Network Content Development Grant Funding

Roslan Mohamad Director Content and Industry Development Department Malaysian Communications and Multimedia Commission

24th February 2009 Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

The Content Industry Value : Player and Revenues

Create

• • • •

Scriptwriters Actors Animators, Games developer

Publish

• Production houses -TV, Advert, Film

Content Creation

Total Revenues - Not available

Non- SKMM’s Domain

Package

• • • • • •

Media Prima Astro RTM Maxis Digi Celcom

Distribute

• Telekom • MBNS • RTM

Content Aggregation/Dissemination Revenues in 2007 Broadcasting- RM 3.12 billion (exclude RTM) Mobile – RM 3.22 billion (Non-voice-20% of revenues) Total revenues (excludes ASPs and infra) of SKMM’s service providers in networked content industry are RM 6.34 billion

(2007)

SKMM’s Domain

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

Roles of SKMM Roles & function of Suruhanjaya Komunikasi dan Multimedia Malaysia (SKMM) in Content Development as per National Policy Objectives are: 1.To promote Malaysia as a major global centre and hub for communications and multimedia and for content services. 2.To grow and nurture content as cultural representation that facilitates the national identity and global diversity.

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

Framework of Content Development OBJECTIVES

SCOPES •Mobile Communication •Broadcasting •Internet/Online

Networked Content Industry

APPROACHES •Strategic Collaboration •Industry Players •Government Agencies •ASEAN/Regional Bodies •International Bodies

•Malaysia as global hub for content services (Sec 3.2 CMA 98) •MyICMS 886 – adequate local content and sizeable export revenue

FOCUS AREAS

ACTIVITIES •Policy and Regulation •Capacity Building •Financial Assistance

TARGET GROUPS

•Information based content •Education •Entertainment •E-Commerce

•Malaysian Individuals •SME Companies

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

Content Development Timeline

Industry Revenue

excitement

value

• Framing the local content definition and enforcement • Availability of quality information About the industry • Introduction of demand creation policy • Establishment of NCDF • Strategic Collaboration initiatives with industry players • Conduct hands on capacity building workshops • Well developed focused capabilities, for example in: •Information Documentaries •Education •Entertainment Animation •Commerce

2007

Fertilizing and Seeding the Soil

image

• Enforcement of the demand creation policy • Continuous monitoring and review projects and its mechanic • Inter regional capacity building initiatives • Increase NCDF allocations • Intensified Strategic Collaboration initiatives with industry players including international players • Host ASEAN or regional contents exhibition expo seminars • Showcase Malaysian contents overseas • Ensuring rapid deployment of new contents distribution channels i.e. DTTB, WiMAX, 3G & Broadband

2008

Protecting and Nurturing

• Review and introduce new demand creation policy • Continuous monitoring and review projects and its mechanic • International capacity building initiatives by exporting • our expertise to other countries • Review NCDF and introduce new mechanism • Host international contents exhibition expo seminars • Showcase Malaysian contents overseas • Establish strong support System for Malaysian to venture overseas market

2009

Blossoming

2010

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -

Current Initiatives on Content Development

Human Capital/ Capacity Building

Financial Assistance/ Incentives

Policy and Regulatory

Promotion/ Awareness

• • • • •

Mobile – Mobile Content Challenge - RM 100,000 (Annually) TV - Next Gen ContentPreneurs Award – RM 20,000 (Annually) Establish Mobile Content Club in IHLs –(Work In Progress) Organize Mobile Content W/shops for IHLs –(Work In Progress) Providing alternative channel for IHLs (broadband TV) – (Work In Progress)

• Networked Content Development Grant – approved around RM 4 million grants to

6 companies. Evaluated 24 submissions • Working with WC2 to review and propose incentives for content industry • Participate in market access program to assist Malaysian companies to market their content to the world - MIPTV with Finas and MDEC

• Develop standard Malaysian content definition for content industry • Develop demand creation policy for Malaysian content by reviewing of CASP(I) license that will be expired in 2010

• Awareness programs with industry -Seminar on Opportunities in Content Industry to general public (on going) • Create greater awareness by organizing Speaking engagements • Participating in Exhibitions • Organizing Seminars which related to content industry

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

WHAT IS CONTENT??

Communications & Multimedia Act 1998 defined “CONTENT” as: Any sound, text, still picture, moving picture or other audio-visual representation, tactile representation or any combination of the preceding which is capable of being created, manipulated, stored, retrieved and communicated electronically. Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

Networked Content is all content that accessible over publicly available electronic networks

Definition of Content Content is defined in the Communications and Multimedia Act, 1998 and includes the following: • Text • Audio • Audiotext • Still Pictures • Moving Pictures • Software Including, but not limited to: • Advertising Content • Animation • Foreign Content • Live Events • Online Newspapers • Online Gaming/Gambling/ Computer Games

Definition of Network Network is defined as an interconnected electronic channel for the distribution of content: In-Scope • TV (Free-to-air, Subscription, Digital, Interactive) • Radio (Analogue & Digital) • Online Networks (PC, WebTV, Wireless, e.g. 2.5G, 3G, 4G, Wi-Fi, Public Kiosks) • Electronic Billboards • Digitally Distributed Cinemas Out-of-Scope • Print (Newspapers, Books, Magazines, Billboards) • Traditional Cinemas • Electronic Offline Storage (CD, CD-OM, DVD) • Company Intranets

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

WHAT IS

?

 Fund established by the Commission to render assistance in the form of grants towards achieving the national aspiration of creating Malaysia as the global hub for content services.  Aims to facilitate and encourage Malaysians involvement in the creation, production and distribution of highly creative, original and marketable networked content for domestic and international markets.

