June July Edition 2009

VOL 10 / JUNE-JULY 2009

Analysing the Communication Process Page 5

Choosing your soap powder Page 2

The Importance of continuous Learning

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The Power of Soap Powder Everyday we use soap powder and never stop to think how this works to really clean our clothes from all these difficult stains and smells. Well we did some research and found out some interesting information about the power of soap powder that will inform and empower you when choosing a soap powder. Affordability is always a factor, and given the current economic times in which we live, I am sure that all washers which the majority of persons will assume are women, will be concerned with. If you permit me to digress a little bit here, there are an increasing number of men who take delight in washing. I guess at this point we would need to be specific and state if we are talking about washing with the juking board, washing using a washing machine or a combination of the two. Traditionally we have the picture in our minds of mothers and grandmothers bundling together all the clothes and journeying either to the river, well or some assigned place where the women used to gather and to wash. The question is, what did they use before the invention of some of these modern soap powders and detergents and how effective were they? If we journey back in would read about Egyptian women who frequent the river for and bathing.

time we ancient used to washing

Perhaps you will find what the

Romans did to be interesting, they used urine, yes, if this is true, what a story. They had what was called a fullonica (a laundry) dirty clothes were taken to the fullonica where it was the job of the fuller, (who discovered urine contained a natural cleaning agent-ammonia) or launderer to clean the clothes. The urine was diluted with water and the clothes were soaked in the mixture. Part of the cleaning process involved someone standing in the wash tub and stomping on the clothes, similar to an agitator on modern washing machines. After the clothes were cleaned, they were rinsed thoroughly to get the urine stench out of them. Well I can’t imagine anyone doing something like that today, so we rely on modern day scientific methods to clean our clothes, hence our dependence on the power of soap powders to do a thorough job. So let’s get the meaning of those two words. The free online dictionary defines soap powder as ‘a cleansing agent made from the salts of vegetable or animal fats’.

Another important point to note is time, how long it takes to clean the fabrics needs to be considered. If we look at the Roman practice that process was lengthy and in our modern day we may not have that much time. So, how does soap powder clean clothes? By definition, soaps consist of natural animal fats and/or plant oils combined with some form of lye, usually sodium hydroxide (NaOH3, which is a white, water-soluble, solid, caustic compound sometimes known as caustic soda) Soaps are able to clean because they contain natural surfactants (surface acting compounds). Surfactants are necessary because they counter the effects of normally occurring surface tension in wash water. Surfactant is short for surface active agent, which describes any chemical which changes the surface of a liquid when added to it. Soap is a common surfactant in that it reduces the surface tension of water, allowing it to penetrate dirt more readily. Modern synthetic detergents act in the same manner, allowing the solution to wet the surface quickly and loosen the dirt.

From the above definition it seems that we may have to go a little further to understand the components within soap powder to understand how it works to cleanse. But before we do maybe we can try and understand fabrics and how they store dirt, hence, the technique to remove dirt from them.

We should be mindful that soaps used in hard water (water with a high calcium and magnesium content) create a scum known as soap curd. Soap curd is an insoluble, white, solid matter formed when the dissolved calcium and magnesium react with the fats and oils making up the soap.

Fabrics may be soiled by the application of dirt, grease, liquids to the fabric. Because of how some fabrics are made, and also the type of fabric, when dirt gets into the pores of the fabric it may cause a stain, which is usually difficult to clean.

Soap curd reduces the effectiveness of any soap to clean well and, at the same time, creates a scum on sinks, tubs, etc. that can be difficult to remove. If it’s difficult to get laundry bright and mineral scale tends to build up around faucets, drains,

bathtubs and shower enclosures, your area probably has hard water. Hard water contains a high amount of dissolved minerals and metals such as iron, manganese, copper and others. Rust spots appearing on clothing or porcelain are another telltale sign of hard water. To improve laundry results, increase the amount of detergent you use and add a powdered water softener to the wash water in each load. So if all soap powders have these base elements then what differentiates one soap powder from the next? There are many soap powders on the market today some are more expensive than others and the benefits are not the same for all persons. Example some soap powders are so strong that they destroy the natural colours in fabrics after a couple of washing. While this benefit is great, it increases expense for the consumer because you pay more for the soap powder and then have to buy new clothes regularly. Another aspect is the danger to hands. Some powders are so strong that it has negative impact on your hands. This social cost needs to be weighed carefully, because whether man or woman people like to have soft hands caress them. Another aspect is the damage to you washing machine over time. Yes there are benefits, but each benefit has a cost attached to it and as a consumer you want to maximise your decision. We will continue next time evaluating the soaps on the market and reporting our findings. Send comments to [email protected]

