Mobile Marketing 2009

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Mobile Marketing Works

Your customers are mobile, your brand should be.

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We are moving from a world of impressions to a world of engagement.

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Mobile Influence Of the 270 million US cell phones currently subscribed, over 96% of them are SMS capable In the USA, over 84 billion text messages are sent each month, over 1 Trillion in 2008 Cell phone penetration in the US has surpassed cable TV, web access and Home PCs Over 95% of new phones sold today have web browsers and over 70 million US consumers use them regularly 1 in 5 US households are Wireless only

CTIA 2009

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Mobile is Social Accessibility to social circles at all times Perpetually connected, constant companion Mobile devices serve as part of identity, ring-tones, answer-tones, designer phones Tool for information, entertainment, music & photos Ubiquitous uptake regardless of culture Transition from cell phones to smart phones 72% of 16-27 year olds use text messaging 38% say mobile is more important than wallet

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Mobile Change Topic

2005

2008

Wireless Subscribers

208 Million

270 Million

Wireless Penetration US

69%

87%

Minutes Used

1.5 Trillion

2.2 Trillion

Monthly SMS

6.8 Billion

84.1 Billion

Annual SMS

81.6 Billion

1.01 Trillion

Wireless Only Households

7.7%

19.8%

CTIA 2009

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Mobile Demographics

Pew Foundation Mobile Report 2008!

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The Opportunity To deliver permission based, targeted and easy to use branded promotion offers to millions of consumers via their mobile devices

www.apollobravo.com

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Why Now There are now more mobile devices than televisions and computers combined

All of these devices combined represent the opportunity to redefine direct marketing

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Mobile Offers The future of direct marketing Text for offer codes Link to mobile websites Mobile search location based Free 411 Info Consumer loyalty opt-ins Send from web site Green- paper free

5 to 8 X redemption rates

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One action many results Demo-Text king to 99702 for offer Capture data Execute Sweepstakes Drive Mobile Web Traffic Create opt-in opportunity Deliver Product, Retail Info Offers are opt-in only Over 95% of text messages are read

www.apollobravo.com

Thanks for entering BK's KING for a day sweepstakes. Find a Burger King or get free King ring-tones and wallpaper for your phone go to http://wap.bk.com

Thanks for entering BK's KING for a day sweepstakes. Find a Burger King or get free King ring-tones and wallpaper for your phone go to http://wap.bk.com

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Text 2 Win Consumers text to instantly enter sweepstakes

*

Opt in future offers Links to product info Alternative means of entry

Text 2 Win

Live contests Links to mobile sites

Contest has ended, display only

*Standard text rates will apply. SMOOTHIE KING SWIMSUIT WEEKEND SWEEPSTAKES. NO PURCHASE NECESSARY TO ENTER OR WIN. Odds of winning depend on the number of eligible entries received. Sweepstakes begins at12:00:01a.m. ET on 3/03/08 and ends at 11:59:59 p.m. ET on 4/28/08. Open to legal residents of the 50 U.S. and D.C. who are 18 years of age and older. Void where prohibited. To enter and for complete Official Rules, go online to www.skgetaway.com. Sponsor: Smoothie King Franchises, Inc., 121 Park Place, Covington, LA 70433. © 2008 Smoothie King Franchises, Inc. “Smoothie King” and “Be good to yourself”are registered trademarks of Smoothie King Franchises, Inc.

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Text-2-Win with mobile site

Contest has ended, display only

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Text Pizza + zip code to 92466

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The mobile web Yahoo, USA Today, others offer free content with mobile links. Horoscopes Weather Stock Quotes Breaking News Gossip

Mobile links will replace mms and wap push

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Mobile Web Browser Opera browser stats illustrate mobile web growth 9.5 Billion Page Views 227% Y/Y Growth 357% Data consumption Y/Y growth Does not include iPhone, G1, Windows Mobile others Top 3 mobile sites Google, Facebook and Myspace

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Apple & Google Over 800 Million Apps downloaded from Apples App Store first 8 months Eric Schmidt told CNBC that Google believes mobile ad revenue will surpass traditional search advertising Google maps with location enabled search & ads Open mobile devices versus carrier walled gardens Innovation on these devices will be rapid and capabilities will surpass PCs China effect 84MM new users 2008 vs. 7MM US

