Internal Communication Performance Boosters For The Organisational Circus
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- Words: 2,930
- Pages: 4
Tw o - d a y c o n n e c t e d f o r u m a n d w o r k s h o p s
Book before 22 January 2010 to receive our early bird discount
2 2 - 2 4 Fe b r u a r y 2 0 1 0 , R y d g e s M e l b o u r n e
Internal Communication Effectively communicating within your organisation to drive strategy and boost business performance
Participate in hands-on discussions and interactive activities
Hear case studies from practitioners working within Australian public and private sector organisations
Hear from our expert panel of speakers:
AUSTRAC Ericsson AMP Royal Australian Air Force Integrated Group Limited Division of Housing & Community Building, Department of Human Services
Post-forum workshops: Wednesday, 24th February 2010 Workshop A: What’s the point? Writing in the digital age Facilitated by: Kate Raulings, Communications Specialist, KJ Raulings
Anecdote
Workshop B: The power of stories Facilitated by: Rachael Edginton, Founder and Managing Director, PLUM Communication
IABC Victoria Chapter Deakin University Department of Education, Employment and Workplace Relations Sinclair Knight Merz
Supported by:
Department of Defence NAVY Telstra Australian Red Cross Blood Service Looking to achieve your IABC accreditation?
Suncorp
Increase your knowledge of the industry, hear from communication thought leaders and discover best-practice in communication as food to feed your portfolio ideas.
Official Media Partners:
As the global standard of professional achievement for business communicators, find out more about IABC’s accreditation program and advance your career through this globally recognised professional credential program at: http://www.iabc.com/abc/
w w w. ar kgr oupaust ralia.co m .a u
Produced by:
Internal Communication Effectively communicating within your organisation to drive strategy and boost business performance Today the internal communication function focuses primarily on developing calculated strategies and gaining the necessary buy-in to infuse communication initiatives into the entire organisation.
Ark Group’s internal communication forum will integrate practical case studies, interactive sessions and workshops to provide you with insights on how to:
It is crucial to demonstrate how internal communication supports the delivery of business objectives, so communicators can add value through their work as change catalysts and effectively deliver messages via a range of communication tools, techniques and channels.
Measure the effectiveness of internal communication and enhance value perceptions Collaborate with management to develop an integrated approach to internal communication Effectively communicate across broad and dispersed workforces Utilise tools and techniques such as social media, intranets and communities of practice Elevate the status of internal communication within your organisation Develop communication initiatives for difficult economic times and transitional periods
Once recognition is in place, internal communicators can improve the communication framework by focusing on obstacles such as measurement and delivering tangible results, engaging stakeholders, using new media and collaborative tools to enhance communication receptiveness and effectively communicating internally during times of transition.
Who should attend? Communication, HR and Marketing professionals working in:
Internal Communication Corporate Communication Change Management Human Resources
E mployee Communication/Staff Communication Organisational Development Corporate Affairs
Public Relations Learning and Development
Also Team Leaders looking to develop better intra-team and inter-team communication.
P o s t - f o r u m w o r k s h o p s : We d n e s d a y, 2 4 F e b r u a r y 2 0 1 0 Workshop A: What’s the point? Writing in the digital age
Workshop B: The power of stories
Registration: 9.00 am Workshop starts: 9.30 am Workshop ends: 12.30 pm
Registration: 1.00 pm Workshop starts: 1.30 pm Workshop ends: 4.30 pm
Facilitated by: Kate Raulings, Communications Specialist, KJ Raulings
Facilitated by: Rachael Edginton, Founder and Managing Director, PLUM Communication
About the workshop: Being concise, being clear and connecting with your intended audience is essential to your success as a communicator. With the rise in electronic forms of communication and social media tools, writing and writing well has never been so critical.
About the workshop: Rachael Edginton, award winning journalist and passionate storyteller, will present an in-depth workshop on the spellbinding power of “once upon a time”.
In this workshop we will cover: Tailoring messages to your chosen print or electronic medium Selecting the appropriate style and tone for your audience A refreshing look at some language basics Ethical considerations in message delivery Approval and sign off of content Evaluating your success
As communicators, we can all spin a good yarn. But when does a story become a science? And how can planned storytelling be used to break down barriers and engage employees, stakeholders and the community?