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

Networked Content Development Grant

To ensure growth and development of the networked content industry and complement the existing initiatives by other governmental agencies

RM20 million Allocation Applications

Vet/Approval

Grant

NCDG Business and Technical Committee

NCDG Management Committee

Production and distribution of original, marketable Malaysian networked content Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

NCDG Factsheet Others Project Proposal

Focus Areas

NCDG Assessment

Eligibility

Fund Size

Successful applicants Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

 Focus Areas of NCDG Focus areas are Mobile content (for 2.5G and 3G) and TV content. Types of content: •

Information based content – content created based on information such as tourist attraction locations, nearest hotels with ratings and prices etc.

•

Entertainment – content created for entertainment such as multiplayer gaming, folklore music and jokes, funny video clips etc.

•

E-commerce – transactional based content such as m-shopping, interactive advertising etc.

•

Education – content utilised for educational purpose such as quick notes and formulas; interactive education content etc. Main

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

 Eligibility i. ii. iii.

vi.

Malaysian individual/registered SME company; Yet to be given grants from other Funds; Not blacklisted or have records of failure in their past project implementation upon receiving similar grants from other Government agencies; and In line with objectives and focus areas of the NCDG.

 Fund Size   

Up to a maximum of 70% of total project cost. The procurement of infrastructure is allowed up to 20% of the approved grants. At one time, only one grant can be extended to one applicant, subsequent grants are allowable but ≤3 times. Main

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

 Assessment of Application Concept [ 25% ] • Creative & appealing • Unique value proposition • Demonstrate export potential/universality Business potential [ 40% ] •

Ability to be exploited through different

• • •

platforms/channels Market size Marketing strategies, potential revenues Subscribers

Operational capacity [ 35% ] • Key manpower experiences • Technical & technology knowledge • Strategic collaborations with any third party • Financial commitments and investments

Main

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

 Project Proposal Concept • Full description of the content’s concept and its unique value proposition Focus area of the content ie education, information-based, • entertainment or e-commerce Business potential • Business model, target market Potential revenue & number of subscribers • Anticipated market size • • Cost breakdown ie manpower, hardware, software, IP licensing fee, training etc • International collaborations (if any) Operational capacity • Track record (if any), experience & profiles of key manpower Project timeliness ie trial, launch etc • Technology & technical arrangements/agreements (if any) • Strategic collaborations with third party (if any) • • Financial commitments and investments Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

Main



Others

 Successful applicants shall enter into a contract with SKMM upon approval. SKMM shall seek full reimbursement of funds disbursed in the event of the incompletion of the project or termination due to contravention of terms or failure to meet milestones satisfactorily. i.

The full amount is to be repaid based on zero interest rate. iii. Repayment period is to be determined and agreed by both parties. Main

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

INSPIDEA Sdn Bhd

-Mustang Mama Diehard Sports Fan Season 2 (MMDSF 2) Project Overview:

MMDSF is an outrageous animation series starring Mama, the ambiguously old yet zesty sports-crazed grandma. She does whatever it takes to prove age is no barrier to achieving dreams that may seem a little out of this world.

Achievements: • • • •

International sales – Japan, Singapore, Russia, Middle East, Canada, Italy TV customers includes Cartoon Network, NTV7, ASTRO, Telekom Italia The characters of Mustang Mama were licensed to Yahoo and featured in Philippines, Singapore and Vietnam in August 2008 MMDSF was nominated for the category of “Best TV Animation for All Ages” at the Cartoon On The Bay 2008, held in Italy

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

MURASU SYSTEMS SDN BHD - Mobile Jawi

Project Overview:

Enable mobile phone users to compose text in Jawi and send that across as an SMS or email message.

Achievements: • • •

The first Mobile Dhivehi News Reader was launched with Wataniya in Maldives, May 2008 Strategic collaboration with Utusan Melayu to launch the World’s First Jawi News Service for mobile phones, August 2008 Signed an agreement with Maxis to offer Jawi as a Maxis branded service.

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

Firdaus Maju Sdn Bhd - Alexander Bukan Zulkarnain

Project Overview:

a 6-episode TV documentary, seeks to dismiss the notion that Alexander the Great is Iskandar Zulkarnain

Achievements: • • • •

Strategic collaboration with Celcom to offer video content via IVVR 3G and Streaming Server TV documentary is to be broadcasted on Astro in Feb, 2009 Negotiating with Maxis, P1 Networks and Digi to offer the video content on their networks. Alexander Bukan Zulkarnain was featured in Mingguan Metro, Nov 2008

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

Just Mobile Sdn Bhd - Interactive TV Games Tournament (ITG)

Project Overview:

ITG is an interactive TV Game Show that allows the viewer to play mobile games and upload their scores to the TV broadcaster.

Achievements:

Two java games graphics design and sound effects are completed: • Turtle Smash • Gemex (Marble Breaker)

Screen captures of 2 java games Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

Bill Adam

Animated Greeting Cards (Mobigreets)

Project Overview: Mobigreets offers the first animated Seasonal MMS product greeting cards with audio available for download to mobile phones in the United Kingdom. It is also an environmentally friendly alternative to the conventional printed card.

** Work in progress Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

Trinity Wizards - MyMoPetz

Project Overview: MyMopetz is a J2ME mobile game application which is connected via GPRS to the MOPETZ gaming community. It is to enable the continuous expansion of the user’s gaming universe by allowing new content to be introduced on a periodic basis.

** Work in progress Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my

THANK YOU

[email protected]

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 8688 1000 www.mcmc.gov.my