5 2 5 3 4 4 4 0 2 3 5 5 4 3 5 5 4 2 2 1 1 4 1 5
1 3 3 2 2 2 2 1 1 2 2 4 2 5 2 3 2 2 3 2 3 3 5 2 2 2 2 2 2 2 4 2 2 2 2 2 2 2 2 2 2 1
2 4 1 4 1 1 1 5 2 1 3 5 1 2 1 4 1 1 2 1 1 2 4 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 5 2
3 3 3 3 2 3 2 2 2 1 2 3 2 2 3 2 2 2 2 2 2 3 2 3 1 1 1 1 2 2 2 1 2 2 3 2 2 2 3 2 2 3
3 3 3 3 4 3 5 3 4 3 4 2 3 3 3 4 3 4 3 3 3 4 1 3 3 2 3 2 4 3 2 1 4 4 3 5 3 3 3 3 3 3
2 2 2 2 2 3 2 2 2 1 2 3 1 2 3 3 3 2 3 3 3 1 1 2 3 3 3 1 2 2 1 1 2 2 3 2 2 2 3 2 1 3
3 3 3 2 3 3 4 4 3 3 4 2 3 3 3 3 3 4 3 3 3 3 2 3 3 3 2 3 4 4 2 1 4 4 3 4 3 3 3 4 3 4
2 4 5 4 3 3 1 2 3 3 3 4 2 2 2 4 4 1 4 1 0 3 5 3 4 3 3 2 2 0 5 2 1 2 1 3 2 3 0 1 5 5
Q 10 (10/10)Q 11 (10/10) Average 9,10,11 7 7 4 8 6 8 8 8 9 9 8 8 8 8 6 8 8 8 8 8 7 8 9 8 8 7 9 9 7 5 5 7 7 9 9 6 3 8 8 7 8 6 2 8 7 6 9 9 9 10
10 7 3 7 10 9 8 10 10 10 10 9 9 9 6 9 9 9 9 9 7 9 9 9 9 6 10 5 8 7 9 10 4 10 10 8 8 9 8 8 10 8 6 10 10 7 10 8 10 10
22 17 10 20 19 22 21 23 23 24 23 22 22 22 17 22 22 22 22 22 19 22 23 22 22 17 21 18 20 17 19 22 15 24 24 19 16 17 20 20 23 18 10 23 20 17 24 21 24 25
7 5 8 9 6 10 8 8 7 6 8 9 8 8 10 7 8 8 2 0 8 7 8 7 6 0 9 8 6 8 10 5 9 9 6 8 4 6 8 10 6 7 8 7 6 8 10 3 9 6 5 9
10 10 5 8 7 6 7 9 7 7 7 9 7 7 9 8 7 6 6 6 6 4 7 7 6 0 9 5 2 6 10 8 10 9 7 5 4 7 6 10 4 4 7 7 9 9 10 3 7 8 5 7
20 19 18 22 18 21 20 22 18 18 20 23 20 20 24 19 17 16 9 9 15 15 20 17 16 4 23 18 11 19 25 15 24 23 14 17 12 16 18 24 13 14 20 18 17 22 25 9 20 17 15 21
9 10 10 8 6 6 3 4 6 8 9 8 7 8 7 8 6 4 9 8 2 9 7 8 9 8 6 5 7 7 8 7 9 0 5 4 8 7 8 6 10 4 8 10 6 9 9 2 1 5 3 7
8 9 9 10 7 6 1 6 5 8 8 7 6 8 6 8 6 6 8 6 2 10 10 8 8 6 7 8 5 8 8 7 10 0 6 5 8 6 9 8 8 5 7 9 7 10 8 0 5 2 0 5
21 24 21 23 18 17 7 13 15 20 21 19 17 20 18 20 17 14 22 19 7 24 22 20 21 19 18 18 16 19 19 18 24 0 16 13 20 16 22 19 23 14 20 24 17 24 22 7 9 11 6 14
6 7 7 5 4 5 7 4 7 4 7 6 7 3 7 7 4 3 2 5 5 7 0 0 0 7 6 6 10 6 6 5 5 8 6 5 4 5 5 5 7 9 8 7 3 5 7 10 7 9 9 9
5 5 5 4 1 5 5 6 6 8 6 5 4 2 10 10 5 3 3 2 3 8 6 6 6 7 6 5 10 6 5 6 5 7 6 5 4 1 6 2 7 10 5 4 3 8 8 10 8 9 9 10
14 16 16 14 9 15 16 14 18 16 15 15 15 9 22 22 10 8 7 9 11 19 6 6 6 17 15 14 Err:522 15 14 12 15 19 14 13 11 9 15 11 18 24 18 15 8 18 19 25 20 22 23 24
9 9 9 8 7 9 9 7 9 4 7 6 7 8 7 8 9 8 8 3 2 7 8 6 6 7 3 3 6 7 7 7 7 9 4 1 8 4 8 5 4 7 3 9 8 2 3 2 3 5 2 7
10 10 8 8 8 7 7 10 7 8 9 9 8 10 10 10 6 10 10 6 10 10 6 5 4 8 0 4 7 3 7 7 8 10 1 0 5 5 9 7 9 6 8 10 9 0 5 1 1 3 4 7
24 24 22 20 20 20 20 22 20 14 21 20 20 23 22 23 15 23 23 11 17 22 18 16 14 19 5 10 18 12 19 17 19 23 9 1 15 12 22 17 17 16 16 24 21 4 10 4 5 12 7 19
5 2 8 5 4 5 2 3 4 4 4 8 3 0 2 4 8 1 4 1 0 5 4 7 4 3 4 1 3 0 2 5 0 3 0 5 3 3 0 0 5 7
4 6 8 8 2 4 3 3 3 3 5 7 2 0 4 5 6 2 7 0 0 5 9 4 3 4 4 1 2 0 4 7 0 0 0 0 4 1 0 0 3 6
11 12 21 17 9 12 6 8 10 10 12 19 7 2 8 13 18 4 15 2 0 13 18 14 11 10 11 4 7 0 11 14 1 5 1 8 9 7 0 1 13 18
Q1 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count Largest(1) Smallest(1)
Q2 1.86 Mean 0.04 Standard Error 2 Median 2 Mode 0.77 Standard Deviation 0.6 Sample Variance -1.28 Kurtosis 0.25 Skewness 2 Range 1 Minimum 3 Maximum 558 Sum 300 Count 3 Largest(1) 1 Smallest(1)
TV3 2.02 Mean 0.04 Standard Error 2 Median 2 Mode 0.72 Standard Deviation 0.51 Sample Variance -1.05 Kurtosis -0.03 Skewness 2 Range 1 Minimum 3 Maximum 603 Sum 298 Count 3 Largest(1) 1 Smallest(1)
Billboard3 4.33 Mean 0.07 Standard Error 5 Median 5 Mode 1.21 Standard Deviation 1.45 Sample Variance 1.99 Kurtosis -1.8 Skewness 4 Range 1 Minimum 5 Maximum 1299 Sum 300 Count 5 Largest(1) 1 Smallest(1)
Newspaper 3.48 Mean 0.06 Standard Error 4 Median 4 Mode 1.08 Standard Deviation 1.17 Sample Variance -0.12 Kurtosis -0.68 Skewness 4 Range 1 Minimum 5 Maximum 1044 Sum 300 Count 5 Largest(1) 1 Smallest(1)
Internet 2.99 Mean 0.06 Standard Error 3 Median 3 Mode 1.02 Standard Deviation 1.04 Sample Variance -0.29 Kurtosis -0.16 Skewness 4 Range 1 Minimum 5 Maximum 898 Sum 300 Count 5 Largest(1) 1 Smallest(1)
Radio
Humorous4
2.13 Mean 2.07 Mean 0.07 Standard Error 0.07 Standard Error 2 Median 2 Median 2 Mode 1 Mode 1.13 Standard Deviation 1.21 Standard Deviation 1.27 Sample Variance 1.46 Sample Variance 0.13 Kurtosis 0.05 Kurtosis 0.94 Skewness 1.01 Skewness 4 Range 4 Range 1 Minimum 1 Minimum 5 Maximum 5 Maximum 638 Sum 621 Sum 300 Count 300 Count 5 Largest(1) 5 Largest(1) 1 Smallest(1) 1 Smallest(1)
Humorous4
Informative
Adventurous
Emotional
