Presentation On

PRESENTATION ON MODEL

KANO’s

AND AD EXPOSURE BY:- NIKHIL JOSHI VINOD MODEL PRAJAPAT OF DAVID OSHAL LADDHA

KANO’s Satisfaction

MODEL

g n i t h ig res l De atu Fe

Insufficient Features (Low Quality)

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Sufficient Features (High Quality

t a Fe

ed m es u s ur s A at Fe

Dissatisfaction

MODEL

KANO’s Satisfaction

g n i t h ig res l De atu Fe

Insufficient Features (Low Quality)

0

ed

p x E

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Sufficient Features (High Quality

t a Fe V

& s y t nt e ri ou a V isc D

ed m es u s ur d y s o t A a o lit G a ff Fe qu tu ,s

Dissatisfaction

Awareness Familiarity

AD EXPOSURE MODEL OF DAVID AAKAR

Info. about F&A, Benefits

Ad Exposure

Formation of Image of Brand Attitudes Feelings & Association with Brand

Formation of linkages with Experts

Healthy Incentives, Promotions to Excite Customer into buying Product

Purchase Behavior

Need for fresh food

A Reliance’s Trust

1

R

1

R

R 1

Get fresh at reasonable price

Ad Exposure

R 1 R 1 R 2

Feel of shopping In big malls with

AD EXPOSURE MODEL OF DAVID AAKAR R 1 R 1 R 2

R 1

R 1 R 1

Formation of linkages

Home delivery , Discounts, Gifts, Membership cards,

Purchase Behavior

Attitudes R 1

R 2