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BRAND MODELING Presentation BY Aju Abraham Aayush jaydev Gunjan priya singh Shakti singh Farhana ahmed
(SHAMPOO)
UNIQUE
UNIQUE WELL KNOWN
S UPP LYI NG CO MP ANY
WELL KNOWN 80% BUY DECISION
DEPENDS ON SALES EFFORT
DOVE DEPENDS ON SALES EFFORT
ORGANIC
S UPP LYI NG CO MP ANY
80% NO BUY DECISION
AYUR UNKNOWN
UNKNOWN
ME-TOO
CHICK JASMINE
PRODUCTVITY PRODUCTIVITY LOW
HIGH
HIGH
COMMODITY MARKETING
OUTSTANDING SUCCESS OF BRAND
MA RKE T I NN OVA TIO N
ULTRA DOUX
CLINIC PLUS
COST LEADERSHIP NYLE
LOW
HIGH
HIGH NICHE MARKETING
MA RKE T I NN OVA TIO
LOW
LOW
SHIKAKAI
PRICE DIFFERENTIATION LOW
HIGH
HIGH
LOW HIGH
BRANDED MARKET
PONDS PALMOLIVE
P R O D U C
P R O D U C COMMODITY MARKET
LOW
HIGH
PRODUCT IMAGE DIFFERENTIATI ON LOW
VOLUME
LOW
HIGH
HIGH
LOW HIGH LAKME
HIGH LEVEL SALES MA RKE T INN OVA TIO N
HIGH
LOW COST VOLUME PRODUCTION
PANTENE SUNSILK
MA RKE T INN OVA TIO N
NYLE
LOW LOW
AYUR
HOTELS UNIQUE
ME-TOO
WELL KNOWN
S UPP LYI NG CO MP ANY
80% BUY DECISION
DEPANDS ON SALES EFFORT
UNKNOWN
S UPP LYI NG CO MP WELL KNOWN ANY
DEPENDS ON SALES EFFORT
ME-TOO
UNIQUE
HYATT
ROYAL ORCHID
80% NO BUY DECISION THE PARK UNKNOWN
EMPIRE HOTEL
PRODUCTVITY LOW
HIGH
HIGH
HIGH
HIGH NICHE MARKETING
COMMODITY MARKETING
LOW
LOW
OUTSTANDING SUCCESS OF BRAND
J W MARRIOTT
COST LEADERSHIP
SUN N SAND
LOW
TAJ, OBEROI
THE PAUL
PRICE DIFFERENTIATION LOW
HIGH
HIGH
LOW HIGH
BRANDED MARKET
CHOICE GROUP OF HOTELS
COMMODITY MARKET
LOW
LOW
VOLUME HIGH LOW
LOW
HIGH
HIGH
HIGH HIGH LEVEL SALES
BURG AL- ARAB LEELA KEMPENSKI
LOW COST VOLUME PRODUCTION LOW
THE EVA HOTEL
LOW
THE PRIDE HOTEL
(SHAMPOO)
UNIQUE
UNIQUE WELL KNOWN
S UPP LYI NG CO MP ANY
WELL KNOWN 80% BUY DECISION
DEPENDS ON SALES EFFORT
DOVE DEPENDS ON SALES EFFORT
ORGANIC
S UPP LYI NG CO MP ANY
80% NO BUY DECISION
AYUR UNKNOWN
UNKNOWN
ME-TOO
CHICK JASMINE
PRODUCTVITY PRODUCTIVITY LOW
HIGH
HIGH
COMMODITY MARKETING
OUTSTANDING SUCCESS OF BRAND
MA RKE T I NN OVA TIO N
ULTRA DOUX
CLINIC PLUS
COST LEADERSHIP NYLE
LOW
HIGH
HIGH NICHE MARKETING
MA RKE T I NN OVA TIO
LOW
LOW
SHIKAKAI
PRICE DIFFERENTIATION LOW
HIGH
HIGH
LOW HIGH
BRANDED MARKET
PONDS PALMOLIVE
P R O D U C
P R O D U C COMMODITY MARKET
LOW
HIGH
PRODUCT IMAGE DIFFERENTIATI ON LOW
VOLUME
LOW
HIGH
HIGH
LOW HIGH LAKME
HIGH LEVEL SALES MA RKE T INN OVA TIO N
HIGH
LOW COST VOLUME PRODUCTION
PANTENE SUNSILK
MA RKE T INN OVA TIO N
NYLE
LOW LOW
AYUR
HOTELS UNIQUE
ME-TOO
WELL KNOWN
S UPP LYI NG CO MP ANY
80% BUY DECISION
DEPANDS ON SALES EFFORT
UNKNOWN
S UPP LYI NG CO MP WELL KNOWN ANY
DEPENDS ON SALES EFFORT
ME-TOO
UNIQUE
HYATT
ROYAL ORCHID
80% NO BUY DECISION THE PARK UNKNOWN
EMPIRE HOTEL
PRODUCTVITY LOW
HIGH
HIGH
HIGH
HIGH NICHE MARKETING
COMMODITY MARKETING
LOW
LOW
OUTSTANDING SUCCESS OF BRAND
J W MARRIOTT
COST LEADERSHIP
SUN N SAND
LOW
TAJ, OBEROI
THE PAUL
PRICE DIFFERENTIATION LOW
HIGH
HIGH
LOW HIGH
BRANDED MARKET
CHOICE GROUP OF HOTELS
COMMODITY MARKET
LOW
LOW
VOLUME HIGH LOW
LOW
HIGH
HIGH
HIGH HIGH LEVEL SALES
BURG AL- ARAB LEELA KEMPENSKI
LOW COST VOLUME PRODUCTION LOW
THE EVA HOTEL
LOW
THE PRIDE HOTEL
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