Indian Medical Tourism

INDIAN MEDICAL TOURISM PRESENTED BY: Prakash Sharma PG-I-011 PGDM 3rd Sem.

Heath Tourism is to provide World Class Health treatment at competitive affordable prices”.

“One of the hottest sectors in India”

(Public Health Foundation of India)

“A multibillion dollar industry” “India a International medical tourisms hub”

Dental Surgery Joint Replacement Surgery

2

Concept of Medical Value Tourism  Is it a new concept ?

No Dates back > thousands of years. Greek pilgrims travelled in Saronic Gulf called Epidauria, sanctuary of the healing god Asclepius

 Yes. Marketing of Medical Value Tourism is

relatively new concept. 3

Economics of tourism  Tourism third largest net earner of foreign

exchange  India’s share in International Tourist arrival – 2005 - 0.34 percent 2008 - 0.49 percent – total 3.92 million  The World Travel Tourism Council - “India as one of the foremost growth centre in the world in coming yrs”.  Travel & Tourism sector creates more jobs per million rupees of investment plan, than any other sector of the economy. 4

Can we have similar Map for Medical Tourism for India ?

5

India has world class corporate hospitals and excellent treatment Centre's in the world. Hospital infrastructure & technology on par with USA, UK & other European countries No waiting period Success rate – India -- 98.7% -- US – 97.5%  Immediate attention / treatment / surgery  Best Nursing Care with compassion Language no barrier – English speaking staff Low cost (1/10th), high quality, affordable best healthcare 6

Growth of International Standard Hospitals

Apollo Hospital Hyderabad

Jaslok Hospital, Mumbai

Max Hospital Delhi

Breach Candy Hospital

Fortis Hospital, Delhi

Wokhardt Hospital Bangalore 7

Macro Economics of Medical Tourism

8

Confederation of Indian Industry (C II) sponsored Mc Kinsey & Co. study.–“Healthcare in India : The Road Ahead” report: 1.3 million medical tourists visit Asia / year

 Nos. of US patients seeking cheaper care abroad - grew to 7,10,000 / year  Over 1, 50000 medical tourists travelled to India in 2002 bringing in earnings of $ 300 million.  2006-07 > 3,00000 9

The size of Indian Medical Tourism sector estimated in 2002 to be min 1,00000 to 1,50,000 foreign patients per year (Medical Tourists) .  The annual growth rate of Medical Tourism in India

2000 – 15% per year

2007 – 30% per year  Kerala

- > 8000 patients annually. Cardiac, Ortho & Ayurveda treatment - KIMS (2007) – 40,000 medical tourism patients

 Hospital ‘A’ in Bangalore - reported 900 medical tourists

per year.

10

“India’s Tourist Industry could yield from $ 1.2

billion presently to $ 2.2 billion annually by 2012 .  The growth rate of Medical Tourism Industry @

12% in 2002 will go to @ 30% annually by 2012 .  Up market private care in India to be worth from

Rs.15000 crores to Rs. 30,000 crores by 2012  Medical Tourism revenue can potentially rise

from Rs. 5000 crores to Rs.10,000 crores per year. 11

 $ 17 billion Indian Healthcare Industry contributes

about 4% -5% of GDP. It is expected to grow @ 13% annually in next 5 yrs.  Health care spending in India will increase from Rs.

86,000 crores in 2000-2001 to over Rs. 200,000 crores by 2012.  Private Health care share will form the largest of this

@ Rs.156,000 crores and growth will be driven by rising life style diseases.

12

Anatomy of Medical Value Travel – (Economic Potential)

 Travel tourism

+ pleasure, physical & mental relaxation + value addition of medical treatment at lowest cost Medical Tourism 13

Advantage India Unique medical value services to foreign

patients that supersedes the competition : Yoga  Meditation /Spiritualism  Ayurveda healing “India offers a unique basket of services to an individual that is difficult to match by other countries” (CII)  Less regulatory & legal problems

14

 India has number of World Heritage Monuments & Archeological sites attracting tourists /medical tourists – Requirement strategic marketing for Medical Tourism World heritage sites- Taj Mahal, Ajanta & Ellora, Hawa Mahal Khajuraho, Bhimbetica rock paintings Buddhist sites – Shravasti, Kushinagar Ancient & religious places – Varanasi, Udaipur, Ajmer Cultural /Festival tourism – Ladakh festival, Khajuraho festival, Desert festival Winter Sports best sites -Skiing – Gulmarg, Auli 15

Economic Crisis, Credit Crisis & Recession in USA - Will it affect Medical Tourism market in India ? No There are almost 50 million Americans with no health insurance Canada - > 700000 patients waiting for procedures/surgery for > 6 months- 1yr It can have a very positive impact on tourism industry in India for hospital & allied healthcare industry who position themselves in the right direction .

