Business Policy & Competitive Strategy: Members: Amit Dangi Rohit Dhaula

Business Policy & Competitive Strategy

Members: Amit Dangi Rohit Dhaula

History The DLF Group was founded by Chaudhury

Raghuvendra Singh in 1946.

DLF developed some of the first residential colonies in

Delhi such as Krishna Nagar, South Extension, Greater Kailash.

Cont… DLF group is a leading real estate developer in India. DLF has over 220 million sq. ft. of existing development

projects and 574 million sq. ft. of planned projects. It has extensive Land Reserves of 10,255 acres in various regions across India. DLF has so far developed 22 urban colonies. In 1957 DDA restricted private real estate companies in Delhi.

Cont…… DLF began acquiring land at relatively low cost outside

the area controlled by the Delhi Development Authority, particularly in the district of Gurgaon.

In 1989, DLF ventured into community shopping

centers. In 1991, it ventured into 1st Grade Office space and in 2002, DLF ventured into organized retail complexes.

Why DLF Was Selected…. DLF is the only company in India in the Consumer

validated category from the real estate sector to have been awarded 'Superbrand' ranking. Received the 'Corporate Buildings Award' in March 2005. Awarded by Haryana Urban Development Authority (HUDA). DLF's development projects across India span over 30 cities

DLF's Core Business 3 prime divisions

a. Residential b. Commercial c. Retail. 3 more divisions a. Hotels b. Infrastructure c. SEZs (Special Economic Zones).

About DLF Chairman- K.P. SINGH Rajiv Singh is the Vice Chairman of the company. Position in the market: 4th In World Real Estate.

Strategic Partner DLF and Laing O'Rourke, UK are strategic partner in several infrastructure projects. Laing O'Rourke is a global leader in construction. Through this joint venture (JV) the DLF plans to enter projects in the sectors of expressways and airports.

Share Graph

Currently Trading: Rs 310.80

Strengths An established brand name and reputation for project

execution Land Reserves Strategic locations Scale of operations A tradition of innovation Experienced and dedicated management

Strategies Increase our Land Reserves in strategic locations Expand our core business lines nationally Engage in SEZ development Engage in infrastructure development Expand into hotel development Expand our operations in multiplex cinema

development and operations through DT Cinemas Enhance our design and construction capabilities

Thank You