3.39 Mean 3.07 Mean 2.75 Mean 0.07 Standard Error 0.08 Standard Error 0.08 Standard Error 3 Median 3 Median 3 Median 3 Mode 5 Mode 2 Mode 1.28 Standard Deviation 1.43 Standard Deviation 1.31 Standard Deviation 1.64 Sample Variance 2.06 Sample Variance 1.71 Sample Variance -0.85 Kurtosis -1.35 Kurtosis -1.03 Kurtosis -0.36 Skewness 0 Skewness 0.25 Skewness 4 Range 4 Range 4 Range 1 Minimum 1 Minimum 1 Minimum 5 Maximum 5 Maximum 5 Maximum 1017 Sum 920 Sum 825 Sum 300 Count 300 Count 300 Count 5 Largest(1) 5 Largest(1) 5 Largest(1) 1 Smallest(1) 1 Smallest(1) 1 Smallest(1)
Celebrity Endordorsed 2.97 Mean 0.08 Standard Error 3 Median 2 Mode 1.34 Standard Deviation 1.8 Sample Variance -1.27 Kurtosis 0.1 Skewness 4 Range 1 Minimum 5 Maximum 889 Sum 299 Count 5 Largest(1) 1 Smallest(1)
Endordorsed
Q5 2.82 Mean 0.09 Standard Error 3 Median 1 Mode 1.6 Standard Deviation 2.55 Sample Variance -1.58 Kurtosis 0.09 Skewness 4 Range 1 Minimum 5 Maximum 847 Sum 300 Count 5 Largest(1) 1 Smallest(1)
Q6 2.17 Mean 0.05 Standard Error 2 Median 2 Mode 0.83 Standard Deviation 0.69 Sample Variance 13.92 Kurtosis 1.66 Skewness 8 Range 1 Minimum 9 Maximum 652 Sum 300 Count 9 Largest(1) 1 Smallest(1)
Q7
Q8
2.64 Mean 1.94 Mean 0.05 Standard Error 0.05 Standard Error 3 Median 2 Median 3 Mode 1 Mode 0.8 Standard Deviation 0.92 Standard Deviation 0.63 Sample Variance 0.84 Sample Variance 0.47 Kurtosis -1.8 Kurtosis -0.21 Skewness 0.12 Skewness 4 Range 2 Range 1 Minimum 1 Minimum 5 Maximum 3 Maximum 791 Sum 582 Sum 300 Count 300 Count 5 Largest(1) 3 Largest(1) 1 Smallest(1) 1 Smallest(1)
Q 9 (5/5) 2.66 Mean 0.04 Standard Error 3 Median 3 Mode 0.75 Standard Deviation 0.56 Sample Variance -0.05 Kurtosis -0.38 Skewness 3 Range 1 Minimum 4 Maximum 799 Sum 300 Count 4 Largest(1) 1 Smallest(1)
Q 10 (10/10) 3.77 Mean 0.08 Standard Error 4 Median 5 Mode 1.39 Standard Deviation 1.94 Sample Variance 0.29 Kurtosis -1.06 Skewness 5 Range 0 Minimum 5 Maximum 1131 Sum 300 Count 5 Largest(1) 0 Smallest(1)
Q 11 (10/10) 6.16 Mean 0.15 Standard Error 7 Median 8 Mode 2.54 Standard Deviation 6.46 Sample Variance -0.21 Kurtosis -0.74 Skewness 10 Range 0 Minimum 10 Maximum 1848 Sum 300 Count 10 Largest(1) 0 Smallest(1)
6.38 0.16 7 10 2.83 8.03 -0.35 -0.66 10 0 10 1913 300 10 0
Average 9,10,11 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count Largest(1) Smallest(1)
16.24 0.35 18 22 6.02 36.25 0 -0.81 25 0 25 4872 300 25 0
Hypothesis 1 Women have more spontaneous buying habits as compared to men Females 18 - 25
26-40
Males 41-50
18 - 25
Q1
26-40
41-50
Q1
Yes No Maybe
18 11 21 50
28 13 9 50
24 16 10 50
6 32 12 50
3 29 18 50
12 25 13 50
70 Yes 40 No 40 Maybe
Q2
5 39 6 50
14 28 8 50
29 9 12 50
10 26 14 50
18 22 10 50
22 11 17 50
Q2
Yes No Maybe
Yes No Maybe
Hypothesis 2 Men and women perceive advertisements differently Age Brackets 1818 - 25 (Females) Q3 TV Billboard Newspaper Internet Radio
5 32 5 2 2 6
4 8 22 10 9 1
26-40 (Females) 3 2 13 22 13 3
2 3 6 12 16 10
1 5 4 4 10 30
Q3 50 50 50 50 50
TV Billboard Newspaper Internet Radio
18 -25 (Males) Q3 TV Billboard Newspaper Internet Radio
5 35 6 2 4 4
26 - 40 (Males) 4 4 20 13 11 2
3 6 11 25 6 5
2 0 10 9 16 16
1 5 3 1 13 23
Q3 50 50 50 50 50
TV Billboard Newspaper Internet Radio
18 -25 (Females) Q4
5 Humorous 20 Informative 8 Adventurous 5 Emotional 12 Celebrity Endorsed14
5 46 2 1 0 1
4 10 9 13 10 11
5 26 15 9 3 5
26 - 40 (Females) 3 8 16 10 8 8
2 7 7 15 11 4
1 5 10 7 9 13
Q4 50 50 50 50 50
5 Humorous 5 Informative 2 Adventurous 1 Emotional 23 Celebrity Endorsed18
18 - 25 (Males) Q4
5 Humorous 17 Informative 7 Adventurous 7 Emotional 9 Celebrity Endorsed12
26 - 40 (Males) 4 15 9 9 10 8
3 8 12 13 7 11
2 4 8 15 17 6
Q4
1 6 14 6 7 13
5 Humorous 6 Informative 22 Adventurous 10 Emotional 2 Celebrity Endorsed16
50 50 50 50 50
18 -25 (Females)
26 - 40 (Females)
Q5
Q5
Yes No Maybe
10 14 26 50
Yes No Maybe
18 - 25 (Males)
0 25 25 50
26 - 40 (Males)
Q5
Q5
Yes No Maybe
2 32 16 50
Yes No Maybe
18 -25 (Females)
16 26 8 50
26 - 40 (Females)
Q6
Q6
Extremely A lot Somewhat No Not at all
8 18 22 2 0 50
Extremely A lot Somewhat No Not at all
18 - 25 (Males)
0 10 35 0 5 50
26 - 40 (Males)
Q6
Q6
Extremely A lot Somewhat No Not at all
4 11 32 3 0 50
Extremely A lot Somewhat No Not at all
6 14 28 2 0 50
Hypothesis 3 Brand recall leads to purchase and men\women have a better brand reca Females
Males 18 - 25
Q7
26-40
41-50
18 - 25
Q7
26-40
41-50
Yes No Sometimes
29 7 14 50
28 3 19 50
26 6 18 50
4 19 22 5 50
2 6 39 3 50
3 20 26 1 50
Q8 Mostly Often Rarely Never
32 15 2 0 0 1 50
26 18 5 0 0 1 50 8.33
27 12 3 5 1 2 50
