Making Communication A Priority Within Change Programs
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Book before 20 November 2009 to receive your early bird discount
Two-day masterclass 16 - 17 December 2009 Rydges World Square, Sydney
Demonstrating the Value of Internal Communication Making communication a priority within change programs
Masterclass leader Marnie Beckett Manager, Rowland
This masterclass will provide an interactive environment that will enable you to: Understand the impact of change on your internal stakeholders Realise how internal communication can impact the overall success of the change process
Participate in interactive sessions to share ideas with other attendees
Learn from a communication expert who has worked across a range of industries
Develop a strategic communication program to transition stakeholders through periods of change Identify opportunities to engage management and gain their support Review communication tools to bolster the change communication program, including traditional and social media
Supported by: Facilitated by:
Produced by:
w w w.a rkg ro u p a u s t ra lia .c o m . a u
Please note: Due to the interactive nature of this event numbers are strictly limited
Demonstrating the Value of Internal Communication Making communication a priority within change programs
Why is this masterclass relevant to you? Internal communication has reached a point of maturity where the communication team plays a pivotal role in focusing management’s attention on the impact change has on achieving business objectives. Communication has become a catalyst for influencing opinion and buy-in for a number of stakeholders, particularly internal audiences.
Communication professionals have an opportunity to add value through their work as change agents and effectively deliver messages via a range of communication tools, techniques and channels internally. This masterclass will highlight the importance of effective planning and management of communication initiatives during times of change.
Communication is more than a mix of channels – it needs to be carefully timed, linked to business objectives and constantly evaluated to monitor potential issues and move stakeholders through the change process.
Who should attend? Managers, Directors and other Professionals responsible for: Internal Communication Corporate Communication and Reputation Management
Change Management Human Resources Organisational Development
Corporate Affairs Investor Relations
About your masterclass leader: With over 12 years experience, Marnie has been responsible for internal communication, change communication and stakeholder engagement across a number of industries including mining, construction, transport, and local government. Marnie has developed and implemented communication programs on major construction projects and for government owned corporations. She has assessed best practice models and incorporated her experience and key findings into this masterclass.
Marnie Beckett Manager, Rowland
Ask the expert
Attendees are invited to submit specific communication challenges that they would like to have addressed during the masterclass. Please email your challenges to [email protected] at least one week prior to the masterclass. If you do not want your organisation identified, use a pseudonym such as BigBankCo, or SmallRetailCo to indicate the industry involved and the size of the organisation.
DAY ONE Wednesday, 16 December 2009
DAY TWO Thursday, 17 December 2009
8.45 Registration and refreshments
8.45 Registration and refreshments
9.15 Introduction and welcome Marnie will introduce the masterclass objectives and explain how the day will proceed. Attendees will participate in a “getting to know you” exercise, to share backgrounds, experience and expectations of the masterclass.
9.15 Recap and introduction to day two Marnie will introduce the objectives for the second day and outline today’s proceedings. Attendees will re-cap their learnings from the previous day and detail their expectations for the day to come.
9.30 What is change? Identifying the change cycle and its impact on stakeholders Understanding the journey through change
9.30 Communication tools and techniques More than newsletters Using the management team What have you got and what do you need?
10.30 Morning refreshments and networking 10.45 The role of internal communication within a change program Planning for change Developing a communication plan 12.30 Networking lunch 1.30 Interactive practical exercise 2.45 Afternoon refreshments and networking 3.00 Case study review Assessing a change program Highlighting the successes and the areas for change Linking internal and external communication 4.00 Key learnings for day one and review 4.30 Wrap-up and end of day one
10.00 Stakeholder and issues management Identifying potential issues Developing mitigation strategies 10.45 Morning refreshments and networking 11.00 Interactive practical exercise – Part 1 12.30 Networking lunch 1.30
Interactive exercise – Part 2
2.30
Debrief
2.45
Afternoon refreshments and networking
3.00 Timing is everything! Linking communication efforts with the business plan 4.00 Masterclass review 4.30 Wrap-up and end of masterclass
Preparation for the masterclass Bring information about change experiences or communication issues to share, review and discuss.
