Change! Making A Dent In The Universe

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Change! Change! is about experimenting; trying a new career, trying to look at things differently, trying to make a difference. We hope to Change your mind, Change your life…Change our lives. In this day and age we all need to try something new. Prototype, experiment, bring your ideas to life and let the world experience them. All change is not progress, but there is no progress without change. Experiment your way to change. Try, learn, improve. Simple. Really. Everyone has something they want to change and most of us have many things. It might be a boring career; being un or under employed; a couch potato lifestyle; an unsatisfying relationship(s); not making a difference (whatever that means to you). Exactly what your change is or how many you have is not important. What matters is doing something about it–again and again and again. Change is an iterative and sometimes repetitive process. And no, iterative and repetitive are not synonymous in our minds. Iterative means to learn from prior experience and apply what you’ve learned so that each time you do something you get closer and closer to your desired result. When we talk about repetitive, we mean doing the same thing over and over and ending up with same result; the same unsatisfying result. As to process, anything that is going to result in a desired change requires a series of actions. There is no one magic spell, magic wand, magic bullet, or one-size, one-time action that you can take. Even though you already know that, we had to say it. We all really want change to happen magically–with no pain, no work and for everyone to live happily ever after.

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Since change requires work, pain and not everyone lives happily ever after, why bother to change at all? The “why” is different for everyone. Whether your reason is religiously based, or how you were raised, or your general philosophy of life, most people want to be the best they can be. Sometimes, the why is just plain necessity: you need a job or your significant other delivers an ultimatum. Now, getting there is the challenge. Not only do we have to overcome our own inertia and fears, we have to deal with the inertia and fears of those around us. Change always has ripple effects and not everyone is going to be happy about the change you make, no matter how good a change it is or how you go about it. On the other hand, your change will positively affect people you are not even aware of. How cool is that? Steve Jobs, CEO of Apple, and others have talked about doing things that “make a dent in the universe”. We think any time you try to make a positive change, no matter how small, it makes a dent. It makes a difference. Whatever the change and the reason for making it we have some ideas on how to get started and how to manage your own resistance and that of others. We’ve already defined some terms–iterative, repetitive and process. Iterative - to learn from prior experience and apply what you’ve learned so that each time you do something you get closer and closer to your desired result Repetitive - doing the same thing over and over and ending up with same result; the same unsatisfying result Process - a series of actions We need to add a few more so that we are all clear on what we’re talking about. Experiment – a process of trying different actions to see what happens, the key word is “trying” Prototype – a specific series of actions one tries to see if one gets the desired result

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Which word doesn’t quite fit with the others? That would be repetitive. It’s included in our definition of change: an iterative and sometimes repetitive process. By our definition repetitive doesn’t sound positive. It isn’t. However, it is what we all do when we get frustrated or scared; we revert to doing what we know and have always done. To successfully navigate a change you have to acknowledge up front that part of the process may include some backsliding or going in circles for a bit. We think of change of any kind as an upward spiral. You are moving against gravity to get where you want to go. You keep passing by places you’ve already been as you go around the spiral, but at a different (and better) level. Occasionally, gravity may pull you down and you have to cover the same ground, again. It’s not like walking up a spiral staircase with a fixed set of steps. Instead, picture yourself walking up a hill that has a spiraling path, with easy and rough spots and the occasional plateau. As we said, no words or formula exists to make change magically and painlessly happen. It’s hard work. But we do have some words and a formula of sorts that help the process.

Engage

Imagine

Share

Experiment

Review

So here we go on our iterative (and sometimes repetitive) process up the spiral of change.

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Engage What is it that you want to change? Not your laundry-list of changes, but that one “something” that is calling to you right now. It may not even be on your list. You may be inspired in the moment by a news story; a friend’s plight; a book you are reading; or a death that reminds you time is truly finite. Whether it’s monumental or elemental, here’s how to get started on the road to change.

You need permission to change. Yes, you need to get permission to make a change in your life. Who gives that permission? You. Seems pretty easy, but for most people this is the hardest step–the one where most people stumble and fall. If you are not prepared to accept change, if you are not prepared to commit to doing whatever it takes, then forget it. Get back on the couch because change is not for you, at least not at the moment.