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Let’s Talk Collision Repair Protecting the environment is the talk around town these days, more so, in light of the recent judgment given by the High Court against the EMA in granting a CEC to the government to build an Aluminum Smelter Plant. But should we go a step further and consider how we can really protect the environment against indiscriminate waste disposal in general and from auto body shops in particular. Firstly let me allay fears that auto body shops are not being targeted, on the contrary, this is just to bring to the attention of owners and workers in the industry what people are doing worldwide to help protect the environment by properly disposing of their waste. So beginning today and continuing we will publish a series of tips on best practices that auto body shops can adopt as their own and introduce into their daily operations. Now I know the biggest issue is to get everyone to adopt these best practices as their own particularly where that industry is not regulated by the relevant authorities.

The challenge is what will it cost to implement these practices, because TRACTOR, ESCAVATOR, adoption often involves buying either Backhoe Rentals in excellent materials or equipment that cost more condition, best prices, excellent and unlike the established shops service. Professional operators can little afford that increase in cost. with 25 years experience 3993427

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And even the larger shops make not adopt these practices because they want to obtain maximum profit. So, there is a challenge, what can be done to encourage businesses both large and small to always consider the environmental impact and to ensure that their operational processes do not contribute to environmental destruction. The other issue this highlights is the narrow focus of some businesses in seeking profit at any and all costs. To treat with the first challenge would require the development of in some cases of new legislation, and or the enforcement of existing regulations. Be that as it may this is a task all

by itself and some may speculate that if it is not on the government’s agenda, then, you are not likely to see any action in this area immediately. So, this leaves us with one alternative, to self regulate the industry. This involves getting organised, forming an association and bringing standards to the industry. I would like to use a quotation from EnviroStars a US based organisation that was started in 1993 whose formation was designed to give small businesses incentives and recognition for reducing hazardous materials and waste, in order to protect public health, municipal systems, and the environment. They said. “Your best strategy is to reduce or eliminate as many hazardous materials and wastes from your business as possible, then many if not most of these regulatory requirements will no longer apply!” “The EnviroStars program representatives work with businesses to evaluate and improve hazardous waste management practices that minimize environmental impact, and may also lead to a range of economic benefits.” There are lots of benefits that would accrue to local business owners and workers 1. A good reputation in some cases this is all a business may have until the profits start to roll in 2. Satisfied customers who generate repeat businesses 3. Standards in the industry that make it difficult for unscrupulous business to continue to operate or unprepared businesses to enter the industry 4. Protection of the environment that allows the environment to breathe and continue to offer businesses an opportunity to trade In our next article we will further explore the issues at hand. Please to

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entertainment

Analysing the Communication Process Last issue we concluded that communicating business goals should not be one way; employers need to take time to listen. In this issue we want to develop the point of communicating. Marketing experts have long recognized the importance of communication, to the extent that they have dissected the communication process with the hope that through better understanding of the constituent parts they can be more effective in communicating their brand messages. In their research, analysis of the communication process showed • All communication begins with an objective, the need to communicate a message •All communication implies that there is a targeted audience to whom the message is directed •There must be an appropriate channel that will be used to broadcast the message that the targeted audience uses •There must be some feedback method to evaluate the effectiveness of the message communicated •There must be some feedback method to evaluate the effectiveness of the communication process •Within this process whole process is what is called noise; random and competing messages that may interfere with the intended communication Robert Kent, former dean of Harvard Business School said, “In business, communication is everything.” Yes, indeed, and particularly if you are a small business, this is one pillar that you need to ensure is built solidly into the foundational structure of your business. A business is like a field, what you sow you will also reap, if you do not take time to build the proper communication protocols into the fabric and operational structure of your business, as the business develops, so would the inaccurate communications protocols. This is where your time and energy would be spent of fixing issues that could have been avoided, had the right foundation been built. Before we go on to develop the points raised above, you should keep in mind that as humans we are communicating all the time, whether in informal or formal conversations, as we go about our normal daily activities we are communicating to our staff and peers, therefore the first principle in communication is that as an individual we must be an effective communicator. What tends to happen when this principle is ignored, is we try to build a communication system to fill the gaps in our personal process and when the gaps becomes apparent we engage in spin.

