Organisational Study At “ Voltas Limited ”
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ORGANISATIONAL STUDY AT “ VOLTAS LIMITED ” PRESENTED BY: NANDINI R 08XQCM6120
COMPANY PROFILE
Voltas Limited is an engineering, air conditioning and refrigeration company based in Mumbai, India. The company has ISO 90012000 certification and has executed projects in the Middle East, Southeast Asia, Central Asia, Africa and Europe.
The Company was incorporated on 6th September, 1954 at Mumbai. The Company was promoted by M/s. Volkart Brothers and Tata Sons Pvt. Ltd
VISION
“Ever-changing times, never-changing spirit”
Voltas has developed a vision for itself that will take it further on the path to prosperity. Megavol is the plan to achieve Rs10,000 crore in sales at a profitability of 10 per cent by the end of 2010-11.
MISSION
To foster indigenous manufacture of engineering products and capital equipment, based on technologies acquired from overseas, often from Volkart's existing principals
To supply the full gamut of services, from marketing to commissioning, for such products.
VALUES
Commitment to excellence – Tata Business Excellence Module (TBEM)
Commitment to HRD
Commitment to good corporate citizenship
Commitment to Corporate Governance
PRODUCT MIX
Chairman Chairman
ORGANISATION CHART
Managing ManagingDirector Director Directors Directors President President Vice President President Vice General Manager Manager
FinanceFinance & commercial
Human Human Resource Resource
Sales & & Services Services
Business Business Improvement Improvement Group Group
Sales Manager Manager
Chief Financial Chief Financial officer officer
Independent Independent Advisors Advisors
Channel Channel Sales Sales Officer Officer
Financial Planning Consultants
SWOT ANALYSIS STRENGHTS:
Voltas is a representation of global technology leadership
Undisputed domain knowledge
Provider of solutions in cooling appliances.
Committed life-long product support
Trusted sales and service network
The design and manufacture of industrial equipment
Serving diverse industrial sectors and applications.
WEAKNESS:
Highly dependent on its parent company
After sales services
Not well equipped
Advertisement strategy.
OPPORTUNITIES:
Changing dynamics of consumer behavior
Infrastructure facilities
Energy Conservation Building Code
Reduction in excise duty
THREATS: Inflation effect Key international players Currency fluctuations Domestic companies
SUGGESTIONS AND RECOMMENDATIONS
Sales & Distribution Accounts Receivable Customer Service Improve after Sales Service Improve the marketing strategies More promotional campaigns Customer service cell
MICROSCOPIC STUDY ON SUCCESS OF VOLTAS COMMERCIAL REFRIGERATION
INTRODUCTION
Voltas, a Tata enterprise, is India’s premier air conditioning and refrigeration company.
Apart from being the pioneer in air conditioning in India, the company is also a leader in commercial refrigeration and preservation, offering a range of coolers and freezers. These products are manufactured and marketed by Voltas Hyderabad unit and sold under the Coldcel brand name.
Market Characteristics
Commercial refrigeration products have a derived demand
Usage mostly in processed foods and beverage segments
Refrigeration components are mostly standardized
Channels: Voltas sell components through dealers
STRATEGIES
Target markets.
Multimedia advertising campaign.
Dedicated sales personnel
Network of dealers across the country.
Annual Maintenance Contract
contemporary soft look design
Catering to rural and semi-urban areas
Outsourcing of logistics operations
lean organization structure
KEY SUCCESS FACTORS
Components availability & prices
Regional - distribution strengths
National - large institutional strengths
Ability to customize
Select products - application engineering strengths
DEMAND DRIVERS
Growth in the retailing sector
Investments in cold store / refrigeration chains across the country
Increase in the demand for fresh fruits and vegetables.
Exports thrust, especially in processed fruits& vegetables, fish and meat products
BUSINESS CONCERNS
Lack of adequate storage infrastructure
Low level of conversion of food products into processed foods
Seasonality of demand
Changes in excise and customs duties.
Suggestions and recommendations
Care and concern should be given to after sales service to retain the trust of existing customers.
That Voltas should bring advertisement in print media and audio to attract more consumers towards brand and concentrate on semi urban areas and remote areas too.