Understand the kind of change you are considering. We either change because we want to or because we have to. Which one describes you? If you need to make a change in your life because of poor health, or to save your marriage, or to find employment, then on the face of things you’re up against a tougher situation than those who are changing just because they want to. But think again. The issue you are trying to overcome will act as a red flashing beacon, reminding you of your need to change, and constantly keeping you moving forward. You have an advantage over those in seemingly better circumstances, because giving up on change is not really a viable option for you.

Change what you do, not how you do it. There is a difference between being effective and being efficient. Change what you do in order to be effective. Focus on the results. You can’t tinker your way to great change. If you focus on simply changing how you do something, the change is likely to be incremental, insignificant, and you won’t feel the benefits of accomplishment. Paradoxically, if your change goal is too small you are much more likely to give up sooner than if you have to push yourself to make great change.

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Get past the reasons for not changing. We’re willing to bet that for every great change idea you can think of, you can find at least one reason not to do it. To save you time, and to allow you to focus on what you want to do, here are the top ten reasons not to change and why you shouldn’t consider them: 10.

It’s self-indulgent. How often do you indulge yourself? Why shouldn’t you? You won’t be of much value to others if you don’t learn to value yourself and your efforts.

9.

Someone has done it before. It’s all been done before. Nothing’s really original. While there is nothing new under the sun, there’s a lot of old stuff that people haven’t yet come across. Get over yourself.

8.

I’ve tried this before and failed. An irrelevant fear; that was then and this is now.

7.

I will upset someone I love. A serious concern because you never know how loved ones will respond to your change. The best you can do is to remind yourself that you’re a good person with good intentions. You’re trying to create unity, not discord. Talk things through and ask loved ones to participate with you; see Share.

6.

My idea will never be as good as it is in my mind. Ideas in your head don’t actually exist in the real world, so it’s not an apples-to-apples comparison. Better to try something and partially succeed than to have the perfect wish-list.

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5.

I’m not sure how to do it. If you try it and it doesn’t work, you’ll try a different way next time. Doing something is better than doing nothing, and if you do something badly you’ll learn how to do it better. Experience and practice are valuable teachers.

4.

People will think less of me. Not the people who matter. And not you.

3.

It may take too much time. Yes, it may, but putting it off isn’t going to make it happen any faster. If it’s something you want to do, make the time to make the change.

2.

It will cost money. What better investment than in yourself? Being creative can also mean finding creative ways to do more with less. Be resourceful, not resource driven. And if you’ve never had to do without before now–the change will do you good.

1.

People will laugh at me. Not the people you respect; they haven’t yet and they’re not going to start now. Toughen up.

Engage: Understand the change you want; allow yourself to get there.

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Imagine Somebody said, “If you can’t see it, how can you be it?” If somebody didn’t, then we’re saying it. You’ve engaged and picked a change you want to make. Now, what does it look like, feel like, taste like, sound like, smell like? Engage some more and imagine, no holds barred, what you’ll be like once you’ve made that change. Professional athletes do this all the time; at the free-throw line they see the ball going in before they’ve even released it. You need to do the same.

Change your mind, change your life. Imagining what we want or expect is called “mindset”. It functions all the time, consciously or unconsciously, and is a powerful tool for change. Your mindset reflects your sense of purpose, which in turn organizes your perceptions. As psychologist Abraham Maslow said, “People who are only good with a hammer see every problem as a nail.” That is mindset at work. Avoid wishing or hoping for your change goal to happen, instead just decide with your full force of being to make it so. It is essential to commit yourself–your mindset–to change even if you can’t see the way to your goal, yet. Negativity will short-circuit your path to success.

Look ahead, not behind. Beginning with the end in mind is a great way of starting something new. How far can you see into the future? Some people have great vision; others see just a little further ahead of where they are now. It doesn’t matter, so long as you aren’t looking behind. If you believe biography is destiny and that the past is the predictor of the future, you will never see your way to making change.

But if you can imagine what you want to happen, envision it

happening, you will already have changed your perspective. Write it down. Draw a picture of it. Record yourself talking about what success looks like and how it feels. Envision you changed; you will be a lot more positive about making change and more likely to succeed at it. So go ahead, see what’s possible.

