Final Draft Of Marketing Assignment

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Medicine for treatment of flu Overall strategy and target market It is medicine which is formulated for the flu. Flu is such sort of disease that spread within quick time. So our target is around the globe. It is common practice, different tactics are use to implement strategy in different regions of the world. This variation just because of the change in the demographic conditions and social political environment. In case of the Pakistan our target market, for our revolutionary product in medical, are doctors and hospitals and especially young children and people of all age. • • • •

Patients of fever and related disease Both male and female Especially young children No age limit

It is found that the influenza is common among • • •

Resident of institutions for elderly people and disable people People with chronic health conditions Very young children

Marketing Mix “The marketing mix elements each offer the complex set of the opportunities for marketing decision making” A success of the business entrepreneur depends on how they from their strategy and how they are going to implement in the market or what tactics business entrepreneur use to execute its plan. The marketing mix comprises of the 5 fundamentals the leads to better implementation and execution of the business plan.

Product Our brand name Eden pharma Our product name FLUORESCE (Fluoresce from fluorescent means visible light) Our product is available in the market in two varieties • •

Liquid form Tablet form

Liquid is available in the market for the children and the tablet available for adults and senior people.

Quality, design packing and features of the product Our company is listed as ISO certified company .our product quality is perfect, trusted and reliable. In order to maintain the trust of the customer we ensure the quality control process. Description of the salt is given below

Chemical composition Formulated Salt is a complex formulated chemical that can protect a human body form multiple diseases. This salt is formulated using Paracetamole , phenylephrine hydrochloride and cetylpyridinium

Active Ingredients / 20ml

What it does

Paracetamol 1000mg

Analgesic and antipyretic actions

Phenylephrine Hydrochloride 12.18mg

Decongestant

Guaifenesin 200mg

Expectorant

Cetylpyridinium Chloride (CPC) 3.0mg

Antibacterial

Source (E:\flu\important\Covonia - For coughs, sore throats, colds and flu - The Covina Range - Cold & Flu.htm)

This complex formula creates anti-germ power within the body that can resist the further infection of flu that cause fever and serious cancer of lungs. this formula is formulated taking the customer requirement and needs. In Lahore at Bali memorial clinic Out of 65 patients are infected with flue. this sample is taken on 3rd March, 2009. Feature of this product is its highly effective formula which means, people suffering from influenza get quicker and reliable relief. Another feature of this product is its help the victim to cure from fever, flu and throat infections. There’s nothing more powerful for chesty coughs, colds and Flu Formula. This formula for the relief of all five main symptoms of colds and flu:

Chesty cough Body aches & pains Nasal congestion Dry, tickly sore throat Headache We design our product in such a way that it is easily useable and protect the body from further infection. Each strip contain 5 tablets with Aluminum seal packing to ensure that the tablet Quality. Each pack of the product contain 5 strips .each tablet is available in 250 mg and 500mg.and liquid form is available in the 130 ml and clinic bottle of 600ml. Services include free home delivery within 9km from the Eden pharmacy. We accept any expired products of the Eden pharmacy.

Price Considering the with prices of the other competitors in the market .we draw a very fine line in the cost of the manufacturing and profit on it. Our price policy is One tablet available in the market @ Rs.5 A strip of 5 tablets available @ Rs. 25 A pack of the 5 strips available @ Rs. 125 Syrup in 130 ml packing available@ Rs. 43 Credit facilities are available only if the purchase is more then Rs. 4000 and credit is not allowed more then 20,000

Place Place Means Company outside network. This p of marketing mix is being used To insure availability of the product in all the parts of then region. To make it ensure we Arrange the retail centers and distribution channel around the region. in different parts of the Pakistan to implement the marking concept i.e. A right product for the right customer at right place Our distributors are present in the following area of Pakistan Lahore, Karachi, Islamabad and Multan Our head office is situated in Lahore and we have our branches around the map (Pakistan) to make it sure that our network of supply chain works at its best taking the customer in our consideration.

