Investigation & Practice 1: Assignment 02

Getting it wrong Investigation and Practice 1 instructor Katherine Szeto date Week 2, 17 July 2006 / 20 July 2006

introduction

There is an accepted language / a series of conventions about how things should look. For example: Washing powder packaging- very bright colours, very bold logos Propaganda- realistic drawing/painting, bold slogans Children’s toy packaging- vivid colours- bold typography Video games, DVD packaging- heroic images of movie stars, Women’s Magazine covers- large faces – magazine logo, bar code, cover lines , price. Bill board advertising- happy , smooth skinned, happy family units, happy old people.

briefing

Design a Washing Powder packaging using the language of Propaganda. Design DVD packaging for an action film in the language of Children’s toy packaging Design packaging for a Video Game in the language of Women’s Magazine covers You’ll need to research and explore each convention. What are the colours each use ? what is the typography like ? what is the photography like ? What are the people like in each ? Analyse the Design . Credit each image source ( from book, internet, your own photos in supermarket / toy store etc. ) Who has Designed each ? Who Designs washing powder packets ? Who Designs Children’s games ? etc

due date learning outcomes

Week 6. Wednesday 9 August 2006. - Comprehend and analyse a range of examples of visual communication that reflect a variety of sources and application. - Apply a higher levl of independence in resolving a design problem - Synthesise research findings in order to help solve visual communications problems, which relate to broader aspects of contemporary design practice. - Manage a graphic design project using a systematic process. - Demonstrate a high level of competence in preparing digital artwork and pre-press specification. - Implement typographic and image-generating strategies appropriate to solving a visual communication problem.