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You don’t need wings to fly. If you’re looking at some of the great entrepreneurs out there, like Steve Jobs, you might be fooled into thinking that you need to have the talent of a genius to make a dent in the universe. We’re not asking you to invent the next Google (although if you do, let us know before it goes public). Change is usually much more straightforward than that and it doesn’t even require talent.

You need focus and endurance.

Focus to see your way

through making a change, and endurance to keep on going and not lapse back into your old lifestyle. Think about it. If you were going to change by getting fit, it doesn’t take talent. You don’t need to be an Olympic hopeful. Strap on a pair of running shoes and some comfortable clothing and take a run or a walk for thirty minutes.

Imagine: Picture yourself as changed.

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Share Although all parts of the change process can be difficult, sharing is one of the hardest, but the most necessary for success. A change won’t only affect you; it will affect everyone around you. Sharing what you are going to do with others helps you refine and affirm your commitment to change. It also helps you enlist the type of support you need and gives you a head’s up on who you might need to avoid as you go about making a change. A caveat here: if you need to make a serious physical or mental health or relationship change, we recommend you enlist the appropriate professional resources as part of your support team.

Saying it aloud doesn’t always make it so, but it really helps. The fear of failure is always with us. So why would you want to tell somebody you are going to do something, because…What if it turns out you fail to do it? What if they try to talk you out of it or worse tell you it’s a stupid idea? Wouldn’t it be better to make a change quietly and if it doesn’t work out no one will know? Actually, no. Sharing what you are trying to do and having others cheer you on (and cheer you up) and generally just care about you is what keeps us going forward. Besides, others will have insights you need to hear, opportunities you didn’t know about, and will give you kicks in the butt when you need them the most. Sharing makes real what you are trying to do; to yourself, to others.

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Nip sabotage in the bud. Not everyone you share with will be supportive. If you think you’re resistant to making a personal change, some people around you will be even more resistant to you making a change. They will take your change as a personal affront and project their fear of failure onto you. Anyone who has tried to stop drinking, eat vegetarian, lose weight, spend less, end a relationship, you name it, can tell you that someone in their life was very dismissive, to the point of sabotage about their change. “A little glass of wine won’t hurt you.” “You couldn’t even tell I put chicken in the casserole.” “What if you never find anyone else?” Obviously if you know someone will react negatively, don’t share what you are trying to do. If you tell someone and they are less than supportive, avoid them if possible, and if you can’t, just keep changing the subject when the conversation comes around to the change you’re attempting. If all else fails, look them in the eye and quietly and firmly say, “This is important to me.” Don’t apologize. Don’t elaborate. Don’t psychoanalyze. Don’t ask for understanding. Just walk away. Continue working your change process and sharing with those who support you.

It’s not just about you. Real change only happens when you decide it’s time and you start working on it. However, any change you make–lose weight, get a new job, go back to school–changes your routine and the routines of those around you. Keep in mind how most of us hate having things sprung on us out of the blue. Although everything is changing all the time, we humans seem to hate change. The key word is “seem”. What we really object to is feeling out of control. By sharing what you want to do, you help your friends, family, co-workers begin to adapt to the changing you. They can begin to change their thinking; they can learn what to do; they feel in control of their reactions. You want their support and they want yours.

Share: Talk the change through with those who support you.

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Experiment The word “experiment” usually conjures up images of a laboratory, test tubes, strange gadgets, and Dr. Frankenstein in the corner. Experiment is not a terribly scary word if you think about. We’ve defined it as “trying different actions to see what happens”. More simply– to learn by experience. That sure doesn’t sound scary. Kids experiment all the time; it’s called play. It’s how they learn about themselves and the world around them. Very young children rarely talk about what they do as good or bad, right or wrong, they talk about results. “I hit Billy and he cried.” “I mixed the colors to get green and all I got was brown.” “I put the hamster in the toilet so he could swim and he didn’t like it.” It’s only when we get older that we think in the judgmental terms of success or failure, good or bad, rather than being comfortable observing the outcome of our actions and figuring out what to do differently next time. We are assuming that someone helped you figure out why it wasn’t acceptable to hit Billy and make him cry, along with all of the other societal dos and don’ts. We aren’t advocating willy-nilly experimenting here. You are an adult and are responsible for your actions. Use experimentation as a positive catalyst for change.