BIBLIOGRAPHY WEBSITES: www.voltas.com www.voltasac.com www.britishlibrary.com JOURNALS: Hindu business line Business outlook
THANK YOU
COMPANY PROFILE
Voltas Limited is an engineering, air conditioning and refrigeration company based in Mumbai, India. The company has ISO 90012000 certification and has executed projects in the Middle East, Southeast Asia, Central Asia, Africa and Europe.
The Company was incorporated on 6th September, 1954 at Mumbai. The Company was promoted by M/s. Volkart Brothers and Tata Sons Pvt. Ltd
VISION
“Ever-changing times, never-changing spirit”
Voltas has developed a vision for itself that will take it further on the path to prosperity. Megavol is the plan to achieve Rs10,000 crore in sales at a profitability of 10 per cent by the end of 2010-11.
MISSION
To foster indigenous manufacture of engineering products and capital equipment, based on technologies acquired from overseas, often from Volkart's existing principals
To supply the full gamut of services, from marketing to commissioning, for such products.
VALUES
Commitment to excellence – Tata Business Excellence Module (TBEM)
Commitment to HRD
Commitment to good corporate citizenship
Commitment to Corporate Governance
PRODUCT MIX
Chairman Chairman
ORGANISATION CHART
Managing ManagingDirector Director Directors Directors President President Vice President President Vice General Manager Manager
FinanceFinance & commercial
Human Human Resource Resource
Sales & & Services Services
Business Business Improvement Improvement Group Group
Sales Manager Manager
Chief Financial Chief Financial officer officer
Independent Independent Advisors Advisors
Channel Channel Sales Sales Officer Officer
Financial Planning Consultants
SWOT ANALYSIS STRENGHTS:
Voltas is a representation of global technology leadership
Undisputed domain knowledge
Provider of solutions in cooling appliances.
Committed life-long product support
Trusted sales and service network
The design and manufacture of industrial equipment
Serving diverse industrial sectors and applications.
WEAKNESS:
Highly dependent on its parent company
After sales services
Not well equipped
Advertisement strategy.
OPPORTUNITIES:
Changing dynamics of consumer behavior
Infrastructure facilities
Energy Conservation Building Code
Reduction in excise duty
THREATS: Inflation effect Key international players Currency fluctuations Domestic companies
SUGGESTIONS AND RECOMMENDATIONS
Sales & Distribution Accounts Receivable Customer Service Improve after Sales Service Improve the marketing strategies More promotional campaigns Customer service cell
MICROSCOPIC STUDY ON SUCCESS OF VOLTAS COMMERCIAL REFRIGERATION
INTRODUCTION
Voltas, a Tata enterprise, is India’s premier air conditioning and refrigeration company.
Apart from being the pioneer in air conditioning in India, the company is also a leader in commercial refrigeration and preservation, offering a range of coolers and freezers. These products are manufactured and marketed by Voltas Hyderabad unit and sold under the Coldcel brand name.
Market Characteristics
Commercial refrigeration products have a derived demand
Usage mostly in processed foods and beverage segments
Refrigeration components are mostly standardized
Channels: Voltas sell components through dealers
STRATEGIES
Target markets.
Multimedia advertising campaign.
Dedicated sales personnel
Network of dealers across the country.
Annual Maintenance Contract
contemporary soft look design
Catering to rural and semi-urban areas
Outsourcing of logistics operations
lean organization structure
KEY SUCCESS FACTORS
Components availability & prices
Regional - distribution strengths
National - large institutional strengths
Ability to customize
Select products - application engineering strengths
DEMAND DRIVERS
Growth in the retailing sector
Investments in cold store / refrigeration chains across the country
Increase in the demand for fresh fruits and vegetables.
Exports thrust, especially in processed fruits& vegetables, fish and meat products
BUSINESS CONCERNS
Lack of adequate storage infrastructure
Low level of conversion of food products into processed foods
Seasonality of demand
Changes in excise and customs duties.
Suggestions and recommendations
Care and concern should be given to after sales service to retain the trust of existing customers.
That Voltas should bring advertisement in print media and audio to attract more consumers towards brand and concentrate on semi urban areas and remote areas too.
BIBLIOGRAPHY WEBSITES: www.voltas.com www.voltasac.com www.britishlibrary.com JOURNALS: Hindu business line Business outlook
THANK YOU
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