Godrej Product Mix

“A study on product line of Godrej products available in your market place”

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CERTIFICATE Year 2008-10 This is to Certify that the project on the study on

“A study on product line of Godrej products” Has been successfully completed by Dinesh Sharma, as a partial fulfillment of soft skill project of their 2 years Master in Business Administration in ICFAI National College,

Place: Ahmadabad Date: 26/12/2008

………………………… Prof. Pooja kunwar (Faculty)

…………………………….. Mr.Jagadish Patel (Principal)

Preface The practical Study in MBA program develops the feeling of awareness. It helps the management student to know about the difficulties and challenges of the business world. Only theoretical studies do not impart complete education. There must be practical study to add meaning of education. To fulfill this objective live project has become an integral part of MBA Program. Us you have practical outlook of the motivational aspects and witness the functions of organizational productivity in real business, I have tried my level best to present a project based on product line and product mix of Godrej.

Acknowledgement The successful completion of this report could not have been possible without the cooperation and support of my teachers and all my college who have provided permission letter for preparing the product line and product mix of Godrej. I forward my gratitude to respected principal of the ICFAI Mr. Jagdish Patel & I extend my thanks to my faculty Prof: Pooja Kunwar for imparting valuable guidance and co-operation during the making the report. Finally yet importantly, I am thankful to ICFAI Ahmadabad for introducing live project report visit as a significant aspect of our M.B.A. program, which exposes us to actual business environment.

Introduction A study conducted on topic on product line of GODREJ products available in market place, with concept of product line and product mix. Here we will study the product line with its characteristic features like product width, length, depth, consistency. Topic assigned by:

PROF. POOJA KUNWAR.

The concept base:

PRODUCT LINE AND PROSUCT MIX.

Methodology:

DESCRIPTIVE STUDY.

OBJECTIVES •

A study on the product line and product mix of Godrej.

COMPANY PROFILE Godrej & Boyce Mfg. Co. Ltd. Corporate Profile-2007 History The Company celebrated its centenary in 1997. In 1897 a young man named Ardeshir Godrej gave up law and turned to lockmaking. Ardeshir went on to make safes and security equipment of the highest order, and then stunned the world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial garden township (ISO 14001-certified) now called Pirojshanagar in the suburbs of Mumbai. Godrej touches the lives of millions of Indians every day. To them, it is a symbol of enduring ideals in a changing world. Incorporation Established in 1897, the Company was incorporated with limited liability on March 3, 1932, under the Indian Companies Act, 1913. CombinedSales-SubsidiariesandAffiliates The Company is one of the largest privately held diversified industrial corporations in India. The combined Sales (including Excise Duty) of the Company, its subsidiaries and affiliates, during the Fiscal Year ended March 31, 2007, amounted to about Rs. 72,000 million (US$ 1,800 million). Board of Director

J. N. Godrej (Chairman and Managing Director), A. B. Godrej, N.B. Godrej, V. M. Crishna, K. N. Petigara, B. A. Hathikhanavala, F.P. Sarkari, P. P. Shah, A Ramchandran, P. D. Lam (Executive Director & President ) and K. A. Palia [Executive Director (Finance)]

BRANCHES (SALES & SERVICE) AND BRANDED RETAIL CHAIN (GODREJ LIFESPACE) •

MUMBAI, Ahmadabad, Bhopal, Dombivli, Indore, Jabalpur, Pune, Raipur, Thane

•

NEW DELHI, Chandigarh, Faridabad, Ghaziabad, Gurgoan, Jaipur, Jalandhar, Jammu, Kanpur, Luck now, Noida

CHENNAI, Bangalore, Coimbatore, Hyderabad, Kochi, Secunderabad, Trivandrum, Visakhapatnam •

KOLKATA, Bhubaneswar, Guwahati, Ranchi, Patna

The Company has a network of 48 Company-owned Godrej Lifespace Retail Stores, more than 2,200 Wholesale Dealers, and more than 18,000 Retail Outlets. The Company has Representative Offices in Sharjah (UAE), Nairobi (Kenya), Colombo (Sri Lanka), Riyadh (Saudi Arabia) and Guangzhou (China-PRC).

Methodology Research methodology is a way to systematic solve the research problem or to study. It may be understood as a science of studying how research is done scientifically. In it, we study the various steps that are generally adopted by a researcher in studying his/her research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods but also the methodology.

We can say that research methodology has many dimensions and research do continuous a part of the research methodology. Thus, when we talk of research methodology we not only talk of research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are using the particular method or technique and why we are not using other so that research result are capable of being evaluated either by the researcher himself or by others.

Research: Research in common parlance refers to search for knowledge. It is a scientific and systematic search for penitent information on a specific topic. In fact, research is an art of science investigation. The advanced Lerner’s dictionary of current English lags down n the meaning of as ‘a careful investigation or inquiry especially through search for new facts in any branch of knowledge.”

