Ap04-ev04- Taller De Comprensión De Lectura.docx

2019

AP04-EV04- “Taller de comprensión de lectura”.

Desarrollo de un taller de comprensión lectora sobre los términos técnicos referentes a oferta y demanda

Autor: Yolanda Guazaquillo Ome

Yolanda Guazaquillo Ome 2

AP04-EV04- “Taller de comprensión de lectura”.

YOLANDA GUAZAQUILLO OME

Desarrollo de un taller de comprensión lectora sobre los términos técnicos referentes a oferta y demanda

SERVICIO NACIONAL DE APRENDIZAJE “SENA” TÉCNICOS Y TECNOLOGÍAS DE LA MODALIDAD TITULADA VIRTUAL. TECNOLOGO EN GESTION DE MERCADOS NEIVA-HUILA 2018

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Contenido “Taller de comprensión de lectura”. .......................................................................................4 DESCRIPCION DE LA EVIDENCIA SOLICITADA .............................................................4 ORIENTACIÓN ..................................................................................................................4 1.

Match the Word with the corresponding meaning: ....................................................4

2. According to the text, mention the things people take into account to determine the demand. ..........................................................................................................................4 3. Write F for false or T for true .......................................................................................5 4. Answer the following questions ...................................................................................5 5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the words in alphabetic order and write the meaning of each word.................................7 6. Write a ten lines text that summarizes the topic of the activity. ...................................8 Bibliographic ..........................................................................................................................9

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“Taller de comprensión de lectura”. DESCRIPCION DE LA EVIDENCIA SOLICITADA Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma inglés, referente a oferta y demanda.

ORIENTACIÓN Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning: a. Supply

Expensive

b. Demand

Desire to buy any product

c. High price

All people

d. Mass market

The lifetime of goods and services.

e. Life cycle

Disposition to offer products

2. According to the text, mention the things people take into account to determine the demand. 1. Tastes or preferences Consumers may demand for an item one year and ignore it the next.

2. Number of consumers A large quantity of buyers carries to an increase in demand; a small quantity of buyers carries to a decrease (Franny Chan website).

3. Income When income rises, the quantity demanded will rise too. When income falls, the demand of that product will fall too (Franny Chan website).

4. Consumer expectations Purchasers are interested in satisfying their consumption regarding quality as the most important factor. Likewise, the lead price has an effect on the potential increase of the consumer´s final decision.

5. Price of related goods There are two kinds of related goods that can affect the demand: substitutes (for example, butter and margarine) and complementary (toys and batteries).

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3. Write F for false or T for true a. Production cost depends on Technology

x

F ( ) V ( x) b. As greater the expectations are, the lower will be the offer from the companies. F()V(

x)

c. One of the four Ps of marketing mix is Packaging F()V(

x)

d. Price is the amount a customer pays for the product F()V(

x)

e. Planning is to transform and develop marketing objectives to marketing strategies F()V(

x)

4. Answer the following questions a. What is Benchmarking? Benchmarking is the procedure o f determining who the best one is. It is an amount o f the quality o f company’s products, policies, programs, tactics, etc., and their contrast with standard measurements, or similar amounts of others. It is, also, the continuous systematic process for evaluating the companies that are recognized as best-in-class, for the following purposes: • Establishing priorities, target, goals • Developing product and process objectives • Meeting or surprising industry best practices

b. What is the process of Benchmarking? Process of benchmarking Competition and its main aspects In benchmarking, it is necessary to take into account the next aspects:

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1. Planning It is the plan for running the benchmarking investigation.

2. Analysis After analyzing the information, it obtains a basis for comparison.

3. Integration Develop aims and incorporate them into the benchmarked process.

4. Action It refers to the action plans necessary to achieve the objectives decided in step 3.

c. Number the aspects to be taken into account in Benchmarking: In benchmarking, it is necessary to take into account the next aspects:

Product It is the thing produced by labor or effort.

Price It refers to the quantity of payment or compensation given by one party to another in return for goods or services.

Sales systems It is a set of principles, processes, strategies and tools that are put into place to bring the company results day-in and day-out.

Payment systems It is used for transferring money include debit cards, credit cards, and e-commerce payment systems.

Advertising It is a form of communication used to encourage or persuade an audience to continue or take some new action.

Promotion It refers to the communications with the public in an attempt to influence them toward buying your products and/ or services.