Strategic Internal Communication for Complex Organisations Author: Neryl East Pages: 120 Price: $595 $350 + GST* For those who take on the challenge of managing employee communication within organisations, the task has never been tougher. At a time of national skill shortage in Australia, there’s more urgency than ever in trying to retain good staff. Strategic Internal Communication for Complex Organisations will: • Look at some of the latest thinking on the use of social media and other technical tools including international research • Underline the benefits of face to face communication • Examine basic aspects of solid organisation communication and building trust within a workforce • Discuss the vital area of communication during organisational change • Consider the highly topical issue of generational needs in the modern workforce
*Delegates at this masterclass are entitled to receive a substantial discount on this report. You can register using the ‘Masterclass + Report’ package
SAVE $245 Please see registration page for details. Original price of report = $ 595 + GST
5 ways to boo k yo u r p l ace AT t h is event Phone: +61 1300 550 662 +61 (02) 8913 4000
Fax: +61 1300 550 663
Email: [email protected]
+61 (02) 8913 4099
AG-BD
Web: www.arkgroupaustralia.com.au
Demonstrating the Value of Internal Communication 16 - 17 December 2009, Rydges World Square, Sydney put your details here: Organisation Name
postal address
state postcode
fax phone
Masterclass
Masterclass + Report
o $2395 + 10% GST = $2634.50
o Save $245 $2745 + 10% GST = $3019.50
Early Bird (exp: 20/11/2009)
o Save $200 $2195 + 10% GST = $2414.50
o Save $445 $2545 + 10% GST = $2799.50
Member Discount (exp:20/11/2009)
o Save $300 $2095 + 10% GST = $2304.50
o Save $545 $2445 + 10% GST = $2689.50
Standard Pricing Not valid with any other offer
I am a member of IABC (NSW, VIC, Canberra, QLD), TCANZ, ASTC (NSW, VIC)
Delegate
Name
Job title
Email address
1st 2nd 3rd 4th – FREE Event venue and accommodation
Signature I have read and accepted the booking conditions
Please note: Payment must be received in full prior to the event to guarantee your place
o Mastercard
o Visa
Preferential rates are available at the Rydges World Square. Please contact the hotel directly to make your reservation,
o American Express
Card number
quoting ‘Ark Group Australia’ as your reference.
Rydges World Square, Sydney
Expiry date
389 Pitt Street
Cardholder’s name
Sydney NSW 2000
Cardholder’s signature
Telephone: +61 2 8268 1888
o Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd) o Please invoice me Booking conditions 1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: Cancellations notified over 45 days prior to the event will not incur a cancellation fee. In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged.
5. 6. 7. 8. 9.
Book online at: www.rydges.com/cwp/arkgroup
For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions. All cancellations must be received in writing. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme. All bookings, whether Australian or overseas will be charged Australian GST at the prevailing rate at the time of booking. Delegates are responsible for their own travel, accommodation and visa requirements.
We occasionally allow reputable companies to mail details of products we feel may be of interest. If you do not wish to receive this service, please tick this box q
Group Discount When you bring a team of three, you can bring a 4th delegate for free!
Sponsorship or Exhibition Opportunities If you are interested in sponsoring or exhibiting at this event please contact Michael Moorcraft:
D002
Phone: 1300 550 662 Email: [email protected]
Two-day masterclass 16 - 17 December 2009 Rydges World Square, Sydney
Demonstrating the Value of Internal Communication Making communication a priority within change programs
Masterclass leader Marnie Beckett Manager, Rowland
This masterclass will provide an interactive environment that will enable you to: Understand the impact of change on your internal stakeholders Realise how internal communication can impact the overall success of the change process
Participate in interactive sessions to share ideas with other attendees
Learn from a communication expert who has worked across a range of industries
Develop a strategic communication program to transition stakeholders through periods of change Identify opportunities to engage management and gain their support Review communication tools to bolster the change communication program, including traditional and social media
Supported by: Facilitated by:
Produced by:
w w w.a rkg ro u p a u s t ra lia .c o m . a u
Please note: Due to the interactive nature of this event numbers are strictly limited
Demonstrating the Value of Internal Communication Making communication a priority within change programs
Why is this masterclass relevant to you? Internal communication has reached a point of maturity where the communication team plays a pivotal role in focusing management’s attention on the impact change has on achieving business objectives. Communication has become a catalyst for influencing opinion and buy-in for a number of stakeholders, particularly internal audiences.
Communication professionals have an opportunity to add value through their work as change agents and effectively deliver messages via a range of communication tools, techniques and channels internally. This masterclass will highlight the importance of effective planning and management of communication initiatives during times of change.
Communication is more than a mix of channels – it needs to be carefully timed, linked to business objectives and constantly evaluated to monitor potential issues and move stakeholders through the change process.
Who should attend? Managers, Directors and other Professionals responsible for: Internal Communication Corporate Communication and Reputation Management
Change Management Human Resources Organisational Development
Corporate Affairs Investor Relations
About your masterclass leader: With over 12 years experience, Marnie has been responsible for internal communication, change communication and stakeholder engagement across a number of industries including mining, construction, transport, and local government. Marnie has developed and implemented communication programs on major construction projects and for government owned corporations. She has assessed best practice models and incorporated her experience and key findings into this masterclass.
Marnie Beckett Manager, Rowland
Ask the expert
Attendees are invited to submit specific communication challenges that they would like to have addressed during the masterclass. Please email your challenges to [email protected] at least one week prior to the masterclass. If you do not want your organisation identified, use a pseudonym such as BigBankCo, or SmallRetailCo to indicate the industry involved and the size of the organisation.