9 22 19 50
Mostly Often Rarely Never
4 19 22 5 50
6 14 25 5 50
1 7 30 12 50
Scores (5/5) 5 4 3 2 1 0
22 12 9 3 3 1 50
14 9 8 12 7 0 50
6 9 11 10 9 5 50
4 8 16 7 9 1 1 2 1 0 1 50
1 2 1 15 6 8 4 3 2 2 6 50
0 1 4 3 0 8 8 9 7 3 7 50
1 0 4 4 3 15 5 6 3 5 4 50
0 2 2 4 3 4 9 7 4 4 11 50
average
Q10
Q10 14 10 5 6 5 3 4 0 1 0 2 50
average
4 9 11 7 7 3 4 2 1 0 2 50 4.55
2 10 12 13 4 1 4 3 1 0 0 50
Scores (10/10) 10 9 8 7 6 5 4 3 2 1 0 average
Q11 Scores (10/10) 10 9 8 7 6 5 4 3 2 1 0
18 9 23 50
Q9
average Scores (10/10) 10 9 8 7 6 5 4 3 2 1 0
29 7 14 50
Q8
Q9 Scores (5/5) 5 4 3 2 1 0
Yes No Sometimes
Q11 10 2 11 10 8 6 0 0 0 2 1 50
aaverage Average (Q9,Q10, Q11)
4 4 15 8 10 6 0 0 0 1 2 50 4.55 5.81
15 8 8 6 3 4 2 1 0 1 2 50
Scores (10/10) 10 9 8 7 6 5 4 3 2 1 0
6 5 3 15 9 4 4 2 1 0 1 50 AVERAGE Average (Q9,Q10, Q11)
ompared to men
Age Brackets 26-40 (Females)
41-50 (Females) 4 3 42 3 1 2
3 1 3 22 4 18
2 0 2 8 25 13
1 0 1 16 20 16
Q3 50 50 50 50 50
TV Billboard Newspaper Internet Radio
26 - 40 (Males)
5 38 9 0 3 3
4 4 21 17 3 6
3 3 13 19 8 5
4 12 13 16 2 6
3 2 23 19 2 5
41 - 50 (Males) 4 10 24 7 3 4
3 3 5 25 9 10
2 9 3 6 15 8
1 2 3 3 20 23
Q3 50 50 50 50 50
TV Billboard Newspaper Internet Radio
26 - 40 (Females) 4 4 6 0 21 18
5 33 7 7 1 2
41 - 50 (Females) 3 29 5 7 2 5
2 5 25 17 1 3
1 7 12 25 3 6
Q4 50 50 50 50 50
5 Humorous 16 Informative 8 Adventurous 6 Emotional 6 Celebrity Endorsed 9
4 12 13 6 9 10
3 9 9 14 11 9
26 - 40 (Males)
41 - 50 (Males) 4 15 10 11 10 10
3 9 5 17 6 3
2 10 11 5 13 6
1 10 2 7 19 15
Q4 50 50 50 50 50
5 Humorous 3 Informative 2 Adventurous 5 Emotional 5 Celebrity Endorsed33
26 - 40 (Females)
4 1 4 7 31 7
41 - 50 (Females) Q5 Yes No Maybe
26 - 40 (Males)
11 22 17 50
41 - 50 (Males) Q5 Yes No Maybe
26 - 40 (Females)
7 31 12 50
41 - 50 (Females) Q6 Extremely A lot Somewhat No Not at all
26 - 40 (Males)
ve a better brand recall
6 25 16 2 1 50
41 - 50 (Males) Q6 Extremely A lot Somewhat No Not at all
2 6 32 9 1 50
3 22 3 14 10 1
2 2 5 10 18 14
1 3 2 4 18 22
50 50 50 50 50
2 1 4 8 21 16
1 2 3 0 24 21
50 50 50 50 50
2 9 10 12 16 4
1 4 10 12 8 18
50 50 50 50 50
2 17 13 14 2 6
1 7 28 10 2 3
50 50 50 50 50
Women have more spontaneous buying habits as com Females 18 - 25
%
26-40
%
41-50
%
Q1
Q1
Yes No Maybe
36 22 42 100
56 26 18 100
48 32 20 100
12 64 24 100
6 58 36 100
24 50 26 100
Yes No Maybe
Q2
Q2
Yes No Maybe
Yes No Maybe
Men and women perceive advertisements differently Age Brackets 1818 - 25 (Females) Q3
5%
TV Billboard Newspaper Internet Radio
64 10 4 4 12
4% 8 22 10 9 1
16 44 20 18 2
3% 2 13 22 13 3
4 26 44 26 6
2% 3 6 12 16 10
6 12 24 32 20
1 5 4 4 10 30
70 12 4 8 8
4% 4 20 13 11 2
8 40 26 22 4
3% 6 11 25 6 5
12 22 50 12 10
2% 0 10 9 16 16
0 20 18 32 32
1 5 3 1 13 23
4% 10 9 13 10 11
20 18 26 20 22
3% 8 16 10 8 8
16 32 20 16 16
2% 7 7 15 11 4
14 14 30 22 8
1 5 10 7 9 13
18 -25 (Males) Q3 TV Billboard Newspaper Internet Radio
5% 35 6 2 4 4
18 -25 (Females) Q4
5% Humorous 20 Informative 8 Adventurous 5 Emotional 12 Celebrity Endorsed14
40 16 10 24 28
18 - 25 (Males) Q4
5% Humorous 17 Informative 7 Adventurous 7 Emotional 9 Celebrity Endorsed12
Q5
4% 15 9 9 10 8
34 14 14 18 24
3% 8 12 13 7 11
30 18 18 20 16
16 24 26 14 22
2% 4 8 15 17 6
1 6 14 6 7 13
8 16 30 34 12
18 -25 (Females) %
Yes No Maybe
10 14 26 50
20 28 52 100
18 - 25 (Males) Q5
%
Yes No Maybe
2 32 16 50
4 64 32 100
18 -25 (Females) Q6
%
Extremely A lot Somewhat No Not at all
8 18 22 2 0 50
16 36 44 4 0 100
18 - 25 (Males) Q6
%
Extremely A lot Somewhat No Not at all
4 11 32 3 0 50
8 22 64 6 0 100
Brand recall leads to purchase and men\women have a Females
Males 18 - 25
Q7
%
26-40
%
41-50
%
Q7
Yes No Sometimes
29 7 14 50
58 14 28 100
28 3 19 50
56 6 38 100
26 6 18 50
52 12 36 100
4 19 22 5 50
8 38 44 10 100
2 6 39 3 50
4 12 78 6 100
3 20 26 1 50
6 40 52 2 100
Q8 Mostly Often Rarely Never
Q8
Q9 Scores (5/5) 5 4 3 2 1 0
32 15 2 0 0 1 50
% 64 30 4 0 0 2 100
26 18 5 0 0 1 50 8.33
% 52 36 10 0 0 2 100
27 12 3 5 1 2 50
54 24 6 10 2 4 100
Scores (5/5) 5 4 3 2 1 0 average
Q10
Q10 % 14 10 5 6 5 3 4 0 1 0 2 50
% 28 20 10 12 10 6 8 0 2 0 4 100
average
4 9 11 7 7 3 4 2 1 0 2 50 4.55
% 8 18 22 14 14 6 8 4 2 0 4 100
2 10 12 13 4 1 4 3 1 0 0 50
4 20 24 26 8 2 8 6 2 0 0 100
Scores (10/10) 10 9 8 7 6 5 4 3 2 1 0 average
Q11 Scores (10/10) 10 9 8 7 6 5 4 3 2 1 0
Mostly Often Rarely Never
Q9 %
average Scores (10/10) 10 9 8 7 6 5 4 3 2 1 0
Yes No Sometimes
Q11 % 10 2 11 10 8 6 0 0 0 2 1 50
aaverage Average (Q9,Q10, Q11)