About your workshop leader: Kate has over 10 years experience in employee engagement and internal communication. She has managed communication for a variety of corporations, government bodies and not for profit organisations. Before starting her own communication consultancy, Kate was the Group Communications Manager for Exego Group, which includes Repco amongst several other businesses. There, Kate was responsible for implementing the first employee communication strategy to engage people with the new company’s strategic direction. Kate has a Bachelor of Arts degree in psychology, linguistics and anthropology where she focused on the impact that culture and language has on behaviour.
This workshop will examine case studies of effective storytelling and discuss how storytelling can be incorporated into your current communication activity.
.
This interactive and practical workshop will take attendees through the science of planning strategic stories and story boards, to the art of producing and mingling stories into verbal and non-verbal organisational communication.
About your workshop leader: Rachael’s experience as a corporate affairs professional spans 20 years, and has included senior management and consulting roles with Cadbury Schweppes, Mercer, ANZ and the Victorian Department of Sustainability and Environment. After a successful start in media as an award winning journalist, Rachael went on to build an outstanding career as a corporate communication practitioner. Her particular field of expertise is linking corporate communication activity to organisational goals, and delivering measurable, integrated communication programs that draw from the full mix of the communication spectrum. In 2006 Rachael founded PLUM Communication, a national consultancy that provides communication strategy, planning and resources for major projects.
DAY ONE – Monday, 22 February 2010 8.30
Registration and refreshments
9.00 Chairperson’s opening remarks Rachael Edginton, Founder and Managing Director, PLUM Communication; Board Member, IABC Victoria Chapter 9.15 Introductory ice breaker session To kick off proceedings, Rachael will lead an interactive session to ensure that networking opportunities are maximised for all attendees. Rachael will take a moment to refresh your networking skills, and show how to better practice the art of making long lasting friends in the industry. Rachael Edginton, Founder and Managing Director, PLUM Communication; Board Member, IABC Victoria Chapter
Strategy and measurement 10.00 Implementing internal communication around corporate strategy and values Communication leadership: ideas and methods that go beyond the norm Using the corporate strategy opportunity to engage employees Building executive sponsorship for internal communication Elena Callipari, Senior Communications, Division of Housing & Community Building, Department of Human Services 10.45 Morning refreshments and networking 11.15 Measuring the effectiveness of internal communication Generating realistic KPIs Understanding which areas to focus upon to demonstrate ROI Gaining relevant feedback that generates tangible results Measuring the intangibles Irena Bukhshtaber, Senior Communications Consultant, Sinclair Knight Merz
Engaging the organisation 12.00 Interactive session: Getting senior management on board Obtaining buy-in is a big issue, especially as many senior managers are not aware of how to make internal communication work. Gain a range of insights from your peers on their experiences with getting key decision makers on board to support internal communication initiatives. Topics for discussion include: Training middle managers to filter the message down Effectively selling ideas to management Ensuring relevant support structures are in place Facilitated by: Sonia Aplin, Internal Communications Manager, Ericsson
DAY TWO – Tuesday, 23 February 2010 8.30
Chairperson’s opening remarks 9.00 Jennifer Frahm, Principal, Jennifer Frahm Collaborations; Board Member, IABC Victoria Chapter
Tools, techniques and new media Becoming a tech-savvy communication practitioner 9.15 Solving internal communication issues using online toolsets Integrating online with more traditional communication channels How do online tools change the way we message? Avoiding technology overload: how to evaluate and prescribe the right online tools for your organisation How to get yourself ahead of the curve to become a tech-savvy practitioner James Williams, Communication Manager, AMP 10.00 Fostering effective collaboration using social media Developing social media strategy within the enterprise Getting the most benefit out of social media tools The role of communities of practice Creating the right environment for collaboration Measuring collaboration effectiveness Rebecca Deering, BT Communications Advisor, Suncorp 10.45 Morning refreshments and networking 11.15 Interactive session: Blogging, podcasting and social media: giving communicators a Second Life Are blogging and podcasting limited only to external audiences? Are some new communication tools just a fad? How and why you should become your organisation’s own media mogul Ross Monaghan, Lecturer, School of Communication & Creative Arts, Deakin University; Co-founder, themediapod.net 12.15 Intranets and collaborative tools Putting Web 2.0 into practice The intranet: a thing of the past or the way forward? Persuading management to have confidence about the use of new media Treating intranets as a useful tool, not just a data warehouse Lieutenant Commander Priya Chandra, Social Media Advisor, Navy Web Services, Department of Defence, NAVY 1.00