Where’s the starting line? You’ve got a vision and you’ve shared it. Now it’s time for action. Ahem. Can you hear me? Now it’s time for action. Can’t figure out where to start? That’s the beauty of experimenting, there’s generally no right or wrong place to start. Some starting points will make more sense than others. If you can’t walk 5 blocks without huffing and puffing, signing up for a 10k run next week is probably not the starting point to achieve your goal of running a marathon, but you’ll figure that out on race day and modify your training process. Otherwise, research into how others have achieved a change similar to yours will help. You can see what actions they took and you can determine what you think will work for you. Remember, it’s experimenting. You may not hit the right combination of actions the first or even the second go-round. Iteration (try, try, again) is part of the process.

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Losing weight is a great example of a variety of starting points and combination of actions. (We are not promoting or advocating any of these actions, just giving you some common examples.) You could: 1.

Join a program – Weight Watchers, Jenny Craig, NutriSystem

2.

Hire a trainer

3.

Hire a cook

4.

Join a gym

5.

Buy workout videos and workout at home

6.

Take a diet aid

7.

Start walking 30 minutes a day

8.

Have bariatric surgery

9.

Try a diet plan - Grapefruit diet, cabbage soup diet, South Beach diet

Are we there, yet? Just like picking your starting point and the actions you are going to take, determining your timeline is part of the experimental process. Being realistic helps a lot. It will take longer than a couple of months to go from a complete couch potato to a marathon runner; you are not going to lose 30 pounds (safely) two weeks before your high school reunion and finishing the last 20 credits of your college degree while working full time and taking care of a family will probably require more than a year. Don’t lose sight of your ultimate goal, but start chunking out smaller iterations that you believe are reasonable based on what you know now. You will make adjustments as you go along. These small goals act as milestones on your road to change. Every time you accomplish them you get a little boost and the knowledge that you are nearer to reaching your ultimate goal.

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You might want to note your observations as well, such as: smaller networking groups seemed more productive, industry based groups produced more leads, or more contacts were made at trade shows. You have to know what you did in order to know what you need to do more of, or do differently, to achieve your change. Keep a notebook and write down what you see, think, feel at the time. This has a couple of benefits. Firstly, you will have a detailed account of each of your experiments to track what you tried and how it went. Maintaining a record of what worked and what didn’t will allow you to avoid repeating mistakes and to focus on those things that get you to where you want to be. Secondly, the notebook will provide you with your progress meter, showing you exactly how far you have come since you started. This can be a real boost, especially when things aren’t going as well as you had hoped. The act of writing down your efforts will also help you to remember them; most of us learn and remember things better through writing them down.

Does this size fit? What works for one person may not work for someone else and vice versa. This is why we advocate prototyping as part of your experimental process. Remember, experimenting is the act of trying a series of actions; a prototype is the specific series of actions you are going to try. No, you don’t need to be an engineer to develop a prototype. In fact, if you have decided on a series of actions based on some assumptions about outcomes, developed a working plan outlining milestones and are ready to track what happens… you have your prototype! If your ultimate goal is to get a new job, one smaller goal could be to generate job leads. Earlier we discussed a prototype of using networking events to generate job leads. Yes, it is that simple (the prototyping, not getting job leads). Does your prototype work for you? That’s what you are going to find out. If your ultimate goal is to lose twenty pounds, a smaller goal may be to lose five pounds in two weeks. Your prototype may be to add thirty minutes of walking a day and not change your eating habits. This may or may not work for you. You won’t know until you experiment by trying it and track the outcome. Using a prototype you design helps you to experiment your way to figuring out what works and what doesn’t for you. Change is personal; to realize it, it has to fit–YOU!

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Failure is always an option. Experimenting is meant to find what works and what doesn’t work. Most people think doing something that doesn’t work is failing. In our minds, what doesn’t work is simply something you don’t want to do again in that exact way. So you need to be willing to “fail” to figure out what will work for you. If you are afraid to change because you are afraid to fail, you are stuck.