Becoming an effective communicator is not becoming a CIA Agent; your staff is not the enemy within whose community you must infiltrate. This is for real and the requirements comprise of the things that your parents, grandparents and others used to tell you; do unto others what you would have others do unto you, or put another way – love your neighbor as you love yourself. Yes, indeed, upon this foundation you can build a communication strategy, because your point of origin begins with the end in mind – your staff or customers. We have a business to run and staff and customers need information about your products

are ready you need customers to come to your establishment to engage in trade. But before we get there, staff have to serve customers so that the business would win and retain customers to achieve its financial objective. This is where strategic communication takes centre stage, because all your training programs must be consistent with the overall business strategy. But apart from the training programs, the layout of the customer service area must also be consistent with the overall business strategy. Yes, you ask if this is communication or what does the layout of your business speak in terms of communication. The layout of your business must tell customers that your organization is a professional organization and has thought about pleasing the customer in every detail.

and services in order to function effectively, so managing information has to be strategic. But before we go further here, we must develop the points raised above in the analysis of the communication process. ALL COMMUNICATION BEGINS WITH AN OBJECTIVE, THE NEED TO COMMUNICATE A MESSAGE After you have set up business and all things

There are numerous examples of business places that you frequented and asked yourself if the owners were serious about customer service, because nothing in the operational structure lends itself to customer service. In one food place that I visited, people had to line up at the serving area to collect their lunches, this prevented other persons from viewing what was on display, another factor was the line for the cashier’s cage could only accommodate two persons before it backed up in the serving and seating areas. In our next article we will further explore the issues at hand. Please send your feedback to info@ omniclassifieds.com

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The Importance of Continuous Learning It is claimed that we only use approximate 10% of our brain capacity, and you question yourself if they know what they are talking about, because you are struggling to retain information from your last class, and exam is around the corner. What do I do, you surmise, might as well just take a few of those brain pills and see how that helps, just to get you through this pressure phase. But seriously, if you are only using 10%, then what happens to the other 90%, where is it, and what is it doing and more importantly how can I tap into it and when will I know that I have started using it. The human brain it is said can retain and recollect thousands of names, but you have trouble with just a few. Ok, let’s just examine what we already know. How many friends do we have and do we know all their names, addresses, phone numbers. That was easy, because we associate with them on a regular basis. Herein is a clue to powerful memory association. But let’s move on and try and understand what the scientists have said about our brain capacity. Well in the first instance we must agree that all men are created equal and in cases where a handicap exists, it is more often than not a physical handicap as against a mental handicap. It is not our intent to treat lightly the challenges that handicap persons experience on a daily basis in this sweet land of ours. But we are trying to discuss an issue concerning the capacity and capability of the human brain.

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Where then did this concept of humans using only 10% of their brains come from?

This myth has been around for more than a century, and has been continuously brought up by many people from many backgrounds. One of the early popular references about the myth is Dale Carnegie’s book in 1936, How #1 QUALITY to Win Friends and Influence People. He claimed that EDUCATION CENTRE. if we are able to use our brain harder, we will able to Specialised CXC Adult Courses THE JOSHUA CHRISTIAN fix our lives. Without any neurology evidence, he (6 months, 12 months). claimed that most people only uses 15 % of their brain. Forms 1-5 and Primary Tuition, SECONDARY SCHOOL: Register for September 5-10 Students. Upon what authority did he based his claim, was E.M.R, Curepe next to La Joya term, computerised subjects, it Carl Lashley’s experiment in 1920. In our next and small classes. Evening 645-5536, 373-2065, 364-0370 classes in Diploma in article we will further explore the issue at hand. Administration; Certificate in Practice and Principles in Education 354 - 4596