% 20 4 22 20 16 12 0 0 0 4 2 100
4 4 15 8 10 6 0 0 0 1 2 50 4.55 5.81
% 8 8 30 16 20 12 0 0 0 2 4 100
15 8 8 6 3 4 2 1 0 1 2 50
30 16 16 12 6 8 4 2 0 2 4 100
Scores (10/10) 10 9 8 7 6 5 4 3 2 1 0
Average (Q9,Q10, Q11)
Hypothesis 1 buying habits as compared to men Males 18 - 25
26-40
41-50
10 78 12 100
28 56 16 100
58 18 24 100
20 52 28 100
36 44 20 100
34 34 34 102
Hypothesis 2 sements differently Age Brackets 26-40 (Females)
Q3
% 10 8 8 20 60
TV Billboard Newspaper Internet Radio
5% 46 2 1 0 1
92 4 2 0 2
4% 3 42 3 1 2
6 84 6 2 4
52 30 18 6 10
4% 10 24 7 3 4
20 48 14 6 8
4% 4 6 0 21 18
8 12 0 42 36
26 - 40 (Males) Q3
% 10 6 2 26 46
TV Billboard Newspaper Internet Radio
5% 26 15 9 3 5
26 - 40 (Females) Q4
% 10 20 14 18 26
5% Humorous 5 Informative 2 Adventurous 1 Emotional 23 Celebrity Endorsed18
10 4 2 46 36
26 - 40 (Males) Q4
%
5% Humorous 6 Informative 22 Adventurous 10 Emotional 2 Celebrity Endorsed16
12 28 12 14 26
4% 15 10 11 10 10
12 44 20 4 32
26 - 40 (Females) Q5
%
Yes No Maybe
0 25 25 50
0 50 50 100
26 - 40 (Males) Q5
%
Yes No Maybe
16 26 8 50
32 52 16 100
26 - 40 (Females) Q6
%
Extremely A lot Somewhat No Not at all
0 10 35 0 5 50
0 20 70 0 10 100
26 - 40 (Males) Q6
%
Extremely A lot Somewhat No Not at all
6 14 28 2 0 50
Hypothesis 3 d men\women have a better brand recall 18 - 25
%
26-40
%
41-50
%
12 28 56 4 0 100
30 20 22 20 20
Sometimes
Scores (5/5)
58 14 28 100
36 18 46 100
18 44 38 100
8 38 44 10 100
12 28 50 10 100
2 14 60 24 100
% 22 12 9 3 3 1
Scores (10/10)
% 44 24 18 6 6 2 100
14 9 8 12 7 0 50
8 16 32 14 18 2 2 4 2 0 2 100
1 2 1 15 6 8 4 3 2 2 6 50
12 10 6 30 18 8 8 4 2 0 2 100
1 0 4 4 3 15 5 6 3 5 4 50
% 4 8 16 7 9 1 1 2 1 0 1 50
Scores (10/10) 6 5 3 15 9 4 4 2 1 0 1 50 AVERAGE Average (Q9,Q10, Q11)
% 28 18 16 24 14 0 100
6 9 11 10 9 5 50
2 4 2 30 12 16 8 6 4 4 12 100
0 1 4 3 0 8 8 9 7 3 7 50
2 0 8 8 6 30 10 12 6 10 8 100
0 2 2 4 3 4 9 7 4 4 11 50
%
%
12 18 22 20 18 10 100
%
%
0 2 8 6 0 16 16 18 14 6 14 100
% 0 4 4 8 6 8 18 14 8 8 22 100
41-50 (Females) 3% 1 3 22 4 18
2 6 44 8 36
2% 0 2 8 25 13
0 4 16 50 26
1% 0 1 16 20 16
Q3 0 2 32 40 32
TV Billboard Newspaper Internet Radio
5 38 9 0 3 3
41 - 50 (Males) 3% 3 5 25 9 10
6 10 50 18 20
2% 9 3 6 15 8
18 6 12 30 16
1% 2 3 3 20 23
Q3 4 6 6 40 46
TV Billboard Newspaper Internet Radio
5 33 7 7 1 2
41 - 50 (Females) 3% 29 5 7 2 5
58 10 14 4 10
2% 5 25 17 1 3
10 50 34 2 6
1% 7 12 25 3 6
Q4 14 24 50 6 12
5 Humorous 16 Informative 8 Adventurous 6 Emotional 6 Celebrity Endorsed 9
41 - 50 (Males) 3% 9 5 17 6 3
18 10 34 12 6
2% 10 11 5 13 6
20 22 10 26 12
1% 10 2 7 19 15
Q4 20 4 14 38 30
5 Humorous 3 Informative 2 Adventurous 5 Emotional 5 Celebrity Endorsed33
41 - 50 (Females) Q5 Yes No Maybe
11 22 17 50
41 - 50 (Males) Q5 Yes No Maybe
7 31 12 50
41 - 50 (Females) Q6 Extremely A lot Somewhat No Not at all
6 25 16 2 1 50
41 - 50 (Males) Q6 Extremely A lot Somewhat No Not at all
2 6 32 9 1 50
41-50 (Females) % 76 18 0 6 6
4% 4 21 17 3 6
8 42 34 6 12
3% 3 13 19 8 5
6 26 38 16 10
2% 2 5 10 18 14
4 10 20 36 28
1% 3 2 4 18 22
6 4 8 36 44
66 14 14 2 4
4% 12 13 16 2 6
24 26 32 4 12
3% 2 23 19 2 5
4 46 38 4 10
2% 1 4 8 21 16
2 8 16 42 32
1% 2 3 0 24 21
4 6 0 48 42
4% 12 13 6 9 10
24 26 12 18 20
3% 9 9 14 11 9
18 18 28 22 18
2% 9 10 12 16 4
18 20 24 32 8
1% 4 10 12 8 18
8 20 24 16 36
41 - 50 (Males) %
41 - 50 (Females) % 32 16 12 12 18
41 - 50 (Males) % 6 4 10 10 66
41 - 50 (Females) % 22 44 34 100
41 - 50 (Males) % 14 62 24 100
41 - 50 (Females) % 12 50 32 4 2 100
41 - 50 (Males) % 4 12 64 18 2 100
4% 1 4 7 31 7
2 8 14 62 14
3% 22 3 14 10 1
44 6 28 20 2
2% 17 13 14 2 6
34 26 28 4 12
1% 7 28 10 2 3
14 56 20 4 6
DS (Q5 & 6 ) Female Q5 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
Q6 2.11 Mean 0.06 Standard Error 2 Median 2 Mode 0.78 Standard Deviation 0.61 Sample Variance -1.33 Kurtosis -0.2 Skewness 2 Range 1 Minimum 3 Maximum 317 Sum 150 Count
2.53 0.06 3 3 0.73 0.53 0.94 -0.06 4 1 5 380 150
DS (Q5 & 6 ) Male Q5 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
Q6 2.23 Mean 0.07 Standard Error 2 Median 2 Mode 0.87 Standard Deviation 0.76 Sample Variance 23.32 Kurtosis 2.99 Skewness 8 Range 1 Minimum 9 Maximum 335 Sum 150 Count
2.74 0.07 3 3 0.85 0.72 0.34 -0.41 4 1 5 411 150
Descriptive Statistics Q7 Female Q7 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
1.94 0.08 2 1 0.96 0.93 -1.93 0.12 2 1 3 291 150
Descriptive Statistics (Q8) Female Q8 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
2.58 0.05 3 3 0.67 0.45 0.12 -0.64 3 1 4 387 150
