Organisational Study At “ Voltas Limited ”

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ORGANISATIONAL STUDY AT “ VOLTAS LIMITED ” PRESENTED BY: NANDINI R 08XQCM6120

COMPANY PROFILE 

Voltas Limited is an engineering, air conditioning and refrigeration company based in Mumbai, India. The company has ISO 90012000 certification and has executed projects in the Middle East, Southeast Asia, Central Asia, Africa and Europe.



The Company was incorporated on 6th September, 1954 at Mumbai. The Company was promoted by M/s. Volkart Brothers and Tata Sons Pvt. Ltd

VISION 

“Ever-changing times, never-changing spirit”



Voltas has developed a vision for itself that will take it further on the path to prosperity. Megavol is the plan to achieve Rs10,000 crore in sales at a profitability of 10 per cent by the end of 2010-11.

MISSION 

To foster indigenous manufacture of engineering products and capital equipment, based on technologies acquired from overseas, often from Volkart's existing principals



To supply the full gamut of services, from marketing to commissioning, for such products.

VALUES 

Commitment to excellence – Tata Business Excellence Module (TBEM)



Commitment to HRD



Commitment to good corporate citizenship



Commitment to Corporate Governance

PRODUCT MIX

Chairman Chairman

ORGANISATION CHART

Managing ManagingDirector Director Directors Directors President President Vice President President Vice General Manager Manager

FinanceFinance & commercial

Human Human Resource Resource

Sales & & Services Services

Business Business Improvement Improvement Group Group

Sales Manager Manager

Chief Financial Chief Financial officer officer

Independent Independent Advisors Advisors

Channel Channel Sales Sales Officer Officer

Financial Planning Consultants

SWOT ANALYSIS STRENGHTS: 

Voltas is a representation of global technology leadership



Undisputed domain knowledge



Provider of solutions in cooling appliances.



Committed life-long product support



Trusted sales and service network



The design and manufacture of industrial equipment



Serving diverse industrial sectors and applications.

WEAKNESS: 

Highly dependent on its parent company



After sales services



Not well equipped



Advertisement strategy.

OPPORTUNITIES: 

Changing dynamics of consumer behavior



Infrastructure facilities



Energy Conservation Building Code



Reduction in excise duty

THREATS:  Inflation effect  Key international players  Currency fluctuations  Domestic companies

SUGGESTIONS AND RECOMMENDATIONS       

Sales & Distribution Accounts Receivable Customer Service Improve after Sales Service Improve the marketing strategies More promotional campaigns Customer service cell

MICROSCOPIC STUDY ON SUCCESS OF VOLTAS COMMERCIAL REFRIGERATION

INTRODUCTION 

Voltas, a Tata enterprise, is India’s premier air conditioning and refrigeration company.



Apart from being the pioneer in air conditioning in India, the company is also a leader in commercial refrigeration and preservation, offering a range of coolers and freezers. These products are manufactured and marketed by Voltas Hyderabad unit and sold under the Coldcel brand name.

Market Characteristics 

Commercial refrigeration products have a derived demand



Usage mostly in processed foods and beverage segments



Refrigeration components are mostly standardized



Channels: Voltas sell components through dealers

STRATEGIES 

Target markets.



Multimedia advertising campaign.



Dedicated sales personnel



Network of dealers across the country.



Annual Maintenance Contract



contemporary soft look design



Catering to rural and semi-urban areas



Outsourcing of logistics operations



lean organization structure

KEY SUCCESS FACTORS 

Components availability & prices



Regional - distribution strengths



National - large institutional strengths



Ability to customize



Select products - application engineering strengths

DEMAND DRIVERS 

Growth in the retailing sector



Investments in cold store / refrigeration chains across the country



Increase in the demand for fresh fruits and vegetables.



Exports thrust, especially in processed fruits& vegetables, fish and meat products

BUSINESS CONCERNS 

Lack of adequate storage infrastructure



Low level of conversion of food products into processed foods



Seasonality of demand



Changes in excise and customs duties.

Suggestions and recommendations 

Care and concern should be given to after sales service to retain the trust of existing customers.



That Voltas should bring advertisement in print media and audio to attract more consumers towards brand and concentrate on semi urban areas and remote areas too.

BIBLIOGRAPHY WEBSITES:  www.voltas.com  www.voltasac.com  www.britishlibrary.com JOURNALS:  Hindu business line  Business outlook

THANK YOU

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