Itc Yuva Project.pptx

SECTION DETAILS SECTION : GROCERY 2 in TITWALA DISTRIBUTOR : VM AND COMPANY, KALYAN SALESMAN : MR. PANKAJ JADHAV AND MR. SACHIN SALVE MENTOR : MR. JAYESH GULVE PROJECT OBJECTIVE TO GET THE GLIMPSE OF THE FMCG INDUSTRY AND UNDERSTANDING THE SALES AND DISTRIBUTION NETWORK OF ITC LMT. OUTCOMES OF THE PROJECT •Understanding the Market

•Schemes and Margins

•Understanding different key words such as Merchandising, Availability, Visibility, Channels, PTR MRP difference

•Problems in Titwala Market

•Competitors and their products

•Issues in Products, Demand and Supply

OBSERVATIONS • Charmis could not be sold to the end consumer. Hence, retailers returned Charmis to DS. • Consumers are well aware of the Engage products, such as M1 M2. • There is a lot of demand for Engage Pocket Perfumes but on the same hand SetWet, Calvin Klein, Nike and Versace also have Pocket perfumes (expensive than Engage but beneficial to retailers in terms of margins). • Savlon INR 5 Hand wash sachet was doing well but no stock available in WD. • Vivel and Superia, not so well-known in Titwala (Consumers). • For soap of MRP 10, consumers ask for specific soaps and hence retailers can not give them Vivel or Superia. • 1/15 retailer had the maximum products of ITC (Merchandising). • Since it is a rural area, the demand for women deo/ perfume is way lesser than the men. And that’s why, retailers want more men perfumes than women. • Mangaldeep agarbattis have very little scent/ fragrance is not up to the expectations (Retailer and consumer both gave this feedback). • Poor rotation of stock is seen.

RECOMMENDATIONS • Savlon Hand wash INR5 should resume its production. • Small pouch/box of Charmis may do well in Titwala market, if we can make it.

• More posters/wobblers/strips should be there. • More focus on deo/perfume segment for women (untapped consumers) .