12.45 Networking lunch 1.45 Understanding the impact of internal communication on employee engagement Realising the effect on the organisation’s brand: internal and external Appreciating how communication can help the business achieve its goals Understanding the direct relationship between effective strategic communication planning and stakeholder engagement Knowing how to evaluate and measure the role of internal communication Wing Commander Jo Elkington, Staff Officer Organisational Development and Communication, Royal Australian Air Force 2.30 Bringing your strategy to life using the natural power of stories This session will reflect on projects undertaken by Shawn Callahan for an engineering firm and a large government agency How to convey what your strategy really means in a way that will stick by crafting and telling strategic stories The participatory process of creating strategic stories - more than just finding a story and telling it The role that communities of practice play in building and sharing strategic Shawn Callahan, Founding Director, Anecdote 3.15
Afternoon refreshments and networking
3.45 Managing communication across broad audiences – using internal communication to drive external communication Reaching geographically dispersed staff Getting timely and relevant information to a wide range of employees Keeping messages consistent and communicating often Kate Telfer, National Marketing & Communications Manager, Integrated Group Limited 4.30 Feeding the chain of command Sonia will present a special project case study – where she produced a DVD for foreign government audiences that showcased Australia’s vocational education and training system. Developing internal stakeholder support for your project Mitigating the risks of your project being cancelled before it’s completed Navigating the internal approval process across 26 international offices Ensuring your reputation as a communication guru withstands scrutiny Sonia van den Berg, Project Manager, Department of Education, Employment and Workplace Relations
5.15
Chairperson’s closing remarks and end of day one
Registration and refreshments
Networking lunch
Elevating the status of internal communication 1.50 Enhancing the profile of communicators within the organisation Getting a seat at the boardroom table Showing how internal communication helps to deliver on business objectives Using measurement techniques to demonstrate true value Calculating ROI and demonstrating the results Kim Hargest, Senior Manager Corporate Communications, the Australian Transaction Reports and Analysis Centre (AUSTRAC)
Leadership and change management 2.35 Implementing useful communication strategies when resources are scarce Communication on a shoestring: making efficient use of reduced budgets Being innovative: using time, team and resources effectively Applying tools and techniques that are right for the organisation Helping the organisation to deal with cultural and behavioural changes Matt Callander, Internal Communications Manager; Jill Roche, Senior Advisor, Internal Communications, Australian Red Cross Blood Service 3.20
Afternoon refreshments and networking
3.50 Leadership engagement: introducing a new CEO to the world Realising the importance of strong decision makers and their impact on an organisation’s communication culture The importance of developing communication amongst senior leaders Identifying the need for face to face communication with senior leaders Putting Web 2.0 into practice Treating intranets as a senior leadership engagement tool Anthia Galanis, Lead Telstra Corporate Communication, Telstra 4.35 Collaborative discussion/wrap-up This session will address issues and topics submitted by the forum participants. The facilitator will welcome delegates to highlight and share any lessons learned and discuss points of interest raised during the forum. Participants are asked to submit questions and discussion points for this session during the afternoon networking break on day two. Jennifer Frahm, Principal, Jennifer Frahm Collaborations; Board Member, IABC Victoria Chapter
5.20
Chairperson’s closing remarks and end of connected forum
5 ways to boo k yo u r p l ace AT this e v ent Phone: +61 1300 550 662 +61 (02) 8913 4000
Fax: +61 1300 550 663 +61 (02) 8913 4099
A G -W E B
Email: [email protected] Web: www.arkgroupaustralia.com.au
Post: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060
Internal Communication 22 - 24 February 2010, Rydges Melbourne put your details here (please print):
Organisation Name
postal address
state postcode
fax phone
*Attend the connected forum and two workshops and save $200 on registration.
