Presented By
ROHIT
1
2
Concept Of Packed Samosa
3
Unique Selling Proposition
BUY
4
HEAT
WAHH
Wah
Wah
Wah
v100% Natural v100% vegetarian vNo cooking required vReady to be served in one minutes.
5
Change in India’s Socio - Economic Structure v Growing Economy v Consumption Boom v Rising Income levels v Rise in Working Population v Changing Food Behaviour
6
4 P’s Of Marketing .
Product
Place
Customer
Promotion
7
Price
PRIC
8
Place The Perfect Time To Launch DIWALI
9
Promotion v Diwali v Free Pudina Chatni
Launching at Diwali 10
Target Customers vWorking Women vSchool/College vOffices vCinema 11
Packed Food- A Smart Choice for Modern Women vSpeed and Efficiency in Processing
vA pleasant shopping environment at the same Price vConvenience of one-stop shopping with wider Product . vBetter quality and hygiene
12
Special Attributes vHygienic vDelicious & Tasty vHealthy ingredients
13
Distribution Channel vAgent & Distributors vWhole sellers vRetailers
14
k n a Th ! u o Y 15