Female Descriptive Statistics Q 9 (5/5) Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
Q 10 (10/10) 4.28 Mean 0.09 Standard Error 5 Median 5 Mode 1.11 Standard Deviation 1.24 Sample Variance 4.33 Kurtosis -2 Skewness 5 Range 0 Minimum 5 Maximum 642 Sum 150 Count
Q 11 (10/10) 7.05 Mean 0.17 Standard Error 8 Median 8 Mode 2.04 Standard Deviation 4.16 Sample Variance 0.93 Kurtosis -1.12 Skewness 10 Range 0 Minimum 10 Maximum 1058 Sum 150 Count
7.61 0.19 8 10 2.31 5.35 2.15 -1.39 10 0 10 1141 150
Male Descriptive Statistics Q 9 (5/5) Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
Q 10 (10/10) 3.26 Mean 0.12 Standard Error 3 Median 4 Mode 1.46 Standard Deviation 2.14 Sample Variance -0.66 Kurtosis -0.53 Skewness 5 Range 0 Minimum 5 Maximum 486 Sum 149 Count
Q 11 (10/10) 5.26 Mean 0.22 Standard Error 5 Median 5 Mode 2.69 Standard Deviation 7.23 Sample Variance -0.67 Kurtosis -0.34 Skewness 10 Range 0 Minimum 10 Maximum 783 Sum 149 Count
5.11 0.23 5 7 2.76 7.6 -0.65 -0.2 10 0 10 762 149
Q5 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
Q6 2.11 Mean 0.06 Standard Error 2 Median 2 Mode 0.78 Standard Deviation 0.61 Sample Variance -1.33 Kurtosis -0.2 Skewness 2 Range 1 Minimum 3 Maximum 317 Sum 150 Count
2.53 0.06 3 3 0.73 0.53 0.94 -0.06 4 1 5 380 150
TV3
Billboard3
Newspaper
Internet
Radio
Mean 4.41 Mean 3.53 Mean 2.74 Mean 2.13 Mean 2.2 Standard Error 0.1 Standard Error 0.08 Standard Error 0.08 Standard Error 0.09 Standard Error 0.1 Median 5 Median 4 Median 3 Median 2 Median 2 Mode 5 Mode 4 Mode 3 Mode 2 Mode 1 Standard Deviation 1.21 Standard Deviation 1.01 Standard Deviation 1.01 Standard Deviation 1.11 Standard Deviation 1.25 Sample Variance 1.46 Sample Variance 1.03 Sample Variance 1.03 Sample Variance 1.23 Sample Variance 1.57 Kurtosis 2.63 Kurtosis 0.43 Kurtosis -0.58 Kurtosis 0.29 Kurtosis -0.25 Skewness -2 Skewness -0.93 Skewness -0.24 Skewness 0.95 Skewness 0.86 Range 4 Range 4 Range 4 Range 4 Range 4 Minimum 1 Minimum 1 Minimum 1 Minimum 1 Minimum 1 Maximum 5 Maximum 5 Maximum 5 Maximum 5 Maximum 5 Sum 661 Sum 529 Sum 411 Sum 319 Sum 330 Count 150 Count 150 Count 150 Count 150 Count 150
Serial number Gender Age Bracket 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 101 102 103 104
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2
Q1
Q2 1 1 3 3 1 2 3 2 3 3 3 3 2 1 2 1 2 3 3 1 2 2 1 2 2 3 3 2 3 3 3 3 1 2 2 1 3 3 1 1 3 2 3 1 2 1 3 3 3 2 1 3 2 2
TV3 Billboard3 Newspaper Internet 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
2 5 1 5 5 5 1 5 5 5 2 5 5 5 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 1 4 4 5 1 3 4 5 5 5 5 4 5 2 4 4 1 5 4 1 5 5 5 5 5
4 4 2 4 1 2 3 2 2 4 5 2 4 3 3 4 4 4 4 4 1 4 4 4 4 3 4 3 1 2 5 3 4 2 1 5 4 3 4 4 3 4 3 3 5 3 4 5 2 2 4 3 2 4
1 3 3 3 4 3 2 4 4 1 3 4 1 4 4 2 3 3 3 2 4 3 3 3 3 4 1 4 3 4 3 5 3 3 2 2 2 4 3 2 2 3 1 5 3 2 2 3 5 3 3 4 4 3
5 2 4 2 3 4 5 3 1 3 4 3 3 1 5 3 2 2 2 3 3 2 2 1 2 2 2 2 4 3 1 1 2 4 5 3 3 2 2 3 5 1 4 2 2 4 1 1 3 1 2 1 1 1
105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 201 202 203 204 205 206 207 208 209
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3
2 1 2 3 1 2 1 1 1 1 3 1 1 1 1 1 1 3 2 3 3 1 1 2 1 3 2 1 1 2 2 1 2 2 1 2 3 3 2 3 3 1 3 1 1 1 2 3 1 1 1 3 2 1 1
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 4 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 4 5 4 5 5 5 5 4
3 5 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 3 5 4 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 1 4 4 4 4 4 3 5 5 4 5 4 3 4 1 5
4 2 2 1 3 1 1 3 3 2 1 3 1 3 1 1 3 3 3 4 3 3 3 1 3 2 2 3 3 1 1 3 2 1 3 1 3 3 2 2 1 3 1 3 3 2 4 3 3 3 2 4 3 2 3
1 1 1 3 2 2 2 1 2 1 2 2 2 2 2 3 1 2 1 1 2 1 2 2 1 1 1 2 2 2 3 2 1 3 2 2 1 1 1 4 2 1 2 2 1 1 2 2 2 1 1 1 2 3 1
210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
3 3 1 1 1 1 3 2 2 2 2 3 2 1 2 3 2 3 1 3 1 3 2 1 1 1 1 2 1 2 1 1 1 1 2 2 2 1 2 1 1
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
5 4 5 2 2 5 3 5 1 5 5 5 5 2 5 5 5 3 5 5 5 5 5 5 5 5 1 5 5 5 5 5 2 5 5 5 1 5 5 5 5
4 5 3 1 1 4 5 3 3 2 4 4 4 1 4 3 2 4 4 3 4 3 4 4 3 4 3 3 2 2 4 4 3 3 3 2 5 4 3 4 4
3 3 4 3 3 2 1 2 4 1 3 2 3 4 2 4 4 1 3 2 2 4 3 3 4 3 4 2 4 3 3 3 1 4 4 4 3 3 4 2 3
2 2 2 4 4 3 4 1 2 3 1 1 1 3 3 2 3 2 2 4 3 1 1 1 1 2 5 1 1 1 2 2 5 2 1 1 2 2 1 1 2
RadioHumorous4 Informative Adventurous Emotional Celebrity Endordorsed Q5 3 1 5 1 2 1 4 1 3 2 1 1 2 2 2 1 1 1 1 1 2 1 1 2 1 5 3 1 2 5 2 2 1 5 4 1 1 1 1 1 1 2 5 1 1 5 3 2 4 4 1 2 3 2
5 1 5 5 3 3 3 2 5 2 2 3 5 4 5 4 4 5 1 5 3 5 5 5 1 2 4 5 1 2 5 5 5 5 1 5 4 5 5 5 5 4 2 3 5 2 4 4 1 4 2 3 3 5
1 5 2 4 5 1 5 3 3 3 5 2 4 5 3 1 1 4 3 2 4 2 4 2 3 3 1 2 3 4 1 4 1 4 3 1 1 1 4 2 2 2 3 5 2 3 5 3 5 1 4 5 4 1
4 4 4 3 1 4 2 4 1 5 1 5 3 3 4 3 3 3 4 3 5 4 3 3 2 1 5 4 5 1 2 2 2 2 2 2 2 3 2 3 1 3 4 4 4 4 3 2 3 2 3 2 5 2
2 3 3 2 2 2 4 5 4 4 3 1 2 2 2 2 2 2 2 1 2 1 2 4 4 4 2 3 4 5 3 3 4 4 4 5 2 1 1 4 5 1 2 1 1 1 5 2 3 5 4 1 4
3 2 1 1 4 5 1 1 2 1 4 4 1 1 1 5 5 1 5 4 1 3 1 1 5 5 3 1 2 3 4 1 3 3 5 3 3 4 3 4 3 1 5 1 3 5 2 1 4 5 1 1 2 3
1 1 1 2 1 2 1 1 1 3 3 3 3 3 1 2 2 2 2 2 3 2 3 3 2 2 2 2 3 3 2 3 2 1 2 3 2 3 3 2 3 3 1 3 3 3 3 3 3 1 3 2 3 3
Q6
Q7 3 1 1 1 3 3 3 2 2 3 3 3 2 3 2 3 2 3 2 2 2 3 3 3 2 3 3 3 3 3 3 2 3 2 3 3 4 3 1 3 3 3 2 3 3 3 3 2 3 2 2 3 3 3
Q8 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 2 2 1 3 3 3 2 1 2 3 2 2 2 2 1 3 4 3 2 3 3 2 2 3 2 2 2 2 3 3 2 3 2 3 2 3 3 3 3 3 2 4 3 3 2 3 2 2 2 2 3 3 3
2 3 5 2 1 3 3 2 1 3 3 1 3 1 3 2 2 1 2 2 1 2 1 3 2 3 3 1 1 3 2 1 3 2 1 3 2 2 3 3 3 2 3 1 2 4 1 1 1 2 3 2 1 4 2
4 5 3 5 1 1 1 3 3 3 3 3 3 3 3 4 3 3 4 4 5 3 4 3 3 2 3 3 3 3 1 3 3 2 3 3 5 4 3 3 3 3 1 2 3 5 3 2 4 3 4 1 2 2 2
3 3 1 1 4 2 2 1 2 2 2 2 2 2 2 1 2 1 5 3 2 1 2 2 1 3 2 2 2 2 3 2 2 1 2 2 2 2 2 4 1 1 2 3 1 4 2 4 3 2 3 3 4 1 3
2 2 2 2 2 3 3 2 1 1 1 1 1 1 1 2 1 2 3 2 4 2 1 1 2 1 1 1 1 1 2 1 1 3 1 1 1 1 1 2 2 2 3 1 2 3 5 5 2 1 5 2 5 4 1
5 4 4 4 3 5 4 5 4 5 5 4 5 4 5 5 5 4 1 1 3 4 5 5 5 4 4 4 4 5 5 4 5 5 4 4 4 5 5 5 5 5 5 4 4 2 1 1 1 4 1 5 3 3 4
1 1 5 3 5 4 5 4 5 4 4 5 4 5 4 3 4 5 2 5 1 5 3 4 4 5 5 5 5 4 4 5 4 4 5 5 3 3 4 1 4 4 4 5 5 1 4 3 5 5 2 4 1 5 5
3 2 3 2 2 2 1 1 1 3 2 1 3 1 1 2 3 1 2 3 3 1 1 2 1 2 1 1 1 2 2 1 3 2 1 2 3 2 3 3 2 3 2 2 1 3 3 3 2 1 3 3 2 1 2
2 5 3 4 3 2 3 2 2 3 3 2 3 2 3 3 3 3 3 2 3 2 3 3 2 3 3 1 2 3 3 2 3 3 2 3 3 2 3 1 3 3 3 2 3 3 3 1 2 2 2 2 3 1 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
3 4 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 1 2 3 1 4 3 3 2 3 2 3 3 2 3 2 2 3 3 2
1 1 1 5 5 1 2 4 5 4 2 3 2 5 1 1 1 5 1 1 1 2 2 2 2 1 2 4 3 4 1 1 4 1 2 3 4 1 2 3 1
1 5 5 5 5 3 5 4 5 4 3 5 5 4 4 5 5 4 5 4 5 4 4 2 3 2 2 3 3 5 1 4 2 5 5 4 3 5 3 5 2
4 1 4 4 4 4 2 5 1 5 5 4 3 3 3 3 1 5 4 1 2 5 1 4 2 5 5 1 4 3 2 5 1 4 2 2 2 4 1 4 1
3 2 2 2 3 5 1 3 3 1 1 2 2 1 2 2 4 3 3 3 4 1 5 1 1 1 4 2 2 1 3 3 5 3 1 1 4 3 2 3 5
2 4 1 1 2 2 3 2 2 2 2 3 4 2 5 4 2 2 2 5 3 3 2 5 5 4 3 4 5 4 4 2 3 2 4 3 5 2 5 2 3
5 3 3 3 1 1 4 1 4 3 4 1 1 5 1 1 3 1 1 2 1 2 3 3 4 3 1 5 1 2 5 1 4 1 3 5 1 1 4 1 4
3 2 3 3 3 1 3 2 1 3 3 3 3 1 3 2 2 2 2 1 3 2 2 1 1 3 1 2 2 1 2 3 2 2 2 1 2 2 2 2 2
2 2 2 2 2 2 3 3 2 2 3 3 3 2 3 2 2 3 1 2 3 2 4 3 3 2 1 3 3 2 3 3 2 2 3 1 2 2 1 5 3
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 2 2 1 2 1 2 1 3 2 3 3 2 2 2 3 3 3 3 2 1 3 3 2 2 3 2 3 4 2 3 2 3 3 2
Q 9 (5/5)Q 10 (10/10) Q 11 (10/10) Average 9,10,11 5 3 3 5 3 5 5 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 2 4 5 5 5 5 4 5 5 5 5 0 4 5 5 4 2 5 3 4 5 4 5 5 5 5 4 5
7 7 4 8 6 8 8 8 9 9 8 8 8 8 6 8 8 8 8 8 7 8 9 8 8 7 9 9 7 5 5 7 7 9 9 6 3 8 8 7 8 6 2 8 7 6 9 9 9 10 5 9 9 10
10 7 3 7 10 9 8 10 10 10 10 9 9 9 6 9 9 9 9 9 7 9 9 9 9 6 10 5 8 7 9 10 4 10 10 8 8 9 8 8 10 8 6 10 10 7 10 8 10 10 5 7 8 9
22 17 10 20 19 22 21 23 23 24 23 22 22 22 17 22 22 22 22 22 19 22 23 22 22 17 21 18 20 17 19 22 15 24 24 19 16 17 20 20 23 18 10 23 20 17 24 21 24 25 15 21 21 24
2 5 5 5 3 3 4 4 4 4 4 4 5 4 5 4 5 5 3 5 5 4 4 5 5 5 4 4 3 4 5 0 5 4 4 3 5 5 5 5 5 5 4 5 5 5 4 5 5 4 5 5 5 5 5
10 8 6 6 3 4 6 8 9 8 7 8 7 8 6 4 9 8 2 9 7 8 9 8 6 5 7 7 8 7 9 0 5 4 8 7 8 6 10 4 8 10 6 9 9 2 7 10 7 9 9 9 9 9 9
9 10 7 6 1 6 5 8 8 7 6 8 6 8 6 6 8 6 2 10 10 8 8 6 7 8 5 8 8 7 10 0 6 5 8 6 9 8 8 5 7 9 7 10 8 0 8 10 8 9 9 10 10 10 8
21 23 18 17 7 13 15 20 21 19 17 20 18 20 17 14 22 19 7 24 22 20 21 19 18 18 16 19 19 18 24 0 16 13 20 16 22 19 23 14 20 24 17 24 22 7 19 25 20 22 23 24 24 24 22
4 5 4 4 5 4 2 5 5 5 5 5 5 0 5 5 2 5 5 4 5 4 4 2 3 5 2 5 3 4 4 4 0 2 3 5 5 4 3 5 5
8 7 9 9 7 9 4 7 6 7 8 7 8 9 8 8 3 2 7 8 6 6 7 3 3 6 7 7 7 7 9 4 1 8 4 8 5 4 7 3 9
8 8 7 7 10 7 8 9 9 8 10 10 10 6 10 10 6 10 10 6 5 4 8 0 4 7 3 7 7 8 10 1 0 5 5 9 7 9 6 8 10
20 20 20 20 22 20 14 21 20 20 23 22 23 15 23 23 11 17 22 18 16 14 19 5 10 18 12 19 17 19 23 9 1 15 12 22 17 17 16 16 24
Descriptive Statistics (Q8) Male Q8 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
2.75 0.07 3 3 0.81 0.66 -0.27 -0.34 3 1 4 412 150
Descriptive Statistics (Q8) Female Q8 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
2.58 0.05 3 3 0.67 0.45 0.12 -0.64 3 1 4 387 150