Fear can be paralyzing if failure is not an option. You can’t

succeed by not failing. Not failing is easy; simply do as little as necessary or nothing if possible. But there is no change in that. The trick to overcome this is to make failure (finding out what doesn’t work) a goal–a small goal–on the way to learning something new and making a change. Jonathan Ive, designer of the Apple iMac and iPod among others, is always looking to be wrong: “It’s the inquisitiveness, the sense of exploration. It’s about being excited to be wrong because then you’ve discovered something new.” Coach yourself to be optimistic in the face of set-backs. Pessimists tend to focus on the negative in adverse situations, taking it personally and believing that failure is permanent.

Optimists, on the other hand, respond differently to

challenging circumstances. They expect success and view negative events as temporary glitches on their inevitable path to success. Remember the power of mindset. Your resilience in the face of adversity is the best long-term predictor of your success.

Experiment: There is more than one way to make your change.

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Review At your first (and subsequent) milestones, you need to stop and evaluate what’s working,

what’s not working, and

make adjustments accordingly. By looking at what you expected to happen–losing five pounds in two weeks, or getting two job leads in two weeks–you can determine if you achieved or exceeded your expectation. Regardless of whether you got the results you expected, you need to look at your actions. Understanding what you did to achieve (or not achieve) your expected results allows you to tune up your prototype/actions for your next milestone and to adjust your overall plan if necessary. In reviewing your change progress, it is important to be objective and to view the outcomes of your experiments as neither positive nor negative, but simply neutral. stockholder expectations and to wow Wall Street.

Profit data is sometimes skewed by large corporations to meet Remember Enron?

The tendency to slant data and prejudge

outcomes is all too common. It is true that each experiment brings you one step closer to your goal, but being a rigorously objective observer will allow you to keep an open mind about what to do next. If you’re overly critical–or even worse, overly celebratory–you might be inclined to cut back on your change efforts. Hey, if you’re really that wonderful, why bother to keep working on this change stuff at all? Maintain a neutral view. In doing so, you might begin to see patterns in your records (where’s that notebook?), things that will influence you to try new approaches or to stepup your efforts for even greater results.

So, what did happen? The review at a milestone needn’t be complicated. This is not a scientifically controlled experiment. However, you do need to be honest with yourself and you may need to call on someone in your support group to give you their feedback. We all have blind spots and an outside observation or kick in the butt might be what’s needed. However, remember, you are experimenting and don’t need to do a deep analysis.

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Here are just three examples of how the weight loss prototype might play out. Note the use of the word “possible” in the Reasons and Adjustments columns.

Sometimes what we think is a cause, actually isn’t. It really is all about

experimenting, reviewing results and making reasonable adjustments. If you figure out a root cause, great! The important thing is to evaluate what is working and what isn’t, adjust and keeping working to make your change.

Prototype Scenario 1 Milestone: Day 14

Expected Result

Actual Result

Possible Reasons for results

Possible Adjustments for next 2 weeks

Measurement

Lose 5 Lbs

Lost 2 lbs

Action(s)

Walk 30 minutes daily

Walked 9 out of 14 days

1. Didn’t walk enough due to bad weather 2. Ate more than usual

1. find an indoor space for bad weather days 2. eat normally or eat less

Expected Result

Actual Result

Measurement

Lose 5 Lbs

Lost 0 lbs

Possible Reasons for results

Possible Adjustments for next 2 weeks

Action(s)

Walk 30 minutes daily

Walked 7 out of 14 days

1. Schedule didn’t permit walking daily

1. try walking every other day & 2. eat less

Expected Result

Actual Result

Measurement

Lose 5 Lbs

Lost 6 lbs

Possible Reasons for results

Possible Adjustments for next 2 weeks

Action(s)

Walk 30 minutes daily

Walked 14 out of 14 days

1. Ate less than usual

1. continue same or 2. increase walk time to 45 minutes

Prototype Scenario 2 Milestone: Day 14

Prototype Scenario 3 Milestone: Day 14

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So, what next? Congratulations! You have completed an iteration of Engage, Imagine, Share, Experiment and Review! What? You say you didn’t get the results you wanted? Didn’t you work on your change? Didn’t you go through the process and learn about an action or actions that won’t work for you? Congratulations are still in order; you have focused and endured and worked on your change! Now, you are ready to go up the spiral through the next iteration of your change. Where do you start? You start back at Engage and revisit each part of the change process with what you have learned.