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FASHION

WE SPECIALISE IN hand painted garments, tye dye, paint dye T-shirts,fabric lengths, gift baskets, furnishings and PROFESSIONAL MAKE-UP home decorating etc COURSES with: Internationally interior 303-2944 Renowned Make-up Artiste 734-1475, Ephraim Hunte. Call:6373363 (Face models wanted NEED THE PERFECT FIT for make-up demonstrations) or that special gift. Come to Merlin’s Unique Design & Gift Shop. (Chaguanas) or call Merlin @ 731-7583 CATERING SERVICES FOR ALL YOUR WEDDING PARTY SERVICES NEEDS! call DILLONS ALL INCLUSIVE We rent Chair Covers, Napkins, Tablecloths, LIZA FLORAL DESIGN AND DÉCOR. Fresh Skirtings, Overlays & Isle BALLOON Silk Arrangements, Runners.764-8362, 361-3744 And weddings, Birthdays, Funerals CIRCLE ‘S’ CATERERS Best etc. Gift Items available. prices on any cuisine. Weddings, Helium Balloons. 645functions, etc.Tunapuna. Call 3895, 745-6410. Email: 662-0451, 358-9982 or 310-0098 [email protected] FOR ALL YOUR WEDDING NEEDS! call DILLONS ALL SKIN CARE SERVICES INCLUSIVE We rent Chair Covers, Napkins, Tablecloths, BUY A SIGNATURE Skirtings, Overlays & Isle FACIAL, get a FREE Spa Runners.764-8362, 361-3744 Service at Total Serenity. Trincity. Book now, limited CAKES: IT’S YOUR WEDDING, spaces available. Call 344-2724 your choice, anything is possible. Large or small, Vegetarian or Egg. Make this day a magical NAIL CARE SERVICES one. 321-4163, 654-1857. HAIR & NAILS IS YOU for all your beautiful occasions Guaranteed!!! WEDDING SERVICES Satisfaction Contact Onika Balbosa 717-0786

FRANCINA’S TABLECLOTH and chair covers (rentals). 728-2921. PHOTOGRAPHY & VIDEOTAPING Services Desmond Rambert photographer for all occasions 745-3229, 368-1663. Let your memories last a lifetime THE

WEDDING

AND

EVENT

PLANNER. Be a guest at your own

function. We provide venues, catering, music, photography, videography, chairs, tables, tablecloth, cutlery, decorations, bridal gowns, suits etc. 3744404, 678-7930 (Keisha)

NAIL COURSES: The Extension Nail Academy. Airbrush, U.V. Gel, 3D Coloured Acrylic, Spa Pedicure, Sculpting, Embedding, Wraps. Curepe, Sando. 775-1431 LOVERENE’S NAILS DESIGN the hottest styles in Acrylics, Press-Ons, Airbrush, French Tips, Ice Nails, etc. for more info. Contact Loverene @ 709-7082

GENERAL BUSINESS OPPORTUNITY INVESTORS WANTED to finance large scale goat and sheep farm for a period of 7 years. Investment $10million TTD, receive $4million profit. A total of $14million TTD 378-1126, email: [email protected]

OM N IC L AS S I F I E D S - J U N E / j uly 2 0 0 9 V OL 1 0

BUSINESS SERVICES M O V E M E N T S TRANSPORT SERVICES 335-4972, 682-7732 WE OFFER ACCOUNTING Services at reasonable rates. Call 4787125

ESCAVATION SERVICES Residential, Commercial, call us first, we guarantee best prices. ARE YOU CONCERNED Mini Digger, 3-Ton Dump Truck, ABOUT OUR ECONOMIC Bobcat Loader. Call 313-3179 CONDITION? Try AVON Today! LEARN HOW TO 1.5 TON TRANSPORT, Reliable, MAKE MORE MONEY in Courteous, reasonable 2009. JOIN US TODAY! Mrs. prices. CALL 762-3111. L. La Croix AVON INDEPEN- TRANSPORT AVAILABLE. DENT SALES REPRESEN- Want to move, our service TATIVE 733-3408, 395-2981 includes: house moving, office relocation, refuse removal, BUSINESS ONLINE? Ask general transportation etc. us how! Internet solutions: Call 750-7451, 359-8277 domain name, website marketing and consulting, [email protected], 767-6717, 719-0958.