Location It is a place where something is or could be located.

Organization It is a social unit of people systematically structured and managed to meet a need or to pursue collective goals on a continuing basis.

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Planimetry It is the measurement of plane surfaces; for example, the determination of, angles, horizontal distances and areas on a map

5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the words in alphabetic order and write the meaning of each word.

NO

WORDS

1

Advertising

2

Benchmarking

3

Demand

4 5 6

Featured High-priced Life Cycle

7

Location

8

Maketin strategy

9

Mass-market

10

Packaging

THE MEANING the activity or profession of producing advertisements for commercial products or services. "her father was in advertising" A measurement of the quality of an organization's policies, products, programs, strategies, etc., and their comparison with standard measurements, or similar measurements of its peers. The objectives of benchmarking are (1) to determine what and where improvements are called for, (2) to analyze how other organizations achieve their high-performance levels, and (3) to use this information to improve performance. http://www.businessdictionary.com/definition/benchmarking.html Demand in economics is the consumer's desire and ability to purchase a good or service. It's the underlying force that drives economic growth and expansion. Without demand, no business would ever bother producing anything. displayed, advertised, or presented as a special attraction expensive; costly: the series of stages in form and functional activity through which an organism passes between successive recurrences of a specified primary stage position or site occupied or available for occupancy or marked by some distinguishing feature : SITUATION A marketing strategy is a business's overall game plan for reaching people and turning them into customers of the product or service that the business provides. The marketing strategy of a company contains the company’s value proposition, key marketing messages, information on the target customer and other high-level elements. Read more: Marketing Strategy Definition | Investopedia https://www.investopedia.com/terms/m/marketingstrategy.asp#ixzz5SSvckqU0 Follow us: Investopedia on Facebook sold through such retail outlets as supermarkets and drugstores as well as through bookstores 2. Practice of combining several related goods or services into a single offer. See also bundling.

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11

Partner

12

Passion

13 14

Planimetry Planning

15

Presentation

16

Price

17

Product

18

Sales Systems

19

Supply

20

Technology

http://www.businessdictionary.com/definition/packaging.html The legal relationship between two parties, having specific rights and responsibilities as a common company. Emotion, feelings. The emotions as distinguished from reason, a strong taste or devotion for some activity To transform and develop marketing objectives to marketing strategies. It refers to the performances of presenting any of the 9P’s to your suppliers, customers, clients, or partners. A descriptive or persuasive account (Set forth for the attention of mind). It´s is the amount a customer pays for the product. it includes Retail price/wholesale, discounts, quantity discounts, credit terms, sales and payment periods. It´s the tangible object or service that can be offered to a market for acquisition, use or consumption that might satisfy a want or need. It is a set of principles, processes, strategies and tools that are put into place to bring the company results day-in and day-out The total amount of a product (good or service) available for purchase at any specified price. a manner of accomplishing a task especially using technical processes, methods, or knowledge

6. Write a ten lines text that summarizes the topic of the activity. Supply and demand is perhaps one of the most fundamental concepts of economics and it is the backbone of a market economy. Demand refers to how much (quantity) of a product or service is desired by buyers. The quantity demanded is the amount of a product people are willing to buy at a certain price; the relationship between price and quantity demanded is known as the demand relationship. Supply represents how much the market can offer. The quantity supplied refers to the amount of a certain good producers are willing to supply when receiving a certain price. The correlation between price and how much of a good or service is supplied to the market is known as the supply relationship. Price, therefore, is a reflection of supply and demand.

The relationship between demand and supply underlie the forces behind the allocation of resources. In market economy theories, demand and supply theory will allocate resources in the most efficient way possible. How? Let us take a closer look at the law of demand and the law of supply.

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Bibliographic Read more: Law of Supply and Demand: Basic Economics https://www.investopedia.com/university/economics/economics3.asp#ixzz5SSynULPh Follow us: Investopedia on Facebook https://www.merriam-webster.com/dictionary/high%20price https://senaintro.blackboard.com/bbcswebdav/institution/SENA/Ventas/621113/Contenido/ OVA/guia4/oas/ap4oa3/documento/descargable.pdf https://senaintro.blackboard.com/bbcswebdav/institution/SENA/Ventas/621113/Contenido/ OVA/guia4/oas/ap4oa3/documento/supply-demand.pdf