Review: Evaluate with an open mind what worked, what didn’t, and what’s next.

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Engage: Is the change still important to you? Did you learn anything that affirms that you are on the right track? Did you learn something that sends you in different direction? We are not talking about giving up or dialing back just because you didn’t get the results you wanted the first time. It’s about using the new information to determine whether your change should stand or needs to be modified. In some cases, your modification may be to up the ante as you discovered that you set the bar too low.

Imagine: Is your changed picture of yourself still valid or does it need some adjustment? What do you need to do if you pictured yourself in your dream job in six months and through networking you found out that’s probably unlikely to happen? You can keep that original picture. You can picture yourself in your dream job in a year. You can picture yourself in a job that will get you to your dream job in two years. All that matters is that you take what you’ve learned and have your “picture of changed" for the next iteration of experimentation.

Share: Let those who support you know how you are doing–the good, the bad and the ugly. In fact, you should be doing this all along. If you are considering making adjustments to what you are doing, run it by your team. You may have missed something that others will spot. It’s also time to celebrate that you’ve gotten this far and plan to keep on going, so gather others around you.

Experiment: Are you ready for the next milestone of your plan? Do you want to try this milestone again, but in a different way? Does your plan need some tweaking, perhaps a different prototype? Whatever you decide, you need to explicitly state, “If I take this series of actions, I think I will get this result.” And then take those actions and track the outcome. You are moving up that spiral of change, passing what you’ve already done at a higher level, and getting closer to your ultimate goal.

Review: You know the drill by now. Did it work? Why or why not? Go back to Engage and on to the next iteration. During the review at the end of one of your iterations, you will know if you’ve finally reached your change as you pictured it. Of course, if you follow this process, you won’t be surprised that you’re there. Often we find our “last” iteration takes us on to the next change we want to make.

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Making Your Dent In The Universe Change is hard. Fear of failure is powerful. Familiarity helps. Iterative experimentation, as we’ve outlined, helps you to overcome inertia and fear. The more you experiment with change, you will begin to realize that it is better to learn something new often than to be right just once. Start out with a smaller change to get the feel of experimenting. If you find you are becoming successful every time you try something new, then your challenges aren’t hard enough. Practice is really the name of any game; as you become more adept at changing, become bolder in the change you want to make. Foremost, change is personal. We should only make changes because they are right for us. However, everything we do affects others. Often that ripple affect seems localized to our immediate universe; family, friends, co-workers. Most of us think we don’t have the ability to affect the broader community. What we forget on a daily basis is that we don’t know how far our ripples might go and what kind of dent in the universe we are making. Everyone can name a person that has had a profound affect upon them. Often it is someone close, and sometimes it’s a person who does not have a clue that they made such a difference. That “clueless” person may in fact be you. You may not make Bill and Melinda Gates sized dents in the universe, but then again you just may. Make a dent in your universe; make a dent in our universe...

Change!

Engage:

Understand the change you want; allow yourself to get there.

Imagine:

Picture yourself as changed.

Share:

Talk the change through with those who support you.

Experiment:

There is more than one way to make your change.

Review:

Evaluate with an open mind what worked, what didn’t, and what’s next.

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About the Authors Alan Parr and Karen Ansbaugh have each experimented their way through several career iterations and numerous personal changes. That experimentation separately and together resulted in them co-founding the OpenSky Consortium, an Innovation Lab specializing in business transformation. They use the Change! principles to help make a dent in the universe for their clients–providing firms with new ideas, creative thinking and insights, then experimenting to drive change in people, companies and markets. Their work with individuals in those firms suggested to them a more personal view of the Change! principles might be appreciated. “We take new concepts and capture the big idea; identifying relationships and showing causality. We tell stories. We communicate complex ideas in simple, meaningful, memorable ways that are accessible to a wide audience. Our focus is on turning dreams with deadlines into realities—prototyping and field-testing ideas to bring them to life quickly and on time.” You can view their blog at http://opensky.typepad.com

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