July 09 For Web

ELIZABETH POESCHL ♦ [email protected]

♦

EDUCATION California Polytechnic State University, San Luis Obispo B.S. Journalism, Public Relations, June 2009 Major GPA: 3.45 Cumulative GPA: 3.3 Dean’s List: Spring 2008, Fall 2008 EXPERIENCE President June 2008 – June 2009 Public Relations Student Society of America, Cal Poly Chapter San Luis Obispo, CA • Increased membership by 40 percent Student Account Executive September 2007 – December 2008 PRspectives, Cal Poly student-run public relations firm • Lead coordinator of the second annual Cal Poly Journalism Week, Fall 2008 – a mini conference with alumni who speak about current media trends and that allows for networking opportunities • Researched, developed and implemented public relations campaigns for three San Luis Obispo organizations Public Relations Intern, Technology Practice Summer 2008 Burson-Marsteller San Francisco, CA • Researched, drafted and edited briefing documents for client interviews with media • Utilized Factiva and Internet resources to produce coverage reports for Intel and Hewlett-Packard • Monitored and analyzed blogs to understand how the client and its competitors are received in the blogosphere • Created and presented a global rollout strategy for an SAP SaaS product • Developed a public relations strategy for a national non-profit organization Public Relations Intern Summer 2007 The Larose Group, LLC San Mateo, CA • Composed collateral material including press releases, newsletters and fact sheets • Communicated with and pitched stories to the media • Created and maintained up-to-date media lists for numerous clients • Compiled and delivered media kits for the San Francisco International Gift Fair PROFESSIONAL MEMBERSHIP/COMMITTEES Public Relations Student Society of America (PRSSA) October 2007 – June 2009 • Chapter President, 2008-2009; Chapter Vice President, 2007 – 2008; Chapter Delegate, 2008 National Assembly; Attended: 2008 National Assembly, 2008 National President’s Leadership Rally, 2008 National Conference, 2008 San Jose State Regional Activity (Technology Theme), 2009 San Jose State Regional Activity College Based Fees Committee September 2008 – June 2009 Public Relations Concentration Representative • Assisted the Department Chair and committee with developing the 2009 budget for the Journalism Department’s College Based Fees AWARDS The Cal Poly Achievement in Public Relations Award (2009) The Cal Poly Journalism Department Chair’s Award (2009) for demonstrating exemplary work for the department through my efforts with Journalism Week, the PRSSA, and my proposal for a new advising program The Cal Poly PRSSA Leadership Award (2008) for demonstrating exemplary leadership skills The Cal Poly Bette Bentz Kumpf Award (2008) for public relations academic and extracurricular excellence COMPUTER SKILLS Cision INTERNET PRESENCE Linkedin

Factiva

Microsoft Office Public Relations College Students, Author

Facebook

Twitter

Cal Poly PRSSA Blog, Co-Author

PRopenmic