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TWO PILLARS OF A STRONG BRAND
By: Aayush Jayadev Aju Abraham Gunjan Priya Singh Shakti Singh Rajput Farhana Ahmed
Emotional relationship
low High
Cognitiv e relation between brand and user
High LENOVO,TOSHIBA,SONY-VAIO,ASUS etc
ACER coming up in Indian market
COMPAQ PRESARIO after HP took over
HP, DELL, ALIEN WARE, APPLE
COMPAQ after HP bought it . Neglected brand
HCL , low quality and people do not buy
low
FUJITSU,ELECT ROVAYA,PANAS ONIC,AVERATE C rare in the market
IBMThinkpad now bought by LENOVO
TWO PILLARS OF A STRONG BRAND
By: Aayush Jayadev Aju Abraham Gunjan Priya Singh Shakti Singh Rajput Farhana Ahmed
Emotional relationship
low High
Cognitiv e relation between brand and user
High LENOVO,TOSHIBA,SONY-VAIO,ASUS etc
ACER coming up in Indian market
COMPAQ PRESARIO after HP took over
HP, DELL, ALIEN WARE, APPLE
COMPAQ after HP bought it . Neglected brand
HCL , low quality and people do not buy
low
FUJITSU,ELECT ROVAYA,PANAS ONIC,AVERATE C rare in the market
IBMThinkpad now bought by LENOVO
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