Descriptive Statistics Q1 & Q2) (Male) Q5 Q6 Mean 2.23 Mean Standard Error 0.07 Standard Error Median 2 Median Mode 2 Mode Standard Deviation 0.87 Standard Deviation Sample Variance 0.76 Sample Variance Kurtosis 23.32 Kurtosis Skewness 2.99 Skewness Range 8 Range Minimum 1 Minimum Maximum 9 Maximum Sum 335 Sum Count 150 Count
2.74 0.07 3 3 0.85 0.72 0.34 -0.41 4 1 5 411 150
Descriptitve Statistics Q1 & Q2 (Female) Q5 Q6 Mean 2.11 Mean Standard Error 0.06 Standard Error Median 2 Median Mode 2 Mode Standard Deviation 0.78 Standard Deviation Sample Variance 0.61 Sample Variance Kurtosis -1.33 Kurtosis Skewness -0.2 Skewness Range 2 Range Minimum 1 Minimum Maximum 3 Maximum Sum 317 Sum Count 150 Count
2.53 0.06 3 3 0.73 0.53 0.94 -0.06 4 1 5 380 150
Descriptive Statistics Q3 (Female) TV3 Billboard3 Mean 4.25 Mean Standard Error 0.1 Standard Error Median 5 Median Mode 5 Mode Standard Deviation 1.2 Standard Deviation Sample Variance 1.44 Sample Variance Kurtosis 1.59 Kurtosis Skewness -1.64 Skewness Range 4 Range Minimum 1 Minimum Maximum 5 Maximum Sum 638 Sum Count 150 Count Descriptive Statistics Q3 (Male) TV3 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
Billboard3
4.41 Mean 0.1 Standard Error 5 Median 5 Mode 1.21 Standard Deviation 1.46 Sample Variance 2.63 Kurtosis -2 Skewness 4 Range 1 Minimum 5 Maximum 661 Sum 150 Count
Newspaper 3.43 Mean 0.09 Standard Error 4 Median 4 Mode 1.14 Standard Deviation 1.31 Sample Variance -0.47 Kurtosis -0.48 Skewness 4 Range 1 Minimum 5 Maximum 515 Sum 150 Count
3.25 0.08 3 3 0.97 0.94 -0.27 -0.02 4 1 5 487 150
Newspaper 3.53 Mean 0.08 Standard Error 4 Median 4 Mode 1.01 Standard Deviation 1.03 Sample Variance 0.43 Kurtosis -0.93 Skewness 4 Range 1 Minimum 5 Maximum 529 Sum 150 Count
2.74 0.08 3 3 1.01 1.03 -0.58 -0.24 4 1 5 411 150
Internet Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
Internet Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
Radio 2.13 Mean 0.09 Standard Error 2 Median 2 Mode 1.15 Standard Deviation 1.32 Sample Variance 0.03 Kurtosis 0.93 Skewness 4 Range 1 Minimum 5 Maximum 319 Sum 150 Count
1.94 0.09 2 1 1.15 1.33 0.51 1.18 4 1 5 291 150
Radio 2.13 Mean 0.09 Standard Error 2 Median 2 Mode 1.11 Standard Deviation 1.23 Sample Variance 0.29 Kurtosis 0.95 Skewness 4 Range 1 Minimum 5 Maximum 319 Sum 150 Count
2.2 0.1 2 1 1.25 1.57 -0.25 0.86 4 1 5 330 150
Descriptive Statistics Q7 Male Q7 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
1.94 0.07 2 1 0.87 0.75 -1.67 0.12 2 1 3 291 150
Descriptive Statistics Q7 Female Q7 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count
1.94 0.08 2 1 0.96 0.93 -1.93 0.12 2 1 3 291 150
Serial number Gender Age Bracket 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 151 152 153 154
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2
Q1
Q2 2 2 2 2 2 2 2 1 2 2 2 2 2 2 2 2 2 2 1 1 2 2 2 2 2 2 2 3 3 1 1 1 1 1 1 2 3 1 1 3 3 1 3 3 1 3 3 3 2 1 1 1 2 3
TV3 Billboard3 Newspaper Internet 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 1
5 5 5 4 5 5 5 5 5 3 5 5 4 5 5 5 5 5 2 5 5 5 4 4 4 4 5 4 5 5 5 4 5 5 5 4 5 4 4 4 5 5 5 5 4 5 5 5 5 4 5 5 5 5
4 4 3 5 4 4 4 4 4 5 4 4 5 4 3 4 4 2 4 4 4 3 5 5 3 5 2 3 4 3 3 5 3 3 3 2 3 5 2 3 4 3 3 3 3 4 3 3 4 5 4 3 4 4
1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2
155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 251 252 253 254 255 256 257 258 259
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3
1 2 2 1 2 2 2 2 2 2 2 2 1 2 2 1 1 2 3 1 3 2 2 1 1 2 2 1 3 1 2 1 1 1 1 1 1 1 1 2 3 1 2 3 1 3 3 2 1 1 1 1 1 1 3
1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 1
5 5 4 5 5 5 3 5 1 5 5 5 5 4 1 5 4 5 5 5 4 5 5 5 5 4 4 4 3 5 3 3 5 5 5 5 5 5 5 4 5 4 3 5 5 5 4 4 5 5 5 5 5 5 5
3 3 3 3 3 3 5 3 4 4 4 4 4 5 4 3 3 4 3 1 5 4 4 3 4 5 5 5 4 4 4 5 4 3 4 3 1 4 4 3 4 5 5 3 4 4 5 5 3 4 3 3 4 3 2
2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 1
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3
260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
3 1 3 2 2 2 2 2 2 2 3 3 1 3 2 3 1 2 2 2 2 2 3 2 2 2 1 2 2 1 1 1 2 2 1 2 3 2 1 1 2
1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 3 3 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 3 1 1 1 1 2 2 2
5 5 5 5 5 5 4 2 2 4 4 2 5 5 5 5 4 1 5 5 5 5 5 1 1 5 5 1 3 2 2 5 3 2 3 4 1 1 2 1 1
4 2 1 4 2 4 5 4 4 5 5 5 2 1 4 2 2 4 2 2 2 2 1 3 2 2 1 2 5 5 5 1 1 1 1 2 4 3 1 3 2
2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 5 2 2 2 2 2 2 2 2 3 3 3 3 3 4 4 4 2 2 2 3 3 3 4