SECURITY SERVICES

BUSINESS SERVICES

CELLULAR SERVICES

8

DATING SERVICES

JUCINDA’S TRADING COMPANY LTD

ATTENTION ATTENTION ! DUAL SIM phones, portable Meet your Soul Mate at www. DVD players, digital cameras caribbeanromantic.com its a and gift items for one in a lifetime experience. Returning home from New ALL OCCASSIONS. Jersey or sending items for loved ones. We can do it for you Come in to Mel’s Ancillaries MISCELLANEOUS safe and on time. Tel :( 868)627- and Things, located at Imperial Plaza 487-1051. 6622 Fax :( 868)624-7564 MAKE CALLS AT Cell :( 868)476-1355 or Trans THE LOWEST RATES! Caribe Express Shippers-New UNLOCKING SERVICES- International/ Local. Iphone Need International as low as 15tt cts Jersey 1-973-676-8625 email: Blackberry/ [email protected]. your iphone or blackberry per minute. Call now! 298-2625. Suite 93, New City Mall, 41 Unlocked? Call:389-4626 or CUSTOMIZED GIFTS, Independence Square, Port of e-mail: needsomething2007@ gmail.com Price $400.00 for under $45.00. For more Spain. Trinidad. 1 TTD www.needsomething.biz information Telephone: (868) 777-1760. Email: COMPUTER SALES SER [email protected]

FLOWERS PLANTS

COMPUTERS FROM ALMA FARMS Lp. 82 Mausica $3,600, Fully loaded, Rd, Centeno. For all ornamental Affordable prices, NO INTEREST PAYMENTPLAN, plants, quality top soil, lawn grass etc 642-8606, 358-5633 Repairs & upgrades INTERACTIVE TRADERS, WIDE VARIETY of house plants 662-2072 or 754-6480 for sale Gasparillo 752-3464

6 POOL TABLES FOR package deal. SALE, Commercial coin - chuted operated. Excellent deal. Call 642-0877, 642-9559, 642-0976.

#1 APPLIANCE REPAIRS, Fridges, Stove, Washers, Dryers. Also body-work/ ANTHURIUMS FLOWERS repainting. Freepick-up/ & Plants. All colours & delivery. Nationwide. All sizes. Kairi Blooms. 646- jobs guaranteed. 729-2666 0718, 642-0515, 374-9278

COMPUTER SALES: refurbished systems with CDRW $1,200. Refurbished DVD burner systems $2,000. 17” LCD systems new $2,500, 19” LCD systems new $3,000. ANIMALS Acer Atom laptops $3,000 with DVD burner. Limited CHEATER’S 1.5 TON TRANSPORT, stocks available. Laptop, Reliable, Courteous, Reasonable & OTHER PC repairs, Upgrades also prices. Call 762-3111 INVESTIGATION available 478-3662, 6840609. Mohammed Learning SERVICES Centre 88 Old Southern Main Is your partner cheating? SECURITY SERVICES Road, Edinburgh, Chaguanas R E G I S T E R E D Would you like background ROTTWEILER stud service checks on employees or find Are you looking for the GIGA BIT and pups from T&T best that missing person? Have us BEST security guards with rottweiler (Zeus of Mount investigate it. TECHNOLOGY dogs? Contact Haile Paynter Olympus). Also available Computer Service and Repairs. Call now 468-8250 / at 391-7854 or 492-4619 Complete Systems and Upgrades. Pro-Plan and Purina pet food 338-2097 24HR Wire and Wireless Networking. at the best prices 774-7531 Free Telephone Diagnosis. (Hansley/ Olympia Kennels). CALL NOW! 371-6100 e-mail: [email protected]

CELLULAR SERVICES EXCLUSIVE MOBILE SERVICES Blackbery Storm $4,499.00 Sony Ericsson X1 Xperia $5,499.00. Samsung i900 Omnia 16GB $3,899.00 Contact Richard @ 683-8405. Unlocked GSM phones.

PURE BRED BLACK CHINESE SHAR-PEI well groomed, excellent quality, professionally trained, stud service $3500 727-4999

ALL PSP OWNERS, modifications $150.00 (with this AD). Games $30: 4 for $100.00. 768-0437, 3075316. We Repair Also.