Mobile Telephony And Youth's Perception: Presented By,

MOBILE TELEPHONY AND YOUTH'S PERCEPTION Presented by, Avijit Kesh Dolly Patra Animesh Dey Dipanjan Sen Atanu Chakrabarty

INTRODUCTION Youth Over the years, service providers have started giving greater attention to this segment, as it has emerged as one of the biggest users of mobile phones. For the youth, mobile phones are not just a necessity, but rather an indispensable accessory. This segment particularly values prepaid schemes with free SMS services. It is further differentiated into various micro-segments based on age and gender. For instance, youngsters in the age group of 19 to 23 years generally have a large circle of friends and more access to money. Companies thus focus on providing services like group talk and group SMS to these people.

BACKGROUND OF THE INDIAN

MOBILE SERVICES SECTOR Indian Telecommunications Industry has entered the age of deregulated market competition which was once regulated by the Department of Telecommunications (DoT). The attractiveness of the Indian market due to it low tele-density, high latent demand and burgeoning middle class, brought in some of the largest global telecom players, foreign institutional investors and major Indian industrial houses to invest in telecom, especially in the Indian cellular industry.

OBJECTIVE Basically our objective was to know the mind set of the young people and their choice about mobile connection.

METHODOLOGY  First we had taken a sample of 58 youths age btwn 19 to

23.  Then we prepared a “QUESTIONAIR”.  We have made a survey in BURDWAN about the perception of mobile telephony on youth.  We then took their interview according to our questionnaire and on the basis of their answers we prepared the data.  From the data we have drawn the graph and made the analysis and came to the conclusion.

KEY PLAYERS IN THE INDIAN TELECOM INDUSTRY  Airtel Group  Vodafone Group  Reliance Infocomm Ltd  Tata Teleservices Ltd  Bharat sanchar nigam ltd  Aircel ltd

QUESTIONAIR      

Do u have any mobile :A)YES B)NO Name Age Designation What mobile connection u have? What are reasons behind for UR choice among of these?    



Good network Various kind of easy recharge facility. Call & SMS rates. Update new facility- Sports, news, horoscope, caller tune & ring tones. Indifferent (?No specific reasons)

OBTAINED INFORMATION IN TABULAR FORM NAME OF MOBILE CONNECTION VODAFONE GROUP RELIANCE INFOCOMM LTD TATA TELESERVICES LTD BHARAT SANCHAR NIGAM LTD AIRCEL LTD AIRTEL

NO OF SAMPLE

7 10 10 9 9 13

GRAFHICAL PRESENTATION 14 12 10 8 NO OF YOUNGSTERS 6 4 2 0 VODAFONE RELIANCE

TATA

BSNL

AIRCEL

Nam e of m obile connection

AIRTEL

FACTORS AFFECTING THE STUDENTS ABT MOBILE SERVICE FACTORS

ATTRIBUTES COMPRISING THE FACTORS

ECONOMY

Call charges, SMS rates, Talk time, Roaming charges

PERFORMANCE

Network, Voice clarity, Timely SMS delivery, Customer care

VALUE-ADDED SERVICES

Free SMS offer, Ring-tones & Downloads, News/sports updates, horoscope etc

ANALYSIS From the above graph we are finding that youngsters mostly prefer Airtel connection as it is a) more economically suitable, b) having wonderful and strong network connections, c) striking features like ring tones, caller tune, various kind of easy recharge facility and d) low call rates. Beside it ,Airtel also is in more advantageous stage in case of providing services and value addition.

CONCLUSION  From the above analysis we are coming to

this conclusion that BURDWAN YOUTHS mostly prefer AIRTEL as it provide better facilities than other connections.  Still other connections also have some of the mkt- share i.e., they have also got success in attracting the youths.  So we are coming to the ultimate solution that “youths” are getting more attracted.