Hindustan Uniliver Limited Ppt

HINDUSTHAN UNILIVER LIMITED

PRESENTED BY ~ Prakash Sharma (PG-I-011) PG-I-011 3RD SEM. IMM, New Delhi

Hindustan Uniliver Limited HUL ~ India’s Largest fast moving consumer goods company. Market leader in home & personal care product One of the country's largest exporters.

Hindustan Uniliver Limited Turnover ~ 13718 cr. Employees ~ 15000. Manufacturers & Marketers of daily use categories~ Personal care, Fabric Wash, Beverages Oral Care, Household Care, Hair care Skin Care Oil & edible fats, Ice Creams Culinary Products, Seeds & Fertilizers.

Vision~ HUL’s vision is to be an injury free organization.

Mission~

They bring safety on top of mind for all employees and will integrate it with all business processes & ensuring a safe and healthy work environment.

HUL Corporate Purpose  Meet every day to people everywhere.  Anticipate the aspiration of our consumer &Respond creatively with branded products & service which raise their quality of lives.  Bring our wealth of knowledge and international expertise to the service of local consumer.  Willingness to embrace new idea’s & learn continuously.

Rural venture Area’s of influence Discontinues increase in direct rural reach. Educational & attitudinal shift towards health, hygiene etc.

Access

Create a channel for Brand communication in deep rural.

Attitude

Awareness

Catalyze rural wealth creation. Affluence

Profile of Indian rural Economy Sector Agriculture Manufacturing Service Trade Others

% 78.0 7.1 5.8 4.4 4.3

MARKETING STRATEGIES OF HUL FOR RURAL AREA  For long term benefit HUL started PROJECT STREAMLINE in 1997.  Appointed 6000 sub-stockists that directly covers about 50000 villages &250million customers.  Integrate, economic, environment, &social objective with Business Agenda.

PROJECT SHAKTI In 2001,with partnership of self help group of rural women & covers 5000 villages in 52 districts in different states. SHAKTI targets small villages with the population of less then 2000. Providing health & hygiene education through shaktivani program.

SHAKTI Now SHAKTI has been extended 80,000 villages in 15 states with 45,000 women entrepreneurs & generating Rs.700-1000 per month to each women.

SHAKTI- future orientation Plans are also being down up to bring in partners involved in agriculture, health, insurance & education to catalyze overall Rural development.

Lifebuoy swasthaya chetna  Life boy swasthaya chetna (LBSC) is a rural health& hygiene initiative which was started in 2002.  LBSC was initiative in media dark villages in (UP, MP, Bihar, Orissa) with the objective of spreading awareness about the washing hands with the soup.  Being India's leading personal wash health brand Lifebuoy saw a role for itself in propagating the massage of hygiene & health in village

Lifebuoy swasthaya chetna  LBSC is multi-phased activity which works towards effecting behavior change amongst the rural population it touches.  It target children as they are the harbingers of change in society and mothers since they are the custodians of health.  The first interaction with students is then replicated with the women and finally the rest of the community.

Why all these program  To take people aware  To increase the consumption.  To increase the income.  To increase behavior in –  Awareness & living standard Lifestyle  Self consciousness.

SWOT ANALSYS Strengths1. Strong brand portfolio, price quantity & variety. 2. Innovative aspects. 3. Solid base of the company. 4. Corporate social responsibility. Weakness1.Strong competitors. 2.Low export level. 3.High price of some products. 4.High advertising costs.

Opportunities1.Large domestic market. 2.Untapped rural market. 3.Chngeing lifestyle & rising income level, i.e. increasing per capita income of consumers. Threats1.Tax & regulatory structure. 2.Slowdown in economy can have an impact on FMCG industry.

THANX