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5
RadioHumorous4 Informative Adventurous Emotional Celebrity Endordorsed Q5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 5 1
2 4 5 4 4 2 5 5 3 3 5 5 3 5 4 5 3 2 5 4 3 2 3 2 3 3 5 4 3 4 4 5 4 3 3 4 3 4 5 1 5 4 4 4 4 3 4 3 3 5 4 3 4 3
3 1 2 2 5 3 2 3 5 4 1 3 4 2 2 3 5 3 4 5 5 5 5 5 5 4 3 2 5 5 5 3 5 5 5 3 1 3 4 5 4 5 5 5 1 2 3 5 2 1 5 5 5 1
1 5 4 3 1 4 4 2 4 2 3 1 2 1 3 4 4 1 3 3 2 3 2 3 2 2 4 4 1 2 2 4 2 1 4 2 2 1 3 2 3 1 3 2 5 1 5 4 5 3 3 4 3 2
5 2 1 5 2 1 1 4 2 5 2 2 1 3 1 2 2 4 2 2 1 1 1 1 1 1 1 1 4 3 3 2 3 2 2 1 4 5 2 3 2 3 2 3 3 5 2 2 4 2 2 2 1 4
4 3 3 1 3 5 3 1 1 1 4 4 5 4 5 1 1 5 1 1 4 4 4 4 4 5 2 3 2 1 1 1 1 4 1 5 5 2 1 4 1 2 1 1 2 4 1 1 1 4 1 1 2 5
2 2 3 2 3 3 2 2 3 2 3 2 3 2 3 1 1 3 3 2 2 3 3 3 2 2 3 1 3 2 2 1 2 3 3 2 3 2 3 2 2 2 2 2 3 2 1 2 2 1 2 3 3 3
Q6
Q7 3 3 3 3 3 2 3 3 2 3 3 4 2 4 3 1 1 3 1 3 3 3 3 4 3 3 2 1 2 3 3 2 3 3 3 3 2 3 3 4 3 3 3 3 4 1 3 3 2 1 4 3 3 3
Q8 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 1
3 3 3 3 3 2 4 2 2 2 4 4 2 3 3 1 1 2 1 4 3 3 3 3 3 3 3 1 2 4 3 2 3 2 3 4 2 3 3 3 3 3 3 3 3 2 3 4 2 1 4 3 4 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4 4 5 5 5 5 5 1
1 2 1 1 4 5 3 5 1 3 5 5 1 2 2 2 5 3 4 2 2 1 4 2 4 5 5 1 4 3 3 1 1 3 5 3 5 5 3 3 3 4 3 4 3 3 4 3 3 3 3 3 4 3 4
3 4 3 3 3 2 1 1 5 4 4 4 2 3 4 3 4 2 5 4 5 5 1 3 2 3 4 2 2 2 5 4 2 4 4 4 2 4 5 4 5 5 5 5 5 5 5 5 5 5 4 4 5 5 3
2 3 5 2 2 3 2 2 3 2 3 3 3 4 5 1 3 1 3 3 1 3 3 4 5 2 2 3 3 1 4 5 3 5 3 5 1 3 4 5 4 3 4 3 4 4 3 4 4 4 5 5 3 4 5
4 5 2 4 5 4 5 4 4 5 2 2 4 1 3 4 2 4 2 5 4 4 2 5 3 1 1 4 5 4 2 3 4 1 2 2 3 2 2 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1
5 1 4 5 1 1 4 3 2 1 1 1 5 5 1 5 1 5 1 1 3 2 5 1 1 4 3 5 1 5 1 2 5 2 1 1 4 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2
1 2 2 3 1 2 2 2 2 2 3 2 1 2 1 3 3 2 3 1 3 1 3 2 3 2 1 3 9 1 2 2 2 2 3 2 2 2 2 2 1 2 2 3 1 1 1 2 2 2 2 2 3 2 2
2 2 3 3 1 3 3 3 3 3 4 2 2 4 3 3 1 1 1 2 3 2 3 4 3 3 1 3 3 3 2 2 4 3 3 3 2 4 5 4 3 3 4 3 2 3 2 4 4 5 3 3 3 3 3
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 1
2 2 3 2 1 3 3 3 3 4 3 2 2 4 3 2 2 1 2 4 3 2 2 3 2 3 2 3 2 4 2 3 4 3 3 3 3 3 4 3 3 3 4 3 3 2 3 4 4 4 3 3 3 4 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 5 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 3 1 1 1 1 2 2 2
5 5 4 5 4 4 4 3 3 1 1 4 5 3 1 2 2 1 4 4 4 5 4 1 3 4 2 1 4 3 3 4 4 1 4 5 1 5 3 2 1
2 3 5 1 1 2 2 5 4 2 5 5 1 5 5 3 5 3 1 1 3 2 1 4 1 1 3 5 3 2 2 5 5 4 5 1 4 1 4 1 2
4 2 2 4 5 5 1 2 5 5 2 1 3 2 3 1 4 4 2 2 2 3 5 3 4 3 1 4 5 1 1 3 3 5 3 2 2 4 5 5 5
3 4 3 2 2 3 5 1 1 4 3 3 4 4 2 4 3 2 3 3 1 4 2 2 5 2 4 3 1 4 4 2 1 2 2 4 3 2 2 3 3
1 1 1 3 3 1 3 4 2 3 4 2 2 1 4 5 1 5 5 5 5 1 3 5 2 5 5 2 2 5 5 1 2 3 1 3 5 3 1 4 4
2 3 3 2 2 3 2 2 3 1 2 1 1 1 2 3 3 2 2 2 2 2 2 3 3 2 3 2 2 2 3 3 3 2 3 2 3 3 2 2 3
3 3 1 3 2 2 1 3 3 1 3 3 2 1 3 2 3 3 3 3 3 4 3 3 2 3 3 3 2 2 3 3 3 4 1 2 3 3 3 2 3
1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 3 3 1 1 1 1 1 1 1 1 1 1 1 2 2 3 3 3 1 1 1 1 2 2 3
2 3 1 2 2 1 2 3 3 1 3 3 3 2 3 2 3 3 3 3 3 4 3 2 2 3 3 3 2 3 3 2 3 4 4 2 2 3 4 3 3
Q 9 (5/5)Q 10 (10/10) Q 11 (10/10) Average 9,10,11 5 5 5 5 5 5 1 4 5 4 3 4 5 3 3 5 5 5 4 2 3 3 3 Err:522 3 3 5 2 3 1 1 4 1 4 3 2 4 2 2 4 4 4 1 0 3 5 4 0 5 2 1 1 5 4
8 9 6 8 9 8 8 0 8 8 7 7 10 3 1 5 5 7 3 3 7 6 6 10 6 6 5 6 5 2 3 5 2 5 5 3 8 0 2 4 8 4 1 0 5 4 4 0 2 5 0 0 7 5
5 8 7 7 9 7 6 0 5 6 4 7 10 3 5 4 5 6 2 3 7 6 5 10 6 5 5 6 1 1 1 3 4 8 4 3 7 0 4 5 6 7 0 0 5 9 3 0 4 7 0 0 6 10
18 22 18 20 23 20 15 4 18 18 14 18 25 9 9 14 15 18 9 8 17 15 14 Err:522 15 14 15 14 9 4 5 12 7 17 12 8 19 2 8 13 18 15 2 0 13 18 11 0 11 14 1 1 18 19
4 2 2 5 4 3 5 4 4 3 4 5 3 3 4 4 4 2 4 5 5 2 3 4 0 4 3 4 4 5 5 4 2 4 2 2 5 3 1 3 3 2 1 3 3 3 2 2 2 3 2 3 0 1 3
7 8 8 8 6 6 8 8 4 6 10 8 3 6 7 4 4 7 6 7 7 2 5 7 0 8 4 5 5 9 8 7 3 8 2 3 7 4 2 4 4 3 1 7 3 4 1 3 3 5 3 3 0 0 7
8 7 6 7 6 2 6 5 4 7 10 7 0 5 5 6 8 6 5 10 10 3 3 8 6 7 4 6 2 10 5 4 3 9 0 5 7 2 3 3 3 2 2 4 4 4 1 2 0 0 4 1 0 0 10
19 17 16 20 16 11 19 17 12 16 24 20 6 14 16 14 16 15 15 22 22 7 11 19 6 19 11 15 11 24 18 15 8 21 4 10 19 9 6 10 10 7 4 14 10 11 4 7 5 8 9 7 0 1 20
5 5 2 5 5 2 5 4 2 4 4 4 4 1 1 4 5 5 5 5 4 5 5 5 1 5 1 3 3 0 0 5 2 3 3 4 3 4 2 3 4
8 10 5 9 9 6 8 5 7 7 4 7 7 4 5 7 8 5 10 8 7 6 8 10 2 9 6 6 6 0 0 5 5 4 0 7 7 9 5 5 2
9 10 8 10 9 9 9 2 5 5 1 5 4 5 6 7 8 3 6 7 7 7 7 9 6 9 7 4 8 6 6 8 4 5 6 4 7 7 2 5 6
22 25 15 24 23 17 22 11 14 16 9 16 15 10 12 18 21 13 21 20 18 18 20 24 9 23 14 13 17 6 6 18 11 12 9 15 17 20 9 13 12
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