Promotion Marketing promotions communications are inevitably subjected to greater public analysis. Sales promotions, advertisement, sale force and direct marketing are key tools for promoting product. Offering mix and communication mix of advertisement are sub tools for promoting the product Tactics for promotion could be; Personal visits to doctors and communicating the key features of the product as mention above. Brochure for Doctors, notebooks (diary) could be valuable approach in this activity, free samples to doctors. We can also use our work force to promote our product in such a way that we use paper ads and paste these ads at medical stores. Ads in

• Pharmaguide • Redbooks

The books are available in medical stores and book shops which contains the formula for different medicines. Telling the doctors that recommend this medicines to the patients of fever and flu We will advertise our product in different leading Urdu and English newspapers like; • The Dawn • The News • Jang • Nawai Waqt • Express

5. Positioning: Words are always only effective when they are used in effective manner. It does not matter what you speak, the matter is how u speak.

“A time to give relax to your live”

Our product is the medicine for the patients of flu. The product is in the form tablets and liquid. The product is easily available in the market at affordable prices. The main characteristic of this product is that it is one best and save way to cure disease within seven days. We will give brochures to the doctors and will tell them to recommend. We will give ads on TV and Radio. 20 seconds TV Ad will be run twelve times a day especially four times in TV’s prime time 6 pm to 9 pm.We will give incentives to our sales executives on achieving target sales. We will attach pamphlets with Sunday’s newspaper to inform our customers about our product.

Video Call Service

Overall Strategy and Target Market Our product is a video call service which will be provided to the post paid customers only due to its expensive rates and affordability. It will be provided in collaboration with any telecommunication company. Initially our focus will be on the elite class, business class, executives, overseas Pakistanis especially at the time of hajj, which is best time for its launching.

Marketing Mix Product: Video call is service; provided in collaboration with some telecommunication service. Some features are described as follows:

Variety: Initially it will be offered to all the postpaid users with different rates on different packages.

Quality: No compromise on quality. High picture quality and uninterrupted communication must be provided.

Price: The price of the service will be: Sales Price = *Cost + Profit *(Fixed cost + variable cost)

List Price: On net Off net (Nationwide) Off net (International)

Maximum* Rs. 4.5 / Min Rs. 5.5 /Min Rs. 7 / Min

Minimum* Rs. 3.5 / Min Rs. 4.5 / Min Rs. 5.5 / Min

* Call rate varies from package to package. These are the rates for the first minute. As fixed cost will be recovered in the fist minute the variable cost will be charged to the customers along with nominal profit.

Place: This service will be provided throughout Pakistan where Telecommunication Company’s coverage is available, for postpaid users.

Promotion: Sales Promotion: Sales Promotion will be done by visiting different companies, giving demonstration to the top executives, showing benefits of video call.

Advertisements: Advertisement will be done through: T.V ads Billboards News papers SMS to the users

Public Relation: Public relation will be made through the customer care centers and franchises.

Positioning: We will position this service in the mind of the customers as they are not just calling but they are going themselves by watching the other person live.

“GO LIVE”

Smart Wash Detergent: Overall strategy and target market: It is detergent which is formulated for the restoration of clothes back to store bought form in a single wash. Firstly our target will be lower class, lower middle class and middle class. The main reason for targeting these classes is their income level and living style, as in these class people are more conscious about their spending. Initially we will target the above mentioned classes than we move to the upper classes. It is common practice, different tactics are use to implement strategy in different classes. This variation is just because of the change in the demographic conditions and socio-cultural environment.

Marketing Mix: Product: Our product is used along with the detergent. People will make their clothes just like new in a single wash.

Our Product Name:

“Smart Wash” Product variety, Packaging and Sizes: Our product is available in the market in Pouch Packs of • • • • •

100 grams 200 grams 500 grams 1 Kilograms 2 Kilograms

Quality and Design: High quality and attractive design will be made by our development tem that catch the attention of customers.

Price: The prices of this product will vary from different packing. The list price will be given as:

Packing

Price

• • • • •

Rs. 12 Rs. 23 Rs. 70 Rs. 125 Rs. 220

100 grams 200 grams 500 grams 1 Kilograms 2 Kilograms

Discounts, Payment Periods and Credit Terms: Discounts and payment periods will be given to the shopkeepers as 2 % discount and payment period of one week. Credit facilities are available only if the purchase is more then Rs. 4000 and credit is not allowed more then Rs. 20,000.

Place: According to the target audience we will target the 60 % of total population that uses the detergents in villages and small towns initially. It will be done by capturing the attention of the female members of the family, responsible for the washing of the clothes of entire family. Then we will launch it in cities and capture the rest of the population.

Channels: It will be sold through retail chain network in entire country.

Promotion: Promotion will be done through door to door campaign in villages and cities and also through TV Ads and news papers.

Positioning: