Content Development For Iphone

Introduction to Content Development for iPhone Ahmad Sahar, OpenSOS Sdn. Bhd. [email protected]

Topics • •

Overview of iPhone Development & iTunes

•

Creating Animation, Mobile Content, and Application for iPhone

• • • •

Global Distribution of Contents for iPhone

Global Market Statistics for Content Development for iPhone

Content Development for iPhone as a business Demo: Content and Application creation Q&A

Overview

Content Authoring (iLife, iWork, Pro Apps)

Content Server iTunes (Podcasting, (Mac & PC) streaming)

iPhone iPod touch

App Dev (iPhone SDK)

Apple App Store

iTunes (Mac & PC)

iPhone iPod touch

Global Market Statistics

iPhone & iPod touch • • • • • • • •

80 countries in less than 2 years 30M iPhone + iPod touch by end 2008 800,000 SDK downloads 50,000 paid Developers over 60% never developed for Apple before 6B songs downloaded Jan 2009 Over 25K apps available 1B downloads from Apps store

World has gone mobile • 1.14B Mobile phones shipped worldwide in 2007

• 3.3B Mobile phone subscriptions worldwide • Mobile networks cover 90% of the world’s population

• Smartphones 25% market in 2012 (expected)

Global mobile penetration hits 50% http://www.digitimes.com/news/a20071130PR205.html Global mobile revenues to top $1tn in 2013 http://www.telecoms.com/3602/global-mobile-revenues-to-top-1tn-in-2013 Size and Growth of Smartphone Market Will Exceed Laptop Market for Next Five Years http://www.instat.com/press.asp?Sku=IN0703823WH&ID=2148

Mobility trends Device

2002

2006

2007

Wireless email device

6%

22%

36%

Cellphone

38%

43%

53%

Internet

38%

38%

45%

Landline

63%

48%

40%

Higher Education Students • Notebook ownership +7.5% • Desktop ownership -10.8%

The ECAR Study of Undergraduate Students and Information Technology, 2007 http://www.educause.edu/ir/library/pdf/ers0706/rs/ERS0706w.pdf

Higher Education Students • 2005 Smartphone use 1.5% • 2007 Smartphone use 10.1%

The ECAR Study of Undergraduate Students and Information Technology, 2007 http://www.educause.edu/ir/library/pdf/ers0706/rs/ERS0706w.pdf

How important was technology in choosing a school?

• Vocational & technical - 90% • Communications - 89% • Engineering - 79% • Business - 78% • Education - 73%

Is Hi Ed technology keeping up with demand http://www.campustechnology.com/articles/68495/

How important was technology for academic success? • • •

Engineering - 100%

• • •

Business - 90%

Science - 92% Vocational & Technical 90%

• • •

Education - 85% Medicine - 84% Fine Arts - 76%

Communications - 89% Law Legal - 86%

Is Hi Ed technology keeping up with demand http://www.campustechnology.com/articles/68495/

Students technology use • Prepare for class - 63% • Use every day in class - 24% • Notebooks - 75% • Social networking - 60% • iPods or MP3 players - 58%

Is Hi Ed technology keeping up with demand http://www.campustechnology.com/articles/68495/

WiFi access • 90% students say it’s essential • only 66% classrooms have WiFi access

Wifi Essential to Education http://campustechnology.com/articles/2008/10/college-studentsfind-wifi-essential-to-education-survey-reports.aspx

Online courses • 82% prefer online lectures over traditional classes that do not provide lectures online

• 60% institutions do not make materials available online

Lecture Capture no longer optional http://campustechnology.com/articles/2008/09/lecture-capture-nolonger-optional.aspx

Creating Animation, Mobile Content and Applications for iPhone

Animation & Mobile Content Creation • iLife ’09 • iWork ’09 • FOSS (Blender, Frame by Frame) • Commercial software (Mac or PC)

Application Creation • Web applications • Xcode

Global Distribution of Contents

Content Distribution Hosting • Podcasting (any web server) • Podcast Producer (Apple) • iTunes store • iTunes U

Content Distribution Access • iTunes • Mac or PC • Autosync

Content Development for iPhone as a business

App development •

Requirements: Apple Mac, iPhone or iPod touch and USD 99 Standard iDP account

• •

Sell to 62 countries (15 in progress)

•

Gameloft - 20 games and 2 million paid downloads in a few months

•

Steve Demeter, Trism developer - USD 250K in first two months

70% revenue back to developer (taxes, exchange rate)

Contacts - Training • H.M. Hong & Associates

Chris Hong tel: 019 351 6728 email: [email protected]

• iTrain

Bikesh L. tel: 012 302 7527 email: [email protected]

Contacts Development • Terato

Reza Razali tel: 016 219 6929 email: [email protected]

• Manga BlackBox

Teng Chou Ming tel: 012 382 1271 email: [email protected]

Other resources • iPhone Developer Center

http://developer.apple.com/iphone/

• iPhone Developer University Program

http://developer.apple.com/iphone/program/ university.html

Thank you [email protected]

Demo: Content and Application Creation