17

18

Planning Commission Report Govt. will provide ‘M’ Visa to Medical Tourists on priority. Most patients visit from SAARC + US &UK Lowest cost Heart Bypass Surgery India Thailand Singapore US / UK $ 6000 $ 7894 $ 23,983 $19,700 Heart Valve Replacement Surgery $ 8000 $ 10,000 $ 12500 US $ 20000 UK & 90,000 19

Micro Economics - Comparative Cost Analysis Metal Free Dental Bridge India – US $ 500 $ 5500 Bone Marrow Transplant India US $ 30,000 $ 250,000- $40,000

UK $ 150,000

Cosmetic Surgery India Thailand $ 2000 $ 35,00

US $ 10,000

Singapore -

Spinal Fusion $ 5500 $ 7000

$ 62,000

$ 9000 20

Need of the hour : INDIA NEEDS PROACTIVE GLOBAL MEDICAL TOURISM MARKETING STRATEGIES Picture 10

21

Marketing strategies to maximize economic potential

Aggressive marketing & awareness programs globally  Publish details of Indian Corporate Hospitals with core competencies – e.g. Cardiac Surgery – J R Surgery, IVF, Cosmetic Surgery, Dental Surgery Advertise - rates of all procedures in all International / International Magazines, journals, magazines & News Papers of the World Web sites – List, details, Tele & E mail ID of Hospitals & Executives dealing with medical tourism 22

 Medical Tourism Companies /Facilitator’s

address, ISDN, E mails Establishment of “Indian Medical Tourism Corporation” : - International Branches - Liaison cell with all Indian & Foreign Missions - Brochures giving details & pictures of - Indian Corporate Hospitals, specialties, Consultant’s detail, procedure rates , 23

 Special attractive treatment, travel &

tourism packages at competitive rates  Package medical tourism through Travel & Tourism Cos.  Health Insurance for treatment in India  Regular Chartered Medical Tourism International Inbound Flights with all peripheral arrangements – in-flight medical care - Car/ ambulance transfer - Hotel – Hospital / Hotel – Wellness tourism-Return to home country– follow up 24

Word of mouth business to change to media driven business -on - line directory for medical tourism Need for India International MT Media Marketing international hospital cannot succeed without Internet – Branding IMT must Transparency & no intra hospital competition proper patient centered approach Facilitator –Promote hospital & partners on their Web sites. Regular updating of web site, content & rates 25

Form Corporate Hospitals Medical Tourism Consortium with front offices in UK, USA, Canada, Middle East, South East Asian countries Medical Tourism Facility Managers - in Europe, Middle East, South East Asia - for networking with foreign hospitals & Consultants for patient reference – on profit sharing per patient basis. Form Medical Tourism Association (India)- for laying down MT business ethics, rates, wellness tourism policies, procedures etc. Medical Tourism Regulatory Body /Ethics Committee Special Insurance Packages 26

Collect Data base of Uninsured patients –USA, UK, Canada & other countries – patient segmentation Collect Data base of patients waiting in Canada, UK, USA other European & third world countries Motivate Indian/International Insurance Cos for providing low cost Procedure Covers for overseas patients. Approach Govt – Tax benefits for Medical Tourism sector 27

Training Needs -for exponential economic growth & sustainable Indian Medical Tourism Institutional Training – University courses Structured courses – tailor made syllabus Training in Tourism Marketing – Tourism Dept, Travelling industry, Hospitality & Hotel Industry Training modules in soft skills – MT staff Modular Short Training Courses for Specialists/ Hospital Executives in Customer Care Management - International Patients Training of Spa/Wellness Institution staff 28

AHMEDABAD

BANGALORE

DELHI

HYDERABAD

MUMBAI

MBA (Health Care Management) MBA (HCM) Two years full time PG regular course with option to specialize in final year either in Hospital Operations Management (HOM) or Medical Tourism (MT) Degree will be awarded by University recognised by UGC

29

To India

UK, USA, Canada, Middle East, South East Asia Medical Tourists 30

Thanx 31