Connected forum + 2 Workshops
Connected forum + A or B 1 Workshop
Connected forum only
Post-forum workshops A or B
Standard pricing
o Save $200 $3885 + GST = $4273.50
o Save $100 $3290 + GST = $3619
o $2695 + GST = $2964.50
o $695 + GST = $764.50
Early bird (exp: 22/01/2010)
o Save $400 $3685+ GST = $4053.50
o Save $350 $3040 + GST = $3344
o Save $200 $2495 + GST = $2744.50
o Save $60 $635 + GST = $698.50
o Save $500 $3585 + GST = $3943.50
o Save $450 $2940 + GST = $3234
o Save $300 $2395 + GST = $2634.50
o Save $100 $595 + GST = $654.50
Not valid with any other offer
Member discount (exp: 22/01/2010)
I am a member of IABC (NSW, VIC, QLD, Canberra), SBCQ, ASTC (NSW, VIC), PR Influences, Strategic Path
Delegate
Name
Job title
Email address
1st 2nd 3rd 4th – FREE
Signature I have read and accepted the booking conditions
Please note: Payment must be received in full prior to the event to guarantee your place
o Mastercard
o Visa
o American Express
Card number
Event venue and accommodation Best available rates at Rydges Melbourne. Please contact the hotel directly to make your reservation, quoting ‘Ark Group Australia’ as your reference.
Rydges Melbourne 186 Exhibition Street Melbourne VIC 3000
Expiry date
Telephone: +61 3 9662 0511
Cardholder’s name
Book online at: www.rydges.com
Cardholder’s signature
o Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd) o Please invoice me Booking conditions 1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: Cancellations notified over 45 days prior to the event will not incur a cancellation fee. In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged.
5. 6. 7. 8. 9.
Group Discount When you bring a team of three, you can bring a 4th delegate for free!
For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions. All cancellations must be received in writing. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme. All bookings, whether Australian or overseas will be charged Australian GST at the prevailing rate at the time of booking. Delegates are responsible for their own travel, accommodation and visa requirements.
We occasionally allow reputable companies to mail details of products we feel may be of interest. If you do not wish to receive this service, please tick this box q
D014
Can’t make the event? Connected Forum CD is available! If you can’t take full advantage of this event, the event CD gives you a useful record of the presentations made at the event for your reference. The CD is made available after the event at $595 plus GST. For more information contact Aimee Rootes Phone: 1300 550 662 Email: [email protected] Sponsorship or Exhibition Opportunities If you are interested in sponsoring or exhibiting at this event please contact Michael Moorcraft: Phone: 1300 550 662 Email: [email protected]
Book before 22 January 2010 to receive our early bird discount
2 2 - 2 4 Fe b r u a r y 2 0 1 0 , R y d g e s M e l b o u r n e
Internal Communication Effectively communicating within your organisation to drive strategy and boost business performance
Participate in hands-on discussions and interactive activities
Hear case studies from practitioners working within Australian public and private sector organisations
Hear from our expert panel of speakers:
AUSTRAC Ericsson AMP Royal Australian Air Force Integrated Group Limited Division of Housing & Community Building, Department of Human Services
Post-forum workshops: Wednesday, 24th February 2010 Workshop A: What’s the point? Writing in the digital age Facilitated by: Kate Raulings, Communications Specialist, KJ Raulings
Anecdote
Workshop B: The power of stories Facilitated by: Rachael Edginton, Founder and Managing Director, PLUM Communication
IABC Victoria Chapter Deakin University Department of Education, Employment and Workplace Relations Sinclair Knight Merz
Supported by:
Department of Defence NAVY Telstra Australian Red Cross Blood Service Looking to achieve your IABC accreditation?
Suncorp
Increase your knowledge of the industry, hear from communication thought leaders and discover best-practice in communication as food to feed your portfolio ideas.
Official Media Partners:
As the global standard of professional achievement for business communicators, find out more about IABC’s accreditation program and advance your career through this globally recognised professional credential program at: http://www.iabc.com/abc/
w w w. ar kgr oupaust ralia.co m .a u
Produced by:
Internal Communication Effectively communicating within your organisation to drive strategy and boost business performance Today the internal communication function focuses primarily on developing calculated strategies and gaining the necessary buy-in to infuse communication initiatives into the entire organisation.
Ark Group’s internal communication forum will integrate practical case studies, interactive sessions and workshops to provide you with insights on how to:
It is crucial to demonstrate how internal communication supports the delivery of business objectives, so communicators can add value through their work as change catalysts and effectively deliver messages via a range of communication tools, techniques and channels.