Objective: The purpose of research is to discover answer to question through the application of scientific procedures. The main aim of research is to find out the truth which is hidden and which has not been discovering yet. •

To study about the company

•

To study of product mix of godrej co. ltd

Research process: Research process consist of series of Acton or steps necessary to effectively carryout research and the desired sequencing of these steps. Here in my report there is no any research its only descriptive study that I discussed it with my colleagues and with those some expertise in this matter, than I took my study with systematically.

Methods of data collection The task of data collection begins after a research problem has been defined and research design chalked out. While deciding about the methods of data collection to be used for the study, the researcher should keep in mind two types of data •

Primary data

•

Secondary data

In my study I used the secondary data collection method through the •

Websites

•

Reference books

Product mix and product line:

The product mix is the set of all the products that an organization offer is to its customers. For instance, godrej offers durables, toiletries, securities, furniture etc. a product mix consist of all the product mix lines and categories. It has a certain characteristics features like product width, length, depth and consistency. Width:

this is the total number of product lines a company carries.

Length :

The length of the product mix is the total number of items in that mix.

Depth :

the depth of product mix is the assortment of size colors and radiations offered for each product in the product line.

Consistency: Consistency reference to the closeness exhibited by the products line in production requirements, distribution end, usages etc.

Here the godrej company is providing a long product line of various products. It has a huge product mix. APPLIANCES : Refrigerators, Washing Machines,Air Conditioners, Microwave Ovens and DVD Players “INTERIO” OFFICE AND HOME FURNITURE : Office Furniture - Desking, Seating, Open Plan Office Systems, Computer furniture and Storages; Home Furniture -Living, Dining and Bedroom furniture; Kitchen cabinets. Laboratory furniture; Marine accommodation; Healthcare furniture; Turnkey interiors; Carpet tiles; Mattresses LOCKS Padlocks, Furniture locks, Mechanical and electromechanical door locks, Door Controls, Architectural and Glass Hardware

SECURITYEQUIPMENT&SOLUTIONS: : Strong Room Doors, Safe Deposit Lockers, Cash Boxes and Coffers, Data/ATM Safes, Burglary and Fire Resisting Safes, Record & Filing Cabinets, Electronic Coffers, Currency Sorters and Cash Counting Machines, Fire/Security Doors, Fire and Burglar Alarm/Premises Security Systems, Video Door Phones, CCTV System, Access Control Systems PRIMAOFFICEEQUIPMENT: Office Automation Products – Multifunction Devices, Printers, Fax & Typewriters; Conferencing Products & Solutions – Projectors, Plasma Displays & Electronic Print boards, Audio & Video Conferencing Solutions; Vending Machines and Services STORAGESOLUTION: Multiflex and Heavy Duty Storage Systems, Tool Storage Cabinets, Gravity-flow, Mobile and Drive-in System Components, Mezzanine Floors, Cantilever Storage Systems, Workshop Equipment, Special Warehousing Solutions and Warehouse Consultancy. MATERIALHANDLINGEQUIPMENT: Forklift Trucks ( Diesel, Electric and LPG ) and Attachments, Container Handling Trucks, Warehousing and Personnel Access Equipment, Spare Parts, Services and Maintenance Contracts. INDUSTRIALPRODUCTS Precision Toolings (Press Tools/Plastic Injection Moulds/Vacuum Forming Moulds/Pressure Die-Casting Dies), Special Purpose Machines, High Precision Components/Equipment for Engineering and allied industries, Sheet Metal Working Machines – Sales and Service PROCESSPLANTANDEQUIPMENT High Pressure Vessels, Reactors, Shell & Tube Heat Exchangers, Distillation/Fractionating Columns/Towers, Secondary Reformers, Fermentors, Reactors/Tower Internals and Waste Heat Boilers CONSTRUCTIONANDREALEST Ready Mix Concrete, Construction Projects, Property Development, Horticulture and Envirotech Services ELECTRICAANDELECTRONICS

Busbar Power Distribution Systems, Compressors and Compressed Air Control Systems, Electronic Technology Solution Provider, Energy Conservation Services, Turnkey Electrical Contracts and Power Infrastructure projects.

Prod uct mixgod of rej G O DREJ wid th

l e n g t h

TO ILETARIES

DURA BLES

SECURITES

FURN ITURES

SO APS Cinthol Fa irb low G od rej no 1

Dvd Refrig era tor

Lockes & key

Cup b oa rd s Cha irs Bed

Conclusion: By looking to company and its product line and product mix we can say that company has very deep product line and long product mix. This increases the strength of the company and also increases the profitably of company. By increasing the product line and product mix company have minimizing risk. So this strategy is advisable.