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Customer Loyalty Loyalty Club + Mobile Club Alerts VIA SMS Overtake email, direct mail, coupons Efficient location based Green / Cost effective Measurable 5x to 8x redemption rates Interaction with affinity cards SMS offer codes with links to mobile site

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Mobile Web Consumer

Hunter

Not Browser

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Mobile Sites What they should see Fast loading Relevant content Innovation Coupons Freebies

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Text 2 Screen Digital Signage Increase digital signage response rates Consumers text for offer that includes unique id

Text 2 Screen

Message includes click2call reservations Offer is delivered via SMS and includes mobile web link Consumers can redeem on site and link to additional promotions

Text Paris to 99702

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Digital Signage+ Communicate Specials Deliver details via SMS Entice consumers in high traffic areas Opt in consumers using mobile offers Use IVR 800 Numbers Run all campaigns from one platform

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Text 2 Screen Consumers can text to branded screens Interactive Television Live Outdoor Advertising Social media

Text 2 Screen

Live Event Texting Portable systems filter language and capture data

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Event Activation

Use promo code 60TLC on Orbitz .com. Save $60 on your next trip. Like receiving these Orbitz TLC msgs and promos? Reply YES to this msg for more info. Max 2/mo.

Radio spots tout special discount offers Consumers text for code for on-line discount Ticket Master, Orbitz, Travel, Retail Message includes incentive to visit branded event displays

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Financial Services 10 Million use mobile banking in Korea Google, Yahoo, AOL, Pay Pal launching transaction services Fidelity Anywhere alerts with links to mobile site In Japan more people browse the web with mobile devices than PCs Important gateway to the modern consumer Pay-Pal Mobile link for donation

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Real Estate Text for pricing and info on listed properties Links to mobile sites with details No more empty flyer holders Ideal for condos, large developments Web2Mobile Maps and Info

Text bay to 23907 For Sale Price and Property Info

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Generating Mobile WOM Permission Based Barter based, something of value Keep it simple Useful links click 2 call, directions Enable social interaction Opt in for future contact Loyalty Programs Give people something to talk about

Mobile Mug Club

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Create and Manage Campaigns

Snd2phone.com • Web based interface • Easy to use drop down lists • Buttons and integrated help • All campaigns set up on one page • Built in reporting and list blast tools • Full campaign and user management

Snd 2 Phone

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Help Site with info for consumers • Terms of use • Opt out online • Locate offers • Sweepstakes Info • Required carrier messaging • Help screens

Snd 2 Phone

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Offer displays reach more consumers • Text message • Mobile Web • Search optimized web site • Email sharing • Voice response • Digital Signage

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ApolloBravo ApolloBravo is a next generation mobile marketing + social media agency specializing in creating technology driven advertising and promotion. ApolloBravo created the wireless marketing platform in 2005, an innovative content delivery system that combines the best elements of text messaging and the mobile web to create a new solution. Platform works with all major carriers and delivers sms, mms, mobile web, content and social media integration and is fully customizable.

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ApolloBravo Point of difference Only mobile marketing platform with automated mobile web site generation. Only platform with searchable offers on-line that automatically populate a branded offer page linked to your home page Only platform with email, web and social media display options customized by user. Only platform that allows consumers to access offers via 800 number. Only platform with barcodes and unique message numbering Only platform with digital signage and ad player integration. Platform meets all new carrier rules for submissions, on-line opt out, posting of rules, terms and conditions.

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Mobile Marketing + Social Media Experts

Made4Mobile

Reach the elusive 16 to 24 year old consumer

Branded Mobile Websites Optimized 4 Mobile Search

Snd 2 Phone

Web 2 Mobile

SMS & MMS Promotion Platform With Full Capabilities

Full Web to Mobile and Social Media Integration

TM

LoyaltyLink+ Loyalty Card and Mobile Phone Become One

Text 2 Win

TM

Full Mobile Sweepstakes Capabilities

TM

DigitalSignage+ Digital signage platform fully integrated with SMS

Voice 2 SMS

TM

Deliver SMS offers via Interactive Voice Response

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Thank you For more information Please contact www.apollobravo.com

All ideas, concepts and recommendations presented herein are the intellectual property of ApolloBravo Inc. Alexandria, VA,and may not be copied, implemented or represented without the expressed permission of ApolloBravo Inc.