Measure the effectiveness of internal communication and enhance value perceptions Collaborate with management to develop an integrated approach to internal communication Effectively communicate across broad and dispersed workforces Utilise tools and techniques such as social media, intranets and communities of practice Elevate the status of internal communication within your organisation Develop communication initiatives for difficult economic times and transitional periods
Once recognition is in place, internal communicators can improve the communication framework by focusing on obstacles such as measurement and delivering tangible results, engaging stakeholders, using new media and collaborative tools to enhance communication receptiveness and effectively communicating internally during times of transition.
Who should attend? Communication, HR and Marketing professionals working in:
Internal Communication Corporate Communication Change Management Human Resources
E mployee Communication/Staff Communication Organisational Development Corporate Affairs
Public Relations Learning and Development
Also Team Leaders looking to develop better intra-team and inter-team communication.
P o s t - f o r u m w o r k s h o p s : We d n e s d a y, 2 4 F e b r u a r y 2 0 1 0 Workshop A: What’s the point? Writing in the digital age
Workshop B: The power of stories
Registration: 9.00 am Workshop starts: 9.30 am Workshop ends: 12.30 pm
Registration: 1.00 pm Workshop starts: 1.30 pm Workshop ends: 4.30 pm
Facilitated by: Kate Raulings, Communications Specialist, KJ Raulings
Facilitated by: Rachael Edginton, Founder and Managing Director, PLUM Communication
About the workshop: Being concise, being clear and connecting with your intended audience is essential to your success as a communicator. With the rise in electronic forms of communication and social media tools, writing and writing well has never been so critical.
About the workshop: Rachael Edginton, award winning journalist and passionate storyteller, will present an in-depth workshop on the spellbinding power of “once upon a time”.
In this workshop we will cover: Tailoring messages to your chosen print or electronic medium Selecting the appropriate style and tone for your audience A refreshing look at some language basics Ethical considerations in message delivery Approval and sign off of content Evaluating your success
As communicators, we can all spin a good yarn. But when does a story become a science? And how can planned storytelling be used to break down barriers and engage employees, stakeholders and the community?
About your workshop leader: Kate has over 10 years experience in employee engagement and internal communication. She has managed communication for a variety of corporations, government bodies and not for profit organisations. Before starting her own communication consultancy, Kate was the Group Communications Manager for Exego Group, which includes Repco amongst several other businesses. There, Kate was responsible for implementing the first employee communication strategy to engage people with the new company’s strategic direction. Kate has a Bachelor of Arts degree in psychology, linguistics and anthropology where she focused on the impact that culture and language has on behaviour.
This workshop will examine case studies of effective storytelling and discuss how storytelling can be incorporated into your current communication activity.
.
This interactive and practical workshop will take attendees through the science of planning strategic stories and story boards, to the art of producing and mingling stories into verbal and non-verbal organisational communication.
About your workshop leader: Rachael’s experience as a corporate affairs professional spans 20 years, and has included senior management and consulting roles with Cadbury Schweppes, Mercer, ANZ and the Victorian Department of Sustainability and Environment. After a successful start in media as an award winning journalist, Rachael went on to build an outstanding career as a corporate communication practitioner. Her particular field of expertise is linking corporate communication activity to organisational goals, and delivering measurable, integrated communication programs that draw from the full mix of the communication spectrum. In 2006 Rachael founded PLUM Communication, a national consultancy that provides communication strategy, planning and resources for major projects.