DAY ONE Wednesday, 16 December 2009
DAY TWO Thursday, 17 December 2009
8.45 Registration and refreshments
8.45 Registration and refreshments
9.15 Introduction and welcome Marnie will introduce the masterclass objectives and explain how the day will proceed. Attendees will participate in a “getting to know you” exercise, to share backgrounds, experience and expectations of the masterclass.
9.15 Recap and introduction to day two Marnie will introduce the objectives for the second day and outline today’s proceedings. Attendees will re-cap their learnings from the previous day and detail their expectations for the day to come.
9.30 What is change? Identifying the change cycle and its impact on stakeholders Understanding the journey through change
9.30 Communication tools and techniques More than newsletters Using the management team What have you got and what do you need?
10.30 Morning refreshments and networking 10.45 The role of internal communication within a change program Planning for change Developing a communication plan 12.30 Networking lunch 1.30 Interactive practical exercise 2.45 Afternoon refreshments and networking 3.00 Case study review Assessing a change program Highlighting the successes and the areas for change Linking internal and external communication 4.00 Key learnings for day one and review 4.30 Wrap-up and end of day one
10.00 Stakeholder and issues management Identifying potential issues Developing mitigation strategies 10.45 Morning refreshments and networking 11.00 Interactive practical exercise – Part 1 12.30 Networking lunch 1.30
Interactive exercise – Part 2
2.30
Debrief
2.45
Afternoon refreshments and networking
3.00 Timing is everything! Linking communication efforts with the business plan 4.00 Masterclass review 4.30 Wrap-up and end of masterclass
Preparation for the masterclass Bring information about change experiences or communication issues to share, review and discuss.
Strategic Internal Communication for Complex Organisations Author: Neryl East Pages: 120 Price: $595 $350 + GST* For those who take on the challenge of managing employee communication within organisations, the task has never been tougher. At a time of national skill shortage in Australia, there’s more urgency than ever in trying to retain good staff. Strategic Internal Communication for Complex Organisations will: • Look at some of the latest thinking on the use of social media and other technical tools including international research • Underline the benefits of face to face communication • Examine basic aspects of solid organisation communication and building trust within a workforce • Discuss the vital area of communication during organisational change • Consider the highly topical issue of generational needs in the modern workforce
*Delegates at this masterclass are entitled to receive a substantial discount on this report. You can register using the ‘Masterclass + Report’ package
SAVE $245 Please see registration page for details. Original price of report = $ 595 + GST
5 ways to boo k yo u r p l ace AT t h is event Phone: +61 1300 550 662 +61 (02) 8913 4000
Fax: +61 1300 550 663
Email: [email protected]
+61 (02) 8913 4099
AG-BD
Web: www.arkgroupaustralia.com.au
Demonstrating the Value of Internal Communication 16 - 17 December 2009, Rydges World Square, Sydney put your details here: Organisation Name
postal address
state postcode
fax phone
Masterclass
Masterclass + Report
o $2395 + 10% GST = $2634.50
o Save $245 $2745 + 10% GST = $3019.50
Early Bird (exp: 20/11/2009)
o Save $200 $2195 + 10% GST = $2414.50
o Save $445 $2545 + 10% GST = $2799.50
Member Discount (exp:20/11/2009)
o Save $300 $2095 + 10% GST = $2304.50
o Save $545 $2445 + 10% GST = $2689.50
Standard Pricing Not valid with any other offer
I am a member of IABC (NSW, VIC, Canberra, QLD), TCANZ, ASTC (NSW, VIC)
Delegate
Name
Job title
Email address
1st 2nd 3rd 4th – FREE Event venue and accommodation
Signature I have read and accepted the booking conditions
Please note: Payment must be received in full prior to the event to guarantee your place
o Mastercard
o Visa
Preferential rates are available at the Rydges World Square. Please contact the hotel directly to make your reservation,
o American Express
Card number
quoting ‘Ark Group Australia’ as your reference.
Rydges World Square, Sydney
Expiry date
389 Pitt Street
Cardholder’s name
Sydney NSW 2000
Cardholder’s signature
Telephone: +61 2 8268 1888
o Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd) o Please invoice me Booking conditions 1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: Cancellations notified over 45 days prior to the event will not incur a cancellation fee. In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged.
5. 6. 7. 8. 9.
Book online at: www.rydges.com/cwp/arkgroup
For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions. All cancellations must be received in writing. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme. All bookings, whether Australian or overseas will be charged Australian GST at the prevailing rate at the time of booking. Delegates are responsible for their own travel, accommodation and visa requirements.
We occasionally allow reputable companies to mail details of products we feel may be of interest. If you do not wish to receive this service, please tick this box q
Group Discount When you bring a team of three, you can bring a 4th delegate for free!
Sponsorship or Exhibition Opportunities If you are interested in sponsoring or exhibiting at this event please contact Michael Moorcraft:
D002
Phone: 1300 550 662 Email: [email protected]
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