DAY ONE – Monday, 22 February 2010 8.30
Registration and refreshments
9.00 Chairperson’s opening remarks Rachael Edginton, Founder and Managing Director, PLUM Communication; Board Member, IABC Victoria Chapter 9.15 Introductory ice breaker session To kick off proceedings, Rachael will lead an interactive session to ensure that networking opportunities are maximised for all attendees. Rachael will take a moment to refresh your networking skills, and show how to better practice the art of making long lasting friends in the industry. Rachael Edginton, Founder and Managing Director, PLUM Communication; Board Member, IABC Victoria Chapter
Strategy and measurement 10.00 Implementing internal communication around corporate strategy and values Communication leadership: ideas and methods that go beyond the norm Using the corporate strategy opportunity to engage employees Building executive sponsorship for internal communication Elena Callipari, Senior Communications, Division of Housing & Community Building, Department of Human Services 10.45 Morning refreshments and networking 11.15 Measuring the effectiveness of internal communication Generating realistic KPIs Understanding which areas to focus upon to demonstrate ROI Gaining relevant feedback that generates tangible results Measuring the intangibles Irena Bukhshtaber, Senior Communications Consultant, Sinclair Knight Merz
Engaging the organisation 12.00 Interactive session: Getting senior management on board Obtaining buy-in is a big issue, especially as many senior managers are not aware of how to make internal communication work. Gain a range of insights from your peers on their experiences with getting key decision makers on board to support internal communication initiatives. Topics for discussion include: Training middle managers to filter the message down Effectively selling ideas to management Ensuring relevant support structures are in place Facilitated by: Sonia Aplin, Internal Communications Manager, Ericsson
DAY TWO – Tuesday, 23 February 2010 8.30
Chairperson’s opening remarks 9.00 Jennifer Frahm, Principal, Jennifer Frahm Collaborations; Board Member, IABC Victoria Chapter
Tools, techniques and new media Becoming a tech-savvy communication practitioner 9.15 Solving internal communication issues using online toolsets Integrating online with more traditional communication channels How do online tools change the way we message? Avoiding technology overload: how to evaluate and prescribe the right online tools for your organisation How to get yourself ahead of the curve to become a tech-savvy practitioner James Williams, Communication Manager, AMP 10.00 Fostering effective collaboration using social media Developing social media strategy within the enterprise Getting the most benefit out of social media tools The role of communities of practice Creating the right environment for collaboration Measuring collaboration effectiveness Rebecca Deering, BT Communications Advisor, Suncorp 10.45 Morning refreshments and networking 11.15 Interactive session: Blogging, podcasting and social media: giving communicators a Second Life Are blogging and podcasting limited only to external audiences? Are some new communication tools just a fad? How and why you should become your organisation’s own media mogul Ross Monaghan, Lecturer, School of Communication & Creative Arts, Deakin University; Co-founder, themediapod.net 12.15 Intranets and collaborative tools Putting Web 2.0 into practice The intranet: a thing of the past or the way forward? Persuading management to have confidence about the use of new media Treating intranets as a useful tool, not just a data warehouse Lieutenant Commander Priya Chandra, Social Media Advisor, Navy Web Services, Department of Defence, NAVY 1.00
12.45 Networking lunch 1.45 Understanding the impact of internal communication on employee engagement Realising the effect on the organisation’s brand: internal and external Appreciating how communication can help the business achieve its goals Understanding the direct relationship between effective strategic communication planning and stakeholder engagement Knowing how to evaluate and measure the role of internal communication Wing Commander Jo Elkington, Staff Officer Organisational Development and Communication, Royal Australian Air Force 2.30 Bringing your strategy to life using the natural power of stories This session will reflect on projects undertaken by Shawn Callahan for an engineering firm and a large government agency How to convey what your strategy really means in a way that will stick by crafting and telling strategic stories The participatory process of creating strategic stories - more than just finding a story and telling it The role that communities of practice play in building and sharing strategic Shawn Callahan, Founding Director, Anecdote 3.15
Afternoon refreshments and networking
3.45 Managing communication across broad audiences – using internal communication to drive external communication Reaching geographically dispersed staff Getting timely and relevant information to a wide range of employees Keeping messages consistent and communicating often Kate Telfer, National Marketing & Communications Manager, Integrated Group Limited 4.30 Feeding the chain of command Sonia will present a special project case study – where she produced a DVD for foreign government audiences that showcased Australia’s vocational education and training system. Developing internal stakeholder support for your project Mitigating the risks of your project being cancelled before it’s completed Navigating the internal approval process across 26 international offices Ensuring your reputation as a communication guru withstands scrutiny Sonia van den Berg, Project Manager, Department of Education, Employment and Workplace Relations
5.15
Chairperson’s closing remarks and end of day one
Registration and refreshments
Networking lunch
Elevating the status of internal communication 1.50 Enhancing the profile of communicators within the organisation Getting a seat at the boardroom table Showing how internal communication helps to deliver on business objectives Using measurement techniques to demonstrate true value Calculating ROI and demonstrating the results Kim Hargest, Senior Manager Corporate Communications, the Australian Transaction Reports and Analysis Centre (AUSTRAC)
Leadership and change management 2.35 Implementing useful communication strategies when resources are scarce Communication on a shoestring: making efficient use of reduced budgets Being innovative: using time, team and resources effectively Applying tools and techniques that are right for the organisation Helping the organisation to deal with cultural and behavioural changes Matt Callander, Internal Communications Manager; Jill Roche, Senior Advisor, Internal Communications, Australian Red Cross Blood Service 3.20
Afternoon refreshments and networking
3.50 Leadership engagement: introducing a new CEO to the world Realising the importance of strong decision makers and their impact on an organisation’s communication culture The importance of developing communication amongst senior leaders Identifying the need for face to face communication with senior leaders Putting Web 2.0 into practice Treating intranets as a senior leadership engagement tool Anthia Galanis, Lead Telstra Corporate Communication, Telstra 4.35 Collaborative discussion/wrap-up This session will address issues and topics submitted by the forum participants. The facilitator will welcome delegates to highlight and share any lessons learned and discuss points of interest raised during the forum. Participants are asked to submit questions and discussion points for this session during the afternoon networking break on day two. Jennifer Frahm, Principal, Jennifer Frahm Collaborations; Board Member, IABC Victoria Chapter
5.20
Chairperson’s closing remarks and end of connected forum
5 ways to boo k yo u r p l ace AT this e v ent Phone: +61 1300 550 662 +61 (02) 8913 4000
Fax: +61 1300 550 663 +61 (02) 8913 4099
A G -W E B
Email: [email protected] Web: www.arkgroupaustralia.com.au
Post: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060
Internal Communication 22 - 24 February 2010, Rydges Melbourne put your details here (please print):
Organisation Name
postal address
state postcode
fax phone
*Attend the connected forum and two workshops and save $200 on registration.
Connected forum + 2 Workshops
Connected forum + A or B 1 Workshop
Connected forum only
Post-forum workshops A or B
Standard pricing
o Save $200 $3885 + GST = $4273.50
o Save $100 $3290 + GST = $3619
o $2695 + GST = $2964.50
o $695 + GST = $764.50
Early bird (exp: 22/01/2010)
o Save $400 $3685+ GST = $4053.50
o Save $350 $3040 + GST = $3344
o Save $200 $2495 + GST = $2744.50
o Save $60 $635 + GST = $698.50
o Save $500 $3585 + GST = $3943.50
o Save $450 $2940 + GST = $3234
o Save $300 $2395 + GST = $2634.50
o Save $100 $595 + GST = $654.50
Not valid with any other offer
Member discount (exp: 22/01/2010)
I am a member of IABC (NSW, VIC, QLD, Canberra), SBCQ, ASTC (NSW, VIC), PR Influences, Strategic Path
Delegate
Name
Job title
Email address
1st 2nd 3rd 4th – FREE
Signature I have read and accepted the booking conditions
Please note: Payment must be received in full prior to the event to guarantee your place
o Mastercard
o Visa
o American Express
Card number
Event venue and accommodation Best available rates at Rydges Melbourne. Please contact the hotel directly to make your reservation, quoting ‘Ark Group Australia’ as your reference.
Rydges Melbourne 186 Exhibition Street Melbourne VIC 3000
Expiry date
Telephone: +61 3 9662 0511
Cardholder’s name
Book online at: www.rydges.com
Cardholder’s signature
o Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd) o Please invoice me Booking conditions 1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: Cancellations notified over 45 days prior to the event will not incur a cancellation fee. In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged.
5. 6. 7. 8. 9.
Group Discount When you bring a team of three, you can bring a 4th delegate for free!
For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions. All cancellations must be received in writing. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme. All bookings, whether Australian or overseas will be charged Australian GST at the prevailing rate at the time of booking. Delegates are responsible for their own travel, accommodation and visa requirements.
We occasionally allow reputable companies to mail details of products we feel may be of interest. If you do not wish to receive this service, please tick this box q
D014
Can’t make the event? Connected Forum CD is available! If you can’t take full advantage of this event, the event CD gives you a useful record of the presentations made at the event for your reference. The CD is made available after the event at $595 plus GST. For more information contact Aimee Rootes Phone: 1300 550 662 Email: [email protected] Sponsorship or Exhibition Opportunities If you are interested in sponsoring or exhibiting at this event please contact Michael Moorcraft: Phone: 1300 550 662 Email: [email protected]
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